Tim A. Bohlen

Touchpoint Analytics and the PESO Model: Two Sides of the Same Coin

By: Tim A. Bohlen | July 25, 2017 | 
0
Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains
... Read More
Gini Dietrich

Anthony Scaramucci Cannot Fix a PR Problem with Better Messaging

By: Gini Dietrich | July 25, 2017 | 
18
The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not
... Read More
Tony Gnau

PR Buzzwords and Video Production: What Do They Have in Common?

By: Tony Gnau | July 24, 2017 | 
6
What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos.
... Read More
Laura Petrolino

Six Things to Write About When You Don’t Know What to Write About

By: Laura Petrolino | July 24, 2017 | 
12
Not sure what to write about? Have no fear! Laura Petrolino has six prompts to help you beat writer's block and inspire your next blog post (or several).
... Read More
Gini Dietrich

Gin and Topics: A Real Live Case Study on Embarrassing Your Kids

By: Gini Dietrich | July 21, 2017 | 
6
On this week's Gin and Topics, a mom goes to Maui with her kids, and embarrasses them at every turn with Moana songs. Check out that and more!
... Read More
Gini Dietrich

The Big Question: Which PR Conferences are the Most Valuable?

By: Gini Dietrich | July 21, 2017 | 
3
PR conferences: Should you or shouldn't you attend? Which is the best? Where should you focus your attention? On this week's The Big Question we asked, "What are your must-attend PR conferences?" Read on to find out the best PR conferences to attend
... Read More
Chris Smith

Why Social Media is the Entrepreneur’s Secret Weapon

By: Chris Smith | July 20, 2017 | 
6
Looking for a success recipe for your brand on social media? Chris Smith shares some tips for the young entrepreneur with a small- to medium-sized business, who is looking to get the most from their social media activity
... Read More
Gini Dietrich

The Important PR Trends Affecting the Industry in the Next Five Years

By: Gini Dietrich | July 20, 2017 | 
7
The Center for Public Relations at USC Anneneberg recently released a study that shows the important PR trends affecting the industry in the next five years
... Read More
Debbie Johnson

How Live Tweeting “Scandal” Helped Me Get a Job

By: Debbie Johnson | July 19, 2017 | 
13
Twitter is about building relationships. Using Twitter to network, to engage with new people, to build relationships can help you meet fantastic PR professionals and advance in your career. Debbie Johnson explains
... Read More
Gini Dietrich

Content Marketing + Media Relations = SEO Success

By: Gini Dietrich | July 19, 2017 | 
4
One of the keys to SEO is earning links from high domain authority sites. Communicators are in a unique position to do this and help an organization win
... Read More