Gini Dietrich

Fireside Chat: Talking Slow Marketing with Ann Handley

By: Gini Dietrich | April 28, 2017 | 
On this month's Fireside Chat, we have Ann Handley and we talk slow marketing, writing, life changing books, her tiny house, building your space around yourself, and more
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Guy Murrel

How to Use a Strategic Narrative to Improve PR Relevance

By: Guy Murrel | April 27, 2017 | 
How do you or your PR firm stand out in today's noisy world? Guy Murrel says by embracing and adopting the strategic narrative approach. He explains
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Gini Dietrich

Six Metrics to Measure Your Business Development Program

By: Gini Dietrich | April 27, 2017 | 
There are six metrics Gini Dietrich recommends you focus on to measure the effectiveness of your business development program. Start today with Analytics and a spreadsheet
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Corina Manea

How to Create Spectacular Visuals for Your PR Content

By: Corina Manea | April 25, 2017 | 
You know you need visuals in your PR content, but how do you create those visuals? So now you’re supposed to learn how to create images and videos? Corina Manea has you covered with these three easy ways to create spectacular visuals for your content
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Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 24, 2017 | 
These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success
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Tony Tie

Crisis Communications Lessons from the Delta Power Outage

By: Tony Tie | April 20, 2017 | 
Crisis communications happen whether we like it or not. Having an effective strategy in place can mean the difference between rapid recovery and turning customers off for life. Tony Tie shares how to effectively de-escalate and weather the storm through effective crisis communications
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Eleonora Israele

How to Build an Online Newsroom that Engages Journalists

By: Eleonora Israele | April 18, 2017 | 
What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom
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Iva Glavinic

It’s Time to Break Free from Your Vanity Metrics

By: Iva Glavinic | April 17, 2017 | 
Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run
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Rafal Salak

Five Things to Know Before You Move from a PR Agency to a Startup

By: Rafal Salak | April 13, 2017 | 
What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch
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Roland Alonzi

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

By: Roland Alonzi | April 12, 2017 | 
By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis
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