Gini Dietrich

Crisis Communications: How a Sexist Email Was Handled

By: Gini Dietrich | June 28, 2016 | 
1
A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great... Read More
David J.P. Fisher

How Political Posts Will Quietly Kill Your Network

By: David J.P. Fisher | June 27, 2016 | 
6
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone... Read More
Laura Petrolino

Online Communication and Relationships: The Missing Skills

By: Laura Petrolino | June 27, 2016 | 
9
Online communication allows us to connect with people around the blog, but also limits the development of relationship skills, says Laura Petrolino... Read More
Gini Dietrich

Gin and Topics: Hide Your Wife. Hide Your Kids. Hide Everyone.

By: Gini Dietrich | June 24, 2016 | 
4
On this week's Gin and Topics, we have a really mad brother, a love story, Finding Dory, and more. Come hang out and watch with us!... Read More
Susanne Loxton

The Power of Online Referral Marketing

By: Susanne Loxton | June 23, 2016 | 
2
Referral marketing is one of the best ways to grow your business, online and off. Susanne Loxton has some tips, tools, books, and apps for you to use... Read More
Gini Dietrich

Integrated Marketing Communications is More than a Fad

By: Gini Dietrich | June 23, 2016 | 
2
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy... Read More
Ryan Philemon

PR Has Officially Reached the Era of Data

By: Ryan Philemon | June 22, 2016 | 
2
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more... Read More
Gini Dietrich

Introducing the AMEC Integrated Evaluation Framework

By: Gini Dietrich | June 22, 2016 | 
22
The international organization obsessed with metrics for the PR industry, released the AMEC Integrated Evaluation Framework. Gini Dietrich has more... Read More
Jack Danielson

How to Identify Popular Hashtags on Twitter

By: Jack Danielson | June 21, 2016 | 
15
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about... Read More
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