Guest

The Art of Storytelling

By: Guest | January 2, 2012 | 
156
Today’s guest post is written by Lindsay Bell.
“We want a story that starts out with an earthquake and works its way up to a climax.”  – Samuel Goldwyn

Traditional advertising is dead.

Content marketing is the new traditional advertising.

Phew. Glad *that’s* out of the way.

Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that marketing and advertising have been irrevocably altered by a communications revolution.

Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today communicate around the world 24/7 and are flipping past magazine ads, voicing displeasure over banner ads and pop ups, and watching less and less TV.

In order to reach today’s tech savvy and attention span deficient consumer, companies must stand out in today’s clutter of information overload. And they have to reach people in ways that transcend bullet points and snappy ad copy. In today’s world, corporations have to focus a significant amount of time and money towards content.

Content IS King – It’s Just Not New

In the worlds of social and digital marketing, you can’t swing a cat without hitting an article about content: Why you need it, how to write it, and how to make it relevant and sharable.

No question great content is a powerful marketing tool – consider 80 percent of business decision makers prefer to get company information in a series of articles vs. an advertisement. Sixty percent say company content helps them make better product decisions.

Those are impressive stats. But why is it so powerful? And what exactly is content?

Not the blog or vlog or Tweets or Facebook updates. Not the ad campaign or podcast or video.

See, those are the media through which you share the content. Now you’re scratching your heads. But this isn’t difficult. And it’s been around since The Epic of Gilgamesh was chipped into a stone tile sometime around the third millennium B.C..

Content = storytelling. That’s it. Simple really.

Storytelling Actually Isn’t Simple

Yes, making sure your content tells a story takes work, but it’s incredibly effective.

If you’re not a history geek and didn’t click on The Epic of Gilgamesh up there, let’s put that particular nugget into perspective. Homer wrote The Odyssey around the 8th century B.C.. Well, The Epic of Gilgamesh was written 1,500 years before that and is considered the first recorded story in mankind’s history.

There’s a reason for that longevity. Evolution has created brains that are wired for stories. Go back further than Gilgamesh, back thousands of years. Even in picture form on cave walls, our knuckle-dragging forefathers were sharing stories: Stories about adventure and hardship. About shared experiences and intimate connections. About understanding our place in the world. And people remember stories. Not facts.

Good stories are sticky and embed themselves in people’s subconscious. There’s a reason why you remember your best friend shooting you in the left thumb with a BB Gun 30 years back, but can’t recall where you left your phone an hour ago. Getting shot by your best friend is illustrative and emotional. Misplacing your cell phone? Not so much.

But Storytelling Sounds Hard!

Storytelling isn’t hard. But it’s not easy either. The c-suite needs to embrace the “out with the old, in with the new” concept. If the higher-ups are balking at change, toss this statistic from above their way: 70 percent say content marketing makes them feel closer to the sponsoring company. That’s a lot of eyeballs. And a lot of warm and fuzzy emotion.

The key is to keep that warm and fuzzy feeling – and make it warmer and fuzzier! But bear this in mind – when marketing with content, the worst possible thing you can do is just dive in, unprepared.

If you want to keep your consumers happy, and ask them to spend 10 or 15 minutes reading a blog post or listening to a podcast, invest in whoever and whatever your organization needs in order to make that content sing.

When you communicate with your customers – not at them – through storytelling, you are developing a unique and collaborative connection with them. And you are inspiring genuine interest and loyalty towards your brand.

We live in what some call a ‘participatory culture’ – because there is more information out there than we can store in our heads, we are motivated to talk about and share the content we consume. Tell a good story and this increased conversation creates buzz and builds trust in your content. Tell a great story, and your audience not only looks forward to your daily/weekly/monthly marketing, but also actively shares it within their own tribes. The reward, in the long run, will be increased content sharing, leading to increased interest, leading to increased sales and customer conversions. And that’s no bedtime fairy tale.

Lindsay Bell is a Canadian freelance writer, story teller, editor, and grammar freak. A former television producer, she is a strong advocate of three minutes or less of video content. At home in Toronto she has an incredible husband, a rocking 12 year old son, and an extensive music collection. And she blogs here.

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156 Comments on "The Art of Storytelling"

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jasonkonopinski
4 years 3 months ago

My best friend shot me in the arse with a pellet gun when I was 12. True story.

belllindsay
belllindsay
4 years 3 months ago

@jasonkonopinski HAHAHAHA!! The BB gun reference is my husband’s story – his best friend shot him in the finger around that same age! :) How do you even *hit* a finger!?

jasonkonopinski
4 years 3 months ago

@belllindsay Oh the things I did in my younger years. How I made it past 18 still boggles my mind at times. :)

belllindsay
belllindsay
4 years 3 months ago

@jasonkonopinski I think of that same thing often! LOL (country backroad pickup truck racing! woohoo!)

Lisa Gerber
4 years 3 months ago

@belllindsay @jasonkonopinski I’m in love with the BB gun reference vs the cell phone. I used it with your credit of course, in a podcast with @hackmanj! It’s an important point!

TheJackB
4 years 3 months ago

@jasonkonopinski@belllindsay When people ask me what the scariest thing about being a father is I always tell them that it is genetics.

If my kids do the stupid crap I used to to do…

belllindsay
belllindsay
4 years 3 months ago

@Lisa Gerber@jasonkonopinski HA! Thanks Lisa! It’s a great story isn’t it?? Dumb ass kids. :)

belllindsay
belllindsay
4 years 3 months ago

@TheJackB@jasonkonopinski LOL!!! I tell people that my poor son got the *worst* of his parents traits, all rolled into one! And now I get to deal with him. Penance, I suppose, for everything I put my parents through. 😉

briahnaj
briahnaj
4 years 3 months ago

@KeeyanaHall @iAMYOUNGGii #ChampaignCampaign Check Out The New Single

TheJackB
4 years 3 months ago

A good story doesn’t have to be long. It just needs to have a beginning, middle and end that doesn’t taste like cardboard and sawdust.

belllindsay
belllindsay
4 years 3 months ago

@TheJackB No, doesn’t have to be long, you’re right, but often – not always, but often – the content is a little….sparse….if too short. Stories need some room to grow and evolve. LOVE the cardboard and sawdust quote!! :)

TheJackB
4 years 3 months ago
@belllindsay Length and girth are important because they help provide the hook that keeps the reader involved. On a related note that cardboard and sawdust remark came from a post I wrote last year. It is in reference to the pizza places that we used to hit when I was a kid in the 70s. The pizza came in cardboard boxes and the floors were covered in sawdust. That is a reference point that many people my age seem to recognize. It is funny to me how we can hit the same themes a million times and still capture the… Read more »
belllindsay
belllindsay
4 years 3 months ago
@TheJackB I grew up in a small Maritime town, and our butcher had this basement shop – dark, low-ceilinged, sawdust floors and meat everywhere! The huge roll of butcher paper, the string, the massive, bloodied, wooden prep table….I can still feel and almost smell the place! Great memory. “It is funny to me how we can hit the same themes a million times and still capture the attention of the reader.” Spot on. I have great debates with people all the time about how everything’s been *done* already! Everything’s derivative. Doesn’t mean that it’s bad, but really, is *anything* (art,… Read more »
TheJackB
4 years 3 months ago

@belllindsay People screw themselves by worrying too much about whether a particular topic has been done too many times.

Some things will never die. Love, Sex, Death- they never get old.

belllindsay
belllindsay
4 years 3 months ago

@TheJackB Love, Sex, Death – The Triple Crown of Writing! :)

SocialMediaDDS
4 years 3 months ago

@lindsaybell your words are wise and should be heeded. And like @TheJackB says, good stories don’t have to be long…but they must not taste like cardboard and sawdust either (love that Jack!) I think that there is a certain amount of trial and error that goes with creating good and tellable stories…a sort of learning curve. If we are paying attention, we can figure out what works and what doesn’t and what NEEDS work.

Thank you for an intriguing post.

Claudia

belllindsay
belllindsay
4 years 3 months ago

@SocialMediaDDS@TheJackB@lindsaybell Thanks Claudia, there’s most definitely a learning curve with writing, but it’s *not* to be feared. I think a lot of people do fear it. With practise, and a few skilled writing types on the team (always have an editor) the content will just get better. I get excited when I’m writing and it just starts to work. Like – silly excited. HAhaha!

bradmarley
bradmarley
4 years 3 months ago

Yes, yes and more yes.

I’m not in marketing, per se, but as a PR professional, I’m always looking for better ways to tell my client’s story. I find that we’re not telling one-off stories, but one broad story with many chapters. If that helps their consumers feel closer to the brand, then we’ve done our jobs.

I really enjoyed this post, especially the historical tie.

belllindsay
belllindsay
4 years 3 months ago

@bradmarley Thanks Brad, and you’ve hit on a key point – it’s not only about marketing. Personally, I think marketing/PR/communications/social media types – they’re are all starting to morph together. I don’t feel it matters what you are selling/promoting in – a person, a brand, a TV show, shilling for government, or healthcare – creating compelling content that resonates with whoever your consumers or communities are will make a huge impact. Cheers!

tcmarketeer
tcmarketeer
4 years 3 months ago

We love the idea of talking with your customers, not at them. It’s so crucial to keep the fresh content coming and always try to keep your finger on the pulse of what your community is responding to and finding useful.

Great post!

belllindsay
belllindsay
4 years 3 months ago

@tcmarketeer Crucial also not to spoon feed your customers. Make them think, tell them something they don’t know but might find interesting (Um, The Epic of Gilgamesh…!? LOL). Sounds like you guys are doing it right! :)

tcmarketeer
tcmarketeer
4 years 3 months ago

@belllindsay@tcmarketeer Thanks, we’re trying! You did a great job articulating all of this too. Looking forward to following more of your posts.

belllindsay
belllindsay
4 years 3 months ago

@tcmarketeer Thanks again for taking the time to read and comment! :)

HowieSPM
4 years 3 months ago
Always love blog posts about storytelling. Very astute to separate the media/content channels from the content itself. And whether your content is what you sell or you are selling a product or service nothing beats a story which can turn into Lore. If you don’t follow goonth or adbroad on the Twitter they are kin of yours to a degree. From B2C and B2B there are some brands that their story propelled them for years, sometimes even after not being best in class anymore. That shows the power of stories. In fact yesterday when hiking in the mountains here in… Read more »
belllindsay
belllindsay
4 years 3 months ago
@HowieSPM “….but their story going back to the gold mining days carried them for 100 years.” Love what you’ve said here Howie. That statement alone is so powerful. *History* is powerful. What brands are really creating ‘history’ through compelling story telling…? Apple with the 1984 piece…? But even that wasn’t the ‘brand’s story’, it was a mini movie based on an iconic novel. Ford maybe…? I always think of Ford trucks as manly and tough and strong (like you! hahaha). As for stories that follow brands around, I wonder what the distinction is between the “urban myth” aspect of your… Read more »
jasonkonopinski
4 years 3 months ago
@belllindsay@HowieSPM I think the most compelling and memorable stories are those that explore what it means to be human – all the foibles, the indiscretions, the tarnish of living – and not shrinking aways from those experiences. It’s that connection between the author and the audience that really keeps a story afloat through collective memory. One of my favorite medieval poets from my graduate school years is Chaucer. He understood language intimately, capturing the nuances of dialect in crafting an understanding of who a character truly was. Truly great stories transcend a specific moment in history. It’s why we keep… Read more »
belllindsay
belllindsay
4 years 3 months ago

@jasonkonopinski@HowieSPM YES!! Don’t sugar coat. What’s more interesting than a character – and a brand can be your character – with flaws!? Oh, and I LOVE Chaucer!! I’m a sucker for medieval anything (history wise) actually.

jasonkonopinski
4 years 3 months ago

@belllindsay I can still recite the first 25 lines of the General Prologue in the original Middle English. #nerd

belllindsay
belllindsay
4 years 3 months ago

@jasonkonopinski LOL ya got me there! Can’t remember what I did yesterday. :)

Lisa Gerber
4 years 3 months ago

@HowieSPM you went hiking In the mountains, in January, in Levi’s?

belllindsay
belllindsay
4 years 3 months ago

@Lisa Gerber@HowieSPM HAHAHAHA!! I didn’t even catch that!! Nice one, Lisa!

HowieSPM
4 years 3 months ago

@Lisa Gerber@belllindsay@jasonkonopinski yes in Vermont in the snow. I left my snow pants back at home. BTW it is 5F right now and a fresh 2″ on the ground after it rained yesterday. Will have to share the great photos I took. If only I had a mountain bike!

Lisa Gerber
4 years 3 months ago

@HowieSPM@belllindsay LOL!!! it’s very east coast…skiing in jeans, anyway. I grew up in NY, and it was very cool to ski in your jeans.

Still the hike sounds great, and I look forward to the pics. But I digress…

belllindsay
belllindsay
4 years 3 months ago

@Lisa Gerber@HowieSPM Now that you mention it, it *is* very east coast, isn’t it!? We used to cross country ski in our jeans. That’s hilarious. Memories. Would love to see pics also! Toronto is hideous in the winter. :)

belllindsay
belllindsay
4 years 3 months ago

@Lisa Gerber@HowieSPM Seem to have posted this in the wrong spot, but you get the gist. hahaha

Lisa Gerber
4 years 3 months ago

@belllindsay @Lisa Gerber @HowieSPM hmm, I don’t have a picture of skiing in jeans, but the next phase…. Black stretch stirrup pants with a metallic green Serac jacket and hot pink Oakleys? I have that pic, but it will cost you. Big.

belllindsay
belllindsay
4 years 3 months ago

@ginidietrich Thanks again for the opportunity you guys! Very proud and excited! cc @lisagerber

lisagerber
lisagerber
4 years 3 months ago

@belllindsay It was a great day on @spinsucks! you and @manamica rocked it. I still need to get over to yours and comment more thoughtfully.

manamica
manamica
4 years 3 months ago

@lisagerber @belllindsay loved the storytelling post! learned so much! @SpinSucks

belllindsay
belllindsay
4 years 3 months ago

@manamica Hi Mana! Great to meet you – thanks so much for the kind words – I have been trying to access/read your post! :) #serverdown

manamica
manamica
4 years 3 months ago

@lisagerber I think we crashed your servers… I’m getting 403 error… @ginidietrich

lisagerber
lisagerber
4 years 3 months ago

@manamica @ginidietrich yes, you did. We’re working on it! sigh.

belllindsay
belllindsay
4 years 3 months ago

@lisagerber @spinsucks @manamica T’was so much fun! Thanks again for the opportunity. :)

belllindsay
belllindsay
4 years 3 months ago

@glenn_ferrell Thanks for sharing the piece! :)

glenn_ferrell
glenn_ferrell
4 years 3 months ago

@belllindsay My pleasure :)

belllindsay
belllindsay
4 years 3 months ago

@suddenlyjamie Thanks for sharing the piece Jamie! :)

belllindsay
belllindsay
4 years 3 months ago

@Trace_Cohen Appreciate the share Trace! :)

belllindsay
belllindsay
4 years 3 months ago

@CheriLesueur Many thanks for the share Cheri! :)

CheriLesueur
CheriLesueur
4 years 3 months ago

@belllindsay Your welcome. Good job on the blog

belllindsay
belllindsay
4 years 3 months ago

@DuncanDay Thanks for sharing that out! :)

DuncanDay
DuncanDay
4 years 3 months ago

@belllindsay For sure! Again, great post and fantastic read!

belllindsay
belllindsay
4 years 3 months ago

@DuncanDay Well, thanks so much! :)

belllindsay
belllindsay
4 years 3 months ago

@skypulsemedia Thanks for the share and the thought provoking comment Howie! :) cc @ginidietrich

belllindsay
belllindsay
4 years 3 months ago

@CutlerDave Hey good buddy, thanks for sending that one out! Super proud! :) cc @ginidietrich

ginidietrich
ginidietrich
4 years 3 months ago

@belllindsay You have lots of fans!

belllindsay
belllindsay
4 years 3 months ago

@ginidietrich And what should *that* tell you…..!? HAHAHAHAHA!!

ginidietrich
ginidietrich
4 years 3 months ago

@belllindsay That you ARE the Oprah of our industry

belllindsay
belllindsay
4 years 3 months ago

@ginidietrich HAHAHAHA!! I have to say, *that* made me laugh out loud when he said that. #mouthsofbabes

ginidietrich
ginidietrich
4 years 3 months ago

@belllindsay It’s super cute!

belllindsay
belllindsay
4 years 3 months ago

@ginidietrich I have a quick question for you. Going to DM.

belllindsay
belllindsay
4 years 3 months ago

@ginidietrich Kidding!!!! :)

belllindsay
belllindsay
4 years 3 months ago

@bradmarley Thanks for sharing that Brad! Much appreciated! :) @spinsucks

belllindsay
belllindsay
4 years 3 months ago

@spurdave Thanks for the share Dave, appreciate it! :)

spurdave
spurdave
4 years 3 months ago

@belllindsay You’re welcome, Lindsay. I really enjoyed the article. Great piece! bit.ly/u8BSpb

belllindsay
belllindsay
4 years 3 months ago

@spurdave Thanks for the share Dave, appreciate it! :)

belllindsay
belllindsay
4 years 3 months ago

@storytellin Thanks very much for the share! :)

trackback

[…] the genesis of this post comes from the guest post that Lindsay Bell wrote at Spin Sucks about The Art of Storytelling. I highly encourage you to read the post because storytelling is a critical skill that can be […]

Raj-PB
4 years 3 months ago

Story telling without giving useful information or making it interesting / engaging to read is not going to be appreciated. I do agree that story telling is very important – it makes an engaging read! It also makes the audience remember a piece of content (for a much longer time). BTW, you could have shortened your story a bit? :)

belllindsay
belllindsay
4 years 3 months ago

@Raj-PB Thanks Raj, as for the length, this is considerably shorter than my first draft! lol

belllindsay
belllindsay
4 years 3 months ago

@donfperkins Thanks for the share Don! Appreciate that. :)

belllindsay
belllindsay
4 years 3 months ago

@skypulsemedia Gini IS the story. 😉 Thanks for sharing the piece guys. :) @bdorman264 @ginidietrich

belllindsay
belllindsay
4 years 3 months ago

@iarlabyrne Appreciate the share! :)

iarlabyrne
iarlabyrne
4 years 3 months ago

@belllindsay welcome Lindsay!

Anthony_Rodriguez
4 years 3 months ago

And storytelling is all the more important when your working for a client who’s product or service isn’t the sexiest. Great post Lindsay. But I do think you may need some help regarding regular protrayal of cat abuse. :)

belllindsay
belllindsay
4 years 3 months ago

@Anthony_Rodriguez HAHAHAHA!! I have two of my own – I’m secretly the crazy cat lady. It’s everyone else who is doing the KILLING!! LOL Good point made re: less than sexy client/services. Everything can be sexy and compelling with a great story behind it! Cheers Anthony!

belllindsay
belllindsay
4 years 3 months ago

@arodriguez3310 Thanks for the share, Anthony! :)

arodriguez3310
arodriguez3310
4 years 3 months ago

@belllindsay No prob! It’s a great post.

goonth
goonth
4 years 3 months ago

@skypulsemedia kind of you to mention me – #HNY

skypulsemedia
skypulsemedia
4 years 3 months ago

@goonth you know when storytelling is involved I always rope you in LOL

goonth
goonth
4 years 3 months ago

@skypulsemedia there was a bit of a “no sh–” factor to that piece but the message was important no less 😉

Al Smith
4 years 3 months ago

Love this Lindsay. Thanks for the reminder. It is more about connecting than just communicating. People want to hear a story. A good one that moves them into action. Also love what you said about the c-suites embracing change. If they continue to do business the”old” way, they will be out of business. Soon. Thanks again. Take CARE.

Al

belllindsay
belllindsay
4 years 3 months ago

@Al Smith Glad you liked the piece Al. C-suites have unique challenges, in many cases being responsible for the bottom line. It’s understandable that they can be leery of change, but that fact is not insurmountable! Here’s to embracing change in 2012! :)

PASmithjr
PASmithjr
4 years 3 months ago

@ginidietrich Content, telling a story, and growing a business by @belllindsay http://t.co/YytXVqd6 Great content.

belllindsay
belllindsay
4 years 3 months ago

@PASmithjr Thanks for the share! :)

belllindsay
belllindsay
4 years 3 months ago

@VoxOptima Thanks for that share! :)

VoxOptima
VoxOptima
4 years 3 months ago

@belllindsay 😉 enjoyed the post!

belllindsay
belllindsay
4 years 3 months ago

@VoxOptima Then my work here is done. 😉

VoxOptima
VoxOptima
4 years 3 months ago

@belllindsay LOL! Good one! 😀

belllindsay
belllindsay
4 years 3 months ago

@VoxOptima :)

belllindsay
belllindsay
4 years 3 months ago

@SouthsideAdguy Thanks so much Anthony! :)

MimiMeredith
4 years 3 months ago

I will be emailing this to a company who’s story should place them in a far more powerful place in the market than they currently command. Thank you for framing content marketing in a way that is easy to understand–and hopefully, easy to embrace!

belllindsay
belllindsay
4 years 3 months ago

@MimiMeredith Thanks Mimi! Very much appreciate the kind words. And be sure and let them know that if they need a content writer I’m available! LOL

spurdave
spurdave
4 years 3 months ago

@patricksallee Thanks Patrick. Happy New Year!

spurdave
spurdave
4 years 3 months ago

@vincenturamos Thanks Vincent. Here’s another good piece on storytelling: http://t.co/Qi2yS4fp

vincenturamos
vincenturamos
4 years 3 months ago

@spurdave It is another great piece – thanks, Dave.

belllindsay
belllindsay
4 years 3 months ago

@ericamallison Thanks for sharing the piece, Erica! :)

bernicebaker3
bernicebaker3
4 years 3 months ago

@belllindsay Looking for a better job? If so you can be your own boss and work from home making 4k a month mymoneyjournalsite .com

ericamallison
ericamallison
4 years 3 months ago

@belllindsay you bet! Enjoyed it very much!

belllindsay
belllindsay
4 years 3 months ago

@IAmAdamGreen Hi Adam, thanks for the share! :)

manamica
4 years 3 months ago

@belllindsaybelllindsay Looove it! “make that content sing”! I am making a poster out of that, if I may. You’ve convinced me, I’ll try to tell more stories, instead of “publishing content.” I am curious what you think of this – elevator pitches – can you tell a story in an elevator pitch or is that too short?

belllindsay
belllindsay
4 years 3 months ago
@manamica You have free reign to make posters and t-shirts. Just send the cheque! LOL What’s interesting here is that in your post you *told* a story – right off the top, your food story. As I commented, you really caught me with the imagery and of course, since most of us have done the same time consuming prep work for holiday festivities, you immediately connected with your readers. Your story was short, but perfectly relevant to the thesis behind your post. Which leads me to your elevator pitch question. I’m not a fan of the term elevator pitch personally… Read more »
manamica
4 years 3 months ago

@belllindsay You rock! :) Poster #2 Short. Sharp. Shock. :)

bdorman264
4 years 3 months ago

I used to be pretty good at telling a story; but I kept getting my butt whupped for it. When I started telling the truth, it just wasn’t as interesting any more………..

Story telling is an art and the better story you can tell the more you will not only captivate your audience, but make them willing to share as well. It’s like telling a good joke, only longer….:).

You have certainly hit the nail on the head; thanks for sharing this at the house where Spin really does Suck.

belllindsay
belllindsay
4 years 3 months ago

@bdorman264 Ha! Great image there Bill! I have a son, so I’m very familiar…..! I love your analogy of telling a good joke, only longer. I might steal that. Cause it’s absolutely true. I hope companies and marketers (and execs) fully embrace “brand as publisher” – it’s such an effective way to build – as you said – a captivated audience! Big thanks to Gini and the gang for the invite. And thanks for the kind words. Cheers, LB

belllindsay
belllindsay
4 years 3 months ago

@razoo Thanks for the mention, appreciate it! :)

razoo
razoo
4 years 3 months ago

@belllindsay Oh absolutely, it was a great piece. Happy to share it!

belllindsay
belllindsay
4 years 3 months ago

@KevinFawley Appreciate the share Kevin, thanks! :)

belllindsay
belllindsay
4 years 3 months ago

@AboutFaceMedia Thanks for the RT! :) @ereleases @spinsucks

AboutFaceMedia
AboutFaceMedia
4 years 3 months ago

@belllindsay Great Article!

belllindsay
belllindsay
4 years 3 months ago

@AboutFaceMedia :)

Katebleau
Katebleau
4 years 3 months ago
Good thoughts Lindsay. I think those dudes who wrote the sticky note book shared your thesis. Of course I can’t remember their names or the real name of their book! And the only reason I have my phone located is because I tell myself where I’m putting it. Out loud. Like I would be telling another person, but it’s me. But I can remember the time when I was 8 or so in our backyard in Wisconsin, we were having a family picnic. My grandad bit into a slice of watermelon and as he pulled it out of his mouth,… Read more »
belllindsay
belllindsay
4 years 3 months ago
@Katebleau HA! I have that book Kate! And I can’t remember the name either. It might actually be called “Sticky”! Loved your story – funny how we can’t recall what we did yesterday but can remember those moments. The Bell family has a great backyard BBQue story similar to yours – 1970’s, lots of grandparents & assorted other elderly types, amazing food prepared, all the summer salads, etc., and the classic wooden picnic table! Toss in some bad weight distribution (why do people want to sit all on one side..?) and you have table flipped and elderly folks all over… Read more »
markhcohen
markhcohen
4 years 3 months ago

@VictorGaxiola Thanks for the RT Victor!

belllindsay
belllindsay
4 years 3 months ago

@ayatlin Thanks for sending that out Angela! :)

belllindsay
belllindsay
4 years 3 months ago

@gcaprio Ok, now I want to know the story behind ‘slick Rick’! lol Thanks for the share Griffin! :) @ereleases @spinsucks

gcaprio
gcaprio
4 years 3 months ago

.@belllindsay Slick Rick: http://t.co/nKrnU6AL Also: http://t.co/gyaqnLtj /cc @ereleases @spinsucks

belllindsay
belllindsay
4 years 3 months ago

@zheller Thanks for the share Zach! :)

zheller
zheller
4 years 3 months ago

@belllindsay absolutely, great post!

hackmanj
4 years 3 months ago

This is so great and timely for me, I was just last night resolving to use more story telling in my blogging on my business website. Thanks for the tips.

belllindsay
belllindsay
4 years 3 months ago

@hackmanj Hi Joe: that makes me happy! My background is TV, so “story” was drilled into me for many many years! And not without a fair bit of pain and a few missteps along the way! LOL It’s exciting to see the rise of “brand as publisher”. Glad there was some takeaway there for you! Cheers, Lindsay

belllindsay
belllindsay
4 years 3 months ago

@MikeHale Hey Mike, thanks for the share! :)

belllindsay
belllindsay
4 years 3 months ago

@lamiki Thanks for the share! :)

belllindsay
belllindsay
4 years 3 months ago

@MadamWard Thanks Kelly, appreciate the share!! :)

MadamWard
MadamWard
4 years 3 months ago

@belllindsay No worries, enjoyed the read and took away useful tips too, so thank you :-)

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