Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | July 22, 2019 | 
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Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Whitney Danhauer

Spin Sucks Question: What Are Your Most Useful Mobile Apps?

By: Whitney Danhauer | July 19, 2019 | 
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In this edition of the #SpinSucksQuestion, Whitney Danhauer asks the community to suggest their favorite and most useful mobile apps... Read More
Gini Dietrich

How Journalists View Earned Media in Today’s Digital World

By: Gini Dietrich | July 18, 2019 | 
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The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways... Read More
Whitney Danhauer

The Spin Sucks AMA Recap: Data Science with Dr. Alex Sevigny

By: Whitney Danhauer | July 17, 2019 | 
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Data science is becoming an increasingly important part of the communications toolkit. In the latest #SpinSucksAMA, Dr. Alex Sevigny shares some essential insights and tools. ... Read More
Gini Dietrich

How to Integrate Owned and Earned Media In the PESO Model

By: Gini Dietrich | July 16, 2019 | 
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If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how... Read More
Laura Petrolino

How to Break Down Organizational Silos With the IKEA Effect

By: Laura Petrolino | July 15, 2019 | 
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Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect. ... Read More
Whitney Danhauer

Spin Sucks Question: What’s Your Favorite Piece of Technology?

By: Whitney Danhauer | July 12, 2019 | 
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Stranger Things and the lack of technology in the '80s made us wonder what tech we couldn't live without. That's what Whitney Danhauer asked in the #SpinSucksQuestion... Read More
Gini Dietrich

Cross Your Fingers Marketing: Why Hope Isn’t a Strategy

By: Gini Dietrich | July 11, 2019 | 
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Cross your fingers marketing means we've spent far too long relying on hope as a strategy, which isn't good. Gini Dietrich says you need a predictable new business program instead... Read More
Tony Gnau

How HR Can Help PR with Video Content and Vice Versa

By: Tony Gnau | July 10, 2019 | 
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There are many great HR videos communicators can use for marketing. And vice versa. Tony Gnau offers tips on how to share already produced video content and achieve company goals. ... Read More
Gini Dietrich

A How-to Guide In Asking for Referrals for Your Agency

By: Gini Dietrich | July 9, 2019 | 
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It's a myth that it's an imposition to ask your clients for referrals. Gini Dietrich dispels that (and others) and give you tips to create and sustain a successful referral program... Read More