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Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
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I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual.

You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of our BlogWorld session. The uproar that continued well after the conference ended.

But I am over the conference. I don’t want to talk about it anymore, no matter how insane it’s making me not to put it in writing (or maybe I’ll write it and it’ll just sit in my drafts folder forever). It’s one of those things I just need to put behind me.

I could write about the Twitter follow button that is now available, but that’s not very engaging. Sure, it’s newsworthy and you should definitely go check it out. But it won’t make you say, “Oh! I want to leave a comment right this second.”

I could write about how hard it is to launch an ecommerce site (cough, Spin Sucks Pro, cough). Harder than even I expected. But that’s so consuming my time right now that I want an escape.

I could write about PR and ethics in the battle to obtain data from location-based users. But I’m just not feeling it today.

Nothing has inspired me today; none of the usual suspects. I’ve checked out my favorite, Harvard Business Review. I’ve read my top 10 favorite bloggers. I’ve thumbed through a few of the galley copy books I have sitting here on my desk.

I guess I’ll write about nothing. Because inspiration still hasn’t hit. I think I’ll go ride my bike.

While I’m gone, perhaps you can help. Where do you go for inspiration? What would you like to see covered here in the coming days and weeks? How lame is this blog post (very)??

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

340 comments
LSSocialEngage
LSSocialEngage

Missed this one. Great one!  Hard to read or hear anything that says  something about nothing and not think of Seinfeld, immediately!

ExtremelyAvg
ExtremelyAvg

@ModernSauce Thanks for telling your twitter folks about my guest blahg silliness over at Spin Sucks. You Rock!

RababKhan
RababKhan

A post about nothing! Wow! How could I have missed it? Maybe because I was so busy doing my own "nothing" thing. :D

Inspiration? Hmm, judging by the comments on here, I'm guessing "nothing" does quite well as inspiration. Who'd've thunk! :)

Steve Birkett
Steve Birkett

Though you may have had nothing for the blog post, the comments alone should give you something to pitch to NBC. Well, nothing, yet something. You know, just in case this whole "PR" bubble bursts.... :-)

KevinVandever
KevinVandever

Happy Saturday everyone! I just went grocery shopping at Ralph's and discovered that the Good & Plenty candy in the plastic bag is way fresher than the Good & Plenty candy in the box.

MrArment
MrArment

I can't believe this crap is what passes for PR nowadays. Whatever happened to the noble profession to which I dedicated my entire career?

ParkRidgeDDS
ParkRidgeDDS

You are amazing!!! 310!!! AWESOMENESS!!!

Adam | Customer Experience
Adam | Customer Experience

I think this is 309 or so. Congrats!

I remember the good old days (2days ago!) when I was impressed that a blog post about nothing had 30 comments. Now, it feels like I am part of a movement, a true grassroots coalition of likeminded individuals dedicated doing nothing and saying nothing! Viva la inertia! :)

ginidietrich
ginidietrich moderator

OMG! OMG! I think we're going to do it. 300 comments here we come!

Jmodio
Jmodio

Wow, I'm thinking to myself if this the best thing I've read today. This or the fact that it's National Donut Day. You should've written about donuts.

Dhara Mistry
Dhara Mistry moderator

Considering this blog post is on roll and the comments are exploding like crazy, I wouldn't call it lame at all! :) And there are so many interesting comments to read here.

JoeDeGiorgio
JoeDeGiorgio

Hi Gini---

Many is the time where I say, "I've got nothing". I feel for you. Awesome comment string though. Looks like lots of people are quite interested in nothing.

ginidietrich
ginidietrich moderator

@RababKhan Who'd've thunk is right! I'm pretty sure it will never again be replicated.

ginidietrich
ginidietrich moderator

@Steve Birkett That'd be hilarious! We have a story for you...the Seinfeld of blog posts, so to speak.

ginidietrich
ginidietrich moderator

@KevinVandever OMG! I love Good & Plenty! I discovered yesterday that the Sour Patch Kids in a bag at Target are more fresh than the ones at the candy store out of the bin.

CristerDelaCruz
CristerDelaCruz

@MrArment No disrespect, but it took you THIS LONG to comment? And not just on this blog... but on ANY blog? (I'm rolling my eyes here!). Come on now, sir!

TheJackB
TheJackB

@Adam | Customer Experience I blogged about this post and said that it would have 300. Of course it probably would have made it without my help, but I learned from Donald Trump to take credit for anything and everything.

Jmodio
Jmodio

Just realized this was a few days ago. My bad

LSSocialEngage
LSSocialEngage

@ginidietrich Now that I look at the date... oh ya! that's old now :) I actually went looking for "how to submit a video for Gin and Topics" section on the site and found "Your favorites" and again when you see a something about nothing you gotta click on it . It's a very good post but nonetheless not surprised why it became a favourite just based on title. I ended up replying by email to a post to submit a video. Is there a better way?  Thanks Gini

MrArment
MrArment

@CristerDelaCruz Well, coming back from the grave is no easy task Miss DeLaCruz. Welcome to the team, by the way. Glad to have you aboard. If you hear any creaks over by the front desk, that's just me sharpening my pencils...

Dhara Mistry
Dhara Mistry moderator

@ginidietrich Not at all Gini! Great to see whole of your community participating in this conversation. Awesomeness :)

TheJackB
TheJackB

@ginidietrich See what happens when you grow up with 4,987 sisters. You learn a few tricks.

ginidietrich
ginidietrich moderator

@TheJackB @Jmodio I don't think an apple fritter counts as a donut, therefore the donut fairies did not deliver.

TheJackB
TheJackB

@ginidietrich I asked the donut fairy to bring me an apple fritter- but it didn't happen. Nor did the massage fairy bring me a massage. I am filing a complaint with the damn fairy union.@Jmodio

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