Joan Lebow

Sales Sucks: Lessons from Jumping the Second Fence

By: Joan Lebow | April 21, 2014 | 
7
Sales and PR have a lot in common, but the idea of selling and pitching are not the same. One journalist took the leap from telling stories to spinning and selling stories. She learned that sales sucks more than spin... Read More
Gini Dietrich

Fiction Makes You a Better Storyteller and Content Producer

By: Gini Dietrich | April 21, 2014 | 
83
Two new studies by researchers at The New School and in the Netherlands have found reading literary fiction makes you more empathetic, which leads to better storytelling... Read More
Laura Petrolino

Ethical Decision Making: Why Good People Do Bad Things

By: Laura Petrolino | April 17, 2014 | 
5
Three months after the start of the trial of German Nazi Adolf Eichmann for war crimes, Yale University psychologist Stanley Milgram began a round of experiments to understand why good people might be motivated to do bad things. He was able to uncover many reasons why people do bad things so we can understand how to be better at ethical decision making... Read More
Gini Dietrich

Livefyre Sidenotes: Super Cool New Feature

By: Gini Dietrich | April 17, 2014 | 
13
Livefyre, the commenting platform we love, introduces Sidenotes. It is a way to comment on specific sentences, paragraphs, or images vs. the entire page. Check it out now!... Read More
Laura Petrolino

Ice Cream, Business Ethics, and Fair-Trade Sprinkles

By: Laura Petrolino | April 16, 2014 | 
23
You shouldn't have to sacrifice your ethics for profit. Learn how Ben & Jerry's ice cream kept both in tact, despite an acquisition by large business... Read More
Jess Ostroff

Don’t Maintain Your Reputation, Build It

By: Jess Ostroff | April 15, 2014 | 
20
You are your reputation. And maintaining it is not good enough. You have to constantly work on building it to make the most of your opportunities... Read More
Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
54
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More
Hessie Jones

Online Integrity: Are You Who You Say You Are?

By: Hessie Jones | April 14, 2014 | 
78
It's easy to hide behind an online persona, especially if you have something to hide. But when it comes to your reputation, integrity online and off is key... Read More
Gini Dietrich

Recycle Existing Content with These Four Tips

By: Gini Dietrich | April 14, 2014 | 
29
Creating new content doesn't mean you have to start from scratch every time. Recycle existing content with these four tips and Goole will love you forever... Read More
Mary Anne Keane

Mentor to Build Successful Relationships

By: Mary Anne Keane | April 10, 2014 | 
10
It doesn't take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro... Read More