Gini Dietrich

Communications Done Well: Seven Things to Do Immediately

By: Gini Dietrich | February 25, 2015 | 
18
It's hard not to get defensive over negative comments, but it has to happen for communications to be done well. Gini Dietrich has seven tips to get you there... Read More
Laura Petrolino

Three Approaches to Effective Brand Storytelling

By: Laura Petrolino | February 24, 2015 | 
24
You need to know your audience's 'frames' in order to craft stories that sell.Laura Petrolino explores Pareidolia, and what it means to brand storytelling. ... Read More
Gini Dietrich

Four Ways to Fight Content Thieves

By: Gini Dietrich | February 23, 2015 | 
47
It doesn't matter if your content is widely read or it's a niche publication, the content thieves will get you. Gini Dietrich shares four ways to prepare... Read More
Laura Petrolino

Communications Planning: Why More is Not Better

By: Laura Petrolino | February 19, 2015 | 
18
Are you overtraining when it comes to your communications planning efforts? Laura Petrolino has the why the "more is better" philosophy is not effective... Read More
Gini Dietrich

Media Relations Done Well: Ten Ways to Personalize

By: Gini Dietrich | February 19, 2015 | 
109
Media relations is not rocket science. In fact, it's just building relationships with human beings. But it takes time. Gini Dietrich has tips to do it well... Read More
Tom Roswell

Real-Time Translation Software: Will it Change Marketing?

By: Tom Roswell | February 18, 2015 | 
7
While the Skype real-time translation isn't yet foolproof, there are opportunities to use it with marketing teams overseas. Tom Roswell has more... Read More
Kerry Gorgone

A Content Strategy Fit for an Oscar

By: Kerry Gorgone | February 17, 2015 | 
24
The granddaddy of all award shows is coming up - the Oscars. Kerry Gorgone explains how to take content strategy inspiration from the film industry. ... Read More
Gini Dietrich

Seven Steps to Dealing with Critics

By: Gini Dietrich | February 17, 2015 | 
42
None of us like to assume the critics won't be out to get us. But it's the unprepared who get burned. Gini Dietrich has tips on how to deal with critics... Read More
Laura Petrolino

Valentine’s Day Tips for Communications Pros

By: Laura Petrolino | February 16, 2015 | 
38
Valentine's Day is over. But if you're still looking for that special someone, here's how communications pros can use their skills for a successful dating strategy... Read More
Gini Dietrich

How to Create a Call-to-Action for All of Your Content

By: Gini Dietrich | February 16, 2015 | 
22
Though many of us are content creators and spend a good amount of time on it, there are many places where we forget a call-to-action. Gini Dietrich has more... Read More