Guest

Six Tips to Clear and Effective Communication

By: Guest | October 8, 2012 | 
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Today’s guest post is by Luke Capizzo With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing internal messages with the same intensity and [&hellip... Read More
Guest

Are Blog Subscribers the Only Success Metric?

By: Guest | October 4, 2012 | 
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Today’s guest post is by Jayme Soulati  If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Would you love every minute of it and revel in your success? Or would it suck the joy out of it for you? Let’s back up…when you launched your blog, was it your goal to [&hellip... Read More
Guest

The Game Show Guide to Life and Business

By: Guest | October 2, 2012 | 
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Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The [&hellip... Read More
Guest

On Crashing Weddings and Online Conversations

By: Guest | October 1, 2012 | 
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Today’s guest post is by Geoff Reiner.  I crashed my first wedding in my late teens. I was with my older cousin who was rather intoxicated. A few minutes after our grand entrance, we were kindly asked to leave. I crashed my second wedding a few years later. This time, I went alone. Let me rephrase – when I say I crashed weddings, I actually just [&hellip... Read More
Guest

Dreamforce: A Must Attend Event for Marketers and PR Professionals

By: Guest | September 27, 2012 | 
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Today’s guest post is by Katherine Krieger I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee. So when I was invited to Dreamforce and realized I would get a chance to hear both [&hellip... Read More
Guest

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
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Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites [&hellip... Read More
Guest

Social Media Has Created Two Types of Users

By: Guest | September 24, 2012 | 
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Today’s guest post is by Tyler Orchard Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich. Others will simply retweet that original post because it’s coming from a credible source. Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is even about, and others yet will becoming [&hellip... Read More
Guest

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
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Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal [&hellip... Read More
Guest

Faking it on Social Media: What are the Costs?

By: Guest | September 18, 2012 | 
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Today’s guest post is by Stacey Acevero It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good? Be wary professionals…fake social media accounts are [&hellip... Read More
Guest

How Yahoo! Contributor Academy Built Free Educational Courses

By: Guest | September 17, 2012 | 
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Today’s guest post is by Jelena Woehr Say you’re a teacher developing next semester’s lesson plans, when the principal walks in. “I’ve made some changes,” he says. “Instead of giving you a student roster, I won’t be telling you anything about your students—not even their grade level—until they’ve completed your teacher evaluation form. Oh, and, by the way, you have 10 seconds to catch and keep [&hellip... Read More