This week's Gin and Topics has Jared Leto, kids and the Oscars, kids and rotary phones, Let it Go Chicago, and Ellen on a Warner Brothers tour. Watch now!... Read More

Pitching and selling should come naturally to communications professionals and business owners alike, but many continue to stumble. Steve Yaslow tells us to ditch the pitch in this post and focus on conversation instead. ... Read More

In the world of business, there are angry clients who are sometimes inappropriate and rude. Here are five tips to deal with them professionally and tactfully... Read More

Setting key performance PR metrics and being able to measure against them easily and accurately is an important skill for today's PR professionals, as Gijs Nelissen from Prezly explains. ... Read More

In the world of MMORPGs , EVE Online is putting their customers at the very center of their content marketing strategies by helping them tell their stories inside and through the game's universe. ... Read More

Virtually every organization has silos that exist, but as Sue Duris aptly points out in this post, busting down the silos can make better customer experiences, more efficient internal collaboration, and stronger sales. ... Read More

The Kelly Blazek crisis proves communicators have one chance to get it right, particularly when it's their personal brand they are defending. Learn more here... Read More

Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More

A couple of weeks ago, Mastercard - the sponsors of the Brit Awards - got into some hot trouble around journalistic ethics and being asked for coverage in exchange for accreditation to the awards show... Read More