Posts by Author: Guest
Entrepreneur | March 28, 2013
Why Counselors Academy is a Must for PR Firm Leaders
Today’s guest post is by Deborah Weinstein. Leading a successful PR firm is a delicate balancing act. I speak from experience as an entrepreneur and president of Toronto PR firm, Strategic Objectives. Founded in 1983, we remain proudly independent and prove the power of PR to build brands, change minds, and sell stuff, everyday. Balancing […]
Marketing | March 26, 2013
Your Corporate Website: Four Deadly Mistakes
Today’s guest post is by Laura Click. When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking […]
SEO | March 25, 2013
There’s More to Life than Google Rankings
Today’s guest post is by Adam Smith. Do you want to be number one in Google rankings? Of course you do. Whether you feel it would be beneficial for your business or you’re driven by pure vanity, being number one really means something to us. It tells us we’re the best and we’ve earned the […]
Marketing | March 21, 2013
Online Marketing: Where Should Your Money Go?
Today’s guest post is by Lee Frederiksen. According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year. But with so many online marketing channels available today, where will that money go? Some firms will invest heavily in their social media presence, they’ll […]
Marketing | March 19, 2013
Project Prioritization: Stay Sane When Working with Tech Teams
Today’s guest post is by Lucjan Zaborowski. Project prioritization sucks. This is a frustration shared by both technical and non-technical teams. However, mastering prioritization is crucial to successfully working with your developers because it is vital to their workflow. So if you’ve caught yourself saying, “Why won’t the tech team push my marketing campaign live?” while […]
Marketing | March 18, 2013
Six Benefits of Interview-style Blog Posts
Today’s guest post is by Unmana Datta. I’ve always felt interview-style blog posts are a great way to create content for a business site. But I’d only taken advantage of them in an ad hoc way until a few months ago, when I started a regular interview series on my business blog. Based on my […]
Social Media | March 14, 2013
Online Relationship Building and Offline Sales
Today’s guest post is by Eden Spodek. Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? Maybe it’s just me, but I’ve always been a firm believer that […]
Communication | March 12, 2013
The Anatomy of an Apology
Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship. Just stating, “I apologize” or “I’m sorry” […]
Social Media | March 11, 2013
Social Media AKA the Trust Network
Today’s guest post is by Julia Rosien. Being on Twitter is a little like knocking on the gates to the Emerald City. Oh, the wondrous opportunities waiting on the other side. But it comes with a price. Opening an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to […]
Business Growth | March 7, 2013
Make Your Network Go Viral: Eight Tips for Networking Success
Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses. But what about your own network? How do you measure your influence? And how can you make your network […]
Content | March 5, 2013
Use Content to Increase Blog Traffic
Today’s guest post is by Breena Fain. As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts. There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service. When […]
Communication | March 4, 2013
Using News Releases to Boost Your Online Visibility
Today’s guest post is by Tara Geissinger. There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility. While there are SEO benefits, publishing news releases plays numerous other marketing roles. The rules, purpose, and audience have changed. It’s time to update how we […]
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