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Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
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Simplify Blogger Outreach with Inkybee“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.”

That’s from a report by Blogher last year.

I don’t find it surprising. Do you?

Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013.

The report details results of a 2012 survey of 6,000 influencers, 1,200 consumers, and 150 top brand marketers.

Apparently blogs rank high with consumers and factor into purchasing decisions.

Blogs Rule

We’re all reading blogs today.

Interestingly, while brands begin to understand the power and influence bloggers hold in the minds of the consumer, many hesitate to engage with them. Blogger outreach programs, designed to build relationships with the authors of such influential earned media, are time-consuming, complex, and can be difficult to measure.

Bloggers are people. People are difficult to measure and are complex (and often time-consuming!).

Until recently, finding the influential bloggers in a particular niche was extremely time consuming. Evaluating how effectively these same bloggers reach their audience, how engaged their readers are, and how active the bloggers are in social networks–important information and an integral part of the process of building a blogger relations program–took valuable time.

Blogger Outreach Made Easy

Until now. Enter Inkybee.

I’ve enjoyed being part of the beta for Inkybee, a tool which defines itself as making effective blogger outreach simple. While I am far from a power-Inkybee-user, I find the tool does what it says it does. I am excited about the information it provides and the work it automates for me.

To create an effective blogger outreach program you need to find the bloggers who are writing about the things your customers (or your client’s customers) care about. You need to know what said bloggers are writing about, where they show up in social media, and what aspect of your products or services might appeal.

Inkybee automates much of this work for you and, while you still have to communicate with the bloggers and work to develop the relationships, there are four valuable areas where Inkybee does the heavy lifting.

Inkybee Builds Lists of Blogs for You

As a starting point, Inkybee builds your blog list. Supply the criteria for your search, blogs you already know about, the keywords you have identified as relevant, and Inkybee starts working. You get emails each time Inkybee identifies a new blog and adds it to the list. You can easily download your list and review it with your team or client.

Inkybee Assesses Blogger Influence

Next, Inkybee helps assess the blogger’s level of influence. This is huge. The blogs are presented in an easy-to-read format that allows you to compare them at a glance, easily view their social profiles. and follow them without leaving the page.

They also provide the following “influence” and SEO metrics:

  • Size of audience
  • Levels of engagement
  • Frequency of posting
  • Numbers of Twitter and Facebook followers
  • Number of inbound links
  • SEOmoz mozRank
  • SEOmoz PageAuthority
  • SEOmoz DomainAuthority

Having all of this information in one place for your review and assessment? Fabulous.

Inkybee Tracks Relationships and Engagement

Inkybee doesn’t tell you how to reach out to the bloggers you choose. That’s on you. Once you have started communicating however, this blogger outreach tool helps you track the relationships you’re building and makes it simple to add all forms of blogger interaction and then easily stay on top of the day-to-day activity with each blogger. Best of all? You can produce reports to share with your clients. Easily.

Inkybee Measures Your Campaigns

As you know by now, measurement is huge. Being able to judge the success of your blogger outreach program is critical. Being able to easily download a report that highlights the potential size of the audience who may have read a blog post about your product? Heavenly.

Inkybee measures your campaign and also includes information on:

  • Actual levels of engagement with your story
  • Engagement compared to the average for those blogs
  • Actual links from the blog posts to your website
  • Actual traffic from the blogs to your website (via a Google Analytics plug-in)

All of this information is available for total campaign and on a blog-by-blog basis. Easily downloaded in a report you can share with your team or client.

Conducting an effective blogger outreach campaign holds tremendous value for brands and organizations. While using a a blogger outreach tool to automate essential functions doesn’t remove the need for personal involvement and interaction with the bloggers or for using simple common sense in your communications, it does offer incredible value.

Inkybee not only gives you back time – it hands it to you, gift wrapped with your tracking and measurement reports.

Who doesn’t want to have their job made easier and look like a superstar to the client? I know I do. This blogger outreach tool makes that a reality instead of a distant possibibility.

RUN, don’t walk to the Inkybee site while you can still sign up to be part of the beta. They’ll be launching the live product any day.  

Editor’s Note: Inkybee is so excited by the support they’ve received they’re launching a super special pricing deal starting *today* which will only run until May 1st. Pop over and check it out. 

58 comments
SylviaDewy
SylviaDewy

Hi Allen,

I like the post and thank so much for sharing such inkybee tool with us. You have done wonderful job.

Thanks
Sylvia Dewy




IBRevolution
IBRevolution

All Inkybee features are currently free?

dbvickery
dbvickery

Hopefully, we will get to the point of needing this kind of service with our own product offering. I do not see it having as big a play with our B2B services (software dev, business intelligence, etc). Basically, we should be the content drivers and thought leaders in those fields.

I definitely see where it would apply to B2C products/services.

Dr_Rae
Dr_Rae

Great article Allen, and conversational information...  Plan to look into Inkybee, thank you all for sharing!

HughAnderson
HughAnderson

Thank you to @allenmireles for the great review and thanks to everyone for commenting. We're looking forward to an amazing year of developing Inkybee to provide a truly extra-special experience for everyone working in this area. 

And we will stick by our beliefs in making sure Inkybee is available and affordable to the people and organisations that really need it - principally individuals and smaller, independent agencies/organisations.

So chuffed to feature on Spin Sucks, it's such an awesome community. Certainly made my day :) 

hughforth
hughforth

@AmyMccTobin Thanks, Amy :) And nice to meet you yesterday. Just shout if I can help at all.

bigboxcar
bigboxcar

Good post. Have you used GroupHigh? If so, does Inkybee work as well, better? Thanks!

biggreenpen
biggreenpen

This is really interesting, Allen. It gave me several angles to explore that I would not have thought of before.

AmyMccTobin
AmyMccTobin

I just had a demo of Inkybee yesterday and I'm obsessed - it's not about automation but showing you actual levels of engagement on very specific key words.  I can't imagine and PR pro  not loving it.  And super affordable - awesome that they're getting some attention here on Spin Sucks. 

EdenSpodek
EdenSpodek

@allenmireles I've always been skeptical of tools that automate blogger outreach. Although I wouldn't rely entirely on a tool for identifying a list of bloggers because personal relationship building is a critical success factor, Inkybee sounds promising and affordable for small businesses. I'll definitely check it out for an upcoming project. Thanks so much for sharing. 

HughAnderson
HughAnderson

@IBRevolution Yes. Free public beta has access to all areas. Moving to a paying model now, but all new users still entitled to a 30-day free trial with full access.

Dr_Rae
Dr_Rae

Thank you Lindsay for liking my comment...  Your encouragement, and your support are greatly appreciated!

Danny Brown
Danny Brown

@bigboxcar Haven't had the chance to use GroupHigh, though have checked them out and requested demo. My understanding is the model is different - their pricing structure is around $3k per year for one license (though this could be wrong, it needs confirmation) and paid upfront (again, needs confirmation). Hugh and the InkyBee product is much more aggressively priced with a focus on different feature sets.

Latest blog post: Empathy is a Social Currency

EdenSpodek
EdenSpodek

@AmyMccTobin I'm looking forward to having a demo soon. I was on their website and after clicking around a bit, hit some error messages so didn't get much information. Thanks! 

Danny Brown
Danny Brown

@EdenSpodek @allenmireles Hi Eden,

Having been on the beta since early days, and seen it evolve (as well as spoken with Hugh Anderson numerous times on it), the automation part is just one facet. All it's doing is simply taking away some legwork to identifying relevant blogs, and letting you see when they were last active, the kind of engagement they have, reach, etc. There are some other cool features (tag identification, for example, helping to narrow down the most active on your topic).

You still need to do the legwork of relationship building, but InkyBee is a great icebreaker. :)

Latest blog post: Empathy is a Social Currency

HughAnderson
HughAnderson

@bigboxcar @allenmireles Well, we certainly used Inkybee to tell us how relevant and influential Spin Sucks is. Inkybee deliberately does not do any automated (read: spammy) reaching out, so the relationship building was done as it should be. And now we are using Inkybee to measure the success of the coverage of our beta - and @SpinSucks is definitely now the leader for level of engagement.

bigboxcar
bigboxcar

@Danny Brown @bigboxcar Thx for the info, Danny. We're using Grouphigh now. (That GH pricing is off, I think, btw.)  I think you're right about the "focus on different feature sets" analysis. I'll need to kick the tires! We do like GroupHigh quite a bit. Very good blog discovery tools.

AmyMccTobin
AmyMccTobin

@HughAnderson @allenmireles Ha! Didn't see this comment when I made mine - and it's not only Scottish is it? The English use it too.

Here's my idea:  T shirts that say: I'm chuffed with Inkybee.  Bzz.

belllindsay
belllindsay

@HughAnderson @bigboxcar @allenmireles You can't automate relationship building right? Though many seem to want it to go that route. Interesting that in this day and age, with all the technology we all use every second of every day, the *human* aspect remains at the core. Bring on the robots! Real human connection will always triumph. 

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