You know that feeling when you’re watching a really bad sitcom or movie where the plot is driven entirely by a stupid miscommunication that could easily be resolved if someone would just say what’s on their mind? And you’re sitting there going, c’mon!! tell him you really do love him, NOW.

And then your companion says, but then there wouldn’t be a movie?

(and you’re thinking, yes, and then I wouldn’t be sitting here wasting my time but that’s not the point)

You know what I’m talking about, right?

This is how I felt when I took a look at Skweal, it provides customers a way to reach business owners and managers regarding a negative experience without publicizing the issue in your twitterfeed of thousands of people. It gives owners and managers a way to “keep negative feedback offline.” (more…)