Gini Dietrich

Nine PR Blogs to Read

By: Gini Dietrich | December 16, 2014 | 

PR BlogsBy Gini Dietrich

On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers, seven must-listen podcasts, six communicator gifts, five communications trends, four free webinars, three strategy games, two Crazies secrets, and the PR win of 2014.

I have to say, I love this series we’re doing, but the lists are getting me in trouble!

There are only so many I can include because I’m hindered by the actual number for the day we’re on.

So, while there are only nine PR blogs mentioned here, the list is actually much larger. I’m writing this at 4:00 in the morning so I’m also hampered by sleepiness.

That said, if you have a PR blog you’d like to recommend, please do so (and don’t be afraid to self-nominate)! We’ll eventually compile all of the recommendations into something larger.

PR Blogs to Read

Without further ado, here are the nine PR blogs you should read.

  1. AirPR. I really love the way Rebekah Iliff approaches trends in our industry, and she has a fabulous sense of humor. She only publishes once or twice a week so it’s easy to keep up with…and you’ll find it an entertaining read.
  2. Bad Pitch Blog. At least 100 years ago, my team became fascinated with Bad Pitch Blog and their, um, ways at embarrassing those in our industry who don’t do their research before pitching. It became the law that if anyone turned up on this blog, they’d immediately lose their job, no questions asked (no one has…so far). Since then, Kevin Dugan and Richard Laermer have produced useful content, as well.
  3. Deirdre Breakenridge. I’m fairly certain there is no one nicer than Deirdre Breakenridge. But she’s not just nice, she’s smart, too. And her blog is thought-provoking and interesting. Plus she’s molding the next generation’s minds so it’s good to see what topics are of interest to them.
  4. Ishmael’s Corner. Lou Hoffman is probably the wittiest of the lot of us. I always look forward to his annual predictions post because he has fun with it and most of it is very tongue-in-cheek. I love a pro who doesn’t take himself too seriously.
  5. PR Daily. If you check PR Daily right this very second, you’ll see someone familiar in the very top content spot (with the must-listen podcasts), but it won’t be that way forever so go check it out! Pretty much anything you need to know about the industry is covered in this blog. They do a nice job with news reporting and syndication. The only thing I don’t like is the people who comment there are not nice. They’re the reason you don’t read the comments.
  6. PRNewser. I feel like these guys kind of came out of nowhere and I am glad! Patrick Coffee and his team serve up all the latest on the industry (I sometimes read their stuff and think, “How the heck did they find that out?”) and they’re tough on some of the traditional ways our peers tend to still want to do things. This is also where I found out that Kim Kardashian’s rider requires four First Class tickets and one Coach…which begs the question, “Who has to sit in Coach?”
  7. PRTini. One of my favorite Heather Whaling writing stories (I have in-person stories, too!) is when Spin Sucks came out earlier this year, she wrote a blog post about it…and apologized to her mom for saying the word “sucks” in it. And her mom commented that it was okay. As if I didn’t love her enough, that made me love her more. She gives you the skinny on all things related to communications through fun and colorful content.
  8. SHIFT Communications. I love everything that SHIFT does and their blog is no exception. Pay particularly close attention to what Christopher Penn (who was just named PR Professional of the Year) writes. He’s one smart cookie.
  9. Waxing Unlyrical. Though her gorgeous lilt does not come through in her writing, Shonali Burke doesn’t mash words. If you want the real scoop on industry practices, which organizations are winning, and which are failing (and why), check out Waxing Unlyrical.

It should go without saying, but just in case: Clearly everyone should be reading Spin Sucks. Right? Right.

Now it’s your turn. Keep your recommendations to PR blogs only (no marketing, social media, content, or the like), pretty please.

photo credit: Shutterstock

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Thanks for listing!

  • And just like that my inbox just got a little more full but I trust these are all going to be great additions, so thanks! And I was already subscribing to Shonali’s blog …. she’s a fave and I think in some part responsible for my presence amongst the crazies! 🙂

  • ginidietrich

    prblog Shhhhh!

  • Looks like a great list and some good vacation reading. Guess I can leave Game of Thrones, Book 1, at home. 🙂

  • Familiar with most and will have to check out the Bad Pitch Blog as sounds like the Blackwell worst dressed list for PR 😉

  • I can’t believe I wasn’t already subscribed to all these! Fixed!

  • You have a bigger crush on Chris than you do on me. Now I’m pouting.

    In all seriousness, thanks for the shout out!

  • SHIFT Communications

    Love this list. Thanks for including SHIFT!

  • Thanks for the kind words!

  • Okay, I just discovered PR Newser within the past year and was thinking I had someone missed the boat — that everyone knew about it but me. Definitely what the industry needs. More snark, less snooze.

  • patrickcoffee

    RobBiesenbach Don’t call it a comeback…we’ve been here for years! Well, two years in my case.

  • patrickcoffee

    Thanks Gini. Sharing the love, etc.

  • AndreaKempfer

    Thanks, Gini! I shared these with my team. There will be lots of good reading in the new year!

  • Great list! Love all of these blogs!

  • Most of these are on my daily blogroll, others include (not all of these are straight PR but help me with my job in some way….it all sorts of meshes together for me): Seth Godin, Conversation Agent, cspenn ‘s blog (in addition to Shift’s ….ALLL the Chris Penn), Hubspot (especially great for keeping up with changes, updates, basic tips/tricks, etc.), Sasha Dichter, A Learning a Day, Roger Dooley, HBR, and of course Danny Brown…even though he tried to get me fired as my subscription reward, he still writes a good blog. 

    These are just a sampling, I have a lot I scan through at different times, or when headlines catch my eye.

  • BurtonBrown

    ginidietrich Thanks for sharing that update – it’s now live here:

  • ginidietrich

    Shanea_Phillips Thank you!!

  • DorothyCrenshaw

    This is a great list. I particularly appreciate Lou’s and aspire to be like him with my own blog. I also enjoy Frank Strong’s! and although he needs to post more regularly, PR maestro Bob Pickard at

  • annelizhannan Yeah, Bad Pitch caught my eye too. It should be fun.

  • DorothyCrenshaw And I love your blog! There are lots of times I think, “Dang! She beat me to it!”

  • LauraPetrolino Clearly you cannot read: “Keep your recommendations to PR blogs only (no marketing, social media, content, or the like), pretty please.”

  • rachaelseda And we love you! Just in general.

  • patrickcoffee You’re welcome, sir!

  • AndreaKempfer Make sure Spin Sucks is top of their list! 🙂

  • RobBiesenbach I also love the snark. Love.

  • cspenn Do I know you?

  • chelpixie I have a crush on both of you!

  • Eleanor Pierce Things you don’t say in front of your boss…

  • annelizhannan Oh it is! They’re scary (and totally fun).

  • Word Ninja Ha! I’m not sure I’d go that far.

  • AtokF You bet!

  • biggreenpen She probably is… we have a long friendship.

  • decillis1

    Dying over the prtini story. GREAT list! 🙂

  • ginidietrich LauraPetrolino oh. Well nevermind then.

  • Well, if that’s not a Christmas gift, I don’t know what it. Thank you, Jean Genie! I LOVE how rebekahiliff writes too, I literally guffaw out loud sometimes. And the other blogs you mention are SO smart. Thank you so much!

  • Shonali She makes me laugh out loud, too! I actually will leave that as a comment more often than not. And you, my friend, are very welcome! xoxo

  • decillis1 prtini Isn’t that great?!

  • LauraPetrolino Sigh.

  • AndreaKempfer

    @ginidietrich Oh don’t worry, I’ve raved about SS many times already–it better be bookmarked by now!

  • AndreaKempfer Love you!

  • LouHoffman

    As Ed Sullivan said right before the Beatles took stage, “I did not see that coming.” Thanks a ton for the positive words!

  • ginidietrich Eleanor Pierce Oh. Whoopsie. <3

  • DorothyCrenshaw

    ginidietrich DorothyCrenshaw I doubt it, but many thanks.

  • rebekahiliff

    Shonali feeling the looovveeeeee!

  • ginidietrich chelpixie Whatevs. 😉

  • DorothyCrenshaw thanks Dorthy!  And I’d add Richard Becker’s blog:  Much like LouHoffman I just find his writing is refreshing and outside the usual echo chamber.

  • ginidietrich cspenn No. These are not the droids you are looking for. /wave

  • rebekahiliff ’tis the season after all… 🙂

  • LouHoffman You know what’s funny? I was writing this as I was emailing you.

  • LouHoffman

    ginidietrich My wife would say it’s “an energy thing” (not a coincidence)

  • Intelligent Digital Strategies

    Thanks for posting this great resource.

  • Arment Dietrich, Inc.

    Most welcome!

  • KateNolan

    ginidietrich LauraPetrolino #fired

  • KateNolan

    Eleanor Pierce ginidietrich #fired

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  • PatrickCoffee

    AirPR shonali SHIFTcomm prtini LouHoffman SpinSucks I know, right?! (Hi, Lou.)

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    JenniferCaroPR That’s a good combo! ^ep

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