Gini Dietrich

What Is Public Relations?

By: Gini Dietrich | October 20, 2020 | 
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"What is public relations?" is a common question because not even the PR industry can clearly define it. Gini Dietrich dives deep into PR, communications, and marketing... Read More
Rachael Seda

5 Ways to Know You’re Ready to Leverage Instagram and Facebook Ads

By: Rachael Seda | October 19, 2020 | 
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Instagram and Facebook ads aren’t like Cinderella’s Godmother...this wish won't come true overnight. Rachael Seda shows you how to use them to grow your email list... Read More
Gini Dietrich

AMA: How to Set Goals and Track PR Metrics

By: Gini Dietrich | October 16, 2020 | 
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In this week's AMA, Megan Hayes asks Gini Dietrich how to set measurable goals and track PR metrics in the modern world of digital communications... Read More
Gini Dietrich

The PESO Model: Bringing it All Together with Thought Leadership

By: Gini Dietrich | October 15, 2020 | 
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The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Gini Dietrich shows you how to build credibility and authority... Read More
Gini Dietrich

The 16 Things Every Communications Plan Should Include

By: Gini Dietrich | October 13, 2020 | 
13
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but Gini Dietrich says that's the absolute wrong place to start. ... Read More
Rachael Seda

How to Convert Social Media Followers Into Email Subscribers

By: Rachael Seda | October 12, 2020 | 
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Social media followers are one thing, but the real value lies in converting them to email subscribers. Rachael Seda provides several tips to do just that... Read More
Gini Dietrich

AMA: How Do I Track Media Relations Results?

By: Gini Dietrich | October 9, 2020 | 
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On this week's AMA, Gini Dietrich answers the question, "How do I track my media relations efforts and reporter follow-up?"... Read More
Gini Dietrich

PESO Model: Does Paid Media Belong with Communications?

By: Gini Dietrich | October 8, 2020 | 
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The fourth media type in the PESO Model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why... Read More
Gini Dietrich

To Swear or Not to Swear…That Is the Question

By: Gini Dietrich | October 6, 2020 | 
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George Carlin had a monologue called, “Seven Words You Can Never Say on Television.” Gini Dietrich shows how it started a debate around whether or not you can swear professionally—and where it's landed us nearly 50 years later... Read More
Gini Dietrich

AMA: What Is the Best Brand Monitoring System?

By: Gini Dietrich | October 2, 2020 | 
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In a new series from Spin Sucks—Ask Me Anything—we ask Christopher S. Penn how to build the best (free) brand monitoring system around... Read More