Kerry Gorgone
Kerry O’Shea Gorgone is instructional design manager, enterprise training, at MarketingProfs. She is also a speaker, writer, attorney, and educator. She hosts and produces the weekly Marketing Smarts podcast.
Posts by Author: Kerry Gorgone
Communication | February 17, 2015
A Content Strategy Fit for an Oscar
The granddaddy of all award shows is coming up – the Oscars. Kerry Gorgone explains how to take content strategy inspiration from the film industry.
Social Business | July 28, 2014
Social Media Privacy: Should Bosses Be Allowed to Friend Employees?
Employer/employee friendships have long been fraught with potential legal issues. Social media privacy issues, however, are now more prevalent than ever.
Content | December 18, 2013
Avoid This Common (and Costly) Copyright Mistake
By Kerry Gorgone Not every use of copyrighted material is “fair” and one of the most commonly misunderstood areas of copyright law involves “fair use.” Many times, someone who uses a picture, some music, or a written article that doesn’t belong to them will claim “fair use” when the copyright holder contacts them about using their […]
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