Gini Dietrich

Spin Sucks (the Book) is Here!

By: Gini Dietrich | March 31, 2014 | 

Spin Sucks, the Book with Gini DietrichBy Gini Dietrich

Warning: This week is all about Spin Sucks. We’ll return next week to our regularly scheduled programming.

It’s official! Spin Sucks is now available!

There is a lot going on this week, including a contest, free content, social media fun, a live Q&A, a webinar, and more.

Our goal is to be like Jay Baer and become a New York Times bestselling book.

But we need your help! We have to sell 10,000 copies between now and Saturday.

Here’s what you need to know.

Buy a Copy (or Copies) of Spin Sucks

If you buy a copy (or copies) of Spin Sucks, email me a copy of your receipt and I’ll send you $200 worth of free content.

You’ll get:

Encourage your friends and family to do the same. Anyone who emails me their receipt this week only gets all this free content.


For two organizations that buy 300 or more books by April 5 and pay for my expenses (I’m a really cheap date), I will speak at your conference for free (a $15,000 value).

Just like the individual copies, please send me your receipt and we’ll work out details, including timing and location.

Livefyre Q&A

On Wednesday, Lindsay Bell will host the Livefyre Q&A because I will be the featured author (one of the key benefits of owning the joint).

At noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones), I will be right here on the blog answering questions about Spin Sucks live.

If you’ve never attended a Livefyre Q&A, it’s easy!

All you have to do is create a Livefyre account (if you don’t already have one, which is easy to do either with an email address or one of your social networks) and be ready to type questions on Wednesday during the noon-1:00 hour.

There will be a blog post on Wednesday morning with more details.

It’s really fun, moves very fast, and you get my undivided attention for the hour.


On Thursday at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who weren’t paying attention above), I am giving a webinar about Spin Sucks.

You’ll learn:

  • How to tell your story without sex or extortion;
  • How to work with the customers who control your brand; and
  • How this crazy digital world has completely turned PR on its head…and what to do about it.

You can go ahead and register now for it. It’s free.

But hurry! We have room for only 100 people live.

If you can’t attend live, please do register. We’ll send you a copy of the video afterwards. But, if you don’t register, we won’t know you want the video.

To register:

  • Just click here to go to the free purchase page.
  • Click the blue “free purchase” button at the bottom of the page.
  • Click the blue “checkout” button.
  • Login if you have an account. If you don’t, create a free account.
  • Click the gray “free download” button.
  • Then you can do one of two things: 1) Click the blue link that says, “Spin Sucks, the Book” under Products; or 2) Wait for the email to arrive in your inbox.
  • Fill in your name and email address on the ClickWebinar site and you are all registered!

How You Can Help

  • Buy the book, read it, and post a review on Amazon, Barnes and Noble, or Goodreads.
  • Encourage your fans and followers and friends and family to buy this week. If they do, have them email me their receipt and they’ll get the freebies listed above.
  • On both Twitter and Facebook, please use #spinsucks. It’d be cool if a celebrity doesn’t do anything crazy and we could get it trending!
  • Share any social media updates or blog posts you see about Spin Sucks.
  • Enter the Facebook contest for fun giveaways, including free consulting time with me. Find it on the Arment Dietrich Facebook page.
  • We put together a list of social media updates to make it easy on you. Visit that page and copy and paste or click “click to tweet.” We’re adding new social media updates every day, so check back often. It’s super, duper easy!

The Spin Sucks Video

Thanks to Tony Gnau and T60 Productions, we have an official Spin Sucks video.

It’s a less than two minute look at what you’ll find in the book.

Here we go! New York Times bestseller list, here we come!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • This is so cool Gini! So very happy for you. Now, let’s get you on that NYT bestseller list!

    PS. It’s been a long time since I’ve been able to say this — I beat Ken! @kmueller62

  • Adam | Customer Experience LOL!! Early bird…and you were emailing me at 11:30 last night. Something isn’t right.

  • ginidietrich Adam | Customer Experience  Tell me about it!

  • WOOHOO! This is so exciting. 😀

  • Well its about time! 🙂  Great book, time to push.

  • Gini, I love that you timed your book release with my favorite day of the year: MLB Opening Day. #GoSFGiants

  • This is super exciting. Way to go Gini! Loved the book, bought the book. Now I´ll do the review and share everywhere. The very best of luck Gini! NYT be ready, Gini´s coming!

  • SPIN SUCKS!!!! I’m going to have my boyfriend read this because he’s always “spinning” stories to make himself sound more sexy. He doesn’t do it as much anymore after I called him out THE SECOND we met, but really, he doesn’t need to do that! Gini said so!! 

    So happy for you! Now, pardon me while I go read the book… (eeeep!)

  • jessostroff  Hahahaha! See, Gini’s changing lives!

  • Well, seeing I already have $100 worth of drink tickets you won’t have to give me the full $200 gift; maybe throw in an autographed picture or something so I can tell everybody I knew you when…

    Rock-n-roll, it’s on now; best of luck this week.

  • And away we go ……..

  • jono.smith  #GoRedSox

  • Good
    luck from the other side of the pond ginidietrich !  Have blogged a review today (http:// so
    will do my best to get some UK traffic to Amazon for you! Feel a bit
    isolated sitting in Oxford though :o/

  • Congrats Gini!

  • Great video—great job, Gini and Tony! Here’s to a successful launch!

  • Congratulations ginidietrich! I preordered the book months ago and was lucky enough to get mine a bit early. Good luck!

  • Very happy for you!

  • Congratulations ginidietrich – I’ve already got my copy (as you know), and I can’t wait to blog about it … and review it on Amazon … and tweet about it… 😀

  • bdorman264  Wait. YOU got drink tickets…???

  • allpointspr100

    Congrats on the book! Now you’ll feel like a celebrity, at least a minor celebrity. I’m looking to do one myself about

  • Congratulations ginidietrich! Wishing you sales of 10K copies this week and more. Spin Sucks book is fantastic and I’m looking forward to receiving my hard copies, one coming from Amazon this Wednesday and another one at Third Tuesday during your Canadian book tour! I watched the video and you rock Gini! What’s next, “Spin Sucks the series exclusive to Netflix coming to a screen near you”? Can’t wait to see you on Monday! xo

  • Congratulations! Looking forward to reading it! If I review it, I promise you’ll get $100 worth of free snark. 😉

  • Catrina J. Sharp

    Woot! Woot! Can’t wait to get the book this week. Just ordered!

  • Sjeanne06

    I can’t type CONGRATULATIONS big enough! (I just tried, though!) Purchasing my copy, and can’t wait to read it!

  • Congratulations ginidietrich! One of the things I remember about the first time we met years ago was your goal to write a book. Scratch that off your bucket list! The book is fantastic! I can’t wait to get my hard copy – my highlighter is ready (it’s just not the same in the digital version).

  • Congrats ginidietrich, I LOVE the video! Hats off to YOU!

  • dariasteigman

    Woohoo! Congratulations, ginidietrich. As soon as my replacement Kindle Fire arrives (can you believe my Kindle is glitchy), Spin Sucks will be my first purchase.

  • susancellura

    Congratulations, Gini!

  • YAY! SO proud of you and happy for you. Love the video! We’ll be featuring Spin Sucks in our Toolkit Tuesday post tomorrow as well as our e-newsletter on Wednesday.

  • Courtney_Tarnow

    Congratulations, Gini! What an exciting time. I can’t wait to learn even more from you with this book. Thank you

  • The video is a great promotion for the book.  Well done!

  • Adding my voice to a constantly growing congratulatory chorus!

  • KateNolan

    jasonkonopinski jono.smith  Hold on, your socks are the wrong color, jasonkonopinski. Let me fix that for you: #GoWhiteSox 
    There, all better!

  • KateNolan jasonkonopinski jono.smith  CUBS

  • KateNolan

    It’s out for delivery today! (How I love Amazon Prime!) ginidietrich I’d email the receipt, but you have to promise not to mock me for a) Still buying physical CDs (I have trust issues with iTunes) and b) my taste in music. 🙂

  • My dear Ms. Dietrich: I’ll buy your book If you’ll buy mine title ROBBY.

  • KateNolan

    ginidietrich KateNolan jasonkonopinski jono.smith  Wait… What? I have to rethink my review now…

  • ginidietrich KateNolan jasonkonopinski jono.smith  Jays….

  • This is a very big day. Can’t wait for the movie. Bummed I have to miss the Livefyre event. Can we reschedule for Friday maybe?

  • JayDolan will your review allow me to comment?

  • EdenSpodek ginidietrichWhat What What?!!!! a Canadian book tour? Gini better bring me back some Cuban cigars!

  • RobBiesenbach they did the video without a teleprompter or cue cards all in one take I was told.

  • jasonkonopinski now you know what ginidietrichwas doing on her vacation. What did you achieve on yours?

  • Howie Goldfarb JayDolan  Only if your comment allows me to comment.

  • Congrats, Gini! We can attest that the book is a must-read for communicators and those that drive business. We read our galley copy in three sittings – I think that is all the ‘review’ you need! 


  • belllindsay bdorman264since they are only good for the these that is why Bill still has these tickets a year later!

  • Howie Goldfarb  Oh sure. Anything for you.

  • Cision NA  Is that a good thing?! Was it like Hunger Games? You couldn’t put it down?

  • @digital_drk @ginidietrich @KateNolan @jasonkonopinski If only the season ended today, we’d all be going to the playoffs.

  • Howie Goldfarb EdenSpodek ginidietrich  Coincidentally the venue for the Book Tour is actually located very close to a cigar store. (I kid you not)

  • Digital_DRK Chiming in as well. Congrats!!

  • Howie Goldfarb belllindsay They were for PBR’s too; but those expired….Clamato not so bad once you acquire a taste for it.

  • biggreenpen Digital_DRK  there’s always time for a chime from you Paula.

  • Eleanor Pierce jessostrofftell your boyfriend you like rugged men who aren’t macho and to leave the sexy role to you. And if he uses Axe body spray I need to have a talk with him.

  • belllindsay  It’s going to be a crazy week!

  • ClayMorgan  Right? It was a full 15 months, from beginning to end.

  • jono.smith  That is precisely why I’m excited to be a Cubs fan today.

  • corinamanea  Thank you, my sweet friend!

  • jessostroff  Does he need to sound more sexy?

  • bdorman264  Deal!

  • ClayMorgan I loved the chapter where ginidietrich tells of yachting with Richard Branson and how he insisted he could claim his soon to launch Virgin Air would restore people’s virginity and how she convinced him it was a bad spin. To maybe focus more on how cool Virgin the brand is, you know Rock and Roll. We all know how successful her advice turned out.

  • Howie Goldfarb jasonkonopinski LOL!! That’s funny because I wrote a good chunk of this while I was in Jamaica last winter.

  • belllindsay coming from the only reviewer to give only 3 stars. Sheesh 😉

  • Adam | Customer Experience ginidietrichthat is why he didn’t pick up his darn phone!

  • ThePaulSutton If only I could come visit in June. 🙁

  • RebeccaTodd  Thanks, RAT!

  • RobBiesenbach  He did a nice job, didn’t he?

  • Howie Goldfarb RobBiesenbach  Uh…you were lied to.

  • kaitlynworkman I hope you like it!

  • Word Ninja  Thank you!! xoxo

  • Kato42 I cannot believe I didn’t sign it! Hope you got home safely with your crazy travel.

  • allpointspr100  If you need any help with the marketing piece of it, I have LOTS of advice now.

  • EdenSpodek I can’t wait, either! xoxo

  • JayDolan  I CANNOT WAIT!

  • Sjeanne06  LOL! I saw your comment come through when I was in a meeting and I laughed. Out loud. And then had to explain it popped up on my screen.

  • Kara Now you’ll have to hold me accountable to writing a novel.

  • jennimacdonald Really, the hat off should go to Tony. He did the hard part. And he made me look good.

  • dariasteigman How do you like the Fire?

  • susancellura  Thank you, thank you! You have been so helpful in all of this…but you didn’t offer to hold my hair back.

  • KateFinley  You are the best, Kate! Thank you!

  • Courtney_Tarnow  I hope you learn a thing or two!

  • jolynndeal  I will have you know that you were mentioned in my speech with Marcus Sheridan on Friday. I used your coffee shop analogy!

  • Digital_DRK  🙂 Thank you!

  • KateNolan DANG IT! I don’t know if I can promise that.

  • jdrobertson  Deal!

  • jdrobertson  I can’t find it. Do you have a link?

  • ginidietrich jolynndeal  Well, I’ll have you know that I really appreciate it. Thank you, Gini!

  • ginidietrich Howie GoldfarbRobBiesenbachsomeone Spinned me! Argh that totally sucks!

  • Yeah, bit selfish of you really. Could have shown you around the village of Downton Abbey fame too… 🙂
    On a more serious note though, thought the book was great. And with this community of loonies behind you, I think you’ll hit your 10,000 target this week. If anyone can, you can.

  • ginidietrich Cision NAwait I still haven’t read Hunger Games so please don’t give away the plot!

  • Congrats! It was a great read. I’ll have a blog post review up later this week. 🙂

  • Sjeanne06

    ginidietrich Yes! I love making people LOL in general, but even more so when it’s at inappropriate times! 🙂

  • ginidietrich Haha – yes, a very good thing! It was a detailed and thorough read – and it sounds trite – but we couldn’t put it down. Although it’s a ‘business’ book with case studies and tips, it reads like a story; like Hunger Games 🙂

  • Digital_DRK biggreenpen *ding*!

  • KateNolan

    ginidietrich I had a feeling that would be the case! Urge to mock! So! Strong!

  • kanya632

    SO excited for you, Gini! Try not to lose too much sleep this week 😉

  • jessicamalnik  Thank you!! I have alerts and everything set up, but send me a link, just in case it takes me a day or two. I want to be sure people are sharing it.

  • kanya632  I’ve been up since 3:30. Does that count?

  • ginidietrich jennimacdonaldLet’s be serious… making you look and sound good is a pretty easy job. 🙂

  • Book purchased, so I’ll now be able to add my review. Also, my T60 blog post review will be up tomorrow!
    –Tony Gnau

  • Oh yeah… thanks for the plug! 🙂
    –Tony Gnau

  • ginidietrich Howie Goldfarb  Howie, I’ve schedule a special VIP LiveFyre chat for you with ME on Friday! Please have your questions prepared.

  • susancellura

    ginidietrich Hmmm…I thought that was Mr. D’s job since he lives with you?  😉

  • T60Productions  I meant to send you a personal note. The video is VERY good. You rocked it!

  • susancellura He’s a boy.

  • Woohoo! Woohoo! Woohoo!!! 



  • susancellura

    ginidietrich LOL! Keep a rubber band on your wrist.  🙂

  • YAY! So happy to see all the posts and reviews today and so thrilled for you! The video is a perfect addition. I hope tons of people buy this — not just because I want you to be successful, but because it’s a really good book!

  • kanya632

    ginidietrich 3:30 during launch week? Not too shabby. Get that under eye concealer ready!

  • Cision NA LOL

  • LauraPetrolino  Oh dear.

  • TaraGeissinger  Ahhhh. Thank you!! Hope your trip “north” was good! xoxo

  • susancellura RUDE!!

  • Congrats, Gini! I’m definitely buying a copy!  🙂 
    I already signed up for the Webinar. I just hope I can make it at that time. I’ll try my best, though! I’m so happy you’re on the up-and-up! I’ll see what I can do on my end for you. 
    I wish you all the best with the launch!

  • ginidietrich T60ProductionsThanks… but no worries. Lindsay lavished me with compliments. 🙂

  • Congrats, Gini! Very excited to read it.

  • susancellura

    LOL!!!! My dear, if I were there, I would not only hold your hair back, I would apply a cold cloth to the back of your neck.

  • Howie Goldfarb Adam | Customer Experience ginidietrich  Dude, either pay for our platinum support service or get used to the muzak. You should have learned by now! 🙂

  • ginidietrich jdrobertson I am for sale on Amazon – however the hard copy is in the mail to you via Box 13013 Chicago IL – USPS tracking number: 9114901159818104302254. I was only teasing about a trade I send my magnum opus to you in appreciation for the wonderful SpinSucks (hate the name by the way) blogsite and the great, great bunch who frequent (abuse) it. It is fun, civil, way upscale and if I could get all the people I’d like to meet who appear on SpinSucks it would take Lincoln Center three shifts to  hold them. I would particularly like to meet you, Rebecca Amy Todd, who I sometimes think you need to throw a net over and Bella Lindsey. That said, I do believe it’s just possible – just possible  mind you – if you’re careful you just may.learn something. I don’t remember how I came on to SpinSucks but it most certainly was a red letter day for me. – God bless. p.s.

  • Gini Dietrich


  • Really well done video and I very much enjoyed the book. FYI – I did a review of your book on my podcast and will have a blog post out later in the week.

  • rbinhammer

    Gini, Congratulations and all the best on both the book and being like Jay Baer, getting on the NYT best selling list.  As opposed to all the various efforts you have underway, Jay just sent me his book, autographed personally and then I reviewed it on my blog.  

    In the meantime, I must say you got a lot “hustle” going on here…

    Personally, I cant wait to read it.  it sounds awesome and I am keen to dive in, as well as see you all over the place doing amazing work …and for that I say thanks too!

  • ginidietrich LauraPetrolino  HAHAHA!

  • Digital_DRK Howie Goldfarb ginidietrich  I thought the cigar store was gone to make way for the Kate Spade boutique. It’s much nicer than a cigar store. 😀

  • JRHalloran the cool thing is she wrote the whole book in Haiku!

  • DwayneAlicie ginidietrichLauraPetrolinoI thought in Florida the phrase was WEEEEEEEEEE-HO!

  • Woooohoooo! So excited for you, Gini! I ordered my book over the weekend. Looking forward to reading it! I’m sure it’s going to be great. 🙂

  • lauraclick  Thank you, Laura! Also, I think Clay and I have something for you. Learning more and will give you a call this week.

  • rbinhammer  I stole some of his hustle ideas when Youtility came out. He did a really good job of getting people to buy multiple copies, which is what drives the lists. That and I asked him a bunch of questions, which he was more than willing to answer. He’s pretty great!

  • kevinanselmo  Thank you! I’ll add to the list for the ambassadors!

  • annedreshfield  Thank you, thank you!

  • JRHalloran  Even if you can’t make it, we’ll send you the video. So they only thing you’ll miss out on is everyone teasing me in the live chat.

  • Howie Goldfarb JRHalloran  Not even I am that talented.

  • ginidietrich  And why would I want to miss that?  😛

  • ginidietrich Awesome! Looking forward to connecting and hearing about it. 🙂

  • I still have three copies of your first book! 😉 Two signed and one to give away (which I keep replacing as I give it away) so I think I will be needing a few of this one, too. So happy for you — excited to see you on the NYT best-sellers list!

  • jelenawoehr  Yes, you do! 🙂

  • Gini, I’m so proud to know you! I can’t wait to read the book and to teach myself to reuse these pr muscles of mine after too many years of dormancy! Here’s to you and your team and all the good that will come from your shared wisdom!

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