Joe Cardillo

Email Marketing is a Conversation

By: Joe Cardillo | December 2, 2013 | 
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By Joe Cardillo The recent redux of Gmail had a lot of people worrying about where their marketing emails were ending up. Did that important, four-alarmer crisis email get buried in the Promotions tab or get flagged as spam? What about the beautifully designed newsletter your team spent days editing and laying out? Where did it go? Once the alarm bells rang, most people got around to agreeing that the [&hellip... Read More
Joe Cardillo

Design Can Scale Joy in Project Management

By: Joe Cardillo | October 14, 2013 | 
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By Joe Cardillo Design has crept into my life. But I’m not a designer. In fact, on a semi-regular basis I find myself asking an actual designer for something, and immediately follow up with “Never mind. That’s a bad idea.” That’s how Not a Designer I truly am. That said, there’s just something about creating curves and lines and maps and shapes that intrigues me, whether [&hellip... Read More
Joe Cardillo

Three Things Internet Startups Can Teach Big Business

By: Joe Cardillo | August 5, 2013 | 
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By Joe Cardillo Last week marked three full months of working at a startup. In that time I’ve learned dozens of things, ranging from email marketing and lead generation to biz dev for tech, and even a little bit about database queries / SQL (don’t be jealous). I don’t come from a startup background. In fact, this is the first time I’ve ever worked for one. I’ve [&hellip... Read More