Spin Sucks: The Book

Wow!  How did i miss this news?  Oh, man... I can't believe I just wrote that.

What a logical extension of the "Gini" brand.  Makes total sense that you'd write something like this. Looking forward to it!

A very belated congrats, my friend! So excited to see this come to fruition - I think it's going to make one heck of a book!

And, I really like #11 - I think that is so true, especially when it comes to more traditional PR firms. How in the world will a company want to hire you if you don't have your own stuff in order?! I'll let you know if I think of anything you need to add, but this looks like a pretty complete list to me!

I haven't read through the comments Gini, so excuse me if this has been addressed: How do you define the audience for this book? (I mean, other than me...) :)

Really looking forward to Part 3 considering our own focus (and Crisis Communications in Part 4). And if you need me to be available for Part 1, section 1...like sexy Heckler or something...I'll free up the calendar. In fact, maybe the book sells with a SpinSucks pinup calendar from "subjects" in the SpinSucks community ;). That should ensure we do not get stuck in a calendar with somebody like Jay Cutler or something...

Seriously, I'm looking forward to the book. I just wrapped up Marketing in the Round and definitely appreciate your communication style in book long-form and this blog.

I would suggest a section devoted to customer service as part of the customer controlling the brand. I often see examples of companies who win and lose customers based on how they interact with them on Twitter and other channels. I think this is eventually (maybe in 2013) going to be a game changer. So far, companies have gotten away with it, but it won't be forever. Eventually, a tweet will be more important than a telephone call from a customer!

Good luck on wirting. It will be hard work. Hopefully, you will have enough time left for Jack

Cheers from Germany

Hansjörg

Gini--Congrats and best of luck writing the book. Happy marketing, Heidi Cohen

The chapter titles are enough to make me wait the whole year. It's great news that you Gini will write this book.

I'm glad to see the word "consistent" appear more than once but had it been up to me I'd include it in every chapter. This could make some business leaders realise that not only are there ethical issues around spin but that it's also less effective than honest and consistent communication.

Woo hoo!

Too bad you can't get anybody to respond to you... (not that any of us are routinely asked to chime in on a book in the making, so... nicely done).  As others have said, it looks great: interesting, practical, useful. My one question is about the title.  Not to be dim, but is it simply Spin Sucks? Is there a more explanatory sub-title in the works, to explain to those non-PR business types you mention here wanting to reach, who presumably won't yet have fallen under your Spin Sucks spell?

Also, I recommend a really flashy book trailer with lots of spin-y SFX :)

Can you puh-leeese put something in about how community management is not:

* PR (or a substitute for PR)

* Customer service (or a sugar-free substitute for customer service)

* Marketing (or a way to force marketing messages down your customers' throats after tricking them into joining your "community?")

I think this looks really great Gini-san. I haven't read the other 90,000 comments so this may have been mentioned already, but are you going to treat the integration of PR with other marketing tactics at all? I know primarily this is for PR professionals, but the message of integration is still significant. 

Full disclosure time: I haven't read Marketing in the Round yet.

But a book with more of a PR focus? I would totes read that one since it falls more within my purview.

Congrats! But stop writing books & let the rest of us catch up with you! ;)

Happy to see you writing this, Gini!

 @BobReed P.S. I hope you're feeling better. I keep praying I don't get the flu...I hear it's REALLY bad.

 @BobReed Thanks, Bob! I'm having a blast writing it. I didn't realize how much I needed to write this one.

 @lauraclick Thank you so much, Laura! My first deadline is on February 1 and I haven't started yet. Oy.

 @barrettrossie While it's a PR book, I'm going to write it with business leaders in mind. My thinking is the ethical and honest communication has to come from the top so I want to get their buy-in.

 @dbvickery Here's what I think we should do...have a pinup calendar for the book launch. You can be January.

 @dbvickery HEY I love Jay Cutler....just saying!

 @clarade I've been thinking about this all day. You're right - eventually a tweet will be more important. I just have to figure out how to weave that into a book about PR. Thank you!

 @HLeichsenring Are you kidding? That darn dog loves to sleep at my feet while I write!

 @HeidiCohen Thanks so much, Heidi!

 @Pawel Banaszak Maybe I could write "consistent" for every chapter? :)

 @creativeoncall I know. It sucks, doesn't it? :)

Actually, I"m glad you asked! There will be a subtitle, but I haven't decided what it'll be yet. We're going to crowdsource that, too. Later, though. 

 @jelenawoehr Um. No?

 @margieclayman I'm actually not tackling that in this book. This is more about how to communicate ethically and honestly so integration with the other marketing tactics is a completely different subject. Perhaps with Marketing in the Round? :) I'm also not tackling measurement in this. I want it to be true to the topic of Spin Sucks.

 @bradmarley You and your disclosures crack me up!

 @AmyVernon No way! You have Facebook subscribers. I have books.

 @NateStPierre Is that because I have small feet?

 @ginidietrich OK, but I *AM* a Valentines baby...just sayin'

 @PattiRoseKnight Just baiting the Chicago Cutler-ites...you know who you are.

Denver still thanks Chicago for our roundabout acquisition of Peyton Manning via the Tebow Train.

 @ginidietrich Thanks for the reply. I guess I should have offered more insight. Working for a telecom company, it was often helpful that PR led social media initiatives. When a pregnant mom with two children lost her phone service and started tweeting to us, we could and did escalate her issue before it became a PR nightmare. When a popular chef started tweeting to his thousands of followers that we provided poor service, we could rally the troops to quickly solve his issues. There is sometimes a fine line between PR/Customer Service when it comes to the new world of social media. However, perhaps my suggestion was more within the areas of crisis communications. Good luck with the writing. I cannot wait to read the new book!

 @ginidietrich  @HLeichsenring My friend Jack isn't a 'dam' dog.!

 @ginidietrich Spin Suck is great, it grabs, it nails the problem.  A good subtitle needs to nail the solution/benefit. To me, adding "The Book" is a bit too much of an in joke aimed at all of us who are going to buy it anyway.  Let the crowdsourcing begin!

 @ginidietrich Seriously, though. The "companies who think they need a community manager when they actually need marketing/PR/customer service" trend is out of control. "Community manager wanted, should have 3-5 years' experience in email support." THAT IS NOT COMMUNITY MANAGEMENT. "Community manager wanted, should be experienced in corporate communications and outbound PR." ALSO NOT COMMUNITY MANAGEMENT. Rabble. Rabble!

 @ginidietrich Damn. Guess I have to write that one?

 @ginidietrich  By being true to the topic of Spin Sucks (and like @margieclayman I haven't read the other 90,000 comments), is the intent to have the book be a spinoff of the blog, or to expand upon past blog posts and community reactions?

 @ginidietrich I'd rather have the books! :) Seriously, though, so excited for you!

 @ginidietrich Sigh

 @Katherine Bull  @dbvickery Alright. So Brian in January and M in February. 

 @ginidietrich  @dbvickery I think your editor's daughter, who's birthday is the the 12th, should be that month. Hmmmm???

 @dbvickery Shut up! I'm the 10th!

 @dbvickery A Cutler-ite - I like that.  I am a proud Cutler-ite :)  My oldest son is a Payton Manning fan so now that my beloved Bears have no chance I am rooting for the Broncos ALL THE WAY!!!! I wore my Bears gear through Indiana over the holiday and got quite a bit of grief from Colts fans but would respond with a Go Payton Manning and then they's shut-up :)  GO BRONCOS!!! 

 @clarade This is awesome! Thank you for the examples.

 @Fenya_the_Dog  You're right, Fenya. I love him very much. Thank you for defending him! @HLeichsenring 

 @Fenya_the_Dog  @ginidietrich

 Fenya, this is a serious discussion here. Don't disturb it

 @ginidietrich Maybe douchepontoon.

 @jelenawoehr LMAO! I see your point. Perhaps I could fit that in somehow. On the scale of douchecanoe being at the top, where does this fit?

 @Ari Herzog  It's a little bit of both - while I won't have duplicate content in there from the blog, there will be some case studies and theories I expand on that we've talked about here, but that will be as close as it gets to being similar.

 @AmyVernon Thank you, wife!

 @NateStPierre  @ginidietrich  If I had a dollar for every time I said that to Gini ...