Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
385

I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual.

You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of our BlogWorld session. The uproar that continued well after the conference ended.

But I am over the conference. I don’t want to talk about it anymore, no matter how insane it’s making me not to put it in writing (or maybe I’ll write it and it’ll just sit in my drafts folder forever). It’s one of those things I just need to put behind me.

I could write about the Twitter follow button that is now available, but that’s not very engaging. Sure, it’s newsworthy and you should definitely go check it out. But it won’t make you say, “Oh! I want to leave a comment right this second.”

I could write about how hard it is to launch an ecommerce site (cough, Spin Sucks Pro, cough). Harder than even I expected. But that’s so consuming my time right now that I want an escape.

I could write about PR and ethics in the battle to obtain data from location-based users. But I’m just not feeling it today.

Nothing has inspired me today; none of the usual suspects. I’ve checked out my favorite, Harvard Business Review. I’ve read my top 10 favorite bloggers. I’ve thumbed through a few of the galley copy books I have sitting here on my desk.

I guess I’ll write about nothing. Because inspiration still hasn’t hit. I think I’ll go ride my bike.

While I’m gone, perhaps you can help. Where do you go for inspiration? What would you like to see covered here in the coming days and weeks? How lame is this blog post (very)??

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

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385 Comments on "A Blog Post About Nothing"

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BestRoofer
BestRoofer
5 years 24 days ago

Some days are like that. Hope you have a good bike ride.

davenicoll
davenicoll
5 years 24 days ago

I can’t help but feel this blog entry plays right into the hands of this article: http://www.thesaleslion.com/blog-world-new-york-sales-lion/

I’m a spinsucks fan, and like others, I come here for you comments and insight – not to hear about a bad day. Sorry, I know that’s harsh, but it’s true.

justinthesouth
5 years 24 days ago

You should have just wrote “Hello I’m Johnny Cash”

JayDolan
JayDolan
5 years 24 days ago

I just call my parents and ask what they think of Facebook. Works like a charm every time.

ginidietrich
ginidietrich
5 years 24 days ago

@JayDolan LOL! THAT is a great idea! LOL

ginidietrich
ginidietrich
5 years 24 days ago

@justinthesouth OMG! I totally did that in NYC. Of course, it was at the end of our session and there were only five or six of us in the room. But I did it.

ginidietrich
ginidietrich
5 years 24 days ago

@davenicoll It’s not harsh and I’m not having a bad day. Just no inspiration. And I linked to that article above. I’m sorry there isn’t anything for you today. You wanna go for a bike ride with me?

ginidietrich
ginidietrich
5 years 24 days ago

@BestRoofer And I’m off! Thanks!

bdorman264
bdorman264
5 years 24 days ago
Can’t think brain dumb, inspiration won’t come……………:( Ride your bike down to the beach, we have an extra room; wanna get away? I’m part of a Tampa Bay Region leadership group and we are meeting at the Trop (where the Tampa Bay Rays play) at 11:00 today for photo op (look at the size of that guy’s head…..) and then meeting w/ their management to discuss their strategic plan and the economic impact they have on the region. Oh yeah, we’ll watch them play the Rangers at 1:00 pm as well. It might not be quite like the 7th inning… Read more »
davenicoll
davenicoll
5 years 24 days ago

@ginidietrich If I was in Chicago, I’d love to. Next time you’re in England..? πŸ™‚

johnfalchetto
5 years 24 days ago

@ginidietrich Wish I recorded it @justinthesouth

johnfalchetto
5 years 24 days ago

CONGRATS on kicking danny brown butt. Brogan must be starting to worry now.

I loved this post, it shows us you are human Gini. One of us πŸ™‚

Not a cyborg blogging machine. This reminds me of the talk we had with thesaleslion in NY about blogging and how sometimes it’s just meh, don’t feel it.

You asked about topics, well you talked abt how it sucks to dvp an ecommerce site but never abt what worked πŸ™‚

ginidietrich
ginidietrich
5 years 24 days ago

@davenicoll For sure! I’ll bring my bike.

ladylaff
ladylaff
5 years 24 days ago
Hi @ginidietrich, and there I was thinking that there was going to be a Seinfeld reference in your blog post! (Am I showing my age?) Look, you don’t need to perform for your audience every damn day of the year. Most of us aren’t even paying you for the privilege of your wisdom. When I need inspiration, I back the hell away from the computer. I usually find it when I’m out exerting myself in nature, either sailing, skiing or traipsing around Kew Gardens. I’ve said it before: take a holiday. Let go of the douchebag blogging conference and all… Read more »
ginidietrich
ginidietrich
5 years 24 days ago

@johnfalchetto Thank you!!!! I’m very excited! Of course, dannybrown will send out his blogging bots and he’ll beat me again tomorrow. So I’ll revel in it today. As for the ecommerce site…nothing has worked yet. So as soon as I have real lessons to share (and a site that works), I’ll write about it!

ginidietrich
ginidietrich
5 years 24 days ago

@bdorman264 You’re still on the Gulf side?! I’m so jealous. I’m headed out to ride my bike along our lakefront…where we have beaches. Not quite the same, but it’ll have to do until I can visit you.

ginidietrich
ginidietrich
5 years 24 days ago

@ladylaff LOL! I wish I’d thought to put Seinfeld in here, but that didn’t come until after I hit publish. Bummer. Douchebaggage? AHAHAHAHAHAHAHHA!!! LOL!!

Yael Rozencwajg
5 years 24 days ago

Ok guys before I’m going to say something super silly (even if it’s the best place fort :D) I think instead of looking for some inspiration, you can focus on the core of the matter : what are we on Earth for… πŸ˜€ Ok this is a dumb question… I go out for my next meeting.Cross fingers for me, maybe some light will appear.

NancyD68
5 years 24 days ago
I blog about whatever I happen to be dealing with at the time. I have been not feeling cute lately, so today my blog is about beauty. I get ideas from my life and the lives of my friends. I also write for business, and for now, my boss tells me that he must approve all blog ideas. I blog for business about basic social media concepts – taking examples from the news, or things like that. I even wrote a post about business lessons you can learn from SpongeBob! Right now, for work I am working on location based… Read more »
Yael Rozencwajg
5 years 24 days ago

@johnfalchetto danny brown thesaleslion Gini is not human :DShe’s so much more xoxo

KDillabough
KDillabough
5 years 24 days ago

@ladylaff If this was back in the day when I was judging gymnastics competitions, I’d give you a 10 out of 10 on that comment. Brilliant! And I too was waiting for the Seinfeld reference @ginidietrich Cheers! Kaarina

KDillabough
KDillabough
5 years 24 days ago

@johnfalchetto danny brown thesaleslion To err is human, to take a break…divine:-)

Sean McGinnis
5 years 24 days ago

@Yael Rozencwajg @johnfalchetto danny brown thesaleslion Definitely much more. She’s Lady Ginister.

ginidietrich
ginidietrich
5 years 24 days ago

@Yael Rozencwajg My mom asked me the other day where fat goes after you lose weight?

ginidietrich
ginidietrich
5 years 24 days ago

@Sean McGinnis Lady Ginister?!?

ginidietrich
ginidietrich
5 years 24 days ago

@NancyD68 I’m sorry…you have to get approval on your blog ideas? Does that mean your boss is going to get approval for what he likes on Facebook?

patrickreyes
patrickreyes
5 years 24 days ago

ginidietrich has nothing to say? Now I’m speechless!

I love this post and as a blogger, I’ve experienced the same thing. What I enjoy is that although you feel like you’ve written about nothing, you have content here that we all should check out.

What I am really interested in is your take on APIs and how they can be used to personalize web experiences like Amazon. Would you consider it for Spin Sucks Pro?

Oh…and I’m fully recovered from my 13 hour train ride home from Chicago. What. A. Trip.

justinthesouth
5 years 24 days ago

@johnfalchetto I wish you had also! That is ok this is just the first of many events that @ginidietrich will be speaking at like this! Good Morning You Two!

NancyD68
5 years 24 days ago

@ginidietrich that is a different boss. I have three bosses. God help me. I not only need approval for blog topics, but I also have to send a memo with a cover sheet if I need to use the ladies room! πŸ™‚

This boss even asked me to watch his cat while he was away. It was my pleasure to say “I will be away for the Holiday”

Yael Rozencwajg
5 years 24 days ago

@ginidietrich Ok……….(can’t stop laughing) tell her you gain it back a short while after

KDillabough
KDillabough
5 years 24 days ago

Gini gini bo binnie banana hana bo bini That’s before your time, I’m sure, but hoping it inspires, haha! Enjoy that bike ride. Cheers! Kaarina

Ari Herzog
5 years 24 days ago

Nothing lame here, but while you’re seeking ideas may I suggest the comment notification button that follows the reader’s eye at the bottom of the screen is a tad annoying. Is it a livefyre feature, it seems? Is the point not to read anything but the new comments?

johnfalchetto
5 years 24 days ago

@justinthesouth Hi Justin, Yes looking back i wish I recorded a lot more of what I heard and saw in NYC, @ginidietrich

Marijean
5 years 24 days ago

I come here for inspiration. Oh well. Actually, funny how interested I was in reading about nothing.

adamtoporek
adamtoporek
5 years 24 days ago

Existential question: Which is a better measure of blogging success? Beating DB on AdAge or writing a blog post about how uninspired you are and breaking 30 comments in the first hour? πŸ™‚

Marijean
5 years 24 days ago

Seriously @ginidietrich when I really need inspiration, I count on my friend Joe http://www.bookofjoe.com/ He also emails me with interesting finds. I don’t really trust myself to blog (for business) right now (for those of you who don’t know, I’m recovering from surgery), but am storing up some good ideas.

adamtoporek
adamtoporek
5 years 24 days ago

@Ari Herzog It is a livefyre feature. I think the point is to help you track an ongoing conversation so that you can see what is new and not have to sift through comments you have already read.

SteveWoodruff
SteveWoodruff
5 years 24 days ago

{ This comment deliberately left blank }

AnnieAndreHacks
AnnieAndreHacks
5 years 24 days ago
Gini, Have you ever watched Seinfeld? He made a show about 3 people who constantly talk about nothing. And people listened, watched, laughed and connected. If Seinfeld blogged, he would blog about nothing too. I would read it it just like i’m reading your article now. Why Because, i can relate. Sometimes we just need to vent, to talk, to do whatever. It’s your brain taking a break. It’s the quiet before the storm. Ok, now i’m getting silly. but i know your next show of inspiration is going to be a doozy. πŸ™‚ I’ll still read itt, even if… Read more »
KDillabough
KDillabough
5 years 24 days ago

@adamtoporek SUCH a great comment Adam; you made me smile out loud.

JamesDBurrell2
5 years 24 days ago
I once watched a show about nothing for years on in. Of course, I was a pre-adolescent and constrained by the rules of my society (read: middle school) to follow the show without pause, absorbing its every detail and committing to memory its most obscure quotes and references lest I be ostracized to the purgatory of unpopularity. Nearly 1.5 decades have passed, and not much has change. I am still compelled by my community (read: blogoshpere) to be here, to watch, to commit to memory and practice certain principles (and at times catch phrases), and participate in open discussion regarding… Read more »
HeatherWhaling
HeatherWhaling
5 years 24 days ago

@ginidietrich @NancyD68 Gini, I bet the “blog approaval” thing is more prevalent than one might think. Before launching Geben, I worked for an agency (and a very good one, at that!) that was just starting to get into social media. Not only did the topics of our posts need to be approved, but the post content had to be proofed and approved by the president. Every. Single. Post. The process could be so cumbersome that it sometimes made people shy away from even wanting to contribute …

Marcus_Sheridan
5 years 24 days ago

@SteveWoodruff Haha Steve, well played πŸ˜‰

ladylaff
ladylaff
5 years 24 days ago

@KDillabough @ginidietrich Thanks – that’s a relief because no way would I score even close to a 10 in gymnastics LOL!!

KenMueller
KenMueller
5 years 24 days ago

a post about nothing, and still everyone on the planet comments. Can you bottle that and ship some over to me?

ladylaff
ladylaff
5 years 24 days ago

@ginidietrich You’re gonna have to sample that laugh track for me Gini, I want to HEAR it! LOL!

NancyD68
5 years 24 days ago

@HeatherWhaling @ginidietrich Absolutely. To say it is a nightmare is like saying Shakespeare was some dude who wrote plays. It becomes so difficult to come up with new ideas knowing that most of them will be shot down.

God Help Me if there is a typo or anything out of place in those blog posts too. I shudder to think about that…

Marcus_Sheridan
5 years 24 days ago

Love you thinking out loud Gini, you’re a joy.

Hope the ride was a great one. πŸ™‚

Marcus

ed_han
ed_han
5 years 24 days ago

Gini, you’ve inspired me to create a paper.li daily about #nothing.

Brankica
5 years 24 days ago
This is way better then nothing. OK, here is one: although I was really against commenting systems and the only reason I registered for Livefyre is YOU and YOUR blog, I am getting more and more interested in it. So interested that only 2 weeks after saying I will never change it on my blog – I am thinking about doing it. You are an expert on this stuff so I have a question or two – Why did you choose Livefyre over Disqus, I think D is a bit more popular in general (at least I see it more).… Read more »
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