Gini Dietrich

Five Traits of Future PR Leaders

By: Gini Dietrich | August 27, 2015 | 
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The time is now. The future is here. If you want to be a future PR leader or lead your organization into the future, these are the traits you must embrace... Read More
Laura Petrolino

Back-to-School Guide for the PR Professional

By: Laura Petrolino | August 24, 2015 | 
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It's back to school time. Laura Petrolino shows how you can make the grade as a PR professional... Read More
Gini Dietrich

Online Courses: The Theory Behind Making Them Work

By: Gini Dietrich | August 20, 2015 | 
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Online courses seem to be the next, big thing, yet many of us sign up and never attend. Why is that? We have a theory and a solution for making them work... Read More
Aly Saxe

The Customer is Always…. (Fill in The Blank)

By: Aly Saxe | August 18, 2015 | 
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The customer is always...right? Aly Saxe breaks down what it takes to keep clients happy when you're in PR and the four things to always do. No matter what... Read More
Gini Dietrich

PR is Not Just Media Relations (Yes, Again!)

By: Gini Dietrich | August 12, 2015 | 
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We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. It's time to stand up for the profession... Read More
Bryon Gould

Do Our Bathroom Breaks Dictate What We Read?

By: Bryon Gould | August 11, 2015 | 
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As it turns out, most bathroom breaks last six minutes and 75 percent of us read while on the toilet. Create content to be someone's go-to toilet material... Read More
Laura Petrolino

Visual Content Lessons from Canva for Work

By: Laura Petrolino | August 10, 2015 | 
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Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development... Read More
Lucas Miller

Three Painful Realities for New PR Professionals

By: Lucas Miller | August 5, 2015 | 
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New PR professionals hoping to get a taste of the ins-and-outs of PR may seem less enthused about the reality of our world once they start their job... Read More
Gini Dietrich

Repurpose Content: A Test and the Results

By: Gini Dietrich | August 5, 2015 | 
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For the past week, we have completed an experiment to repurpose content to see if it would bring old Spin Sucks community members back into the fray. ... Read More
Elli Bishop

Five Qualities Your Next Content Strategist Should Have

By: Elli Bishop | August 4, 2015 | 
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All your snappy content won’t do any good if you don’t get it to the right people timely and effectively. That's where a content strategist comes in... Read More