Laura Petrolino

Customer Experience is an Investment

By: Laura Petrolino | March 4, 2015 | 
22
Are you struggling with customer experience issues at your organization? Laura Petrolino challenges you to invest in the long-term instead of being hyper focused on short-term gain... Read More
Andrea Lehr

How to Pitch Editors Perfectly Every Time

By: Andrea Lehr | March 3, 2015 | 
7
Get to know editors before you pitch them! What do they like? How can you stand out? Andrea Lehr shares a handy dandy guide to pitch editors perfectly... Read More
Gini Dietrich

The Future of Content Marketing is Now

By: Gini Dietrich | March 3, 2015 | 
44
There is a content marketing overload because many organizations execute poorly. Gini Dietrich has tips on how to build a program that exceeds expectations... Read More
Tara Geissinger

Don’t Ignore SEO Strategy in Favor of Content

By: Tara Geissinger | March 2, 2015 | 
18
Content may be king, but your SEO strategy will ensure clients and customers actually find—and read—that content. Here is Tara Geissinger on how to ace ... Read More
Gini Dietrich

Reputation Management: Eight Steps for Online Repair

By: Gini Dietrich | March 2, 2015 | 
26
Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going... Read More
Lindsay Bell

Five Steps to Insanely Good Customer Service

By: Lindsay Bell | February 26, 2015 | 
31
Good customer service shouldn't feel like a gift from God. Lindsay Bell shares five ways to improve yours, and make customers fall in love with you all over again. ... Read More
Gini Dietrich

Communications Done Well: Seven Things to Do Immediately

By: Gini Dietrich | February 25, 2015 | 
18
It's hard not to get defensive over negative comments, but it has to happen for communications to be done well. Gini Dietrich has seven tips to get you there... Read More
Laura Petrolino

Three Approaches to Effective Brand Storytelling

By: Laura Petrolino | February 24, 2015 | 
27
You need to know your audience's 'frames' in order to craft stories that sell.Laura Petrolino explores Pareidolia, and what it means to brand storytelling. ... Read More
Gini Dietrich

Four Ways to Fight Content Thieves

By: Gini Dietrich | February 23, 2015 | 
49
It doesn't matter if your content is widely read or it's a niche publication, the content thieves will get you. Gini Dietrich shares four ways to prepare... Read More
Laura Petrolino

Communications Planning: Why More is Not Better

By: Laura Petrolino | February 19, 2015 | 
19
Are you overtraining when it comes to your communications planning efforts? Laura Petrolino has the why the "more is better" philosophy is not effective... Read More