As we consider remote working the new normal, particularly in the work that we do, Gini Dietrich says mental health can be addressed in ways it couldn’t when going to a location was paramount to the work that we do... Read More

In this week's Spin Sucks guest blog post, Drew McLellan discusses the significance of brands using emotional theory when creating ads to tap into various audiences in order to drive sales. ... Read More

On this week's Spin Sucks AMA, Gini Dietrich discusses the value of the 90-day cancellation clause in your agency contracts and letters of agreement... Read More

It's been 15 years since Spin Sucks launched and Gini Dietrich is taking you on a trip down memory lane, as well as looking back at the numbers that make up a blog turned business. ... Read More

In this week's Spin Sucks guest blog post, David Ciccarelli discusses why brands must lead with authenticity in telling diverse stories, and shares tips on how to effectively put this into practice. ... Read More

On this week's Spin Sucks AMA, rather than answer a question, Gini Dietrich reflects on the 20th anniversary of 9/11 and what she thinks about quite often, particularly with as divided as our country is right now... Read More

Want to know why people blame the intern? Gini Dietrich says it's because they don't have a spine nor how to lead with inspiration and motivation... Read More

When white men dominate leadership, the scarcity effect takes hold. This is even more exacerbated by the fact that women make up 75% of the PR industry. Gini Dietrich says we all have a responsibility to change it... Read More

In this week's guest blog post, Rhonda Basler draws attention to the importance of socially responsible marketing, and gives astute insight into how we can effectively strategize to humanize campaigns... Read More

On this week's Spin Sucks AMA, Gini Dietrich poses a question for you. She wants to know if it's proper etiquette to text a blogger, influencer, or journalist your pitch? And what if you've also emailed and left a voicemail? OK or not OK? You decide... Read More