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Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
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It’s Facebook question of the week time (clap, clap, clap)!

This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago.

I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question.

Nancy Davis! I think we need the Louisville Slugger again!

Back to Ryan.

He asks a really good question and I’m super curious to hear how each of you answer it (which you will do in the comments, after you watch the video, of course).

He says,

What are three things that if given the chance to be 20-something again, you would whisper in the ear of the 20-something Gini and say, “This is really really really important in business, spend more time learning and practicing.”?

My answer is in the video below (if you can’t see it in your Reader, click here and it’ll magically appear). I also have a funny little story to tell you about someone’s opinion on these videos. I was seething at first; now I think it’s slightly humorous. Ahhhh. People.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

193 comments
ExpatDoctorMom
ExpatDoctorMom

@TheJackB I am picking up the phone now!

This little conversation has inspired me to just ask when it comes to a business opportunity or a possibility of a collaborative project... I have been too "shy" to put it out there. Always raised to be self sufficient. So thanks for the inspiration on "just kissing the girl" or in this case just asking. Hate to let opportunity (like the girl) get away. Happy Fathers Day to you! Rajka PS I will tweet you when my "just ask" post goes up next Sat!

KevinVandever
KevinVandever

Hmm. The three things I would tell my 20-something self that are really really really important in business?

1. Do not go into business thinking that you will only perform your craft, art, or technical expertise. Most of the time will be spent performing running-the-business things. Make sure you understand that.

2. If you decide to have a biz partner, try to partner with someone who strengthens the total ownership package. Do not partner with someone just because you are friends or because he or she is a lot like you. Partner with someone who fills your gaps and weaknesses.

3. Do NOT F#*K with the IRS!!!!

Much more I would tell my 20-something self, but not related to business. I get to tell much of it to my soon to be 20-something daughter, so that's fun.

By the way, Gini off the cuff is awesome!

DonovanGroupInc
DonovanGroupInc

Gini off the cuff is the way that your Followers have come to know and admire you. Beauty of social networking sites like Facebook, Twitter and LinkedIn is that you can leave the group anytime you like...makes more room for others who appreciate the "conversation" that you've created via these videos. Billy Joel's advice still rings true today - "Don't go changing...to try and please me..."

Katie Gutwein
Katie Gutwein

I'm still my 20-something me, so I'm going to:

1. Read through these comments
2. Take notes
3. Listen to @janbeery's advice
4. Pay attention
5. Rinse and repeat

ryancox
ryancox

I'm just saying Gini -- 154 comments on a Ryan-Cox FB question of the week. You should hire me strictly to ask question. #winning =)

ElissaFreeman
ElissaFreeman

Advice to my younger self?

1.)Travel by yourself.

2.) Your mother's advice about men is likely right.

3.) Don't fight the natural curl in your hair.

4.) Do not go into PR because somebody told you "there's no math."

5.) Good things happen to good people - so don't worry so much. Leave that to your mother.

ansinanser
ansinanser

(1) Do not respond to the job offer from March 1996. Follow your dad's advice and wait the extra month.

(2) In April 1997, your best friend will ask you to go to his housewarming party. Whatever you do, skip it and send him that Hickory Farms gift basket you're about to order. He will be pleased, and you can attend the networking party scheduled on the same night you've been avoiding.

(3) Whatever you do, avoid the 1994 New Year's Eve Party. Go home to visit your folks, register for the conference your mom will mention to you before she forgets the details from that friend of a friend.

ExpatDoctorMom
ExpatDoctorMom

Gini

here goes

1. I would have taken notes along the way in practice. can you image all the fabulous posts I would have had after 14 years in private practice now!

2. Financial ( Buy a house right out of residency... I was in Seattle and would have made a killing when i moved)

3. Financial (really learn personal finance and don't rely on the first financial advisor you meet... another ARGH! We were sold some bad investments, no room was made for saving for a down payment... double arghh!)]]

Enjoy the night!Rajka

EricaAllison
EricaAllison

That video rocked! Bleh to the dude who offered unsolicited advice.

So, advice for my younger me:

1. Pick a better major (Poli Sci was loads of fun, but I've had to learn PR and Marketing the hard way).

2. Know who you are and be that person.

3. Ditto on your financials! I too have had to learn that the hard way.

Wait a minute!!! Here's the real lesson: whenever you feel like you're learning something the hard way, or something sucks big time, PAY ATTENTION, cause it's really good stuff!

JoelFortner
JoelFortner

Gini - I was really happy to hear your top 3...2.....3! Upon reading your post, I immediately thought of leadership and finances. These are major passions of mine. Committing yourself to excellence and learning as much as possible about these subjects doesn't just benefit you professionally. Rather, this commitment is life changing because you've committed yourself to serving others and finding financial peace. Once you get momentum, you can't contain it and before you know it you've taken your life to a level you'll never want to come down from. I've learned this firsthand and have made it a life-long goal to help others in these areas. Keep spreading the word! And thanks for all you do for our industry!

Adam | Customer Experience
Adam | Customer Experience

#1. Quit laughing at the weird guy down the hall that keeps playing with that awful Compuserve thing; he has one foot in the future.

#2. Learn the relationship between risk and return. Eventually, someone will offer you an investment with high returns and low risk; remember what you learned, and run.

#3. When you meet a lady named Gini Dietrich, let her know that her videos are just peachy the way they are.

Leon
Leon

G'Day Gini,

Opened computer this morning-it's 6.30am Friday in Sydney- to find your smiling face.....and find that there're 99 comments on this post already. At least the International Date Line keeps us ahead of youse guys. Anyway...

The only thing that I can remember about being 20 is that it was an awfully long time ago. There are a g'zillion things that I'd say to anybody starting a business. Here are four of the most important

*marketing isn't everything but everything is marketing

*do only those things to which you bring a unique perspective. Buy everything else around the

corner

*your business name and slogan/tag is about what your business promises to prospects/customers not about how you see your business

*make sure you have fun.

And I almost forgot the immortal words of Bill Gove way back in the 50s; "Billy,be yourself" That was before even I was 20!

Regards from the Curmudgeon from Down Unda

Leon

Craig McBreen
Craig McBreen

1. Don't be a wallflower. Speak up at parties, in meetings, wherever.

2. Listen! Focus on other people not yourself. Stop thinking what you are going to say next.

3. Don't worry about what other people are thinking or how you think they perceive you. They don't care about boring old you.

4. Be true to yourself. Just be you and stop trying to fit in.

5. Travel the world or reside in another country for a while.

6. Gossip and people that love to gossip … well, stay away from them.

7. Don't waste countless hours watching old sitcoms and eating cereal in front of the TV, while you could be doing something worthwhile and productive.

8. You don't need that 2nd donut.

9. Try to look at the funny side of life. It helps pull us through when bad things happen.

10. Constantly strive to learn.

(11.) Embrace some discomfort every day. Do something, anything that scares you just a little. Had to squeeze this in.

TheJackB
TheJackB

@ExpatDoctorMom Thanks for the Father's Day wishes. It is hard sometimes to put ourselves out there, but more often than not the worst that happens is we hear no.

ginidietrich
ginidietrich moderator

@KevinVandever I love the first one - it's something I would tell myself, too. Everyone thinks they're going into business to do what they love, but it's always the first thing that goes when you start to grow.

ginidietrich
ginidietrich moderator

@ElissaFreeman LOL! I love 2, 3, and 4. Especially 3 because I've seen your curly hair and it's fabulous!

jkretch
jkretch

@ginidietrich you can give a little shout out about it if you want :) interested to see how people react to it, and hopefully more want it!

ginidietrich
ginidietrich moderator

@ansinanser Wow. I really love these because they're so specific. What happened by 1998? Did you start paying attention?

ginidietrich
ginidietrich moderator

@ExpatDoctorMom It's funny you say that about #1. We were just talking about all the work we did before the web and how we all have great case studies, but no one wrote them down. None of us were blogging yet so, unless you put in for an award, you didn't have anything written down. It's too bad.

Lisa Gerber
Lisa Gerber

@EricaAllison ooooooo! the real lesson - that's a good one. We forget to pay attention, we don't realize we're learning. I like that one. :) and re: the major : who knew? we're so freaking young! I am so envious of people who have a clear sense of who they want to be when they grow up.

ginidietrich
ginidietrich moderator

@JoelFortner That's a great point about it not benefiting you just professionally. Really great point.

ginidietrich
ginidietrich moderator

@Leon I was worried you were going to forget your fourth point!

ginidietrich
ginidietrich moderator

@Craig McBreen I'm seeing a theme with cereal and donuts. Hmmmm...

I'm so glad you squeezed in #11 - it's my favorite!

ansinanser
ansinanser

@ginidietrich (-: Last year, over coffee, a friend and I listed our respective biggest "duh" moments in life to date, and attempted to graph out what led up to them. In my case, 1994-1998 was the hotbed of cause and effect. Key is to filter, not dismiss, opportunities; stay grounded in purposefulness; and remember the value/quality of relationships not merely to gain connectedness.

ginidietrich
ginidietrich moderator

@ansinanser I love that you have the ability to think this way. Very, very rare, but oh so valuable!

Craig McBreen
Craig McBreen

@ginidietrich @bdorman264 Not sure what bigger blogs you are referring to. From my vantage point it looks like you are big time. I keep coming back to this blog, and Mark Schaefer's and Danny Brown's, but I have quite a bit of exploring to do. I'm assuming most of the really big boys and girls have comments closed. As I progress, I'll try not to whine too much :)

ginidietrich
ginidietrich moderator

@Craig McBreen @bdorman264 LOL! I'm glad Bill called you the sissy first! I can imagine it's intimidating, especially when you see there are inside jokes and the like. But I hope this is a safe place to test out commenting before you move on to bigger blogs that have bigger communities. We're pretty nice here...albeit snarky.

Craig McBreen
Craig McBreen

@bdorman264 @ginidietrich Well there is plenty here that resonates for sure, but I'll definitely leave the wise-ass commenting to you:) Didn't think I'd come close to a vintage, or even a jug wine. If you're on Ripple, maybe I'm Schlitz or Shampipple (what Red Foxx drank).

bdorman264
bdorman264

@ginidietrich @Craig McBreen Because you are big time; this is freakin' center stage. As nice, welcoming, and generous as you are this can be intimidating for the new person. I didn't know any better and just started firing away.

And I'm only saying this half-jokingly and we know what's real and how most of this works, but from somebody looking in you might feel like you don't belong. If you recall, I did my share of whining because I never knew if I was 'in' or not. Pretty silly, but certainly how I felt.

Of course, Craig probably has an entirely different explanation but leave it up to me to butt in, huh?

bdorman264
bdorman264

@Craig McBreen @ginidietrich Ok you big sissy, get your damn big boy pants on and jump right in............:)

Trust me, if this knucklehead can pull it off you have nothing to worry about; just because I had to buy new shoes about 3 times from stepping in so much sh.........er, uh stuff.............

If you see something that resonates with you, just comment on it. Most actually appreciate you took the time to read and reply. Granted, you don't need to be a wise-ass like I am most of the time but just be yourself; you'll do fine.

You're in the right house; you might not get Gini's best wine but she'll take care of you.............:). She still has me on Ripple.........

Craig McBreen
Craig McBreen

@KDillabough @ginidietrich @bdorman264 Why thanks for the kind words and offer, Kaarian! Hopefully you won't regret it! Screaming at the moon is a pastime of mine, well okay, not really. Looking forward to wolves comments for sure.

KDillabough
KDillabough

@Craig McBreen @ginidietrich @bdorman264 Looking forward to your blog. And if you ever need help, a shoulder to lean on or someone to scream at the moon with you (did I just say that? Bill will be bringing out the wolves comments soon:), you can always turn to a blog community that cares. Cheers! Kaarian

Craig McBreen
Craig McBreen

@ginidietrich @bdorman264 brought me here, really. I commented on his "Do I know you?" post. Kind of my first step in opening up in this here social media domain. I AM struggling with a blog theme and Bill's style really resonated with me. Not only that, he took the time to reply to my message (people do that!? I thought. Golly!) Anyway in that reply he really convinced me to just jump in, even without my own blog. He mentioned you and how you helped him. I feel he helped me in the same way.

I've read Spin Sucks, but Bill convinced me to dive in, so I did by way of comments. But here on Spin Sucks you have a great group of people who are quite skilled, certainly have better than average writing skills, and are adept at this function called blogging. I am not, yet. I am learning the ropes, so honestly I was kind of hesitant to post, revealing myself somewhat. Go ahead and call me a big sissy, but that is a little scary!

And, as he said, I don't feel like I'm ready to be exposed yet, but how exposed are you making blog comments anyway, right? It's not like I actually have a blog. Which reminds me, I better get busy on that darn blog :)

Everyone I've read, listened to (podcasts, etc.) keeps mentioning this Gini. Well, now I know why! Great to be in your neck of the woods. Thanks!

Craig McBreen
Craig McBreen

@KDillabough @ginidietrich Although I'm new, I've been perusing the blog quite a bit. Now I know why I kept coming back.

Single Malt. I'm getting very thirsty. Yes, Cheers!

KDillabough
KDillabough

@Craig McBreen @ginidietrich No mean-ness here. Just an awesome community of people who believe that, in helping each other, we indeed help ourselves, and each other. And Craig...include those malted beverages any time. Especially if it's single malt. Cheers!

Trackbacks

  1. […] Dietrich offers a video response to this compelling question – what would you tell the younger you? Gini was asked the question in regards to business, but it’s a great question to ask […]

  2. […] Spin Sucks blog, you should be.  She is an amazing young woman.  A comment was made on one of her recent posts how one particular gentleman “TheJack B” should have kissed the girl.  It was light hearted […]

  3. […] Spin Sucks blog, you should be.  She is an amazing young woman.  A comment was made on one of her recent posts how one particular gentleman “TheJack B” should have kissed the girl.  It was light hearted […]