Gini Dietrich

The Hillary Clinton PR Campaign

By: Gini Dietrich | May 26, 2015 | 
52
The Clinton PR team is made up of the best of the best, but their strategy is wrong. They're trying to make her someone she is not in an attempt to make her more relatable... Read More
Lesley Vos

How to Write Like an IDIOT

By: Lesley Vos | May 21, 2015 | 
6
No, this isn't offensive. There is an IDIOT approach to writing that ensures your content is engaging and interesting and builds trust. Lesley Vos has more... Read More
Gini Dietrich

The 2015 Summer Reading List

By: Gini Dietrich | May 21, 2015 | 
61
It's the start of summer in the States and Gini Dietrich has her annual summer reading list. Get the good and the bad so you know what to savor and what to skip... Read More
Nathan Ellering

How to Execute a Carefully Thought-out Content Plan

By: Nathan Ellering | May 20, 2015 | 
12
You know your audience. You know what you want to create. Now it's time to execute your content plan. Nathan Ellering has six steps that help... Read More
Laura Petrolino

The Buyer’s Journey: Ask Yourself These 11 Questions

By: Laura Petrolino | May 20, 2015 | 
22
Is your buyer's journey an effective one? Laura Petrolino has 11 questions to ask yourself to figure out if you have a conversion-worthy strategy... Read More
Todd Wolfenbarger

Storymaking vs. Storytelling: Learn from Mary Poppins

By: Todd Wolfenbarger | May 19, 2015 | 
5
In Mary Poppins, Burt transforms storytelling to storymaking when he takes the children into one of his drawings. Do the same for your brand with these tips... Read More
Gini Dietrich

Get a Bad Review Off the First Page of Search Results

By: Gini Dietrich | May 19, 2015 | 
15
Many of us panic when someone writes a bad review about our organization, and it's smart to be responsive. Here are four tips for content when this happens... Read More
Laura Petrolino

Customer Loyalty in a Changing World

By: Laura Petrolino | May 14, 2015 | 
34
Don't think customer loyalty matters for your business? Laura Petrolino provides some facts and figures on how it affects your bottom line... Read More
Gini Dietrich

PR Executive in Residence at the University of Oregon

By: Gini Dietrich | May 11, 2015 | 
69
Our own Gini Dietrich spent the week at the University of Oregon as their PR Executive in Residence. She taught classes, broke bread, and spoke. Here is what she learned... Read More
Doug Simon

Is PR Afraid to Earn Media?

By: Doug Simon | May 7, 2015 | 
3
Doug Simon recently was at the PR Week awards, where the top billing went to an agency that didn't earn media, rather bought it. He discusses more here... Read More