Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 

It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead!

Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I didn’t have to drive two hours to go to a PRSA meeting.

So, while I still don’t get to ski every day, she doesn’t have to drive two hours to go to a PRSA meeting any longer! Baby steps.

Without further ado, I introduce Lisa to you!

(If you’re receiving this in your Reader and can’t see the video, click here and the magic will appear!)

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


Hey Lisa and welcome to Chicago and Gin Gin's little empire :)!

I'm Ingrid and you'll be seeing me here quite often. I tend to leave comments that are - well uhhh..not too short hehe.

Gini and JB must be the perfect "friend" bosses to have. One is funny, sweet and smart as hell and the other one barks if you snap at him and requires to be petted at all times lol.

Oh, plus your boss loves to cook - Gini...not Jack!

Seriously though, I hope you'll be very happy over at the Dietrich house. They certainly rock and then some over there.

Hey Lisa gonna' be in charge of enforcing the word limit and stuff? Any good tips on how to get on her good side so she can let me ramble a bit in my GP's (if I'm ever allowed to appear here again that is hehe?) Is she chocolate chip or lemon tart? Moonboots? Or maybe ski passes? Kidding of course ;).

Wishing you all the best and loads of success here Lisa.

Howie Goldfarb
Howie Goldfarb

Yay for Lisa and Jack Bauer!

Lisa I promise to not be too troublesome on this blog. But some hints for Chicago Survival:
1] Hot Dogs get ordered with just ketchup
2] Good idea to be a NY Islander Fan (even if the team still sucks it will give you grit and moxy)
3] Make sure when you order pizza they get the Sauce and Cheese placed in the right order.
If I think of anything else I will be happy to let you know.

Jack I see read my E-Book on Guerrilla Marketing and was putting steps 2 and 4 into practice. Love it!


I'm so excited for you, Lisa - way to grab to brass ring!


I'm so excited for you, Lisa - way to grab to brass ring! Please eat something delicious for me every day.


Welcome Lisa!! It's always great to see growth at companies!

So, I suppose you will now help @ginidietrich tease us all about Project Jack Bauer (Gini knows how much I LOVE that! LOL!!). Also, she mentioned you are going to be involved with @karen a. rocks & I to get the awards show running that Gini will host! :) Fun times ahead!

Best of luck on your adventure!


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