Gini Dietrich

A Business Book Reading Tool

By: Gini Dietrich | November 16, 2011 | 
62

I love to read. When we were kids, we had one tiny B&W TV and my parents let us watch only 30 minutes a day.

So, while my brothers were outside making toys out of scrap wood, I had my nose stuck in a book.

I love to read so much, in fact, I majored in English literature in college. A degree I knew I’d be able to do nothing with, but they say follow your passions, right?

As I’ve gotten older and moved toward doing this crazy thing called running two businesses, it’s been more and more difficult to read.

Sure, I still read, but I also have a little help for business books.

That help?

ReadItForMe.

My friend Steve Cunningham created this site a couple of years ago in order to help busy executives stay on top of all of the really good business books out there.

The site takes you through a process:

  1. About the book
  2. Learn from the book, which includes a video or a PDF, which you can chose based on how you learn
  3. Experience the book, which includes a workbook of things you will learn from the book
  4. Memorize the parts of the book you’ll use in your jobs…in just 15 minutes
  5. Act on what you’ve learned

You still spend some significant time (I say an hour or two, but they say it can be done in 10 minutes) with each book, but it’s like super-amped Cliff’s Notes for busy people.

And the books aren’t shabby, either. They’re books such as Brains On Fire, Crush It, Engage, Steve Jobs, and Moneyball.

There are several pricing plans for the site, from free and up. The free membership gives you only a summary of the book, but for $30 you can have everything I describe above.

That said, Steve has graciously offered to let Spin Sucks readers try it for free.

If you click here and enter your email address, ReadItForMe is yours.

Let me know what you think!

In full disclosure, I get nothing out of this deal…not even a glass of wine (cough, cough Steve!). But you? You get to try a $30 program for free. If you feel like bestowing gifts on me for this, I’ll gladly accept them. My shoe size is 5 1/2. 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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62 Comments on "A Business Book Reading Tool"

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JamesDBurrell2
4 years 6 months ago

I fear any shoes that came your way via my generosity would ultimately become a burden rather than an enjoyable gift. Unless of course, you’re a big fan of Rebok pumps. Now those were some classy yet functional sneakers. All the cool kids had them.

Definitely interested in checking out the site. Thanks, Gini.

ginidietrich
ginidietrich
4 years 6 months ago

@JamesDBurrell2 I can always use running shoes!

KenMueller
4 years 6 months ago

You’re childhood sounds a lot like mine. I might be among the last to get a nook or kindle, and I don’t listen to audio books, but THIS sounds like something that I might want to try. Thanks!

ginidietrich
ginidietrich
4 years 6 months ago

@KenMueller I love my Kindle. LOVE. Mostly because I travel so much and it’s A LOT lighter than a book.

KenMueller
4 years 6 months ago

@ginidietrich Oh, I’d love to have one. And I’m sure I’ll adapt well, just like i do with everything else.

ginidietrich
ginidietrich
4 years 6 months ago

@KenMueller Yes, you’ll adapt very well.

KenMueller
4 years 6 months ago

@ginidietrich well, now you know what to get me for Christmas!

jasonkonopinski
4 years 6 months ago

@KenMueller@ginidietrich For $79, you really can’t go wrong. My consumption rate of reading has increased significantly since I got my iPad earlier this year (I use the Kindle app).

MeGiantInc
MeGiantInc
4 years 6 months ago

Great post! I have never heard of this service/site. I’m going to test it out and see how I like it.

Thanks,

ginidietrich
ginidietrich
4 years 6 months ago

@MeGiantInc Let me know what you think!

jasonkonopinski
4 years 6 months ago

Heh, small world. I was a literature & history major as an undergrad. Lots of Renaissance and Medieval in my program. 🙂

ginidietrich
ginidietrich
4 years 6 months ago

@jasonkonopinski There are really only a few things you can do with a degree like that…

jasonkonopinski
4 years 6 months ago

@ginidietrich Don’t I know it. My graduate work was in cultural studies which dovetails very nicely with social media, community building/management and web anthropology. 🙂

ginidietrich
ginidietrich
4 years 6 months ago

@jasonkonopinski What did you want to do with that degree…before you realized you’d make no money?

jasonkonopinski
4 years 6 months ago

@ginidietrich Academia.

ginidietrich
ginidietrich
4 years 6 months ago

@jasonkonopinski Why didn’t you do that?

jasonkonopinski
4 years 6 months ago

@ginidietrich I did for a few years when I was wrapping up my graduate work; the level of entitlement coming from first-year students was enough to sour me completely on teaching full-time. I’d happily pick up an adjunct appointment though for one or two courses per semester.

jasonkonopinski
4 years 6 months ago

@ginidietrich Fun Fact: I can still recite the first 25 lines of Chaucer’s General Prologue to the Canterbury Tales in Middle English from memory.

Erin F.
4 years 6 months ago

@jasonkonopinski Impressive. I was an English and graphic design double major, then decided to pursue the MFA in creative writing. I thought those things would help me to find a job… @ginidietrich

T60Productions
4 years 6 months ago

Hi Gini… very excited to give this a try! I love reading. I always have a book with me. If there’s down time, I like to be reading. I think I’m finally going to be jumping on the e-reader bandwagon… hoping Santa brings me a Kindle. 🙂 Do you have a particular e-reader you like?

–Tony Gnau

ginidietrich
ginidietrich
4 years 6 months ago

@T60Productions I have the Kindle app on my iPad. I love it. I also really like the newstand app on the iPhone. Lots of magazines are read there.

Anthony_Rodriguez
4 years 6 months ago

I checked this out at your suggestion and I must say this looks like a great service for all of us busy professionals. I mean really, I have had a book sitting on my desk I have been trying to read for two months now. I am finally almost done but geesh, I feel like I could have had it under my belt weeks ago if I just had more time.

This is a great offer and I think I’ll check it out. Thanks.

ginidietrich
ginidietrich
4 years 6 months ago

@Anthony_Rodriguez I’m the same way. It takes longer to read business books because we do this all day, every day. For me, when I read, I want it to be something I don’t read during the day.

Cision
4 years 6 months ago

Thank you, I’m excited to try this out! And I thought I had small feet (I’m a 6 1/2)…you take the cake on that one!

ginidietrich
ginidietrich
4 years 6 months ago

@Cision We can almost share shoes!

HowieSPM
4 years 6 months ago

Okie Dokie.

Yes the ‘Mr. I don’t read business books’ signed up for this.

I love how the site also guarantees to lower my Cholesterol. But hey if only the book side of things works I will pay for the premium service!

ginidietrich
ginidietrich
4 years 6 months ago

@HowieSPM It not only lowers your cholesterol, it makes calories disappear.

TheJackB
4 years 6 months ago

Steve, give the woman a box of wine and make her happy. 😉

ginidietrich
ginidietrich
4 years 6 months ago

@TheJackB A box?! A BOX??

TheJackB
4 years 6 months ago

@ginidietrich Only the finest wines come in a box. Besides, they are much easier to transport while riding a bike. 😉

KevinVandever
KevinVandever
4 years 6 months ago

Thanks! I will check it out.

ginidietrich
ginidietrich
4 years 6 months ago

@KevinVandever You’re welcome!

Erin F.
4 years 6 months ago

You were an English major in college? Me, too!

I’ll have to investigate this site. I’d like to get some more reading done.

ginidietrich
ginidietrich
4 years 6 months ago

@Erin F. I knew there was a reason I liked you!

Shelley Pringle
4 years 6 months ago

This is getting spooky. We both liked Nancy Drew, we both majored in English Lit and we both wear size 5 1/2 shoes. I also used to cycle a lot, but not competitively so I guess that one doesn’t count. Thanks for sharing the ReadItForMe offer. I’ve signed up.

Erin F.
4 years 6 months ago

@Shelley Pringle Uh…I was a huge Nancy Drew fan in my younger years. I don’t wear size 5 1/2 shoes, and I’m not much of a cycler, though. Phew! 😉

ginidietrich
ginidietrich
4 years 6 months ago

@Shelley Pringle What about Little House On the Prairie? And what’s the last book you read?

Shelley Pringle
4 years 6 months ago

@ginidietrich Yup, definitely Little House. All my girlfriends read them in grade 5/6 and we used to act out stories in the playground, each of us playing different characters from the books. In the fiction department, I’m reading Help right now for my book club. In non-fiction: Long Road to Freedom (Nelson Mandela’s autobiography) and What Would Google Do.

ginidietrich
ginidietrich
4 years 6 months ago

@Shelley Pringle Did you love WWGD?? It made me rethink, entirely, my business model. It’s where Spin Sucks Pro was born. In the back of my notebook while reading that book.

The Help is soooooooooooooo good. I’m reading Steve Jobs right now, which is really well done. Have you read The Hunger Games series?

Shelley Pringle
4 years 6 months ago

@ginidietrich I’ve got the Steve Jobs bio on my iPad to read after I finish The Help. I haven’t heard of The Hunger Games. Will definitely check that out.

stevecunningham
stevecunningham
4 years 6 months ago

Hey Gini – thanks so much for the love here! I think

stevecunningham
stevecunningham
4 years 6 months ago

Hey Gini – thanks so much for the love here! I definitely owe you a bottle (NOT a box!) of wine.

Thanks to everybody who signed up, as well. I’d love to hear what you think, and if you have any suggestions for new books to cover, I’m all ears.

ginidietrich
ginidietrich
4 years 6 months ago

@stevecunningham I have a new book you should cover! Well, it comes out in May. 🙂

Actually, do you know Humanize by maddiegrant and jamienotter ? I just reviewed it here a couple of weeks ago. It’s very good for business leaders wanting to make their companies more human.

stevecunningham
stevecunningham
4 years 6 months ago

@imeldadulcichpr I hope you enjoy!

joelfortner03
4 years 6 months ago

Wow! This is so cool. Thanks, Gini, for sharing. I watched a vid tonight and will definitely spread the word to those who will enjoy this, too.

ginidietrich
ginidietrich
4 years 6 months ago

@joelfortner03 You’ll have to let me know what you think, as you get more into it.

JodiEchakowitz
JodiEchakowitz
4 years 6 months ago

Thanks for sharing such a fabulous idea. Signed up and can’t wait to try it out. Oh, and by the way, I’m jealous about your shoe size. I think we’re about the same height and my shoe size is a 9 🙁

ginidietrich
ginidietrich
4 years 6 months ago

@JodiEchakowitz The only advantage to having such small feet is that no one wears my size so my shoes are always on sale.

EricaAllison
4 years 6 months ago

OOOHHH!! Thanks for sharing. Love the link and friends and family discount! Can’t wait to try it out. I am so behind on my business book wish list!

ginidietrich
ginidietrich
4 years 6 months ago

@EricaAllison I have to figure out how Steve does this…I can’t imagine reading a book a week (or more) and doing the videos and summaries and workbooks too.

jennwhinnem
jennwhinnem
4 years 6 months ago

Thank you Gini! This is great! And thank you Steve!

Once I learned to read, I didn’t want to do anything else.

ginidietrich
ginidietrich
4 years 6 months ago

@jennwhinnem I read your comment and I thought it said, “Once I learn to read.” LOL!

Griddy
4 years 6 months ago

Why can’t we upload pics here? I had a fabulous pair of size 5 1/2 cheapish white hotel slippers I wanted to send you LOL ;)!

This is brilliant – thanks Gin. It’s like frickin’ Cliff Notes on crack and then some. I just signed up for the free trial :).

Where was this reading tool when I was in high school and college?!!!

ginidietrich
ginidietrich
4 years 6 months ago

@Griddy I think you know how to find me in other locations, smarty pants.

maddiegrant
maddiegrant
4 years 6 months ago

Wow. You have tiny feet. 🙂

ginidietrich
ginidietrich
4 years 6 months ago

@maddiegrant LOL! It’s fun when my nieces get old enough that I can borrow their shoes.

maddiegrant
maddiegrant
4 years 6 months ago
Soooo…. I get that we’re all busy. But in this time of social media, and blogging, I feel like we write books specifically for the purpose of getting deeper into a subject than we could do through our blogs and tweets and Youtube and Facebook conversations. I know not all books are deep. And I know busy execs have a pile of unread books on their desks (as do I). But, as an author, I’m torn between thinking “well this is cool and could hypothetically get more people interested in the content of my book”, and thinking “but the book… Read more »
ginidietrich
ginidietrich
4 years 6 months ago

@maddiegrant I’m feeling the same way, with a book coming out next spring. It also hurts me that, if you have a Kindle, you can now borrow books without paying for them. So, like you, I’m torn.

But I also think this kind of stuff creates a huge opportunity for authors to present their material in other ways that make sense for busy people. You and i are in the minority – we still read books. What about everyone else?

I’m going to check out Subtext…social reading. I like it!

Tinu
4 years 6 months ago
1- subtext sounds awesome 2- it’s like spotify to me. There’s certain artists who I will buy everything they ever come out with, on iTunes, and if I can find their early work on vinyl, I’ll collect it. For your book, I wouldn’t need this – you wrote something Superior that people are going to want to read. But for books I buy but don’t read all of, this would be awesome. Like streaming that one track I love off a CD I’ll never buy. 3- I’m sad about the decline of books too. I still read two a week.… Read more »
Tinu
4 years 6 months ago

Oh and I forgot to mention that as a budding author, I feel the same torn feeling. @maddiegrant @ginidietrich

Tinu
4 years 6 months ago
I *have* to read the books I care about cover to cover, usually twice – like @maddiegrant ‘s book, which I am 40 pages away from reading a second time. (hello scary-long comment, be there in a sec.) It’s why I became a speed reader. I freaking love books. But I buy WAY more than I could ever read. So for the books that I really just want a summary of, the ones I bought so I could refer to for exercises I’ll be stealing for my workshops? *cough*SELF HELP BOOK ADDICTION*cough The ones I would love to read but… Read more »
ginidietrich
ginidietrich
4 years 6 months ago

@Tinu I’m the same way – have to read books I care about. But I have plenty of books sitting here that I *should* read, but that will make no difference in my life. So I like tools like this for those kinds of books.

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