Gini Dietrich

Creating An Editorial Calendar for Your Blog

By: Gini Dietrich | June 16, 2010 | 

Before you get to see me take the dare of vlogging in my cycling gear AND talk about whether or not you need to create an editorial calendar for your blog, I have a favor to ask.

This very blog has been nominated for PR Blog of the Year. Would you please go over to Arik Hanson’s blog and vote for us? We’re in the very last category so scroll all the way down. And, while you’re there, vote for the other categories, too. And, if you would rather vote for another PR Blog of the Year, I’m okay with that – we’re up against people I really respect, admire, and read daily.

And now, on with the show. I was dared by Brad Farris and Blair Minton to do a video blog in my cycling gear. So here you have it (I’m totally self-conscious). Answering a question from Thomas Scott about creating editorial calendars for your blog.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Great post — fun video. And yes, I voted for you.

  • Gini Dietrich

    Thanks Abbie! I was so self-conscious…but anything for a dare!

  • I’m thinking of a really good dare for your next video blog…

    These are awesome by the way. As a brand (Arment Dietrich), you are giving it a personality to connect with and building a great community. I totally see continued success for you even if you do look like Brett Michaels.


  • TPR

    Good one! Continue to churn out your tips-filled posts (either on a dare or not :)!

  • Ahh Gini. Love this! Great post, great personality, great info. Well, okay, one more great…great job!

  • @Gini, This was SO cool. I think it’s great to give personality to your company in such an easy and accessible way. You kind of go: “Hey, I could work with someone like that”.

    As for the content of your post, you’re so right about themes for particular days. For one of my clients the only way I survive the week is to work around particular post types three times a week. Not only is it easier to manage from a writing perspective, the audience get tuned in as to what to expect.

    (And, yes, I voted for you too!)

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  • That’s a good idea about bandannas and helmets –

    Thanks for answering the question. You didn’t mention what tool you use to organize your posts – do you use Google docs or just drafts in wordpress? Do you author in wordpress or in word docs?

  • The difference between you and Brett Michaels? I know (because I’ve seen it in real life) that there is real hair underneath that bandana. Brett? To be determined…

  • Gini Dietrich

    Oh Thomas! I didn’t address that. We have all of our clients keep their drafts in WordPress and then we go in and do the SEO magic, save, and they can either publish or we do it for them. For me, I keep everything in WordPress and usually write drafts from the app on my phone. I even keep WordPress open on my computer to write in when I’m on the plane, even if I don’t have WiFi. I just hit save draft as soon as I land. I haven’t lost anything…yet. There is a Microsoft tool you can use when you don’t have Internet access, but I didn’t like it. It was too cumbersome.

    Matt, that’s the only difference?!?

    Thanks to the rest of you…Jon, we’re like two peas. And Patrick? I already did Sparty for you!

  • Love the dare and the video in your gear! Definitely made for a fun and enticing vlog 🙂

  • Gini-I LOVE this, and I voted for you;)
    In addition to your outfit, awesome bandanna (semi-pirateesque), and amazing tan line, you offered up some great advice!

  • Companies should definitely have an editorial calendar for their blogs. Too many companies just start something without a true plan or strategy in place. Individuals have more freedom and can post at will so long as some sort of consistency is maintained–at least this has been my experience in the past.

  • Are you a blood or a crip?

  • I LOVE the vlogging in your cycling gear!

    Editorial calendars are a great idea, especially for blogs that are managed by a group. Just for fun I’m doing my first personal group blog now, and scheduling ahead is a challenge that’s really best met by an editorial calendar even for just a “fun” blog.

  • Gini – we’d have loved your outfit on on 150 mile Yorkshire Dales bike marathon with Richard Bosworth and the Vistage guys last weekend! Your presentation is informative and a lorra fun! Yes, planning is crucial – we plan a couple of weeks in advance for our clients and need to ensure we do the same for ourselves going forward. Have just voted for you and looking forward to the results next week!