Gini Dietrich

Gin and Topics: It’s Life Notes and Love Notes that’ll Make You Cry

By: Gini Dietrich | February 24, 2017 | 
8
On this week's Gin and Topics, you're sure to bawl your eyes out with Notes, and then we'll make you laugh again with Ellen and James Corden
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Gini Dietrich

The Fireside Chat: Artificial Intelligence with Christopher Penn

By: Gini Dietrich | February 24, 2017 | 
3
On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years
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Charles Arment

The Vestigial Organs of Traditional PR

By: Charles Arment | February 23, 2017 | 
2
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more
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Gini Dietrich

Five Reasons Communicators are Frustrated and Lonely

By: Gini Dietrich | February 23, 2017 | 
13
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve
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David J.P. Fisher

Seven Simple Steps to Start Writing that Book Now

By: David J.P. Fisher | February 22, 2017 | 
19
Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author
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Gini Dietrich

How to Create a Commitment to Lifelong Learning

By: Gini Dietrich | February 22, 2017 | 
29
There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too
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Jason Schemmel

Promotional Partnerships: What Can Go Right…What Can Go Wrong

By: Jason Schemmel | February 21, 2017 | 
6
We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership
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Laura Petrolino

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

By: Laura Petrolino | February 21, 2017 | 
19
From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week.
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Laura Petrolino

Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!!

By: Laura Petrolino | February 17, 2017 | 
5
Laura Petrolino has taken over Gin and Topics for another week and renamed it the Petro Colada. This week of the Petro Colada brings us grocery store love songs, an ode to the Waffle House, a little girl's rally cry, and Facetiming babies
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Erika Heald

The Big Question: One Thing You Wish You Knew When Starting Out in PR

By: Erika Heald | February 17, 2017 | 
6
Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job
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