Gini Dietrich

Spin Sucks (the Book) is Here!

By: Gini Dietrich | March 31, 2014 | 
141

Spin Sucks, the Book with Gini DietrichBy Gini Dietrich

Warning: This week is all about Spin Sucks. We’ll return next week to our regularly scheduled programming.

It’s official! Spin Sucks is now available!

There is a lot going on this week, including a contest, free content, social media fun, a live Q&A, a webinar, and more.

Our goal is to be like Jay Baer and become a New York Times bestselling book.

But we need your help! We have to sell 10,000 copies between now and Saturday.

Here’s what you need to know.

Buy a Copy (or Copies) of Spin Sucks

If you buy a copy (or copies) of Spin Sucks, email me a copy of your receipt and I’ll send you $200 worth of free content.

You’ll get:

Encourage your friends and family to do the same. Anyone who emails me their receipt this week only gets all this free content.

Organizations

For two organizations that buy 300 or more books by April 5 and pay for my expenses (I’m a really cheap date), I will speak at your conference for free (a $15,000 value).

Just like the individual copies, please send me your receipt and we’ll work out details, including timing and location.

Livefyre Q&A

On Wednesday, Lindsay Bell will host the Livefyre Q&A because I will be the featured author (one of the key benefits of owning the joint).

At noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones), I will be right here on the blog answering questions about Spin Sucks live.

If you’ve never attended a Livefyre Q&A, it’s easy!

All you have to do is create a Livefyre account (if you don’t already have one, which is easy to do either with an email address or one of your social networks) and be ready to type questions on Wednesday during the noon-1:00 hour.

There will be a blog post on Wednesday morning with more details.

It’s really fun, moves very fast, and you get my undivided attention for the hour.

Webinar

On Thursday at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who weren’t paying attention above), I am giving a webinar about Spin Sucks.

You’ll learn:

  • How to tell your story without sex or extortion;
  • How to work with the customers who control your brand; and
  • How this crazy digital world has completely turned PR on its head…and what to do about it.

You can go ahead and register now for it. It’s free.

But hurry! We have room for only 100 people live.

If you can’t attend live, please do register. We’ll send you a copy of the video afterwards. But, if you don’t register, we won’t know you want the video.

To register:

  • Just click here to go to the free purchase page.
  • Click the blue “free purchase” button at the bottom of the page.
  • Click the blue “checkout” button.
  • Login if you have an account. If you don’t, create a free account.
  • Click the gray “free download” button.
  • Then you can do one of two things: 1) Click the blue link that says, “Spin Sucks, the Book” under Products; or 2) Wait for the email to arrive in your inbox.
  • Fill in your name and email address on the ClickWebinar site and you are all registered!

How You Can Help

  • Buy the book, read it, and post a review on Amazon, Barnes and Noble, or Goodreads.
  • Encourage your fans and followers and friends and family to buy this week. If they do, have them email me their receipt and they’ll get the freebies listed above.
  • On both Twitter and Facebook, please use #spinsucks. It’d be cool if a celebrity doesn’t do anything crazy and we could get it trending!
  • Share any social media updates or blog posts you see about Spin Sucks.
  • Enter the Facebook contest for fun giveaways, including free consulting time with me. Find it on the Arment Dietrich Facebook page.
  • We put together a list of social media updates to make it easy on you. Visit that page and copy and paste or click “click to tweet.” We’re adding new social media updates every day, so check back often. It’s super, duper easy!

The Spin Sucks Video

Thanks to Tony Gnau and T60 Productions, we have an official Spin Sucks video.

It’s a less than two minute look at what you’ll find in the book.

Here we go! New York Times bestseller list, here we come!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

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141 Comments on "Spin Sucks (the Book) is Here!"

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Adam | Customer Experience
2 years 3 months ago

This is so cool Gini! So very happy for you. Now, let’s get you on that NYT bestseller list!

PS. It’s been a long time since I’ve been able to say this — I beat Ken! @kmueller62

ginidietrich
2 years 3 months ago

Adam | Customer Experience LOL!! Early bird…and you were emailing me at 11:30 last night. Something isn’t right.

Adam | Customer Experience
2 years 3 months ago

ginidietrich Adam | Customer Experience  Tell me about it!

belllindsay
2 years 3 months ago

WOOHOO! This is so exciting. 😀

ClayMorgan
2 years 3 months ago

Well its about time! 🙂  Great book, time to push.

jono.smith
2 years 3 months ago

Gini, I love that you timed your book release with my favorite day of the year: MLB Opening Day. #GoSFGiants

corinamanea
2 years 3 months ago

This is super exciting. Way to go Gini! Loved the book, bought the book. Now I´ll do the review and share everywhere. The very best of luck Gini! NYT be ready, Gini´s coming!

jessostroff
2 years 3 months ago

SPIN SUCKS!!!! I’m going to have my boyfriend read this because he’s always “spinning” stories to make himself sound more sexy. He doesn’t do it as much anymore after I called him out THE SECOND we met, but really, he doesn’t need to do that! Gini said so!! 

So happy for you! Now, pardon me while I go read the book… (eeeep!)

Eleanor Pierce
2 years 3 months ago

jessostroff  Hahahaha! See, Gini’s changing lives!

bdorman264
2 years 3 months ago

Well, seeing I already have $100 worth of drink tickets you won’t have to give me the full $200 gift; maybe throw in an autographed picture or something so I can tell everybody I knew you when…

Rock-n-roll, it’s on now; best of luck this week.

jasonkonopinski
2 years 3 months ago

And away we go ……..

jasonkonopinski
2 years 3 months ago

jono.smith  #GoRedSox

ThePaulSutton
2 years 3 months ago

Good
luck from the other side of the pond ginidietrich !  Have blogged a review today (http://http://t.co/MRxxgDb6aj) so
will do my best to get some UK traffic to Amazon for you! Feel a bit
isolated sitting in Oxford though :o/

RebeccaTodd
2 years 3 months ago

Congrats Gini!

RobBiesenbach
2 years 3 months ago

Great video—great job, Gini and Tony! Here’s to a successful launch!

kaitlynworkman
2 years 3 months ago

Congratulations ginidietrich! I preordered the book months ago and was lucky enough to get mine a bit early. Good luck!

Word Ninja
2 years 3 months ago

Very happy for you!

Kato42
2 years 3 months ago

Congratulations ginidietrich – I’ve already got my copy (as you know), and I can’t wait to blog about it … and review it on Amazon … and tweet about it… 😀

belllindsay
2 years 3 months ago

bdorman264  Wait. YOU got drink tickets…???

allpointspr100
allpointspr100
2 years 3 months ago

Congrats on the book! Now you’ll feel like a celebrity, at least a minor celebrity. I’m looking to do one myself about http://allpointspr.com/pr-results.

EdenSpodek
2 years 3 months ago

Congratulations ginidietrich! Wishing you sales of 10K copies this week and more. Spin Sucks book is fantastic and I’m looking forward to receiving my hard copies, one coming from Amazon this Wednesday and another one at Third Tuesday during your Canadian book tour! I watched the video and you rock Gini! What’s next, “Spin Sucks the series exclusive to Netflix coming to a screen near you”? Can’t wait to see you on Monday! xo

JayDolan
2 years 3 months ago

Congratulations! Looking forward to reading it! If I review it, I promise you’ll get $100 worth of free snark. 😉

Catrina J. Sharp
Catrina J. Sharp
2 years 3 months ago

Woot! Woot! Can’t wait to get the book this week. Just ordered!

Sjeanne06
Sjeanne06
2 years 3 months ago

I can’t type CONGRATULATIONS big enough! (I just tried, though!) Purchasing my copy, and can’t wait to read it!

Kara
2 years 3 months ago

Congratulations ginidietrich! One of the things I remember about the first time we met years ago was your goal to write a book. Scratch that off your bucket list! The book is fantastic! I can’t wait to get my hard copy – my highlighter is ready (it’s just not the same in the digital version).

jennimacdonald
2 years 3 months ago

Congrats ginidietrich, I LOVE the video! Hats off to YOU!

dariasteigman
dariasteigman
2 years 3 months ago

Woohoo! Congratulations, ginidietrich. As soon as my replacement Kindle Fire arrives (can you believe my Kindle is glitchy), Spin Sucks will be my first purchase.

susancellura
susancellura
2 years 3 months ago

Congratulations, Gini!

KateFinley
2 years 3 months ago

YAY! SO proud of you and happy for you. Love the video! We’ll be featuring Spin Sucks in our Toolkit Tuesday post tomorrow as well as our e-newsletter on Wednesday.

Courtney_Tarnow
Courtney_Tarnow
2 years 3 months ago

Congratulations, Gini! What an exciting time. I can’t wait to learn even more from you with this book. Thank you

jolynndeal
2 years 3 months ago

The video is a great promotion for the book.  Well done!

Digital_DRK
2 years 3 months ago

Adding my voice to a constantly growing congratulatory chorus!

KateNolan
KateNolan
2 years 3 months ago

jasonkonopinski jono.smith  Hold on, your socks are the wrong color, jasonkonopinski. Let me fix that for you: #GoWhiteSox 
There, all better!

ginidietrich
2 years 3 months ago

KateNolan jasonkonopinski jono.smith  CUBS

KateNolan
KateNolan
2 years 3 months ago

It’s out for delivery today! (How I love Amazon Prime!) ginidietrich I’d email the receipt, but you have to promise not to mock me for a) Still buying physical CDs (I have trust issues with iTunes) and b) my taste in music. 🙂

jdrobertson
2 years 3 months ago

My dear Ms. Dietrich: I’ll buy your book If you’ll buy mine title ROBBY.

KateNolan
KateNolan
2 years 3 months ago

ginidietrich KateNolan jasonkonopinski jono.smith  Wait… What? I have to rethink my review now…

Digital_DRK
2 years 3 months ago

ginidietrich KateNolan jasonkonopinski jono.smith  Jays….

Howie Goldfarb
2 years 3 months ago

This is a very big day. Can’t wait for the movie. Bummed I have to miss the Livefyre event. Can we reschedule for Friday maybe?

Howie Goldfarb
2 years 3 months ago

JayDolan will your review allow me to comment?

Howie Goldfarb
2 years 3 months ago

EdenSpodek ginidietrichWhat What What?!!!! a Canadian book tour? Gini better bring me back some Cuban cigars!

Howie Goldfarb
2 years 3 months ago

RobBiesenbach they did the video without a teleprompter or cue cards all in one take I was told.

Howie Goldfarb
2 years 3 months ago

jasonkonopinski now you know what ginidietrichwas doing on her vacation. What did you achieve on yours?

JayDolan
2 years 3 months ago

Howie Goldfarb JayDolan  Only if your comment allows me to comment.

Cision NA
2 years 3 months ago

Congrats, Gini! We can attest that the book is a must-read for communicators and those that drive business. We read our galley copy in three sittings – I think that is all the ‘review’ you need! 

Best,
Lisa

Howie Goldfarb
2 years 3 months ago

belllindsay bdorman264since they are only good for the these that is why Bill still has these tickets a year later!

ginidietrich
2 years 3 months ago

Howie Goldfarb  Oh sure. Anything for you.

ginidietrich
2 years 3 months ago

Cision NA  Is that a good thing?! Was it like Hunger Games? You couldn’t put it down?

jono.smith
2 years 3 months ago

@digital_drk @ginidietrich @KateNolan @jasonkonopinski If only the season ended today, we’d all be going to the playoffs.

Digital_DRK
2 years 3 months ago

Howie Goldfarb EdenSpodek ginidietrich  Coincidentally the venue for the Book Tour is actually located very close to a cigar store. (I kid you not)

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