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Gini Dietrich

How Effective Are Product Give-Aways?

By: Gini Dietrich | December 16, 2010 | 
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The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?”

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If you’re not a video watcher or don’t care about the answer, the one thing you should do is check out the upper right corner of Spin Sucks. The corner right below the search bar. No, not the categories. Right below that. See it??

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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