Last week, after we looked at the tools for online listening, I promised I would follow it up with tools to use in assessing the conversation.
Promise kept!
At the time, we discussed the five steps in social media we always recommend to new clients who are just beginning to branch out online, including listen, assess, engage, measure, and refine/improve.
We’re at the assess phase now, which means we need to look at where our customers and prospects are already participating online. (more…)