Six Tips to Clear and Effective Communication

By: Guest | October 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 273Today’s guest post is by Luke Capizzo With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing [&hellip... Read More

Are Blog Subscribers the Only Success Metric?

By: Guest | October 4, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 187Today’s guest post is by Jayme Soulati  If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Would you love every minute of it and revel in your success? Or would it suck the joy out of it for you? Let’s back up…when you launched [&hellip... Read More

The Game Show Guide to Life and Business

By: Guest | October 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 100Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know [&hellip... Read More

On Crashing Weddings and Online Conversations

By: Guest | October 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 156Today’s guest post is by Geoff Reiner.  I crashed my first wedding in my late teens. I was with my older cousin who was rather intoxicated. A few minutes after our grand entrance, we were kindly asked to leave. I crashed my second wedding a few years later. This time, I went alone. Let me rephrase – when I [&hellip... Read More

Dreamforce: A Must Attend Event for Marketers and PR Professionals

By: Guest | September 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 0Today’s guest post is by Katherine Krieger I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee. So when I was invited to Dreamforce and realized I [&hellip... Read More

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 237Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of [&hellip... Read More

Social Media Has Created Two Types of Users

By: Guest | September 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 289Today’s guest post is by Tyler Orchard Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich. Others will simply retweet that original post because it’s coming from a credible source. Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is [&hellip... Read More

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 217Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging [&hellip... Read More

Faking it on Social Media: What are the Costs?

By: Guest | September 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 58 Today’s guest post is by Stacey Acevero It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so [&hellip... Read More

How Yahoo! Contributor Academy Built Free Educational Courses

By: Guest | September 17, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 86Today’s guest post is by Jelena Woehr Say you’re a teacher developing next semester’s lesson plans, when the principal walks in. “I’ve made some changes,” he says. “Instead of giving you a student roster, I won’t be telling you anything about your students—not even their grade level—until they’ve completed your teacher evaluation form. Oh, and, by the way, you [&hellip... Read More