Guest post by David Murray, director of social web communications for re:group.

Look up the definition of the word “elite,” and you get the following:

A group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status.

The best or most skilled members of a group.

If there is one thing I’ve observed this past year, it is that the tolerance for excess and elitism has hit an all time low. Now more than ever, we look for true value in the products, services, and people we’ve committed our limited time to. This is especially true when it comes to social media.

We need to re-examine the word elite. If you really want to be “elite” in anything, let alone the social web, then you need to do the following: (more…)