Gini Dietrich

A Business Book Reading Tool

By: Gini Dietrich | November 16, 2011 | 
62

I love to read. When we were kids, we had one tiny B&W TV and my parents let us watch only 30 minutes a day.

So, while my brothers were outside making toys out of scrap wood, I had my nose stuck in a book.

I love to read so much, in fact, I majored in English literature in college. A degree I knew I’d be able to do nothing with, but they say follow your passions, right?

As I’ve gotten older and moved toward doing this crazy thing called running two businesses, it’s been more and more difficult to read.

Sure, I still read, but I also have a little help for business books.

That help?

ReadItForMe.

My friend Steve Cunningham created this site a couple of years ago in order to help busy executives stay on top of all of the really good business books out there.

The site takes you through a process:

  1. About the book
  2. Learn from the book, which includes a video or a PDF, which you can chose based on how you learn
  3. Experience the book, which includes a workbook of things you will learn from the book
  4. Memorize the parts of the book you’ll use in your jobs…in just 15 minutes
  5. Act on what you’ve learned

You still spend some significant time (I say an hour or two, but they say it can be done in 10 minutes) with each book, but it’s like super-amped Cliff’s Notes for busy people.

And the books aren’t shabby, either. They’re books such as Brains On Fire, Crush It, Engage, Steve Jobs, and Moneyball.

There are several pricing plans for the site, from free and up. The free membership gives you only a summary of the book, but for $30 you can have everything I describe above.

That said, Steve has graciously offered to let Spin Sucks readers try it for free.

If you click here and enter your email address, ReadItForMe is yours.

Let me know what you think!

In full disclosure, I get nothing out of this deal…not even a glass of wine (cough, cough Steve!). But you? You get to try a $30 program for free. If you feel like bestowing gifts on me for this, I’ll gladly accept them. My shoe size is 5 1/2. 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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