Susan Moeller

How to Create a SWOT Analysis for Content Marketing

By: Susan Moeller | December 10, 2018 | 
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A comprehensive SWOT analysis of owned and competitor content can supercharge B2B content strategy for the year ahead. Susan Moeller explains how this tried and true tactic can breathe new life into your content creation in ... Read More
Laura Petrolino

12 Days of Christmas: Five Rules of Effective Storytelling

By: Laura Petrolino | December 10, 2018 | 
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Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More
Gini Dietrich

Gin and Topics: Watch Hugh Jackman Perform (and Then Watch Again)

By: Gini Dietrich | December 7, 2018 | 
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This week's Gin and Topics has our fearless leader weak at the knees. See what that is...and what's happened to Robert Downey, Jr... Read More
Mike Connell

The Spin Sucks Question: Setting Yourself Up for Success in 2019

By: Mike Connell | December 7, 2018 | 
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What are you doubling down on next year? What’s been working, what hasn’t? Whether it’s personal, or professional, what are you changing in ... Read More
Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 2

By: Christopher Penn | December 6, 2018 | 
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Christopher S. Penn explains the Exploration phase and addresses the Explore to Predict stages of the Data Lifecycle. We learn to explore and compare our data and provide some context... Read More
Gini Dietrich

12 Days of Christmas: Four Productivity Tools

By: Gini Dietrich | December 6, 2018 | 
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On the fourth day of Christmas, Spin Sucks gives to you...4 productivity tools, 3 books on writing, 2 marketing trends, and a professional goal for ... Read More
Simon Locke

The RFP Process: Strategy for Better ROI

By: Simon Locke | December 5, 2018 | 
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Simon Locke shares six key questions to consider, from an agency perspective, and for companies to keep in mind, when approaching RFPs... Read More
Gini Dietrich

12 Days of Christmas: Three Books on Writing

By: Gini Dietrich | December 5, 2018 | 
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On the third day of Christmas, Spin Sucks gave to you…three books on writing, two marketing trends, and a professional goal for 2019. And so, today, we are going to talk about the books on writing that must be on your 2019 reading list (or listening to, if Audible is your thing). Are you ready? Start your engines! You’re about to embark on something magical as you craft [&hellip... Read More
Dan Seavers

2019 Trends: Putting PR into Marketing

By: Dan Seavers | December 4, 2018 | 
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Dan Seavers explains there has been talk of integration between PR and marketing. Some think that next year, it’s really going to make an impact. Here's his rundown on PR and marketing merging. ... Read More
Gini Dietrich

12 Days of Christmas: Two Marketing Trends for 2019

By: Gini Dietrich | December 4, 2018 | 
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On the second day of Christmas, Spin Sucks gave to you....two marketing trends and a professional goal for 2019. Gini Dietrich outlines them both for you today... Read More