Tom Elgar

Quality vs. Quantity: Hero, Hub, and Hygiene Content

By: Tom Elgar | September 8, 2015 | 
The quality vs. quantity question in content marketing arises often enough there are differing opinions. Look at it from the hero, hub, and hygiene approach... Read More
Laura Petrolino

The Incomplete Guide of Communications Strategy Analogies

By: Laura Petrolino | September 8, 2015 | 
We can learn a lot about communication strategy from the world around us. Laura Petrolino rounds up her top communications strategy analogy posts in this guide... Read More
Daniel Schiller

The Carter Center Moment vs. the Tinder Jibber Jab

By: Daniel Schiller | September 2, 2015 | 
Consider the world changed for the better because of the efforts of the Carter Center. This is a lesson for PR professionals in better communications... Read More
Leta Soza

Quiz: Put Your Data Literacy to the Test

By: Leta Soza | September 1, 2015 | 
Do you have great PR data literacy? Take this quiz from AirPR to see if you do...and what your score is compared to other PR pros... Read More
Gini Dietrich

Five Things Speakers Can Learn from Bruce Springsteen

By: Gini Dietrich | September 1, 2015 | 
Do you need to freshen up a presentation or ask your boss for a raise? Bruce Springsteen can teach speakers a thing or two about audience engagement... Read More
Robert Conrad

Use Predictive Analytics to Create Valuable Content

By: Robert Conrad | August 31, 2015 | 
Demographics and psychographics are quickly going out of style. The latest fad is to use predictive analytics to create the content your customers wants... Read More
Laura Petrolino

Sensory Awareness and Storytelling

By: Laura Petrolino | August 31, 2015 | 
Sensory awareness is an important skill for communications professionals. Laura Petrolino tells you why and how to sharpen yours. ... Read More
Gini Dietrich

Five Traits of Future PR Leaders

By: Gini Dietrich | August 27, 2015 | 
The time is now. The future is here. If you want to be a future PR leader or lead your organization into the future, these are the traits you must embrace... Read More
Laura Petrolino

Back-to-School Guide for the PR Professional

By: Laura Petrolino | August 24, 2015 | 
It's back to school time. Laura Petrolino shows how you can make the grade as a PR professional... Read More
Gini Dietrich

Online Courses: The Theory Behind Making Them Work

By: Gini Dietrich | August 20, 2015 | 
Online courses seem to be the next, big thing, yet many of us sign up and never attend. Why is that? We have a theory and a solution for making them work... Read More