Gini Dietrich

PR Executive in Residence at the University of Oregon

By: Gini Dietrich | May 11, 2015 | 
Our own Gini Dietrich spent the week at the University of Oregon as their PR Executive in Residence. She taught classes, broke bread, and spoke. Here is what she learned... Read More
Doug Simon

Is PR Afraid to Earn Media?

By: Doug Simon | May 7, 2015 | 
Doug Simon recently was at the PR Week awards, where the top billing went to an agency that didn't earn media, rather bought it. He discusses more here... Read More
Aly Saxe

PR Measurement: No Crystal Ball Required to Predict Results

By: Aly Saxe | May 6, 2015 | 
There is one word that makes PR pros squirm: Goals. This shouldn't be the case. Aly Saxe outlines how to set goals and create better PR measurement... Read More
Jay Baer

Why You Need to Set Metrics Before Innovative Ideas

By: Jay Baer | May 5, 2015 | 
Many marketers either don't set goals or set them during the campaign. Wrong, says Jay Baer. Here is why you set goals with metrics before the work begins... Read More
Gini Dietrich

Podcast: A Behind-the-Scenes Look at a Popular PR Show

By: Gini Dietrich | May 5, 2015 | 
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made... Read More
Gini Dietrich

Feature Content that Answers Questions for Better SEO

By: Gini Dietrich | May 4, 2015 | 
In a recent Medium article, NY Times staff editor, Daniel Victor, discusses the one word (and its cousin) you should use to create content that answers questions. ... Read More
Roger Dooley

Content Credibility: Increase Yours with Science

By: Roger Dooley | April 30, 2015 | 
Need to boost your content credibility? Roger Dooley has three scientifically-proven ways to add more credibility and make people believe your content... Read More
Gini Dietrich

Boost Content with Science and Art

By: Gini Dietrich | April 27, 2015 | 
It's nice to be able to boost content based on instinct (or art), but it's even better when we add science. Gini Dietrich walks you through how to do that... Read More
Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Mickie Kennedy

News Release Success: Be Found in Search Results

By: Mickie Kennedy | April 21, 2015 | 
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now... Read More