Paula Kiger

Four Questions to Ask Before You Complain on Twitter

By: Paula Kiger | July 23, 2014 | 
3
If you want to get your social media problem solved rather than just blow off steam, here are four big questions to ask yourself before you complain online... Read More
Eleanor Pierce

Enterprise Social Networks, Fun, and the Creep Factor

By: Eleanor Pierce | July 23, 2014 | 
26
More and more businesses are adopting enterprise social networks, but will these internal (and possibly monitored) social tools take the fun out of social... Read More
Lindsay Bell

The Spirit Airlines Hate Campaign is a Win

By: Lindsay Bell | July 22, 2014 | 
19
Spirit Airlines is known for keeping costs down, sometimes to their own detriment. Their new campaign is a hilarious marketing play on customer resentment... Read More
Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
23
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Bob Dunn

How a Five Letter Name Became a Brand

By: Bob Dunn | July 21, 2014 | 
16
Learn how this entrepreneur successfully built his social branding strategy around being consistent, exclusive, and simple with his five-letter business name... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Gin and Topics: Some Inspiration and Some Dog Dubbing

By: Gini Dietrich | July 18, 2014 | 
15
This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More
Mary Anne Keane

Generation Z: Marketing at the Speed of Light

By: Mary Anne Keane | July 17, 2014 | 
5
Just when you think you’ve learned all there is to know, in walks Generation Z. Learn how to market to this new generation of online independents... Read More
Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More