Frank Strong

The Shoulders of Giants: Three Essential Communications Theories

By: Frank Strong | August 15, 2013 | 
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By Frank Strong Arguably scientist and inventor, Isaac Newton was downplaying his brilliance when he allegedly said, “If I have seen further it is by standing on ye shoulders of giants.” I suspect however, the person who literally defined gravity, was speaking in far more clinical terms: He was crediting theory. In the profession of PR, indeed in the larger realm of marketing, practical experience is [&hellip... Read More
Frank Strong

Five Ways to Inspire a Culture for Content Marketing

By: Frank Strong | April 23, 2013 | 
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“Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept. There’s a divide among these camps—a distance that will widen with the increasingly important role of content marketing—the number one priority [&hellip... Read More