Gini Dietrich

Integrated Marketing Communications is More than a Fad

By: Gini Dietrich | June 23, 2016 | 
1
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy... Read More
Ryan Philemon

PR Has Officially Reached the Era of Data

By: Ryan Philemon | June 22, 2016 | 
2
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more... Read More
Gini Dietrich

Introducing the AMEC Integrated Evaluation Framework

By: Gini Dietrich | June 22, 2016 | 
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The international organization obsessed with metrics for the PR industry, released the AMEC Integrated Evaluation Framework. Gini Dietrich has more... Read More
Gini Dietrich

Determine the Right Metrics for Your Content Marketing

By: Gini Dietrich | June 16, 2016 | 
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Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track... Read More
Corina Manea

PR Lessons from Searching for a New Home

By: Corina Manea | June 15, 2016 | 
13
Moving to a new home carries with itself a lot of PR lessons, Corina Manea argues. She goes on and shares five of the most important she recently learned... Read More
Gini Dietrich

How to Be Paid to Write a Strategic PR Proposal

By: Gini Dietrich | June 15, 2016 | 
17
The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas... Read More
Gini Dietrich

Blogging Most Certainly Is Not Dead

By: Gini Dietrich | June 14, 2016 | 
46
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains... Read More
Tara Thomas

Why You Need a Messenger Platform On Your Website

By: Tara Thomas | June 13, 2016 | 
10
Messenger platforms are all the rage right now. These platforms set themselves apart from traditional Live Chat as they are more intuitive to use, and can be used for a variety of things. Tara Thomas looks at ways a messenger platform can help you grow your business... Read More
Laura Petrolino

Four Elements of Successful Brand Storytelling

By: Laura Petrolino | June 13, 2016 | 
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Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. ... Read More
Ben Sailer

How to Synchronize Your Content Marketing With an Editorial Calendar

By: Ben Sailer | June 9, 2016 | 
4
Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level... Read More
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