Posts by Author: Arment Dietrich
Entrepreneur | October 13, 2015
How Being Organized Can Change Your Life
Being organized takes a bit of planning and some focus, but Dawn Buford says you can do it with three folders that sit on your desk. Learn what they are.
Communication | October 29, 2014
Internal Communications, Sunday Style
With many stakeholders to serve, churches have some complex internal communications challenges. How do they improve processes to keep everyone in the know?
Communication | October 21, 2014
Implementing Internal Change: Don’t Forget Your Team
Big changes in business impacts everyone—your clients, customers, and vendors, but also your team. Here’s how to reassure employees during internal change.
Communication | October 16, 2014
A Peek Inside Internal Communications at Arment Dietrich
Wonder how Arment Dietrich handles internal communications? Here’s how our team members use technology to facilitate communications as a virtual office.
Communication | October 7, 2014
Why the “Huddle” is Crucial for Internal Communications
The morning huddle is an important internal communications tool for organizations big and small. But for virtual teams, another version of it is best.
Communication | September 23, 2014
Visual Marketing Lessons from Sesame Street
Interesting things happen when children are taught: They interact with their teachers. Marketers can do the same with visual marketing for their audiences.
Communication | September 18, 2014
What’s Wrong With the Viral Fad?
You can’t log into Facebook without seeing it: Viral memes and videos have taken over. How will you react when presented with a viral content opportunity?
Content | September 4, 2014
Eye Tracking for Visual Effectiveness
Eye tracking studies have shown that people are drawn to large, poignant images over blocks of text. Use this data to drive your visual marketing strategy.
Communication | August 28, 2014
Why Crisis Relationships Matter
The crisis in Ferguson, MO reminds us of the importance of relationships. Develop your crisis relationships so you know where to turn when things go south.
Communication | August 19, 2014
Bad Reviews: A Crisis or a Blessing?
Bad reviews are a reality that most businesses will face at some point. But sometimes, bad reviews are actually a blessing in disguise for many reasons.
Communication | August 7, 2014
The Importance of the Crisis Communications Drill
Have you ever held a crisis communications drill? Much like the military, crisis prevention starts with preparedness. Try involving your clients in a drill.
Communication | July 29, 2014
Gender Roles: Is it Really a Man’s World?
Both men and women deal with their own workplace challenges. If we as a society can focus our efforts, these gender roles will soon be a thing of the past.
Join the Spin Sucks Community
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.