Gini Dietrich

Gin and Topics: American Kids Try French Food

By: Gini Dietrich | December 2, 2016 | 
On this week's Gin and Topics, American kids try French food, a little boy has lost his goggles, New Zealand is fed up with winter wonderlands, and more. Gini Dietrich has them all for your viewing pleasure... Read More
Evan Asano

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

By: Evan Asano | December 1, 2016 | 
Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign... Read More
Gini Dietrich

A Holiday Gift to Spin Sucks Readers: From Us to You

By: Gini Dietrich | December 1, 2016 | 
In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us!... Read More
Maris Callahan

The Business Benefits of Not-Com Domain Names

By: Maris Callahan | November 30, 2016 | 
Your website is the first chance you have to make an impression on your prospective clients or customers. As marketers, a polished and professional website is arguably the single most important promotional tool in your arsenal. Maris Callahan looks at how brands create meaningful and memorable homes on the Internet... Read More
Gini Dietrich

Four Email Drip Campaigns to Extend Your Communications Program

By: Gini Dietrich | November 30, 2016 | 
Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts... Read More
Erika Heald

Content Marketing: Four Changes for 2017

By: Erika Heald | November 29, 2016 | 
Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more... Read More
Gini Dietrich

The 2016 PR Trends…How Did the PR Industry Do?

By: Gini Dietrich | November 29, 2016 | 
It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends... Read More
Zachary Evans

Getting Your Content and PR Strategies on the Same Page

By: Zachary Evans | November 28, 2016 | 
When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more ... Read More
Laura Petrolino

Why Community Building is a Responsibility

By: Laura Petrolino | November 28, 2016 | 
As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. ... Read More