Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 21, 2018 | 
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To be successful in PR isn't something just students should focus on. No matter your expertise level, there are five things you must continuously do

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Samantha Lile

The Essential and Updated Guide to Google Penalties

By: Samantha Lile | February 20, 2018 | 
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Google penalties can spell doom for sites relying on web traffic to generate business. Fortunately, we have the essential guide to help you avoid trouble

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Gini Dietrich

How Successful People Spend the First Hour of Their Day

By: Gini Dietrich | February 20, 2018 | 
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How do you spend the first hour of your day? Is it on the things that help you with productivity and setting your day up for success? Or is it on email

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Mike Connell

PR vs Marketing: Is This Still a Thing?

By: Mike Connell | February 19, 2018 | 
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Is PR vs. Marketing still a thing? Does it have to be? Mike Connell says innovation in both disciplines can only occur if we work together

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Laura Petrolino

The Five Reasons Your Client Doesn’t Trust You

By: Laura Petrolino | February 19, 2018 | 
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Client trust is the foundation for any successful client relationships. Laura Petrolino explains why your client might not trust you and what you can do about it

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Gini Dietrich

Gin and Topics: #AverageAndy and a Homecoming Prank

By: Gini Dietrich | February 16, 2018 | 
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On this week's Gin and Topics, a fraternity has a great homecoming prank to raise money for charity and #AverageAndy (Ellen) goes to Cirque de Soleil

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Mike Connell

The Big Question: The Billable Hour Debate—Yes or No?

By: Mike Connell | February 16, 2018 | 
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The billable hour is not representative of the value that can be delivered. So Mike Connell asks, "The billable hour: yes or no?"

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Dawn Buford

Off the Record: Traveling to Sydney, Australia

By: Dawn Buford | February 15, 2018 | 
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Escape the winter doldrums for a moment and take a trip to the Land Down Under. Experience the wonder and beauty that is Sydney, Australia

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Gini Dietrich

In the Trenches with Crisis Communications: HIV and HepC

By: Gini Dietrich | February 15, 2018 | 
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In an ongoing series about crisis communications, Gini Dietrich looks at a recent example in Utah where a student accidentally exposed others to HIV and Hep

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Garrett Moon

Three-Step Framework to Find Your Competition-Free Content Niche

By: Garrett Moon | February 14, 2018 | 
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When you create content that is wildly interesting to your target audience in a way no other company could, you have created competition-free content. Garrett Moon describes why this approach is akin to a blue ocean strategy

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