Guest

The Art of Storytelling

By: Guest | January 2, 2012 | 
156
Today’s guest post is written by Lindsay Bell.
“We want a story that starts out with an earthquake and works its way up to a climax.”  – Samuel Goldwyn

Traditional advertising is dead.

Content marketing is the new traditional advertising.

Phew. Glad *that’s* out of the way.

Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that marketing and advertising have been irrevocably altered by a communications revolution.

Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today communicate around the world 24/7 and are flipping past magazine ads, voicing displeasure over banner ads and pop ups, and watching less and less TV.

In order to reach today’s tech savvy and attention span deficient consumer, companies must stand out in today’s clutter of information overload. And they have to reach people in ways that transcend bullet points and snappy ad copy. In today’s world, corporations have to focus a significant amount of time and money towards content.

Content IS King – It’s Just Not New

In the worlds of social and digital marketing, you can’t swing a cat without hitting an article about content: Why you need it, how to write it, and how to make it relevant and sharable.

No question great content is a powerful marketing tool – consider 80 percent of business decision makers prefer to get company information in a series of articles vs. an advertisement. Sixty percent say company content helps them make better product decisions.

Those are impressive stats. But why is it so powerful? And what exactly is content?

Not the blog or vlog or Tweets or Facebook updates. Not the ad campaign or podcast or video.

See, those are the media through which you share the content. Now you’re scratching your heads. But this isn’t difficult. And it’s been around since The Epic of Gilgamesh was chipped into a stone tile sometime around the third millennium B.C..

Content = storytelling. That’s it. Simple really.

Storytelling Actually Isn’t Simple

Yes, making sure your content tells a story takes work, but it’s incredibly effective.

If you’re not a history geek and didn’t click on The Epic of Gilgamesh up there, let’s put that particular nugget into perspective. Homer wrote The Odyssey around the 8th century B.C.. Well, The Epic of Gilgamesh was written 1,500 years before that and is considered the first recorded story in mankind’s history.

There’s a reason for that longevity. Evolution has created brains that are wired for stories. Go back further than Gilgamesh, back thousands of years. Even in picture form on cave walls, our knuckle-dragging forefathers were sharing stories: Stories about adventure and hardship. About shared experiences and intimate connections. About understanding our place in the world. And people remember stories. Not facts.

Good stories are sticky and embed themselves in people’s subconscious. There’s a reason why you remember your best friend shooting you in the left thumb with a BB Gun 30 years back, but can’t recall where you left your phone an hour ago. Getting shot by your best friend is illustrative and emotional. Misplacing your cell phone? Not so much.

But Storytelling Sounds Hard!

Storytelling isn’t hard. But it’s not easy either. The c-suite needs to embrace the “out with the old, in with the new” concept. If the higher-ups are balking at change, toss this statistic from above their way: 70 percent say content marketing makes them feel closer to the sponsoring company. That’s a lot of eyeballs. And a lot of warm and fuzzy emotion.

The key is to keep that warm and fuzzy feeling – and make it warmer and fuzzier! But bear this in mind – when marketing with content, the worst possible thing you can do is just dive in, unprepared.

If you want to keep your consumers happy, and ask them to spend 10 or 15 minutes reading a blog post or listening to a podcast, invest in whoever and whatever your organization needs in order to make that content sing.

When you communicate with your customers – not at them – through storytelling, you are developing a unique and collaborative connection with them. And you are inspiring genuine interest and loyalty towards your brand.

We live in what some call a ‘participatory culture’ – because there is more information out there than we can store in our heads, we are motivated to talk about and share the content we consume. Tell a good story and this increased conversation creates buzz and builds trust in your content. Tell a great story, and your audience not only looks forward to your daily/weekly/monthly marketing, but also actively shares it within their own tribes. The reward, in the long run, will be increased content sharing, leading to increased interest, leading to increased sales and customer conversions. And that’s no bedtime fairy tale.

Lindsay Bell is a Canadian freelance writer, story teller, editor, and grammar freak. A former television producer, she is a strong advocate of three minutes or less of video content. At home in Toronto she has an incredible husband, a rocking 12 year old son, and an extensive music collection. And she blogs here.

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156 responses to “The Art of Storytelling”

  1. My best friend shot me in the arse with a pellet gun when I was 12. True story.

    • belllindsay says:

      @jasonkonopinski HAHAHAHA!! The BB gun reference is my husband’s story – his best friend shot him in the finger around that same age! 🙂 How do you even *hit* a finger!?

      • @belllindsay Oh the things I did in my younger years. How I made it past 18 still boggles my mind at times. 🙂

        • belllindsay says:

          @jasonkonopinski I think of that same thing often! LOL (country backroad pickup truck racing! woohoo!)

        • Lisa Gerber says:

          @belllindsay @jasonkonopinski I’m in love with the BB gun reference vs the cell phone. I used it with your credit of course, in a podcast with @hackmanj! It’s an important point!

        • TheJackB says:

          @jasonkonopinski@belllindsay When people ask me what the scariest thing about being a father is I always tell them that it is genetics.

          If my kids do the stupid crap I used to to do…

        • belllindsay says:

          @Lisa Gerber@jasonkonopinski HA! Thanks Lisa! It’s a great story isn’t it?? Dumb ass kids. 🙂

        • belllindsay says:

          @TheJackB@jasonkonopinski LOL!!! I tell people that my poor son got the *worst* of his parents traits, all rolled into one! And now I get to deal with him. Penance, I suppose, for everything I put my parents through. 😉

  2. briahnaj says:

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  3. TheJackB says:

    A good story doesn’t have to be long. It just needs to have a beginning, middle and end that doesn’t taste like cardboard and sawdust.

    • belllindsay says:

      @TheJackB No, doesn’t have to be long, you’re right, but often – not always, but often – the content is a little….sparse….if too short. Stories need some room to grow and evolve. LOVE the cardboard and sawdust quote!! 🙂

      • TheJackB says:

        @belllindsay Length and girth are important because they help provide the hook that keeps the reader involved.

        On a related note that cardboard and sawdust remark came from a post I wrote last year. It is in reference to the pizza places that we used to hit when I was a kid in the 70s.

        The pizza came in cardboard boxes and the floors were covered in sawdust. That is a reference point that many people my age seem to recognize. It is funny to me how we can hit the same themes a million times and still capture the attention of the reader.

        • belllindsay says:

          @TheJackB I grew up in a small Maritime town, and our butcher had this basement shop – dark, low-ceilinged, sawdust floors and meat everywhere! The huge roll of butcher paper, the string, the massive, bloodied, wooden prep table….I can still feel and almost smell the place! Great memory. 🙂 “It is funny to me how we can hit the same themes a million times and still capture the attention of the reader.” Spot on. I have great debates with people all the time about how everything’s been *done* already! Everything’s derivative. Doesn’t mean that it’s bad, but really, is *anything* (art, music, writing, design, etc.) truly new at this stage of our creative evolution…!?

        • TheJackB says:

          @belllindsay People screw themselves by worrying too much about whether a particular topic has been done too many times.

          Some things will never die. Love, Sex, Death- they never get old.

        • belllindsay says:

          @TheJackB Love, Sex, Death – The Triple Crown of Writing! 🙂

  4. @lindsaybell your words are wise and should be heeded. And like @TheJackB says, good stories don’t have to be long…but they must not taste like cardboard and sawdust either (love that Jack!) I think that there is a certain amount of trial and error that goes with creating good and tellable stories…a sort of learning curve. If we are paying attention, we can figure out what works and what doesn’t and what NEEDS work.

    Thank you for an intriguing post.

    Claudia

    • belllindsay says:

      @SocialMediaDDS@TheJackB@lindsaybell Thanks Claudia, there’s most definitely a learning curve with writing, but it’s *not* to be feared. I think a lot of people do fear it. With practise, and a few skilled writing types on the team (always have an editor) the content will just get better. I get excited when I’m writing and it just starts to work. Like – silly excited. HAhaha!

  5. bradmarley says:

    Yes, yes and more yes.

    I’m not in marketing, per se, but as a PR professional, I’m always looking for better ways to tell my client’s story. I find that we’re not telling one-off stories, but one broad story with many chapters. If that helps their consumers feel closer to the brand, then we’ve done our jobs.

    I really enjoyed this post, especially the historical tie.

    • belllindsay says:

      @bradmarley Thanks Brad, and you’ve hit on a key point – it’s not only about marketing. Personally, I think marketing/PR/communications/social media types – they’re are all starting to morph together. I don’t feel it matters what you are selling/promoting in – a person, a brand, a TV show, shilling for government, or healthcare – creating compelling content that resonates with whoever your consumers or communities are will make a huge impact. Cheers!

  6. tcmarketeer says:

    We love the idea of talking with your customers, not at them. It’s so crucial to keep the fresh content coming and always try to keep your finger on the pulse of what your community is responding to and finding useful.

    Great post!

    • belllindsay says:

      @tcmarketeer Crucial also not to spoon feed your customers. Make them think, tell them something they don’t know but might find interesting (Um, The Epic of Gilgamesh…!? LOL). Sounds like you guys are doing it right! 🙂

      • tcmarketeer says:

        @belllindsay@tcmarketeer Thanks, we’re trying! You did a great job articulating all of this too. Looking forward to following more of your posts.

  7. HowieSPM says:

    Always love blog posts about storytelling. Very astute to separate the media/content channels from the content itself. And whether your content is what you sell or you are selling a product or service nothing beats a story which can turn into Lore. If you don’t follow goonth or adbroad on the Twitter they are kin of yours to a degree.

    From B2C and B2B there are some brands that their story propelled them for years, sometimes even after not being best in class anymore. That shows the power of stories. In fact yesterday when hiking in the mountains here in Vermont we discussed the Levi’s I was wearing which got wet from snow. And i said Levi’s are tough no worries. Then I said ‘remember when jeans had to be tough vs fashionable?’ Now Levi’s are fashionable more than tough but their story going back to the gold mining days carried them for 100 years.

    What are your thoughts on stories that can negatively impact a business? These normally are not started/told by the business but follow them around.

    • belllindsay says:

      @HowieSPM “….but their story going back to the gold mining days carried them for 100 years.” Love what you’ve said here Howie. That statement alone is so powerful. *History* is powerful. What brands are really creating ‘history’ through compelling story telling…? Apple with the 1984 piece…? But even that wasn’t the ‘brand’s story’, it was a mini movie based on an iconic novel. Ford maybe…? I always think of Ford trucks as manly and tough and strong (like you! hahaha). As for stories that follow brands around, I wonder what the distinction is between the “urban myth” aspect of your question (Snapple’s “K” being a Klan symbol for example) – which are obviously negative and an opportunity for a brand to really do some creative and compelling content creation in their defence. But there’s also the case of the fabled “Black Amex” card – a card with no limit – only available to an elite and select chosen group of VIPs. This was an urban myth/story for years – until Amex decided to make it real and released their exclusive Centurion Card. So, rumours, myth and negative stories are gonna happen – I think they obviously need to be dealt with on a case by case basis – but certainly never ignored. People loooove stories! 🙂

      • @belllindsay@HowieSPM I think the most compelling and memorable stories are those that explore what it means to be human – all the foibles, the indiscretions, the tarnish of living – and not shrinking aways from those experiences. It’s that connection between the author and the audience that really keeps a story afloat through collective memory. One of my favorite medieval poets from my graduate school years is Chaucer. He understood language intimately, capturing the nuances of dialect in crafting an understanding of who a character truly was.

        Truly great stories transcend a specific moment in history. It’s why we keep reading and re-reading them time and time again.

        • belllindsay says:

          @jasonkonopinski@HowieSPM YES!! Don’t sugar coat. What’s more interesting than a character – and a brand can be your character – with flaws!? Oh, and I LOVE Chaucer!! I’m a sucker for medieval anything (history wise) actually.

        • @belllindsay I can still recite the first 25 lines of the General Prologue in the original Middle English. #nerd

        • belllindsay says:

          @jasonkonopinski LOL ya got me there! Can’t remember what I did yesterday. 🙂

    • Lisa Gerber says:

      @HowieSPM you went hiking In the mountains, in January, in Levi’s?

      • belllindsay says:

        @Lisa Gerber@HowieSPM HAHAHAHA!! I didn’t even catch that!! Nice one, Lisa!

      • HowieSPM says:

        @Lisa Gerber@belllindsay@jasonkonopinski yes in Vermont in the snow. I left my snow pants back at home. BTW it is 5F right now and a fresh 2″ on the ground after it rained yesterday. Will have to share the great photos I took. If only I had a mountain bike!

        • Lisa Gerber says:

          @HowieSPM@belllindsay LOL!!! it’s very east coast…skiing in jeans, anyway. I grew up in NY, and it was very cool to ski in your jeans.

          Still the hike sounds great, and I look forward to the pics. But I digress…

        • belllindsay says:

          @Lisa Gerber@HowieSPM Now that you mention it, it *is* very east coast, isn’t it!? We used to cross country ski in our jeans. That’s hilarious. Memories. Would love to see pics also! Toronto is hideous in the winter. 🙂

        • belllindsay says:

          @Lisa Gerber@HowieSPM Seem to have posted this in the wrong spot, but you get the gist. hahaha

        • Lisa Gerber says:

          @belllindsay @Lisa Gerber @HowieSPM hmm, I don’t have a picture of skiing in jeans, but the next phase…. Black stretch stirrup pants with a metallic green Serac jacket and hot pink Oakleys? I have that pic, but it will cost you. Big.

  8. belllindsay says:

    @ginidietrich Thanks again for the opportunity you guys! Very proud and excited! cc @lisagerber

  9. belllindsay says:

    @glenn_ferrell Thanks for sharing the piece! 🙂

  10. belllindsay says:

    @suddenlyjamie Thanks for sharing the piece Jamie! 🙂

  11. belllindsay says:

    @Trace_Cohen Appreciate the share Trace! 🙂

  12. belllindsay says:

    @CheriLesueur Many thanks for the share Cheri! 🙂

  13. belllindsay says:

    @DuncanDay Thanks for sharing that out! 🙂

  14. belllindsay says:

    @skypulsemedia Thanks for the share and the thought provoking comment Howie! 🙂 cc @ginidietrich

  15. belllindsay says:

    @CutlerDave Hey good buddy, thanks for sending that one out! Super proud! 🙂 cc @ginidietrich

  16. belllindsay says:

    @bradmarley Thanks for sharing that Brad! Much appreciated! 🙂 @spinsucks

  17. belllindsay says:

    @spurdave Thanks for the share Dave, appreciate it! 🙂

  18. belllindsay says:

    @spurdave Thanks for the share Dave, appreciate it! 🙂

  19. belllindsay says:

    @storytellin Thanks very much for the share! 🙂

  20. […] the genesis of this post comes from the guest post that Lindsay Bell wrote at Spin Sucks about The Art of Storytelling. I highly encourage you to read the post because storytelling is a critical skill that can be […]

  21. Raj-PB says:

    Story telling without giving useful information or making it interesting / engaging to read is not going to be appreciated. I do agree that story telling is very important – it makes an engaging read! It also makes the audience remember a piece of content (for a much longer time). BTW, you could have shortened your story a bit? 🙂

  22. belllindsay says:

    @donfperkins Thanks for the share Don! Appreciate that. 🙂

  23. belllindsay says:

    @skypulsemedia Gini IS the story. 😉 Thanks for sharing the piece guys. 🙂 @bdorman264 @ginidietrich

  24. belllindsay says:

    @iarlabyrne Appreciate the share! 🙂

  25. And storytelling is all the more important when your working for a client who’s product or service isn’t the sexiest. Great post Lindsay. But I do think you may need some help regarding regular protrayal of cat abuse. 🙂

    • belllindsay says:

      @Anthony_Rodriguez HAHAHAHA!! I have two of my own – I’m secretly the crazy cat lady. It’s everyone else who is doing the KILLING!! LOL Good point made re: less than sexy client/services. Everything can be sexy and compelling with a great story behind it! Cheers Anthony!

  26. belllindsay says:

    @arodriguez3310 Thanks for the share, Anthony! 🙂

  27. goonth says:

    @skypulsemedia kind of you to mention me – #HNY

  28. Al Smith says:

    Love this Lindsay. Thanks for the reminder. It is more about connecting than just communicating. People want to hear a story. A good one that moves them into action. Also love what you said about the c-suites embracing change. If they continue to do business the”old” way, they will be out of business. Soon. Thanks again. Take CARE.

    Al

    • belllindsay says:

      @Al Smith Glad you liked the piece Al. C-suites have unique challenges, in many cases being responsible for the bottom line. It’s understandable that they can be leery of change, but that fact is not insurmountable! Here’s to embracing change in 2012! 🙂

  29. PASmithjr says:

    @ginidietrich Content, telling a story, and growing a business by @belllindsay http://t.co/YytXVqd6 Great content.

  30. belllindsay says:

    @VoxOptima Thanks for that share! 🙂

  31. belllindsay says:

    @SouthsideAdguy Thanks so much Anthony! 🙂

  32. MimiMeredith says:

    I will be emailing this to a company who’s story should place them in a far more powerful place in the market than they currently command. Thank you for framing content marketing in a way that is easy to understand–and hopefully, easy to embrace!

    • belllindsay says:

      @MimiMeredith Thanks Mimi! Very much appreciate the kind words. And be sure and let them know that if they need a content writer I’m available! LOL

  33. spurdave says:

    @patricksallee Thanks Patrick. Happy New Year!

  34. spurdave says:

    @vincenturamos Thanks Vincent. Here’s another good piece on storytelling: http://t.co/Qi2yS4fp

  35. belllindsay says:

    @ericamallison Thanks for sharing the piece, Erica! 🙂

  36. belllindsay says:

    @IAmAdamGreen Hi Adam, thanks for the share! 🙂

  37. manamica says:

    @belllindsaybelllindsay Looove it! “make that content sing”! I am making a poster out of that, if I may. You’ve convinced me, I’ll try to tell more stories, instead of “publishing content.” I am curious what you think of this – elevator pitches – can you tell a story in an elevator pitch or is that too short?

    • belllindsay says:

      @manamica You have free reign to make posters and t-shirts. Just send the cheque! LOL What’s interesting here is that in your post you *told* a story – right off the top, your food story. As I commented, you really caught me with the imagery and of course, since most of us have done the same time consuming prep work for holiday festivities, you immediately connected with your readers. Your story was short, but perfectly relevant to the thesis behind your post. Which leads me to your elevator pitch question. I’m not a fan of the term elevator pitch personally – it reeks of schmarmy sales pitch. But stories can definitely be all shapes and sizes. When I worked in TV, my Exec would respond when asked how long a piece should be “As long as it’s good!” Simple. But so important. Words are powerful. And often, fewer words wield more power. That’s why I love editing so much. When I write I keep the three ‘esses’ in mind: Short. Sharp. Shock. If content is compelling, memorable, and resonates with people – then it shouldn’t matter how long it is! 🙂

  38. bdorman264 says:

    I used to be pretty good at telling a story; but I kept getting my butt whupped for it. When I started telling the truth, it just wasn’t as interesting any more………..

    Story telling is an art and the better story you can tell the more you will not only captivate your audience, but make them willing to share as well. It’s like telling a good joke, only longer….:).

    You have certainly hit the nail on the head; thanks for sharing this at the house where Spin really does Suck.

    • belllindsay says:

      @bdorman264 Ha! Great image there Bill! I have a son, so I’m very familiar…..! I love your analogy of telling a good joke, only longer. I might steal that. Cause it’s absolutely true. I hope companies and marketers (and execs) fully embrace “brand as publisher” – it’s such an effective way to build – as you said – a captivated audience! Big thanks to Gini and the gang for the invite. And thanks for the kind words. Cheers, LB

  39. belllindsay says:

    @razoo Thanks for the mention, appreciate it! 🙂

  40. belllindsay says:

    @KevinFawley Appreciate the share Kevin, thanks! 🙂

  41. belllindsay says:

    @AboutFaceMedia Thanks for the RT! 🙂 @ereleases @spinsucks

  42. Katebleau says:

    Good thoughts Lindsay. I think those dudes who wrote the sticky note book shared your thesis. Of course I can’t remember their names or the real name of their book! And the only reason I have my phone located is because I tell myself where I’m putting it. Out loud. Like I would be telling another person, but it’s me. But I can remember the time when I was 8 or so in our backyard in Wisconsin, we were having a family picnic. My grandad bit into a slice of watermelon and as he pulled it out of his mouth, his choppers came, too. Tops and bottoms. Without a word of a lie! And if that isn’t a content story for Poligrip marketing, I’ll eat my hat. With my choppers. I’m calling the Poli people right now. Well done.

    • belllindsay says:

      @Katebleau HA! I have that book Kate! And I can’t remember the name either. It might actually be called “Sticky”! Loved your story – funny how we can’t recall what we did yesterday but can remember those moments. The Bell family has a great backyard BBQue story similar to yours – 1970’s, lots of grandparents & assorted other elderly types, amazing food prepared, all the summer salads, etc., and the classic wooden picnic table! Toss in some bad weight distribution (why do people want to sit all on one side..?) and you have table flipped and elderly folks all over the grass covered in all that beautiful food! LOL Let me know how you make out with the Poli people! xox

  43. markhcohen says:

    @VictorGaxiola Thanks for the RT Victor!

  44. belllindsay says:

    @ayatlin Thanks for sending that out Angela! 🙂

  45. belllindsay says:

    @gcaprio Ok, now I want to know the story behind ‘slick Rick’! lol Thanks for the share Griffin! 🙂 @ereleases @spinsucks

  46. belllindsay says:

    @zheller Thanks for the share Zach! 🙂

  47. hackmanj says:

    This is so great and timely for me, I was just last night resolving to use more story telling in my blogging on my business website. Thanks for the tips.

    • belllindsay says:

      @hackmanj Hi Joe: that makes me happy! My background is TV, so “story” was drilled into me for many many years! And not without a fair bit of pain and a few missteps along the way! LOL It’s exciting to see the rise of “brand as publisher”. Glad there was some takeaway there for you! Cheers, Lindsay

  48. belllindsay says:

    @MikeHale Hey Mike, thanks for the share! 🙂

  49. belllindsay says:

    @lamiki Thanks for the share! 🙂

  50. belllindsay says:

    @MadamWard Thanks Kelly, appreciate the share!! 🙂

  51. belllindsay says:

    @LavonneFriis388 Thanks for the share! 🙂

  52. belllindsay says:

    @hackmanj Thanks for sending that out again Joe! 🙂

  53. belllindsay says:

    @marketschools Thanks for the share! 🙂

  54. flemingsean says:

    I like this. I’m glad you wrote about it. I wrote about it back in September 2011.

    Great minds, etc…

    http://seanfleming.blogspot.com/2011/09/telling-stories-human-nature-and-social.html

    • belllindsay says:

      @flemingsean Hi Sean, after 20 years in TV production, story is pretty much part of my DNA, but yes, it’s not a ‘new’ story in and of itself. 🙂 Thanks for sharing your blog (loved how you brought in native communities as well) – I think the interesting thing is we just proved how/why story telling is so important – a great story will move along similar content – but from another’s perspective, experiences, etc.. Cheers, LB

      • flemingsean says:

        @belllindsay I’m always delighted when someone reads stuff I’ve written, so thank you!

        One interesting piece of feedback I had at the time I wrote that piece was that by using the word “story” in conjunction with PR, I was making it sound like PR is all about making things up… IE it’s all fiction, don’t believe it.

        Made me a little sad. The person who said that may have missed the point. The point is that that narrative (or story) has to flow through everything; it’s the thread onto which you attach the individual pieces of work you produce.

        It’s good to have “met” you! 🙂

        Best,

        Sean

        • belllindsay says:

          @flemingsean Hmmm. Interesting psychological ‘A-Ha’ moment : the term ‘story’ = ‘fiction’ to some people. I’ll definitely remember that, and start using ‘narrative’ more often in pitches! Sounds smarter anyhow. 🙂 Great to meet you as well!

        • flemingsean says:

          @belllindsay Some people just like to look for the negative though, don’t they! 🙂

          Thanks for the twitter follow.

  55. belllindsay says:

    @ThePaulSutton Thanks very much for the share, Paul! 🙂

  56. […] also do very well writing for PR when there is a feature story to tell. When marketing gets into storytelling mode via the written word, I’m at a loss how to parlay that into journalistic […]

  57. […] also do very well writing for PR when there is a feature story to tell. When marketing gets into storytelling mode via the written word, I’m at a loss how to parlay that into journalistic […]

  58. […] you run a business or a non-profit, look for opportunities to tell stories. Tell your story. Let your customers tell their stories. The beauty of stories is that there is a […]

  59. belllindsay says:

    @TylerOrchard Thanks Tyler, I really need to get writing soon! #story 🙂

  60. kennettkwok says:

    Thank you so much for writing this post. Very inspiring! It definitely reminds me of Apple in some way.

  61. mdstephanierw says:

    @kennettkwok hehe no, @daveohoots is the VP of Community, storyteller by nature. 🙂

  62. belllindsay says:

    @PaulKonrardy Thanks for sharing that Paul! 🙂

  63. […] Write great stories Before you can get the visitors, you have to build great content to attract them. There are hundreds of ways to write great stories, and once you figure that out […]

  64. […] Bell prepared a detailed post on Spin Sucks about storytelling, which I strongly recommend […]

  65. […] The Art of Storytelling, by Lindsay Bell (January 2) […]

  66. jepelp says:

    I would like to think I am a storyteller, every now and then I am a truth teller. like! jimparrishavitator.com

  67. […] are the brand ambassador-types. They seek to truly connect with the content in the hopes it will spur engagement, discussion, and build relationships. When they share content […]

  68. jpolyzotis says:

    Hi Lindsay. I recently found your posts and have been enjoying them quite a bit. I was also a TV Producer in Toronto for many years and am now making the switch to PR. I totally agree that our participatory culture is driving us to share content we consume, online and in real life. Storytelling is how we communicate and crafting narratives that engage people and allow them to participate by sharing their own stories creates a meaningful exchange.

    • belllindsay says:

      @jpolyzotis Thanks! Where were you working…? I wonder if we know some of the same people. TV Land is a small world. 🙂  Stories are so important, one of the very best ways to create “sticky” in my opinion. Congrats on the career change, that’s very exciting, and the best decision I ever made – I hope it works out for you! Cheers, LB

      • jpolyzotis says:

        @belllindsay  @jpolyzotis Hey Lindsay, I was working with Sinking Ship Entertainment and Marble Media producing live action kids programs and I’ve worked on some feature films, commercials and reality series as well. I feel PR is good move for me. How did you make the change?

        • belllindsay says:

          @jpolyzotis Yep, I know Marble. I was at the CBC for 20 years. Last show I did was The Strombo show. But, I was done. Burnt out and unhappy – so I just up and left! People thought I was insane. But it was the best thing I ever did. I still miss the industry, and cringe when I’m watching TV and see a bad edit or a super misspelled, but would never go back. Good luck to you!!

  69. […] We are compelled from within ourselves to group together. […]

  70. […] are the brand ambassador-types. They seek to truly connect with the content in the hopes it will spur engagement, discussion, and build relationships. When they share content […]

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