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Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
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It’s Facebook question of the week time. Woo hoo!

Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her.

She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn.

Check her out. You’ll see her around here and on other blogs, as well. In fact, I’m pretty sure I first met her on Mark Schaefer’s blog, and then on Jayme Soulati’s, and then on Shonali Burke’s, and pretty soon we were stalking one another.

She’s very active online and I know you’ll like her as much as I do.

She asks: 

Hi Gini, I have a Facebook question of the week, if I may! What’s the best way for a business to integrate its traditional media relations function with its social media function? Please keep in mind, these are two separate role. Any input would be appreciated. Thanks Gini!

It’s hard to answer this without knowing how your organization is built, Jenn, but I answered it the way I would LOVE to see all companies manage it.

Of course, there will be different ideas and opinions in the comments so be sure to take all of it into consideration as you work internally or counsel friends and colleagues.

Which means, after you watch the video (which you can view by clicking here), let Jenn know if you agree, disagree, or have other ideas for her.

But! Before you go! Head over to the Arment Dietrich Facebook wall and leave a question for me there. I think I have only two more to answer and you really don’t want me to send Nancy Davis after you…with her New Jersey accent and wearing her tracksuit.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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