Gini Dietrich

Podcast: A Behind-the-Scenes Look at a Popular PR Show

By: Gini Dietrich | May 5, 2015 | 
2
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made... Read More
Gini Dietrich

Feature Content that Answers Questions for Better SEO

By: Gini Dietrich | May 4, 2015 | 
19
In a recent Medium article, NY Times staff editor, Daniel Victor, discusses the one word (and its cousin) you should use to create content that answers questions. ... Read More
Roger Dooley

Content Credibility: Increase Yours with Science

By: Roger Dooley | April 30, 2015 | 
3
Need to boost your content credibility? Roger Dooley has three scientifically-proven ways to add more credibility and make people believe your content... Read More
Gini Dietrich

Boost Content with Science and Art

By: Gini Dietrich | April 27, 2015 | 
20
It's nice to be able to boost content based on instinct (or art), but it's even better when we add science. Gini Dietrich walks you through how to do that... Read More
Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
29
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Mickie Kennedy

News Release Success: Be Found in Search Results

By: Mickie Kennedy | April 21, 2015 | 
7
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
48
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Stephanie Vermillion

Repurpose Content with These Six Tools

By: Stephanie Vermillion | April 16, 2015 | 
31
Content creation is hard, but when you've done it, make it last longer. Stephanie Vemillion helps you do that with six "magic" tools to repurpose content... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
20
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More
Corina Manea

Five Traits Every New PR Professional Needs

By: Corina Manea | April 15, 2015 | 
18
Do you have these five essential traits? Corina Manea explains why these traits are important for every PR professional to be successful in at TL;DR world... Read More