Gini Dietrich

The Double-Edged Sword of Measurement In the PESO Model

By: Gini Dietrich | February 20, 2020 | 
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You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results... Read More
Martin Waxman

The Double Ethics Standard Between PR and Journalism

By: Martin Waxman | February 19, 2020 | 
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Journalists expect communicators to operate with the highest PR ethics. And we should. But is the reverse true? Should PR call media out for their ethical breaches? Martin Waxman explains why #EthicsMatter... Read More
Gini Dietrich

How Google Helped BERT Get Revenge

By: Gini Dietrich | February 18, 2020 | 
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BERT means that Google now understands context, including word order, far better than before. Gini Dietrich says this means your content marketing needs to uplevel... Read More
Laura Petrolino

Why Tough Love Is Necessary for Successful Client Service

By: Laura Petrolino | February 17, 2020 | 
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Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully... Read More
Laura Petrolino

How to Reduce Bias in Communication: A Communicator’s Responsibility

By: Laura Petrolino | February 14, 2020 | 
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How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino... Read More
Gini Dietrich

How the PESO Model Prevents the Media Relations Pigeon Hole

By: Gini Dietrich | February 13, 2020 | 
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The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole... Read More
Eric Schwartzman

The Future of Communications is Growth Stage PR

By: Eric Schwartzman | February 12, 2020 | 
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What is growth stage PR and why should your organization embrace it? Eric Schwartzman explains and shares strategies on how to implement it effectively... Read More
Gini Dietrich

The Struggles We All Have With the PESO Model

By: Gini Dietrich | February 11, 2020 | 
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The PESO model is a total no-brainer for 2020 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles... Read More
Laura Petrolino

Help! My Client is Questioning PR Value! What Should I Do?

By: Laura Petrolino | February 10, 2020 | 
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These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them... Read More
Laura Petrolino

2020 Super Bowl Ads: The Communications Perspective

By: Laura Petrolino | February 7, 2020 | 
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This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers. ... Read More