Gini Dietrich

The Communicator’s Job and the Ensuing Mental Health Challenge

By: Gini Dietrich | September 21, 2021 | 
As we consider remote working the new normal, particularly in the work that we do, Gini Dietrich says mental health can be addressed in ways it couldn’t when going to a location was paramount to the work that we do... Read More
Drew McLellan

Using Emotional Theory to Create Brand Loyalty

By: Drew McLellan | September 20, 2021 | 
In this week's Spin Sucks guest blog post, Drew McLellan discusses the significance of brands using emotional theory when creating ads to tap into various audiences in order to drive sales. ... Read More
Gini Dietrich

AMA: How to Handle a Cancellation Clause In Agency Contracts

By: Gini Dietrich | September 17, 2021 | 
On this week's Spin Sucks AMA, Gini Dietrich discusses the value of the 90-day cancellation clause in your agency contracts and letters of agreement... Read More
Gini Dietrich

Happy, Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 14, 2021 | 
It's been 15 years since Spin Sucks launched and Gini Dietrich is taking you on a trip down memory lane, as well as looking back at the numbers that make up a blog turned business. ... Read More
David Ciccarelli

Brands Have a Responsibility to Tell Authentic Stories By Amplifying Voice Actors of Color

By: David Ciccarelli | September 13, 2021 | 
In this week's Spin Sucks guest blog post, David Ciccarelli discusses why brands must lead with authenticity in telling diverse stories, and shares tips on how to effectively put this into practice. ... Read More
Gini Dietrich

AMA: A Reflection On the 20th Anniversary of 9/11

By: Gini Dietrich | September 10, 2021 | 
On this week's Spin Sucks AMA, rather than answer a question, Gini Dietrich reflects on the 20th anniversary of 9/11 and what she thinks about quite often, particularly with as divided as our country is right now... Read More
Gini Dietrich

When We Blame the Intern, We Demonstrate Weak Leadership

By: Gini Dietrich | September 7, 2021 | 
Want to know why people blame the intern? Gini Dietrich says it's because they don't have a spine nor how to lead with inspiration and motivation... Read More
Gini Dietrich

The Pay Equity Abyss: White Men In PR Still Make More

By: Gini Dietrich | August 31, 2021 | 
When white men dominate leadership, the scarcity effect takes hold. This is even more exacerbated by the fact that women make up 75% of the PR industry. Gini Dietrich says we all have a responsibility to change it... Read More
Rhonda Basler

How to Effectively Approach Socially Responsible Marketing

By: Rhonda Basler | August 30, 2021 | 
In this week's guest blog post, Rhonda Basler draws attention to the importance of socially responsible marketing, and gives astute insight into how we can effectively strategize to humanize campaigns... Read More
Gini Dietrich

AMA: Is Texting Your Pitch Proper Media Relations Etiquette?

By: Gini Dietrich | August 27, 2021 | 
On this week's Spin Sucks AMA, Gini Dietrich poses a question for you. She wants to know if it's proper etiquette to text a blogger, influencer, or journalist your pitch? And what if you've also emailed and left a voicemail? OK or not OK? You decide... Read More