Aly Saxe

Four Things Your Public Relations Clients Want Right Now

By: Aly Saxe | September 26, 2016 | 
As a PR pro you need to anticipate what your clients want and need from you. Today’s CMO is a data scientist, pure and simple. They need data. Aly Saxe looks at the most important things your clients want from you, their trusted PR advisor, right now... Read More
Laura Petrolino

Improve Your Communications Strategy By Asking These Questions

By: Laura Petrolino | September 26, 2016 | 
These eight questions are crucial for a successful communications strategy. Laura Petrolino explains why and how you can make sure your plan is on track. ... Read More
Sue Duris

Five Ways to Ensure PR Success with Your Start-up

By: Sue Duris | September 22, 2016 | 
Start-ups need PR. The challenge becomes how exactly does a start-up achieves PR success? The first steps is understanding PR it's a journey, not a destination... Read More
Stephanie Norman

Top Free Content Marketing Tools for Beginners

By: Stephanie Norman | September 21, 2016 | 
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start... Read More
Laura Petrolino

Categorization, Justification, and Your Brand Message

By: Laura Petrolino | September 19, 2016 | 
As humans we have several universal decision-making triggers which help us make choice. By providing for them in our brand message and buyer's journey we make it easy for the people who want and need our product to choose. ... Read More
Matt Press

What is Corporate Storytelling and How Do I Use it?

By: Matt Press | September 15, 2016 | 
Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling. Matt Press has more... Read More
Gini Dietrich

10 Ways to Get Comments On Your Blog

By: Gini Dietrich | September 14, 2016 | 
We live in an attention-deficit world where comments and shares on blog posts are at a premium. Here are 10 ways to be sure you'll get both every time... Read More
michelle garrett

Media Relations is Not about the Pitch—it’s about WHO You Pitch

By: michelle garrett | September 13, 2016 | 
You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. Michelle Garrett explains what you should do instead... Read More
Gini Dietrich

Spin Sucks Celebrates 10 Years!

By: Gini Dietrich | September 13, 2016 | 
It's hard to believe for those of us who contribute to Spin Sucks daily, but this blog that started out horrendously is celebrating 10 years on the internet... Read More
Laura Petrolino

The Client Service SOAP Note

By: Laura Petrolino | September 12, 2016 | 
Laura Petrolino explains how to improve your client service workflow and process through the use of a SOAP note, a documentation and communication system created and used by healthcare professionals. ... Read More