You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results... Read More

Journalists expect communicators to operate with the highest PR ethics. And we should. But is the reverse true? Should PR call media out for their ethical breaches? Martin Waxman explains why #EthicsMatter... Read More

BERT means that Google now understands context, including word order, far better than before. Gini Dietrich says this means your content marketing needs to uplevel... Read More

Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully... Read More

How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino... Read More

The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole... Read More

What is growth stage PR and why should your organization embrace it? Eric Schwartzman explains and shares strategies on how to implement it effectively... Read More

The PESO model is a total no-brainer for 2020 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles... Read More

These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them... Read More

This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers. ... Read More