Iva Glavinic

It’s Time to Break Free from Your Vanity Metrics

By: Iva Glavinic | April 17, 2017 | 
Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run

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