A comprehensive SWOT analysis of owned and competitor content can supercharge B2B content strategy for the year ahead. Susan Moeller explains how this tried and true tactic can breathe new life into your content creation in ... Read More

Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More

This week's Gin and Topics has our fearless leader weak at the knees. See what that is...and what's happened to Robert Downey, Jr... Read More

What are you doubling down on next year? What’s been working, what hasn’t? Whether it’s personal, or professional, what are you changing in ... Read More

Christopher S. Penn explains the Exploration phase and addresses the Explore to Predict stages of the Data Lifecycle. We learn to explore and compare our data and provide some context... Read More

On the fourth day of Christmas, Spin Sucks gives to you...4 productivity tools, 3 books on writing, 2 marketing trends, and a professional goal for ... Read More

Simon Locke shares six key questions to consider, from an agency perspective, and for companies to keep in mind, when approaching RFPs... Read More

On the third day of Christmas, Spin Sucks gave to you…three books on writing, two marketing trends, and a professional goal for 2019. And so, today, we are going to talk about the books on writing that must be on your 2019 reading list (or listening to, if Audible is your thing). Are you ready? Start your engines! You’re about to embark on something magical as you craft [&hellip... Read More

Dan Seavers explains there has been talk of integration between PR and marketing. Some think that next year, it’s really going to make an impact. Here's his rundown on PR and marketing merging. ... Read More

On the second day of Christmas, Spin Sucks gave to you....two marketing trends and a professional goal for 2019. Gini Dietrich outlines them both for you today... Read More