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Gini Dietrich

On Election Day

By: Gini Dietrich | November 4, 2008 | 
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On election day, I’d like to discuss a memo written by McCain’s campaign manager:

McCain campaign manager Rick Davis, in a memo explaining why his candidate remains confident despite trailing by an average of 6.5 in national polls: “Today, he expanded his buy into North Dakota, Georgia and Arizona in an attempt to widen the playing field and find his 270 Electoral Votes. This is a very tall order and trying to expand into new states in the final hours shows he doesn’t have the votes to win.”

I think this is spin to the ultimate degree.  Why would McCain have to extend his buy into traditionally red states if he wasn’t worried about losing?  I mean, ARIZONA is his home state.  He should have the electoral votes in his home state nailed down and not have to buy any media there at all.

Nice try, Davis.  How about if you can’t tell the truth, don’t release a memo at all?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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