Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer... Read More

What do you do for your professional development? How do you challenge yourself? Corina Manea says the hardest thing of all is to unlearn things. She explains... Read More

Ah, the summer doldrums. It's hard to be motivated when kids are home. But here are four ways to help you generate blog post ideas and beat your blues... Read More

Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains... Read More

The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not ... Read More

What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos. ... Read More

Not sure what to write about? Have no fear! Laura Petrolino has six prompts to help you beat writer's block and inspire your next blog post (or several). ... Read More

On this week's Gin and Topics, a mom goes to Maui with her kids, and embarrasses them at every turn with Moana songs. Check out that and more!... Read More

PR conferences: Should you or shouldn't you attend? Which is the best? Where should you focus your attention? On this week's The Big Question we asked, "What are your must-attend PR conferences?" Read on to find out the best PR conferences to attend... Read More

Looking for a success recipe for your brand on social media? Chris Smith shares some tips for the young entrepreneur with a small- to medium-sized business, who is looking to get the most from their social media activity... Read More