Craig McBreen

Four Content Marketing Lessons from Anthony Bourdain

By: Craig McBreen | July 13, 2015 | 
Content marketing doesn't have to be boring. It doesn't have to tow the company line. It can, and should, be bold and daring like Anthony Bourdain... Read More
Laura Petrolino

Choosing a Brand Name to Fit Your Business

By: Laura Petrolino | July 13, 2015 | 
Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business. ... Read More
Andy Preisler

Eighteen Tricks to Save Time and Money On Content Marketing

By: Andy Preisler | July 8, 2015 | 
It's not easy to produce content day-after-day, month-after-month, but Andy Preisler has 18 tricks to help you save time and money on content marketing... Read More
Robby Brumberg

How Communicators Can Help Their Favorite Charities

By: Robby Brumberg | July 7, 2015 | 
As a communicator, you may think you have nothing to offer charities, particularly in a crisis situation. Robby Brumberg dispels that myth with a few ideas... Read More
Gini Dietrich

Google News Lab, Algorithms, and Content Creation

By: Gini Dietrich | July 7, 2015 | 
In a world of computer-generated news stories, our content creation may be affected by robots. With the launch of Google News Lab, it may be here very soon... Read More
Laura Petrolino

The Minimalist Approach to Brand Storytelling

By: Laura Petrolino | July 6, 2015 | 
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story. ... Read More
Gini Dietrich

Produce, Promote, and Host a Webinar to Generate Qualified Leads

By: Gini Dietrich | July 1, 2015 | 
Gini Dietrich recently hosted a webinar for ON24 that generated a ton of questions. So many, they couldn't get to them all in the Q&A. Here are the answers... Read More
Gini Dietrich

Media Relations Can Be Measured Against Real Dollars

By: Gini Dietrich | June 25, 2015 | 
Gone are the days of media impressions and advertising equivalencies. Today's media relations can—and should be—measured against real dollars. Here's how... Read More
Gini Dietrich

To Taylor Swift, Love Spin Sucks

By: Gini Dietrich | June 24, 2015 | 
Earlier this week, Taylor Swift jotted an immaculate and respectful note to Apple, on Tumblr. It is a fantastic example of how the world of PR has changed... Read More
Gini Dietrich

Use Media Relations to Generate Qualified Leads

By: Gini Dietrich | June 18, 2015 | 
Should media relations be used only for brand awareness or can it generate qualified leads? We think it's both and we'll teach you why during this free webinar... Read More