Brock Stechman

Why Modern Marketers Need Flexible Budgets

By: Brock Stechman | February 9, 2016 | 
Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. ... Read More
Gini Dietrich

The Pros and Cons of the Best Super Bowl Ads

By: Gini Dietrich | February 9, 2016 | 
We have the three best Super Bowl ads of 2016 and discuss the pros and cons of each. Hint: Going viral does not equal success. Does this mean we're doing it wrong? Gini Dietrich has more... Read More
Steve Randazzo

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

By: Steve Randazzo | February 8, 2016 | 
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI. ... Read More
Laura Petrolino

Customer Retention Strategies for Lovebirds

By: Laura Petrolino | February 8, 2016 | 
The customer lifecycle is much like any other romantic relationship. First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. ... Read More
Gini Dietrich

Gin and Topics: Bernie Sanders is a Radio Star

By: Gini Dietrich | February 5, 2016 | 
On this week's Gin and Topics, Jimmy Fallon uncovers a record by Bernie Sanders. Not only is it amazing, but it will help you decide who to vote for in the presidential election. That, an adorable Italian baby, and more... Read More
Rick Riddle

Four Types of Blog Posts Proven to Generate Organic Traffic

By: Rick Riddle | February 4, 2016 | 
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic... Read More
Gini Dietrich

Keeping a Journal: The Power of Daily Writing

By: Gini Dietrich | February 4, 2016 | 
The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. It's a stress reliever, but it also helps keep some sanity in your brain during traumatic events. Gini Dietrich has other reasons you should make it a daily practice... Read More
Lara Wellman

Love it or Hate it: Let’s Talk Email Marketing for Business

By: Lara Wellman | February 3, 2016 | 
Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics... Read More
Gini Dietrich

Why Seemingly Smart People Have Fear of Failure

By: Gini Dietrich | February 3, 2016 | 
Really good students don't learn an important skill early in life: Failure. Classwork comes easily to them so they excel and they're told how smart they are. And then they enter the workforce and are surrounded by other really good students and become paralyzed. There is a reason for this...and a cure... Read More