Gini Dietrich

Talking PR on the Street…Er, in a Hotel

By: Gini Dietrich | September 17, 2013 | 

Talking PR on the Street...Er, in a HotelBy Gini Dietrich

This is a public service announcement.

There is a terrible strain of the flu going around and it’s really bad. I don’t know what kind of rituals you do – flu shot, wear a mask, cross your fingers and toes, pray to the Saint who ensure no vomiting, or load up on vitamin C – but whatever it is, do it.

On Wednesday, after I got home from Louisville, I was feeling overly tired. I thought it was just from speaking and traveling so I went to bed at 7:30. I woke up on Thursday morning with a migraine.

Around 2:00 on Thursday, it hit me like a train. I got into bed and didn’t move until yesterday morning. I haven’t been on my bike, I didn’t go to the Bears game, I did nothing.

I had to cancel a speaking engagement I had in San Antonio on Friday and I barely made it onto a plane yesterday for a speaking engagement I have this afternoon.

I tell you all of this to say three things:

  1. This is really, really bad stuff and I keep hearing it lasts two weeks;
  2. Take preemptive care now – you seriously don’t want to get it; and
  3. Not to ask for sympathy, but for forgiveness for not getting a blog post written today.

In fact, rather than sympathy, I prefer snarkiness and cynicism. Or ice cream. I’ll take ice cream!

I will leave you with a video I shot with Jayme Soulati. She interviewed me in Louisville for her Soulati Media on the Street series and I may or may not have been making faces at her before I realized the camera was on. She’s such a good friend, she didn’t edit them out.

We talk PR, where the industry is going, and three things professionals need to consider, no matter what stage of their career they’re in.

Also, anyone reading this who saw me in Louisville…I’m sorry if you get sick. Let’s blame Jason Falls.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Jasonfalls makes a good pariah. 😉

    • jasonkonopinski Jasonfalls He does, doesn’t he?

  • jenzings

    I hope you feel better very, very soon.
    And I will get my flu shot today if I can find one nearby. Thanks for the PSA.

    • jenzings I hope the flu shot stops this strain. I’ve talked to four other people who have had it and they’ve all said it was two weeks.

      • jenzings

        ginidietrich ugh. I know flu shots won’t stop every strain, but hopefully they can at very least lessen the effects. My concern right now is that it takes two weeks for the vaccine to really take full hold! 
        I had a horrible, horrible bout with the flu back in 2005 (the one year I skipped my shot). I’m pretty diligent about getting one every year now. Having a bad flu is nothing to mess with.

        • jenzings ginidietrich I got smacked with a really nasty flu my freshman year of college. Missed an entire week of classes because I couldn’t sit up without getting the spins and spewing like the girl in the Exorcist. 
          Wait, maybe that was the hangover.  😉

  • Hi Gini, hope you get better and feel better quickly. Here is Spain we also have THE flu. Is my 5th day with flu. It sucks!

  • Nice fish face! I hope you feel better soon. Boo to the flu! My husband, the doctor, is big on flu shots so we all get one. I also bought Cold FX the other day and got a lot of grief on that one from him and his pharmacist friend (waste of money, blah blah, placebo, blah , blah) . I agree it totally could be psychosomatic but it seems to help sometimes. Mind over matter !

  • Lemon chicken soup Gert- itll cure what ails ya

    • faybiz I’m a vegetarian. I do think they should invent chicken noodle soup without the chicken though.

      • ginidietrich faybiz Actually you can get veggie “chicken” stock, G, it’s yum.

        • RebeccaTodd faybiz That would require *me* to make it and I can’t even get out of bed.

        • ginidietrich RebeccaTodd faybiz Double Boo-urns!

      • jenzings

        ginidietrich faybizAt the risk of turning this into a cooking post, this (vegetarian, vegan in fact) soup looks like it would kick most health problems in the butt:

        • jenzings ginidietrich faybiz I believe it has to do with the combo of lemon, pepper and the antibiotic nature of the chicken… but if you want to be sick… see if brocoli will cure ya!

        • jenzings

          faybiz ginidietrich I remember reading about this–it’s actually been studied. It’s an anti-inflammatory compound, but they aren’t sure what in chicken soup has the properties:


        • jenzings ginidietrich faybiz That recipe looks amazing. Thanks!

  • Ice cream always makes me feel better. Going to get my flu shot this week!

    • yvettepistorio The only things I can keep down are saltines and orange sherbet.

      • ginidietrich yvettepistorio Hopefully not together. #gross

        • jasonkonopinski ginidietrich Aw!!! I think they could taste delicious together…french fries and a frosty anyone?! No?

        • @yvettepistorio  ginidietrich I had dill pickles and coffee for breakfast, so I have no business criticizing other peoples’ food choices. 😀

        • Said the guy who had pickles & coffee! 😉

        • lizreusswig It wasn’t one of my prouder moments. 😀

        • jasonkonopinski LOL, I would think not! 😉

        • yvettepistorio jasonkonopinski ginidietrich Do you dip the fries in to the Frostie? That’s a thing, for real.

  • Got my flu shot last week. But I am still a fan of soup with some good knaidelach in it. You can ask KensViews to translate that into English for you.
    Feel better.

  • Shucks. The flu, and I was going to refuse the shot for kidlet and me; should we reconsider? 
    SOOOO sorry you’re ill, girlie. I LOVE that you borrowed this for a blog post. I watch it every 5 hours and laugh my ass off. You do have the best fish lips around and ohbytheway? Edit a video? Hardly. 
    Feel better!! And, where are you today — speaking in Texas? Yikes!

    • Soulati | Hybrid PR Great interview Jayme thanks!

      • RebeccaTodd Soulati | Hybrid PR Thanks for watching, Rebecca! I think Gini has the flu and she’s stealing her own thunder. Heh

    • Soulati | Hybrid PR If I were you, I’d be taking all sorts of Airborne and anything else that claims to prevent the flu. This is bad, bad stuff.

  • Great interview! And fabulous fishy faces! Aww feel better, Lil G. It is so very hard to be sick on the road. And to still be delivering your talks…wow! I prescribe couch snuggles with Special Agent Jack Bauer for the rest of the week to recover.

    • RebeccaTodd I don’t get home until late Thursday night, but I will take the advice as soon as I do.

      • ginidietrich RebeccaTodd Yikes! Take care of yourself until then!

  • susancellura

    Oh dear, Gini. I hope you feel better soon! Try to rest even though you are traveling. Orange juice? Gatorade? You need those electrolytes!
    Enjoyed the interview and am highly impressed with your fish face!  :- )

    • susancellura I’ve had both today already! I can keep liquids down. And orange sherbet. But nothing solid. Fun, huh?

      • susancellura

        ginidietrich Um, no. But I’m glad you can keep the liquids down. No partying tonight!  😉

        • susancellura I haven’t partied in more than a week! No caffeine, no wine, no bike rides, I had to watch the Bears game on TV. I’m in agony!

        • susancellura

          ginidietrich But the Bears won!! I hope that helped a little bit. Hopefully you’ll be back on the bike by this weekend. Fingers crossed!

  • Geez, you are a trouper. Sorry to hear you are so sick. I go back and forth every year about whether or not to get a flu shot. I heard this year it guards against four strains. Wonder if the 2-weeker strain is in that mix. Hope you can rest. We’ll be here when you get back!

    • Word Ninja If it is, I HIGHLY recommend getting it. This is terrible stuff. Bad, bad, bad.

  • gomezdm

    I know your pain! I’ve had it twice in the last six years. It really just wipes you out. And it once wiped out the entire PR department at PRSA. I think it was 2009 or 2010 — it was the height of the H1N1 virus. Like dominoes, we all came down with the flu on the eve of Silver Anvils — I was the last one to get sent home. I think that was the first time we had no PR reps at Silver Anvils. Hope you feel better soon!

    • jenzings

      gomezdm I am pretty sure that avoiding this type of scenario is exactly why when I worked at FH-STL, they offered free flu shots to anyone who wanted them, and had a nurse come in to administer them!

      • gomezdm

        jenzings  I hear ya! I’m now at Rutgers, and they’re offering up flu shots for free next week. I’ll be there!

    • gomezdm On the eve of the biggest event of the year?! That’s terrible!

  • Hugs & veggie “chicken” soup! Also, love this video…not sure what is better, the fish face or the awesome lip gloss! 🙂 Feel better soon!

    • lizreusswig I smacked my lips no less than four times. I made a mental note to stop doing that.

      • ginidietrich Or sign a client that sells lip gloss and fish sticks! 😉

      • ginidietrich lizreusswig I actually thought you were licking to glisten.

  • Tequila and Blackberry Muffins and lots of both!

  • Neicolec

    Damn Jason! I bet my son in MN gets it now. It’s all his fault.

  • rdopping
    I hope this link works….hehe.

  • Get better already, ginidietrich!

  • I can just imagine how much fun it would be to be in the same room as ginidietrich and Soulati | Hybrid PR 🙂 Great video gals!
    Gini – drink lots of whiskey. You won’t be able to tell if your dizzy because of a cold, or if you’re drunk, or both 🙂

  • So. You’re saying that you made me sick all the way from wherever you are today?