Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
9
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Lindsay Bell

The Spirit Airlines Hate Campaign is a Win

By: Lindsay Bell | July 22, 2014 | 
19
Spirit Airlines is known for keeping costs down, sometimes to their own detriment. Their new campaign is a hilarious marketing play on customer resentment... Read More
Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
23
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More
Gini Dietrich

Walmart Responds to Scathing Article in Brilliant Way

By: Gini Dietrich | July 15, 2014 | 
35
Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More
Gini Dietrich

Facebook Manipulates Us and Handles the Communication Exactly Right

By: Gini Dietrich | July 14, 2014 | 
59
It recently came out that Facebook did a study to manipulate the streams of users to elicit responses. It's icky, but they don't owe us an apology... Read More
Alex Schiff

Crisis Communications: What Happens When You Swear at Your Customers

By: Alex Schiff | July 9, 2014 | 
16
Swearing at your customers might be one of the worst things to ever happen. Here's how a startup grew their business because of crisis communications... Read More
Mary Anne Keane

The Danger of Pay-to-Play Earned Media

By: Mary Anne Keane | July 9, 2014 | 
23
Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
51
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More