Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
221

A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column.

I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends.

I like him. A lot.

I respect the heck out of him for the agency he’s built in the last 16 years.

But he’s wrong about the difference between advertising and PR. Rather, he’s describing publicity, and that’s what is wrong with the perception of our industry.

We are not just publicists. It’s ONE tactic we use in an overall communication program. 

He started off the description of the differences between advertising and PR so well:

I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts.

Totally agree!

But then it went off the rails:

Public relations, which is sometimes referred to as unearned media, is more of a dog’s breakfast. It involves reaching out to an objective reporter, editor, or producer with the facts and figures about an organization, its products or services and hoping the journalist finds the information of interest to her readers, viewers, or listeners. But, and this is a huge but, it is entirely up to the journalist what is written and when it appears.

Let’s put aside the fact he said PR is unearned media (it’s earned media so we’ll assume that’s a typo), what he is describing is publicity – or media relations.

Our industry, for a very long time, has used media relations as the example when describing what we do because it’s tangible. Just like you can hold or view an ad, you can hold or view a story a reporter has written or produced. But it’s doing us a huge disservice.

There are many other tactics we use: Crisis planning, monitoring and listening, issues management, messaging, creating and telling stories, speaking engagements, content development, events, guerilla marketing, internal communication, social media, lobbying, audits, market research, community development, influencer relations, blogger relations, word-of-mouth, contests, trends development, and more.

Some of us even integrate what might be considered more traditional marketing: Email, database development, search engine optimization, trade shows, search engine marketing, inbound marketing, cultivate and convert leads, gamification, and mobile technology.

When you combine tactics such as these, you have an integrated marketing and communication program that drives results. Real results such as improved margins, shortened sales cycles, and increased revenues.

I agree with Steve that when you say you’re in PR, people’s eyes glaze over.

There’s nothing more fun than going to a cocktail party with your charismatic, charming, extroverted husband who is in politics. People want  to talk to him.

Me? The best they can come up with is, “What’d you think of the Super Bowl ads?” or “Do you watch Mad Men?”

We’re natural storytellers…so why can’t we describe what we do in an exciting, and more accurate, way?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

221 Comments on "The Difference Between PR and Advertising"

avatar

Sort by:   newest | oldest
belllindsay
belllindsay
4 years 2 months ago

What *did* you think of the Superbowl ads….? 😉 Loved this post @ginidietrich – and the clarity you’ve brought to the PR – vs – publicity thing. Personally, I think PR people – and their worlds – are pretty interesting. I’m surprised people’s eyes glaze over.

ginidietrich
ginidietrich
4 years 2 months ago

@belllindsay Maybe it’s me…

belllindsay
belllindsay
4 years 2 months ago

@ginidietrich I didn’t want to say………..

abipereira
abipereira
4 years 2 months ago

So I’m curious: what’s the difference between PR and marketing? Is there one? Or between marketing and advertising? My perception as a student is that PR is about creating and maintaining an image, where as marketing is to sell a product. Is that true?

ginidietrich
ginidietrich
4 years 2 months ago

@abipereira There is one. Marketing tends to work more toward sales. Some of the things I describe such as email, inbound, and SEO are marketing. Advertising pretty much encompasses everything that is paid: Ads, radio, TV, sponsorships. We’re seeing a big shift of integrating the disciplines so you have some PR pros who also do marketing and vice versa. But, traditionally, your perception is correct.

TedWeismann
4 years 2 months ago

@ginidietrich @abipereira Invariably, PR programs are funded out of the marketing budget — whether for internal PR headcount and/or agency support. In my mind, therefore, PR is a function of marketing, and as you so rightfully point out, Gini, is multi-dimensional and absolutely needs to be integrated with other marketing functions. The boundaries are only getting larger.

jennwhinnem
jennwhinnem
4 years 2 months ago

I find that people’s eyes glaze over because they think PR is a dumb person’s job. I’ll never forget telling some guy I was in communications, and he said ah okay, and then he misheard me and thought I said I wrote code too. His eyes widened in approval and surprise and he said “Wow! You CODE?! That’s so cool!” I said, “So NOW you respect me?” and he slunk off in shame.

I get asked, “Bad grammar must really make you nuts huh.”

ginidietrich
ginidietrich
4 years 2 months ago

@jennwhinnem I love you! I would have wanted to say that, but wouldn’t have had the cajones. LOL!

Sean McGinnis
4 years 2 months ago
@jennwhinnem I think the reason people’s eyes glaze over is out of a lack of trust. I think it’s a perception issue more than anything. When people think of “PR” they think of an entire industry and profession that is built around lying (that’s their perception). The image that conjures in their mind is the spin-meister who focuses on “damage control.” It’s the same reaction (and for the same reasons) they view sales people and lawyers with such disdain. The main problem is you’ll never counteract that reaction with a laundry list like the one Gini laid out in the… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@Sean McGinnis @jennwhinnem My favorite is always, ‘Oh. So you spin for a living?’ Yes. That’s why we named the blog Spin Sucks.

ryancox
ryancox
4 years 2 months ago

@ginidietrich @Sean McGinnis @jennwhinnem I thought you were just being a hipster Gini and doing the whole opposite thing with the ‘sucks’ part.

ginidietrich
ginidietrich
4 years 2 months ago

@ryancox Oh you’re a funny one!

Shonali
4 years 2 months ago

@jennwhinnem There was a time I did a lot of entertainment publicity. All I was good for, for certain people, was being the go-to girl if they wanted tickets to the hot new show in town. Those were the days…

ginidietrich
ginidietrich
4 years 2 months ago

@Shonali @jennwhinnem OH! OH! Can I get tickets?!?

Shonali
4 years 2 months ago

@ginidietrich Only if you visit me first. @jennwhinnem

Sean McGinnis
4 years 2 months ago

@Shonali @jennwhinnem At least you were popular then, right? LOL!

Shonali
4 years 2 months ago

@Sean McGinnis As opposed to how WILDLY unpopular I am now? Gee, thanks, Sean! You sure know how to treat a gal right. :p @jennwhinnem

KenMueller
4 years 2 months ago
I’m wondering how long before we really get rid of a lot of these terms because the lines are becoming blurred. And I think part of the reason people’s eyes glaze over is because of the reason this blog exists. The first thing they think of is “spin”. They view you as someone who gets paid to “tell white lies” to make someone or something look good. It’s probably the same reaction that used car salesmen and insurance salesmen ( bdorman264 ) get, because of preconceived/popular notions. And of course the way PR folks are portrayed on TV and in… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@KenMueller I hope the lines become blurred enough that it becomes about strategy for the business with the disciplines as tools underneath that strategy. Huh. Almost like I wrote a book on this very topic.

KenMueller
4 years 2 months ago

@ginidietrich Man I hope there are a lot of pictures. And a pop-up version. And scratch ‘n’ sniff.

ginidietrich
ginidietrich
4 years 2 months ago

@KenMueller There are. Geoff and I both drew stick men for you and jeffespo

jeffespo
4 years 2 months ago

@ginidietrich @KenMueller Stick people rule! I am looking forward to seeing them and doing a clap clap clap with a stick person version of Gini :)

bdorman264
4 years 2 months ago

@KenMueller Oh yes, we get all the love………but you damn sure love us when you need us, huh?

JeffRice63
JeffRice63
4 years 2 months ago

@ginidietrich Truth: My eyes glaze over when social media is the headline of a tweet. If the truth holds me incommunicado so be it.

ginidietrich
ginidietrich
4 years 2 months ago

@c__list So be it is right

angelineevans
angelineevans
4 years 2 months ago

Totally agree with the distinction between PR and advertising. What about the difference between PR and communications? They’re often two separate departments, and I’m curious about your thoughts on that distinction (I come from the communications side).

ginidietrich
ginidietrich
4 years 2 months ago

@angelineevans I actually don’t think there is a distinction. Too many people use “PR” for publicity and communication for the rest of it. The way we typically divide responsibilities with our clients is they handle internal and we handle external communication.

What do you think?

angelineevans
angelineevans
4 years 2 months ago
@ginidietrich I guess it would depend. My only experience is with in-house PR and comm departments, which both deal with external audiences. PR definitely handles more than publicity (including many of the tasks you mention above), but communications did more of the key messaging, writing/content, social media, design/graphics, and more marketing-related communications. I think a lot of the more menial tasks (annual reports to the community, etc.) often fall under communications rather than PR. I’ve always seen internal communications as more of an HR function. It’s definitely one of those distinctions that is fun to debate in theory, but in… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@angelineevans I think you’re right. In theory, we’re a PR firm. In practice, we’re a marketing firm. We’re much more focused on the things that drive sales than on media relations. I guess it just depends on the company and the internal staff.

HowieSPM
4 years 2 months ago

I thought PR was when I get you coverage in the local paper and then hold a press conference to announce you got coverage. I am pretty sure that is how @Shonali made her millions.

Need to share this with my client’s PR Intern

ginidietrich
ginidietrich
4 years 2 months ago

@HowieSPM @Shonali That is how she made her millions. And ruined it for the rest of us.

HowieSPM
4 years 2 months ago

@ginidietrich @Shonali I bet if I tell her mother she will get grounded.

ginidietrich
ginidietrich
4 years 2 months ago

@HowieSPM @Shonali Let’s tattle, then!

Shonali
4 years 2 months ago
@ginidietrich @HowieSPM I made my millions by being charming and speaking with a “British” accent. Because, y’know, I’m “in PR.” :p I remember reading the same piece and having much the same reaction (as you both know). Quite frankly, I’m a little exhausted by the perpetual efforts to try to “redefine” PR. We haven’t gotten it right thus far, and I’m not quite sure that we ever will. But I do find myself using “PR” a little less with new clients, who come to me seeking the same – I talk much more about strategy, community building, story-telling and focusing… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@Shonali I do the same! Two weeks ago I had lunch with a former Vistage colleague. When I told him what we’re up to, he said, “OMG! We have to hire you. Right now.” Going into the lunch, he thought we were “just a PR firm.” When you shape the conversation around something that makes sense for the business owner, they really get it. When you talk about media relations, their egos take over.

Sean McGinnis
4 years 2 months ago

@HowieSPM @Shonali And I thought PR was sending off a press release talking about how you gave Uggs to both teams in the super bowl. Silly me.

estherbuchsbaum
estherbuchsbaum
4 years 2 months ago

@ginidietrich wow! really! a difference!? When I stopped trying to explain it to my Mother, I pretty much stopped explaining period!

ginidietrich
ginidietrich
4 years 2 months ago

@estherbuchsbaum LOL!! After “Wag the Tail” came out, my mom called and said, “Is THAT what you do?” Um. No.

estherbuchsbaum
estherbuchsbaum
4 years 2 months ago

@ginidietrich hahahahaha! when I was an AE she thought I was an Accountant!!!

ginidietrich
ginidietrich
4 years 2 months ago

@estherbuchsbaum Oh moms. That’s funny!

Fungo83
Fungo83
4 years 2 months ago

@ginidietrich you, ma’am, are highly retweetable if I may say so myself!

ginidietrich
ginidietrich
4 years 2 months ago

@Fungo83 That’s the nicest thing anyone has ever said to me!

ginidietrich
ginidietrich
4 years 2 months ago

@PRceo Thanks!

SidMaxPR
4 years 2 months ago

Glad to see I wasn’t the only one who thought his ideals of PR were a little off-base. To be sure, PR firms are morphing from the good ol’ days, but we are information brokers; we are content developers; we are communications advisers. We can also be clients’ secret sauce for an otherwise deadpan idea. But in all cases, we are COUNSELORS.

ginidietrich
ginidietrich
4 years 2 months ago

@SidMaxPR The last few years definitely have pushed our industry into a tailspin. More and more we’re finding ourselves at the strategic (proverbial) table. I hope the entire industry comes along.

SidMaxPR
4 years 2 months ago

@ginidietrich @SidMaxPR I know we are getting through when other people in marketing and non-marketing roles are asking us for help on strategy. That is how I know we win.

rpulvino
rpulvino
4 years 2 months ago
When reading Cody’s post, my thoughts immediately shifted back to my public relations theory class and the importance of analyzing specific publics that pop up on account of unique situations—good ol’ situational theory. For years, PR practitioners have been stressing that media relations is only a one facet of the profession, and that the media is only one public on a malleable spectrum of many that can be in constant state of change. It all depends on what needs to be communicated, with whom it needs to be communicated with, and what is the most appropriate channel to work within.… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@rpulvino That’s so funny! I might reopen mine, too. We should compare notes.

jackielamp
jackielamp
4 years 2 months ago
You and I have had this conversation before. The funny thing that I noticed is that the clients who only care about publicity/media relations are the ones who are always unhappy and don’t stick around very long. They probably jump from agency to agency asking “what have you done for me lately?” because if they don’t see media coverage every week then they can’t understand what you might have done for them. It drives me insane. Also, I 100% agree on the reaction you get from people when you say you’re in PR. They don’t know what it means! It’s… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@jackielamp You know what? That’s a VERY good distinction. It wasn’t until I started Arment Dietrich that I began to realize media relations is all about ego…and not about business growth. By itself, it doesn’t do much. But integrated into an overall strategy, it ca really help you build something.

ljwire
ljwire
4 years 2 months ago

@QBryner This is going to be a good read!

Neicolec
Neicolec
4 years 2 months ago

How about just saying, “I make you want to buy things.” That at least should be a conversation starter.

ginidietrich
ginidietrich
4 years 2 months ago

@Neicolec LOL!! I LOVE THAT!!!

HowieSPM
4 years 2 months ago

@ginidietrich @Neicolec why does Kim Kardashian always come into the conversation here? I own everything she hawks he totally makes me want to buy things.

ginidietrich
ginidietrich
4 years 2 months ago

@HowieSPM You are crazy. #thatisall

DougLeavy
4 years 2 months ago
Um.. first off. Marketing lingo BINGO! :-D”PR” the word has become over-used and slung around like a Twinkie at a Fat Farm trying to entice people way too much over the past. Maybe it is because, at one time, it was a cool word to use and it did encompass a lot of what you did. But with the growth and dissection of internet, mobile and traditional marketing it’s become another “tool” in our box. I completely agree with your breakdown here. PR is a tool in marketing, much like communications, social media, printed materials, etc, etc, etc. Maybe the… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@DougLeavy Mmmmmm…Twinkies.

Social interaction architect is marketing BINGO, too. But I like where you’re going with it. When I’m on a plane (or someplace else I don’t want to talk to the person), I say I’m in PR. But when it’s a conversation I really want to have, and depending on the person, I describe what we do. PR just doesn’t cut it anymore.

DougLeavy
4 years 2 months ago

@ginidietrich Bingo… it’s more like a triple-double-I-just beat-your-arse-down-in-Words-With-Friends buzzwords. :-)I’m the same way. I’d either say, “oh I do social media/online marketing” or I’d skip that crap and just say what I do.

ginidietrich
ginidietrich
4 years 2 months ago

@DougLeavy Ohhhh. Are you still upset you can’t beat me at WWF?!?

DougLeavy
4 years 2 months ago

@ginidietrich I know not which you speak of! Or is that a challenge?? My mind is a lot clearer this days… mwahahaha!

ryancox
ryancox
4 years 2 months ago

Maybe lead with you’re a former UFC fighter turned nuclear physicists turned PR. Maybe that will give enough street cred.

ginidietrich
ginidietrich
4 years 2 months ago

@ryancox I think that’s a great idea. I’ll try that next time.

T60Productions
4 years 2 months ago

Just chiming in on that last comment… I think telling our own stories are the most difficult ones to tell.

I think it’s the whole… hard to see the forrest when you’re in the middle of it… kind of thing. It takes a lot of focus to tell your own story and keep it authentic and honest.

–Tony Gnau

ginidietrich
ginidietrich
4 years 2 months ago

@T60Productions It is the most difficult one to tell. Isn’t that funny?

ryancox
ryancox
4 years 2 months ago
I agree with this in its entirety, and I think societal norms as predictors is to blame. It’s the case of “we’ve been conditioned to think this and we’re too lazy or too naive to think on our own.” PR professionals are bimbo-chics, in high skirts, that get my company seen in the media right? I don’t know how they get what they get — and I don’t care, as long as she gets me featured. It’s easier to have someone think for us then do think for ourselves, so the way Hollywood portrays PR is the way people believe… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@ryancox If that’s the case, you don’t want to see me right now. I’m still in my cycling clothes…from riding this morning. Clearly I fit the stereotype.

Leon
Leon
4 years 2 months ago
G’Day Gini, Firstly, Your profession is lumbered with a dreadful name; “public relations” It has lots of negative connotations like “spin” and “hype and “fluff.” Nothing much you can do about that now, I’m afraid. The other thing is that PR is perceived by many people as a deliberate attempt to mislead. Regrettably, some PR practitioners are culpable . So…..tough! If the world at large confuses PR with publicity and advertising and a dollop of deceit, you’re just gunna have to live with it. I work in HR. But I was a lot more comfortable when it was called “Personnel… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@Leon I LOVE Mad Men! I won’t roll my eyes. I think it’s one of the best shows on television. And, Leon, you sure know how to make a girl feel good. Thank you!

danemorgan
danemorgan
4 years 2 months ago

@RichBecker Is PR about results? Read art. other day that ref’d $15k/mo with 0 guarantee. But I say, no results = no continue

RichBecker
RichBecker
4 years 2 months ago

@danemorgan It’s unethical for a PR firm to guarantee results in terms of media placement. But that’s not all they ought to be doing.

danemorgan
danemorgan
4 years 2 months ago

@RichBecker Sure, in terms of media placement. But, as you say … I’m reading folk who seem to think it’s all juju.

RichBecker
RichBecker
4 years 2 months ago

@danemorgan Well, good PR is not juju. It’s like strategic communication using non-paid communication vehicles. (That doesn’t mean free.)

danemorgan
danemorgan
4 years 2 months ago

@RichBecker I guess in that respect it’s really no different than a lot of what gets done as advertising… I like measurable things.

RichBecker
RichBecker
4 years 2 months ago

@danemorgan Sure, but there is a place for soft dollar outcomes, e.g. authority, awareness, positioning, etc. and special comm. projects.

danemorgan
danemorgan
4 years 2 months ago

@RichBecker Awareness and positioning strike me as measurable… Authority- less so, still. If I’m spending money, you want know it had eff.

RichBecker
RichBecker
4 years 2 months ago

@danemorgan Where most struggle IS in setting measurable objectives. Some, like the ones you are thinking of, just try to place stories.

danemorgan
danemorgan
4 years 2 months ago

@RichBecker That’s what I liked about the link you posted. Seemed to be defining PR as something that had a responsibility toward the effect

LeannaTaomoto66
LeannaTaomoto66
4 years 2 months ago

@danemorgan hello looked your tweet you can make money with video earn from day one http://t.co/8eBfqe08

RichBecker
RichBecker
4 years 2 months ago

@danemorgan Thanks. And it does. Empty actions have no real effect. Planned actions make big waves, unless something unexpected happens.

RichBecker
RichBecker
4 years 2 months ago

@danemorgan A half-baked analogy for you: pursuing integrity is harder to measure than pursuing cash, even if cash might be an outcome.

danemorgan
danemorgan
4 years 2 months ago

@RichBecker pursuing the *perception of* integrity, perhaps. Integrity itself, you either do or don’t. 😉

danemorgan
danemorgan
4 years 2 months ago

@RichBecker if the money isn’t coming back in somehow, if there isn’t SOME return… No business buying it…

RichBecker
RichBecker
4 years 2 months ago

@danemorgan You would be surprised what people will pay a PR firm that spins a good story but never delivers results.

RickRice
4 years 2 months ago

@ginidietrich I’ve always seen PR having two distinct disciplines, marketing and corporate. They aren’t that different. Marketing sells things. Corporate sells ideas or concepts.

That said, we’d be better off describing our profession by what we accomplish rather than what we do. People seem much more interested when I use that approach to describe how I’ve made a living.

ginidietrich
ginidietrich
4 years 2 months ago

@RickRice Uh, yes. People are MUCH more interested in the results than in a description of what we do.

AmyMccTobin
4 years 2 months ago

@ginidietrich@RickRice You need to start telling people that you Make Companies Famous. Of course I’m stealing that from @Trace_Cohen

RickRice
4 years 2 months ago

@AmyMccTobin @ginidietrich @Trace_Cohen The only problem with that Amy is that many of my clients don’t want to be famous. Most of the calls I get are about keeping the headlines to a minimum which is fine with me. I charge more showing reporters there really is no story there. (These are not the droids you’re looking for…)

DaneMorgan
DaneMorgan
4 years 2 months ago
I really like ” When you combine tactics such as these, you have an integrated marketing and communication program that drives results. Real results such as improved margins, shortened sales cycles, and increased revenues.” I’ve read a few friends recently trying to defend the idea of accepting PR as a $15k/month crap shoot that eventually the media would magically convert you into a success. As far as I can see, a few months in I’m going to see results that paid for thet monthly spend, or I’m going to find something else to spend it on. Magical thinking is what… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@DaneMorgan It’s funny you say that. I had the VERY conversation with a new business prospect the other day. He was lamenting that everyone else he had talked to wanted to charge $10K-$20K a month with no real results other than “stories” to speak of. I don’t know who these people are, but I clearly need to charge more.

bradmarley
4 years 2 months ago
This is a great post, Gini. I think about this topic often. (As an aside, I’m 99 percent sure my friends and family still don’t know what I do for a living. It’s been seven years since I fully immersed myself in this field, and I still get questions like, “So, you write stories for the newspaper?” But I digress…) When you say we are all natural storytellers, I think you hit on a great way to explain what we do: we tell stories. It’s our job to take numbers, trends and news from our clients and figure out the… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@bradmarley So do you write stories for the newspaper??

Trace_Cohen
Trace_Cohen
4 years 2 months ago
I hate telling people that I do PR because I get two reactions – “oh, ok” or “So what do you do?” I then half jokingly tell people it’s my job to make other people famous… When my father used to run his agency, he would always hear his employees complaining that they couldn’t pick up anyone at a bar because when they told them they did PR they would walk away and/or roll their eyes. So being that he was in PR and told the truth well, he told them to say that they were “media ecologists” and that… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@Trace_Cohen Your dad had an agency? I didn’t know that. I want to know more about this. Have you written about it somewhere? If you have, post the link here!

Have you tried the media ecologist line?

Trace_Cohen
Trace_Cohen
4 years 2 months ago

@ginidietrich He started TSI Communications and was one of the first investors in Pinterest http://pinterest.com/about/team/ (Brian Cohen).

And I’ve tried the line before and I just get a blank stare… I don’t recommend using it anymore.

ginidietrich
ginidietrich
4 years 2 months ago

@Trace_Cohen SHUT UP! That’s so cool. And, as we’ve established here, I LOVE PINTEREST!

AmyMccTobin
4 years 2 months ago

@Trace_Cohen And in Marketing it’s my job to make my client’s COMPANIES famous. They’re one in the same…except for when it comes to crisis management.

Trace_Cohen
Trace_Cohen
4 years 2 months ago

@AmyMccTobin Definitely a lot of overlap as PR is a function of Marketing.

Suzi_C
4 years 2 months ago
Thanks, Gini! I believe each student in college should see this. When I graduated I really thought I’d have to write releases throughout my career. It was only when I got into an agency that I saw everything that was on the public relations buffet. (Thanks, Joe K, Dan P & Armando A) A former colleague was often asked if she was in the medical profession, because she could hold a conversation about open heart surgery with any surgeon on the planet. She advocated FOR the medical profession as a public relations practitioner. When I’m asked what I do, I… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@Suzi_C First, I don’t mind at all. Thank you for sharing!

Secondly, you make an excellent point. Because my background is food and agriculture communication, I can go into pretty much any corn or soybean field and tell you which weeds are growing there, just by looking at them. I can also tell you how to control them. It’s a neat party trick.

Suzi_C
4 years 2 months ago

I also think that when people learn what I do that they are gravely disappointed I’m not wearing a voodoo mask and chanting. My brilliant chiropractor gets the same feeling. :)

ginidietrich
ginidietrich
4 years 2 months ago

@Suzi_C What? I wear a voodoo mask and chant. Every day.

TheJackB
4 years 2 months ago

@ginidietrich @Suzi_C We want video proof.

alyssaLvan
alyssaLvan
4 years 2 months ago

@ginidietrich Amen to that! I can’t tell you how many times I’ve had to clear up that misconception lately.

hopwood
4 years 2 months ago
This might be a poorly researched and unfair comment but then I used to be a journalist. It seems whenever I read US PR people talking about PR it’s in the context of selling services to corporations (or companies as we’d call them in the UK) and trying to convince CEOs that PR is the best way for them to sell their stuff. (Either that or they’re trying to convince everyone that social media should be the sole preserve of PR practitioners. I think if you want to see PR and integrated comms at work across diverse target audiences, and… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

@hopwood LOL!! That, literally, made me laugh out loud. And now I’m intrigued enough to go to your site.

AmyMccTobin
4 years 2 months ago

@ginidietrich @hopwood Me too you faceless profile!!

hopwood
4 years 2 months ago

@AmyMccTobin @ginidietrich You can imagine I’m even better looking than I really am :)

hopwood
4 years 2 months ago

@ginidietrich Happy to be bringing some laughter into the world

katefhill
katefhill
4 years 2 months ago

@ginidietrich I really enjoyed your post! Couldn’t agree more-PR is much more than publicity. Was also confused about “unearned”-wha? 😉

ginidietrich
ginidietrich
4 years 2 months ago

@katefhill I have to think it was a typo, right?

katefhill
katefhill
4 years 2 months ago

@ginidietrich i HOPE it was a typo – imo ‘earned vs paid’ is one of easiest ways to describe diff between ads & editorial to non-marketers

Robb_Wexler
Robb_Wexler
4 years 2 months ago

@shonali @ginidietrich I always thought the difference was that our PR clients paid their bills faster. The things I learn on Twitter!

ginidietrich
ginidietrich
4 years 2 months ago

@Robb_Wexler LOL!!!

Robb_Wexler
Robb_Wexler
4 years 2 months ago

@ginidietrich Thank you for the follow! Only 9,283 more and Twitter owes me a toaster.

ginidietrich
ginidietrich
4 years 2 months ago

@Robb_Wexler Wait! I didn’t get a toaster!

Robb_Wexler
Robb_Wexler
4 years 2 months ago

@ginidietrich Crap! I wasn’t supposed to mention the toaster. I”m in deep Twitter do do now.

ginidietrich
ginidietrich
4 years 2 months ago

@Robb_Wexler Sigh…you get all the good stuff

Robb_Wexler
Robb_Wexler
4 years 2 months ago

@ginidietrich Next up I’m going for.the autographed Kim Kardashian wedding calandar. It’s only 72 days and is guaranteed to repeat.

ginidietrich
ginidietrich
4 years 2 months ago

@Robb_Wexler Whoa! Wait! I want one, too. Way more than the toaster!

shonali
shonali
4 years 2 months ago

@robb_wexler LOL! @ginidietrich

mrdancohen
mrdancohen
4 years 2 months ago

@shonali @ginidietrich One of my favorite books was on this topic: http://t.co/ee7jBhzH

shonali
shonali
4 years 2 months ago

@mrdancohen @ginidietrich The Rieses!

mrdancohen
mrdancohen
4 years 2 months ago

@shonali @ginidietrich Indeed! My PR career went through its toddler phase under their supervision.

MathiasUlmann
MathiasUlmann
4 years 2 months ago

@SpinSucks does not suck at all!! Great Job #pr

SpinSucks
SpinSucks
4 years 2 months ago

@mathiasulmann LOL!! Merci!!

JJordan527
JJordan527
4 years 2 months ago

@jenleopoldt that was a really good post #spinsucks

dbrazeal
dbrazeal
4 years 2 months ago

@armano @spinsucks Because the PR industry doesn’t want to own up to what it really does?

armano
armano
4 years 2 months ago

@dbrazeal @spinsucks that’s a stereotype. same as advertising is trickery and consultants overcharge and provide no value. Next please.

shannopop
shannopop
4 years 2 months ago

+1 RT @armano PR’s PR problem: http://t.co/BQGcRChi Why can’t the industry better describe what it does? Via @spinsucks

shannopop
shannopop
4 years 2 months ago

@ginidietrich Loved this! Great post.

ginidietrich
ginidietrich
4 years 2 months ago

@shannopop Thank you

ketanraval
ketanraval
4 years 2 months ago

@GiseleNMendez @ginidietrich good one ….. :_

jeffespo
jeffespo
4 years 2 months ago

@PointTide_Kor TY sir

AmyMccTobin
4 years 2 months ago

A wise woman once said “What’s the difference between PR and Marketing? There isn’t one!!!!”Why on earth do we try to separate PR from Marketing/Advertising or whatever you want to call it.As far as unearned Media, he must have meant UNPAID Media.

ginidietrich
ginidietrich
4 years 2 months ago

@AmyMccTobin I think it definitely was a typo.

AmyMccTobin
4 years 2 months ago

@ginidietrich Well, that makes me feel better about my little ole blog. Sheesh!

ginidietrich
ginidietrich
4 years 2 months ago

@jenniferriegert Thank you!

ginidietrich
ginidietrich
4 years 2 months ago

@TheRedDogInn I think you rock!

ginidietrich
ginidietrich
4 years 2 months ago

@lccrafton Thanks!

ginidietrich
ginidietrich
4 years 2 months ago

@JWalsh254 THanks!

ginidietrich
ginidietrich
4 years 2 months ago

@CommDuCoeur Ha!

ginidietrich
ginidietrich
4 years 2 months ago

@AnneODell :-)

ginidietrich
ginidietrich
4 years 2 months ago

@kbloemendaal I was JUST thinking about you! How are you?

kbloemendaal
kbloemendaal
4 years 2 months ago

@ginidietrich I am great, am at #IBS2012 show in Orlando for the week :-) (loves to be thought of!)

ginidietrich
ginidietrich
4 years 2 months ago

@kbloemendaal Nice! Is it warm?

kbloemendaal
kbloemendaal
4 years 2 months ago

@ginidietrich About 78 :-) I am in my hotel room with the windows and doors open while I catch up on a few things….

ginidietrich
ginidietrich
4 years 2 months ago

@kbloemendaal VERY nice!

ginidietrich
ginidietrich
4 years 2 months ago

@erinlrandall You should!

ginidietrich
ginidietrich
4 years 2 months ago

@AmyMccTobin You mean the crazies?

AmyMccTobin
AmyMccTobin
4 years 2 months ago

@ginidietrich That’s right… with talk of face masks and chanting!!!

ginidietrich
ginidietrich
4 years 2 months ago

@AmyMccTobin Which, let’s be real, might actually work

AmyMccTobin
AmyMccTobin
4 years 2 months ago

@ginidietrich No, but if I could GAG some of my clients AND chant… now that’s more like it.

AmyMccTobin
AmyMccTobin
4 years 2 months ago

@ginidietrich Hey – WHERE the heck are the DMs on this new layout? Got you DM on my phone… will do, but can’t find them in here. HELP

ginidietrich
ginidietrich
4 years 2 months ago

@AmyMccTobin LOL!! Are you using Twitter.com?

AmyMccTobin
AmyMccTobin
4 years 2 months ago

@ginidietrich YES… but everything changed. Anyway… I found it. :) Read yours.

JGoldsborough
JGoldsborough
4 years 2 months ago

@shellykramer @ginidietrich Can you two get me on Oprah? :)

ginidietrich
ginidietrich
4 years 2 months ago

@JGoldsborough You should have asked two years ago. Too late now

belllindsay
belllindsay
4 years 2 months ago

@ginidietrich @jgoldsborough I’m sure I can fit him in. #Oprahofmyindustry #youhadtobethere 😉

ShellyKramer
ShellyKramer
4 years 2 months ago

@jgoldsborough @ginidietrich But OF course. We can also make a video go viral. INSTANTLY!!!

ginidietrich
ginidietrich
4 years 2 months ago

@ShellyKramer Does that mean we get to kick @jgoldsborough in the privates!

wpDiscuz
[postmatic_subscribe_widget]