As influencer marketing grows in scope and power it's crucial to stay current on the FTC disclosure guidelines that affect your social media influencers. Laura Petrolino lays out the latest. ... Read More

On this week's Gin and Topics, Ellen scares the poop out of a horror film actress. She also hosts Jessica Biel in an amazing dance intro. That and more!... Read More

Time and time again we see people making the same mistakes (blogging mistakes, social media mistakes… even spelling mistakes!) in PR and marketing activities. This week, the Big Question shines a light on what we’ve done wrong: "What are some of the most common marketing mistakes you see businesses make?"... Read More

Growing a successful PR firm isn’t easy. It takes more than hiring a bunch of new people. Adding a few quality hires can have a huge impact on success. Here are four ways to grow a PR firm... Read More

Journalists and communicators alike are calling deskside briefings dead. But in-person meetings are almost more effective today than in the past... Read More

Does the news release still work for product launch? Research shows a significant decrease in news releases effectiveness. What should PR pros do? Here is how working with influencers amplifies your product launch... Read More

Creating your first online course can be completely overwhelming and even paralyzing. Gini Dietrich breaks down how to launch a pilot with less stress... Read More

There’s nothing more frustrating than finally achieving page one ranking for a keyword only to have your business remain unaffected. Here are some steps you can take to diagnose why your rankings aren’t equating to more money, and what you can do to turn it around... Read More

In an effort to do deep work and accomplish more in less time, we spend three months with a time management challenge. Here are the results... Read More

What lessons can PR pros learn from the recent “money fight” featuring Mayweather vs. McGregor? Did Showtime Sports and its media and marketing agencies employ innovative strategies and tactics? Roland Pokornyik explains... Read More