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By: Andy Crestodina | May 21, 2013 |
7
Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are light and some are heavy. Some ... Read More
By: Gini Dietrich | May 21, 2013 |
You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in lights. After all, if celebrities, sports figures, ... Read More
By: Yvette Pistorio | May 20, 2013 |
The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s a chance it could happen to you, if it ... Read More
By: Gini Dietrich | May 20, 2013 |
If you are reading this in your email or Reader today, click over and stop by the blog today. Something new and exciting is there. If you’re reading on the blog, surprise! Thanks to Nick Harrison at Dashal and our fearless content director, Lindsay Bell-Wheeler, the site has a brand, spanking new design. A few things to note: The big orange “Go Pro” button takes you ... Read More
By: Gini Dietrich | May 19, 2013 |
Welcome to 33rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email ... Read More
By: Gini Dietrich | May 17, 2013 |
Have I mentioned how happy I am cycling season has begun? Pete the Tapeworm is out in full force now. I missed him! This weekend Mattie Dietrich (the one who brought you H-I-larious) is visiting us and she’s going to be mad I mentioned her here, but didn’t hyperlink her name. Please someone (other than me) explain to her you need to have an online presence ... Read More
By: Gini Dietrich | May 17, 2013 |
I’ve been holding on to this one for a long time because I wanted to wait until her birthday. Happy Birthday, Aimee West! For those of you who don’t know Aimee, allow me to introduce you. She began her career as a printer and then became pretty adept at creating and designing websites. But when social media hit the scene, she dug in to learn some ... Read More
By: Hannah Stacey | May 16, 2013 |
Ahh, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit degrading at the same time. But hopefully you emerge from the whole sorry mess a better, more enlightened person ... Read More
By: Gini Dietrich | May 16, 2013 |
I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible. I’m here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content…and it’s also the most fun. I want you to think about your content in two ways: Free and paid. The ... Read More
By: Lindsay Bell | May 15, 2013 |
During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of course. I’m pretty sure there were lots of swears. ... Read More
