Gini Dietrich

Gin and Topics: The Memorial Day Holiday Weekend Edition

By: Gini Dietrich | May 26, 2017 | 
2
On the Memorial Day holiday weekend edition of Gin and Topics, we have Luke Skywalker, Beauty and the Beast, a photobombing dog, and more!
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Gini Dietrich

Fireside Chat: Talking Gender Equality and Diversity with Cathy McPhillips

By: Gini Dietrich | May 26, 2017 | 
3
On this month's Fireside Chat, we have Cathy McPhillips and we talk gender equality, why women lose confidence in themselves, productive discomfort, her first concert, and more
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Lee Carter

Three Communication Strategy Lessons to Learn from Donald Trump

By: Lee Carter | May 25, 2017 | 
1
Hate him or love him, Trump’s communication tactics got him to the Oval Office. Politics aside, Lee Carter shares a few lessons we can all take from Trump’s communication playbook
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Gini Dietrich

The 2017 Spin Sucks Summer Reading List

By: Gini Dietrich | May 25, 2017 | 
28
Memorial Day weekend always signifies the start of the outdoor season (particularly in Chicago) so we present you with the Spin Sucks summer reading list. Begin your holiday with some brain food
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Corina Manea

You Landed Your Dream Job, Now What?

By: Corina Manea | May 24, 2017 | 
4
Too often we see bright PR pros launching with enthusiasm in their new job, only to find themselves overwhelmed, stressed, and without a target mere months later. How do you avoid getting stuck or losing your enthusiasm? Corina Manea has some tips
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Gini Dietrich

Why Owned Media is Key to an Effective Communications Plan

By: Gini Dietrich | May 24, 2017 | 
12
While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan
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Sam Radbil

Equal Pay for Women in PR? Not Quite There Yet.

By: Sam Radbil | May 23, 2017 | 
0
It’s 2017—a full 54 years after the Equal Pay Act went into effect—and yet we’re still years away from full wage parity. Did you know, full-time women nationwide earn 78.9 cents for every dollar men earn? Sam Radbil looks at factors affecting the gender pay gap in PR and more
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Gini Dietrich

Three Things Cycling Can Teach You About Communications Planning

By: Gini Dietrich | May 23, 2017 | 
28
Cycling is a competitive sport that requires goal setting, crafting a plan, and execution. Here is how it can help with your communications planning.
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David J.P. Fisher

How to Make Social Media and Distractions Less of a Time Suck

By: David J.P. Fisher | May 22, 2017 | 
2
Does social media kill your productivity? Do you find yourself mindlessly surfing Facebook? David J.P. Fisher shares five ways you can be more effective with your professional online activity
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Laura Petrolino

These Four Obstacles Prevent You from Achieving Your Business Goals

By: Laura Petrolino | May 22, 2017 | 
4
Haven't made progress on your business goals yet this year? Laura Petrolino explains why one or more of these four obstacles are preventing your success.
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