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Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
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I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual.

You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of our BlogWorld session. The uproar that continued well after the conference ended.

But I am over the conference. I don’t want to talk about it anymore, no matter how insane it’s making me not to put it in writing (or maybe I’ll write it and it’ll just sit in my drafts folder forever). It’s one of those things I just need to put behind me.

I could write about the Twitter follow button that is now available, but that’s not very engaging. Sure, it’s newsworthy and you should definitely go check it out. But it won’t make you say, “Oh! I want to leave a comment right this second.”

I could write about how hard it is to launch an ecommerce site (cough, Spin Sucks Pro, cough). Harder than even I expected. But that’s so consuming my time right now that I want an escape.

I could write about PR and ethics in the battle to obtain data from location-based users. But I’m just not feeling it today.

Nothing has inspired me today; none of the usual suspects. I’ve checked out my favorite, Harvard Business Review. I’ve read my top 10 favorite bloggers. I’ve thumbed through a few of the galley copy books I have sitting here on my desk.

I guess I’ll write about nothing. Because inspiration still hasn’t hit. I think I’ll go ride my bike.

While I’m gone, perhaps you can help. Where do you go for inspiration? What would you like to see covered here in the coming days and weeks? How lame is this blog post (very)??

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

341 comments
abbycristal
abbycristal

A very good and informative article indeed . It helps me a lot to enhance my knowledge, I really like the way the writer presented his views. I hope to see more informative and useful articles in future.http://www.anglo-auto-leasing.org

LSSocialEngage
LSSocialEngage

Missed this one. Great one!  Hard to read or hear anything that says  something about nothing and not think of Seinfeld, immediately!

LSSocialEngage
LSSocialEngage

@ginidietrich Now that I look at the date... oh ya! that's old now :) I actually went looking for "how to submit a video for Gin and Topics" section on the site and found "Your favorites" and again when you see a something about nothing you gotta click on it . It's a very good post but nonetheless not surprised why it became a favourite just based on title. I ended up replying by email to a post to submit a video. Is there a better way?  Thanks Gini

ExtremelyAvg
ExtremelyAvg

@ModernSauce Thanks for telling your twitter folks about my guest blahg silliness over at Spin Sucks. You Rock!

RababKhan
RababKhan

A post about nothing! Wow! How could I have missed it? Maybe because I was so busy doing my own "nothing" thing. :D

Inspiration? Hmm, judging by the comments on here, I'm guessing "nothing" does quite well as inspiration. Who'd've thunk! :)

Steve Birkett
Steve Birkett

Though you may have had nothing for the blog post, the comments alone should give you something to pitch to NBC. Well, nothing, yet something. You know, just in case this whole "PR" bubble bursts.... :-)

KevinVandever
KevinVandever

Happy Saturday everyone! I just went grocery shopping at Ralph's and discovered that the Good & Plenty candy in the plastic bag is way fresher than the Good & Plenty candy in the box.

MrArment
MrArment

I can't believe this crap is what passes for PR nowadays. Whatever happened to the noble profession to which I dedicated my entire career?

ParkRidgeDDS
ParkRidgeDDS

You are amazing!!! 310!!! AWESOMENESS!!!

Adam | Customer Experience
Adam | Customer Experience

I think this is 309 or so. Congrats!

I remember the good old days (2days ago!) when I was impressed that a blog post about nothing had 30 comments. Now, it feels like I am part of a movement, a true grassroots coalition of likeminded individuals dedicated doing nothing and saying nothing! Viva la inertia! :)

ginidietrich
ginidietrich moderator

OMG! OMG! I think we're going to do it. 300 comments here we come!

Jmodio
Jmodio

Wow, I'm thinking to myself if this the best thing I've read today. This or the fact that it's National Donut Day. You should've written about donuts.

Dhara Mistry
Dhara Mistry moderator

Considering this blog post is on roll and the comments are exploding like crazy, I wouldn't call it lame at all! :) And there are so many interesting comments to read here.

JoeDeGiorgio
JoeDeGiorgio

Hi Gini---

Many is the time where I say, "I've got nothing". I feel for you. Awesome comment string though. Looks like lots of people are quite interested in nothing.

MimiMeredith
MimiMeredith

I'm back. I'm really here just to give you a number boost. And, as I already told @Lisa Gerber via Twitter, I'm suffering from a major case of ENVY!

Having launched my new site (on Friday the 13th...maybe that wasn't so smart...I think you have an image of me sitting in a hotel hallway with my laptop trying to sort out site issues on that very day!) and migrating three years worth of posts, I am feeling a really burned out by the idea of blogging and site maintenance. Neither livefyre nor feedburner seem to be working for me right now...can I just say that it's sort of difficult to build community if you can't have a conversation!? Anyway, I'm back to your comments just to move you closer to 300 and to whine mindlessly...because your post gives me license to say, "nothing is working for me this week and it kinda sucks."

ChrisTucker
ChrisTucker

This post isn't lame at all - one of the reasons I read your blog is because you're honest:) I've enjoyed reading the comments from other bloggers too because being new to blogging I have similar "inspirational" issues. Thanks for posting - closer to 300 now!

Ricardo Bueno
Ricardo Bueno

Well, I can tell ya that I LOVE the picture you chose, heh. That's me sometimes as I sit and write in the very early morning...not caffeinated.

Personally, I go to the bookstore for inspiration. I pick up a ton of random magazines and I skim through the headlines. I write the ones that interest me down. Then, I re-write them. So for example, I read the following headline in Cosmo (I think): "6 Choices That Will Make You Happier." I re-wrote it to say: "6 Blog Tweaks That will Make Your Readers Happier." Another one read: "10 Ways To Pamper and Pleasure Your Man." I re-wrote it to say: "10 Ways To Pamper and Pleasure Your Customers."

I keep going through titles until I fill 1-3 pages of my moleskine with tentative post titles. Then I start the outlining and calendaring and writing process :-) It's like magic!

swagclub
swagclub

I look forward to your, and the ever elusive (and curiously silent) mr.arment's, every post. glad to hear you have the same kinda struggles that I do. hang in there.

Robin_CE
Robin_CE

All I have to say is it is comforting to know that someone who I thought would always have something to "blog" about also at times is at a loss for topics (although you really did share while saying nothing!) It's also amazing that you saying "nothing" can generate so many comments but then again you are a "thought leader"!

Justicewordlaw
Justicewordlaw

My inspiration comes from just looking outside of my window and just watching some Youtube videos at times as well. This was probably one of the best blog posts I read today because you canf eel the honesty that you had.

KimDavies
KimDavies

Hi, Gini.

Based on what I read from the other people in the blogosphere, I gathered that Gini is one of most vivacious person there ever was and that she never lacks for a word to say. I never expected her to write about nothing though. Didn't expect to be amused by it either. But, surprisingly, I am.

Hehehe...no surprise there actually, Gini. Just reading the comments to your posts are enough to crack me up. And, just seeing your smiling face is enough to make me smile myself.

So, thanks. It was great visiting you today. :) Looking forward to reading more *nothings* soon. :)

3HatsComm
3HatsComm

Finally made it here... consider the whole thing "liked."

This is why 1) I don't blog daily as I ain't got this 'nothing' club in my bag and 2) thankfully I have a short stack of drafts going, though much of it can be filed under "drafts for a reason, they still stink." Think between this and @Griddy free associate post, I'm woefully out of my depths. And I have done the writer's block post. Sheesh.

Inspiration? Like to see? Lameness? FWIW:

3) On a scale of 1 to Real Househusbands of D-list dancing ex-stars, this wasn't very lame.

2) I want the secrets, the special AD recipe for global blog domination. Or at least the trick of keeping white clean, now that summer's here.

1) You exercise, I clean ... which is epically lame, but clearing the physical clutter eliminates the distractions and I think whilst doing it. Also look at other blogs, what I've been reading; look at what I've been writing and are there any topics I've been neglecting.

bdorman264
bdorman264

I thought I'd drop by and comment; I didn't want you to feel like you were getting neglected............

Thos003
Thos003

You know... Despite your claim that you have nothing to say, you said a lot about nothing. (sorry couldn't resist) You wrote about life. I am silly pest control guy. Most people don't want to hear about mixture rates and mortality rates of bugs after 30days... blah, blah, blah...

But who doesn't eat icecream? Blogging about icecream may not be directly related to pest control, but it's directly related to people, which is who I want to connect with as a business.... and as a person.

alexwood15
alexwood15

Morning Gini (at least it is here in Aus!), the post isn't lame at all. You've reminded us just how hard it is to be creative and insightful every day and sometimes, it just isn't there.

Tomorrow, after several weeks of planning with a friend, I have to load my VERY first blog post. Have I written it yet? ha! But I will. And despite how it turns out, I know it's the first of many...

Inspiration? Two rules

1. Exercise (you've mastered this)

2. Look up, breathe in and smile

Think about how good your next blog will be :)

KenMueller
KenMueller

By the way @ginidietrich . You can stop blogging now. Just post nothing. nonsense. haiku. every day. you're sitting on a goldmine. you can stop thinking now...

balemar
balemar

Hey - It worked for Seinfeld. AND - worked for you. :) It's refreshing to see you write about nothing once in a while. @ginidietrich , you need your creative breaks too.

BicycleLab
BicycleLab

Actually a great little post Gini. Especially about riding your bike. Always works for me.... Have you read Bird by Bird?

KevinVandever
KevinVandever

I, too, am staring at a blank screen. It is 3:12 in the afternoon and inspiration hasn't hit, yet. This is unusual. I am typically brilliant by 10:23 am. What I want to comment about is how the Red Sox can do so well on the road and then come home and get swept by the less-than-average White Sox, but this isn't a baseball blog and I just learned from the other blog post from today that Lisa doesn't think that baseball is fun and since she probably reads these comments, I don't want to bore her.

I could comment about how hard it is to launch an ecommerce site, but every body already knows that so I don't want to be redundant.

Maybe I should comment on PR and ethics and the battle to obtain data, but I'm an IT guy so I don't use PR or ethics to obtain data.

Nothing has inspired me today; none of the usual suspects. I've read my top ten FB status updates, the bathroom walls of Union Station in downtown LA, and my favorite, The Onion. I've thumbed through the cocktail napkins I've collected at bars I have sitting in the glove box of my car.

I guess I'll comment about nothing...Or I could comment about the new twitter button and how when I clicked on it, I was taken to the Arment Dietrich twitter page, but I don't...wait, I guess I did just comment on that so there you have it. This is not a comment about nothing. Whew, I don't have to go out and ride my bike.

Howie Goldfarb
Howie Goldfarb

It is amazing the Harvard B-School is so highly rated and the grads so sought after yet when I read the HBR I normally go ballistic but rarely do I agree with them LOL.

So a blog post about nothing and you got 216 comments which is a top 50? So does this make this the Seinfeld post of Spin Sucks?

BTW how was Blogworld? I think the glue that was missing was me and my Space Daiquiris. In fact next year during the key notes I will be having a Blog Rave in another room in the conference center. You are all invited.

Leon
Leon

G'Day Gini,

Both JackB and I call ourselves curmudgeons. He's really much too young to be a "C" but I humour him . How about a post on "Curming The Udgeons: Gray Power Gatecrashes the Grandkids Web Party."

Well.....ya did ask.....And if you can cobble together a few hundred words about nothing and get nearly 300 responses, Curming The Udgeons ought to be a soda for you.

By the way, now two of us have made something out of absolutely nothing. Pity that I don't believe in creativity.

Make sure and all that

Regards

Leon

RamonMartinezJr
RamonMartinezJr

All I have to say is...it's great when you get something for nothing! LOL Good job Gini!!

Mark_Harai
Mark_Harai

Call Danny, he's got ton's of ideas for you - LOL!

ParkRidgeDDS
ParkRidgeDDS

So...this is one of the reasons that I admire you so....you wrote a blog post about "nothing" and, as of this moment, there are 178 comments!!! This speaks to the love and loyalty that you have generated in this community of people who either share your vision or believe in your vision....you are a woman to be respected....no question about it. I want what you're having and make mine a double ;-) xo

byronfernandez
byronfernandez

Ahh, the proverbial writers' block. Fabulous! And nothing, btw, a Fat Tire can't fix ;-)

JonAston
JonAston

I tagged this post in delicious.com: @ginidietrich blogging inspiration writer's block 2011

XOJA

Todd Lyden
Todd Lyden

Hahaha walk away and what?

@ginidietrich pulls the wool over ALL of us! Nothing? My butt! She had plenty to say... inspired or not. Scary ain't it?

jennwhinnem
jennwhinnem

My response to this post is a big plastic horn blatt

MimiMeredith
MimiMeredith

Gini, I think it's incredible that your post about "nothing" has generated 167 comments (at this point...I'm tuning in late, but still). I think it's a testament to you; to the variety of topics you skimmed with your skipping rock blog; and to empathy--my favorite of human emotions. Look back to this post when life feels as if it's pulling you under! You have a tribe full of people poised to throw you a lifeline. You are blessed.

annedreshfield
annedreshfield

Gini, it's June 1st -- I'm thinking a lot of people are having difficulties with inspiration and productivity! Though that's not quite happening for me at the moment...the Bay Area is having a very rainy start to June, so I'm okay sitting inside all day at my computer. :)

Strangely enough, I usually surf the Internet in order to find some inspiration. At my last internship I was in charge of the social media "attack" for an online wedding boutique: I had to come up with engaging content for Facebook, Twitter, and the blog, daily. Often enough, the first thing I did was read through the Google Reader to check out what some of the huge wedding-themed sites were talking about -- and then I would see if I could address the same topic in new, exciting ways. Sometimes I could, and sometimes I really couldn't. But more often than not, I was inspired by something!

If that fails, taking a break and reading an amazing book usually helps me. By the way, your blog post was not lame at all...I think everyone can relate!

JenFongSpeaks
JenFongSpeaks

Gini, you rock. I so relate on so many levels.

I am personally going through my notes and translating my BlogWorld experiences into the language of my audience, direct selling. Putting the specifics to work for that audience.

Don't worry about the title thing. At this point, it's not something you own anymore. People are using it for their own purposes. It really has little to do with you and Danny. And for what it's worth, I thought your session was fabulous.

Keep doing what you do. You rock.

samtaracollier
samtaracollier

ACK! I wrote about the Twitter share button! Oops! I

haven't been very inspired to write about anything lately either so I wrote a post on motivation to try and get me going.

Your posts are always awesome Gini. Seriously, no matter what you write I love it. Your conversational style and "real" voice keep me motivated :)

CristerDelaCruz
CristerDelaCruz

Woah! Noon and there's already 159 comments... on "nothing"? Doesn't look like nothing to me :) Whoever compared it to 'Seinfeld' is right! ... or maybe I'll just call it "white space" which is kind of necessary sometimes.

KenMueller
KenMueller

Just saw on the TV news that there is a sudden decrease in worker productivity going on today. i think I've discovered the source...

wagnerwrites
wagnerwrites

Thanks for being human. You're a great writer even about nothing in particular. Inspiration will return!

Trackbacks

  1. […] Dietrich complained that she had nothing to write about and then tore off a post that generated almost 300 comments. Actually the post is just short of 250 comments but I wanted to […]

  2. […] Sucks Pro) admitted her lack of inspiration coming up with ideas to write a blog post and wrote a blog post about nothing. (And, damned if I just went to get the link to that and there’s 251 comments — ABOUT […]

  3. […] other day my friend Gini Dietrich was suffering from brain freeze and ended up writing a blog about nothing. That post…about nothing…and at the time of this writing, had nearly 300 […]

  4. […] after staring at the screen for an hour then hanging over at Gini’s house while she talks about nothing for another 20 minutes or so, I finally thought of a topic. A silent clap or cheer from you would […]

  5. […] Gini Dietrich must be Wonder Woman because she posts and tweets throughout the week and speaks at national conferences. At the same time, she’ll be the first to tell you blogging is hard work and even she is vulnerable to writer’s block. […]

  6. […] Gini Dietrich is such a jerk. She’s the only blogger I’ve ever known who can write a blog post about absolutely nothing and get more than 350 comments. So while I’m seething with professional jealousy, I’m […]

  7. […] viral, but you never know what is going to go so you have to do a lot. What will spread (cough, a blog post about nothing, cough) is what you least expect so don’t be afraid to put something out there that […]

  8. […] but you never know what is going to go viral, so you have to do a lot. What will spread (cough, a blog post about nothing, cough) is what you least expect, so don’t be afraid to put something out there that isn’t […]

  9. […] sometimes leaves me less than enthusiastic about the content I’m creating. Hey, we all get a little stuck for fresh ideas every once in a while, […]

  10. […] Spin Sucks, for sure. When I started blogging consistently nearly three years ago, I had NO idea it would become what it has. I remember a friend said to me, “You can get this to 100,000 readers if you work at it” and I thought, “You are off your rocker.” Turns out, he was right. It’s not overly creative, but it’s definitely a creation I’m very proud to run. […]

  11. […] Don’t feel alone in that. Even experienced bloggers hit occasional dead spots and loss of ideas. With practice, you start to learn how to bounce back faster. I keep a little playbook, which is […]

  12. […] they have simply run out of ideas and have nothing to write about. Gini Dietrich has written about this problem, and I have owned up to it as […]

  13. […] write about the fact that I don’t have anything to write about.” It happens to the best of us. You get to use it […]

  14. […] but you never know what is going to go viral, so you have to do a lot. What will spread (cough, a blog post about nothing, cough) is what you least expect, so don’t be afraid to put something out there that isn’t […]

  15. […] and I were talking about Seinfeld and I haven’t written a blog post about nothing in quite some time (17 months to be […]

  16. […] and other days they had very little to say. One of my favorite blogs was by Gini Rietrich where she wrote about having nothing to write about. Although she claimed she had nothing to write about she covered about seven different topics in a […]