Brendon Shank

Adapting to Change: A Cautionary Tale for Communications Professionals

By: Brendon Shank | August 3, 2017 | 
In this ever changing world, how can PR professionals can stay relevant? Brendon Shank says adapting to change is key for a successful career in PR. He has more... Read More
Brendon Shank

Attribution Modeling: The Hot Knife Through Big Data

By: Brendon Shank | February 13, 2017 | 
What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more... Read More
Brendon Shank

Increase Your Chances of Getting the Business

By: Brendon Shank | February 22, 2016 | 
Agencies and consultants often say they want to be good partners to their clients. Brendon Shank argues that partnership can start with emphasizing your interest in creating value for the client, achieving their goals, sharing in their success and identifying challenges in a collaborative way. He has more... Read More
Brendon Shank

Connect the Dots Between PR Metrics and Strategy

By: Brendon Shank | March 16, 2015 | 
Communications success depends on connecting the dots between PR metrics and strategy. Brendon Shank shares the correlation between data and narratives... Read More