Gini Dietrich

Fiction Makes You a Better Storyteller and Content Producer

By: Gini Dietrich | April 21, 2014 | 
24
Two new studies by researchers at The New School and in the Netherlands have found reading literary fiction makes you more empathetic, which leads to better storytelling... Read More
Lindsay Bell

The Three Things, Edition 78

By: Lindsay Bell | April 20, 2014 | 
5
If you hit a cyclist with your car while texting, would you, oh, I don't know, be at least a bit remorseful? This gal wasn't. Her story, and more, in today's The Three Things... Read More
Gini Dietrich

Gin and Topics: Happy Owls, Happy Artists, and Happy Moms

By: Gini Dietrich | April 18, 2014 | 
6
In this week's Gin and Topics, we have happy owls, happy artists, happy moms and flight attendants, drunk men, and more. Check out this pre-Easter edition... Read More
Laura Petrolino

Ethical Decision Making: Why Good People Do Bad Things

By: Laura Petrolino | April 17, 2014 | 
3
Three months after the start of the trial of German Nazi Adolf Eichmann for war crimes, Yale University psychologist Stanley Milgram began a round of experiments to understand why good people might be motivated to do bad things. He was able to uncover many reasons why people do bad things so we can understand how to be better at ethical decision making... Read More
Gini Dietrich

Livefyre Sidenotes: Super Cool New Feature

By: Gini Dietrich | April 17, 2014 | 
8
Livefyre, the commenting platform we love, introduces Sidenotes. It is a way to comment on specific sentences, paragraphs, or images vs. the entire page. Check it out now!... Read More
Laura Petrolino

Ice Cream, Business Ethics, and Fair-Trade Sprinkles

By: Laura Petrolino | April 16, 2014 | 
23
You shouldn't have to sacrifice your ethics for profit. Learn how Ben & Jerry's ice cream kept both in tact, despite an acquisition by large business... Read More
Lindsay Bell

Join Rob Biesenbach for a Special Livefyre Q&A Today

By: Lindsay Bell | April 16, 2014 | 
197
The man in the hot seat for the Livefyre Q&A is Rob Biesenbach, the author of 11 Deadly Presentation Sins. Join us live or read the transcript later. ... Read More
Jess Ostroff

Don’t Maintain Your Reputation, Build It

By: Jess Ostroff | April 15, 2014 | 
15
You are your reputation. And maintaining it is not good enough. You have to constantly work on building it to make the most of your opportunities... Read More
Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
48
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More