Gini Dietrich

Changing the World for Women…One Organization at a Time

By: Gini Dietrich | July 30, 2012 | 
48

A couple of weeks ago, we learned about Marissa Mayer joining Yahoo! and the conversation in the media began to circle not around her qualifications, but the fact that she’s a pregnant woman.

In the comments of the blog post I wrote about it, Marianne Griebler suggested we talk about what we can do to “combat this offensive nonsense, mentor young people, support each other, and dream together about a better world.”

At the same time, I had the pleasure of sitting down with Ria Riaz from Girls in Tech Toronto to talk women in the business world and more executive positions.

During that conversation we discussed why women are our own worst enemies and what we can do to be better to one another…and how we can change the world for more equality.

It’s funny. I suppose this also goes hand-in-hand with the “women having it all” conversation, as well.

As much as I joke about Global Domination (it is my initials, after all), I truly believe we can change the world by working together and changing our little piece of it.

How Do We Do That?

It’s not easy. But it has to start with us.

It’s in our DNA, our genes, our chromosomes to be catty and judgmental. But we have to stop being that way. The circle repeats itself because young girls see us behave that way and they learn the behavior. It must stop.

Supporting other women is the very first step in how we do that. Stop judging what they’re wearing, how they speak, how they do their hair, and whether or not we think we could live their lives better than they do.

You know what I’m talking about. We’ve all done it.

But how can we expect men to take us seriously if we don’t treat one another with respect?

Support One Another

Ria and I made the keen observation that there were only two women speakers (minus the panelists) at SocialMix on Thursday…Amber Mac and me.

I’ve also made the observation that I’m typically the only or one of just a couple of women who are in the priority lanes at the airport (which equals frequent fliers). On Friday morning, as I flew home from Toronto, I was the only woman who had priority access on that flight.

Women are not being invited to events as much as men. But plenty of women organize and coordinate those events.

Can you imagine a day the speakers at a conference are equally balanced between women and men?

I’m not advocating adding women to the conference agenda just to balance it out. But there are plenty of women speakers who are fantastic.

Invite them to speak at your next conference…and pay them the same fee you would pay the men (I’ve noticed women are paid about half of what men are paid, but that’s a different story for a different time). Pay them the same.

Mentor and Dream

We all have different views of how we want to live our lives. That’s good! But it’s not up to us to judge someone’s choices just because they’re not the same as our own.

Mentor one another. Dream together. Support one another. Find ways we can change the world by changing the way we behave around the women in our lives.

I’m building an organization that is flexible enough to respond to the personal needs of employees – both men and women – who want to exercise in the middle of the day, who need to respond to kids and/or parents at home, who need a mental health day after working a really rough week, and who aren’t judged if they’re not at their desk every second from 8:30-5:30.

The organization is built on getting results and we’re moving more and more toward achieving goals vs. working more hours.

What are you doing to support the women in your life and change the conversation?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

48 Comments on "Changing the World for Women…One Organization at a Time"

avatar

Sort by:   newest | oldest
SociallyGenius
3 years 10 months ago

Amen, Gini D! When I host my first major event, don’t be surprised if there are MORE women speakers than men. I’m thinking you, Pam Moore, Ann Handley, Jessica Northey… then I’ll give the token male spots to my two biggest mancrushes » Gary V & Scott Stratten 😛

ginidietrich
3 years 10 months ago

 @SociallyGenius I saw Gary Vee speak last week and he’s very, very entertaining. 

CloseToHomeMD
CloseToHomeMD
3 years 10 months ago
Gini, I think this is another winner! You re really on a roll.  Yes, women have to support one another, and stop being catty. It’s hard, isn’t it? When we have our “women in medicine” meetings at our medical school, it is sometimes disheartening to hear that young women have the same questions and concerns as I and my peers did 35 years ago. Why is that? Are there no appropriate role models in their lives? Maybe.   Problem is, everyone is a role model, whether they realize it or not. The less experienced women in our lives are looking… Read more »
ginidietrich
3 years 10 months ago

 @CloseToHomeMD I’ve come to notice, through my speaking, that many, many women are really thirsty for this kind of leadership. Like you said, you don’t have to be a leader, in the defined sense of the word, to have an effect. 

allenmireles
3 years 10 months ago

What a wonderful post @ginidietrich . And what an important question. To start off with, I support the women in my life by being a good friend, by encouraging them to pursue their dreams –whatever they are– and by sharing information (like this post) that promotes changing the conversation(s). Well done, you!

ginidietrich
3 years 10 months ago

 @allenmireles And one of the things you do exceptionally well is find the good in everyone. It’s very admirable!

Soulati | B2B Social Media Marketing
I scooted over as soon as I read this headline. I took my three little ones (2 nephews) all under 12yo to the Ohio State Fair Saturday. The behavior of the young girls: what they wore, line cutting, rudeness to other children, lack of respect; and the boys with their privates peeking above their barely there clothing and spitting everywhere…I took mine home at dusk because I felt unsafe as a mother.    This experience, these children/teens/pre-teens are our future. I’m concerned. The ones who act likt this now will be the ones you speak of today. Will they get… Read more »
ginidietrich
3 years 10 months ago

 @Soulati | B2B Social Media Marketing Unfortunately the only person we can change is ourselves…in how we mentor kids and adults, in how we behave, and in how we react to situations. If we all start to do that, imagine the change in the world!

rachaelseda
3 years 10 months ago
Amen Gini! I have a good friend who just had a baby a few months ago. She wants to work from home part time but her company won’t allow it. She wants to work but putting her child in day care means she would bring in $10k after day care and commuting…for someone else to watch her baby all day. She made the choice to stay home, and is looking for a part time position where she can work from home…which unfortunately is not easy. BUT I think we should all advocate for more family friendly & work-life balance working… Read more »
ginidietrich
3 years 10 months ago

 @rachaelseda There are companies out there who will hire her! I promise. Things are changing…albeit slowly. Or she can create her own destiny and then be the change in the world for someone else with a newborn many years down the road.

SocialMediaDDS
3 years 10 months ago
 @ginidietrich I love this post.  It is something that I believe from the bottom of my passionate heart.  I’ve owned my business for over 20 years and I have learned so much about how to nurture the strength and the gifts that women have and to harness all of that good energy into positive growth.  I work with 8 women and 2 men in my business.  I spend time almost each and every day with one or more of my staff to take the pulse of the business and to redirect each potential negative into a positive.  Now, I know… Read more »
magriebler
magriebler
3 years 10 months ago
 @SocialMediaDDS Yes, Claudia! I pray the day we’re on the same page comes soon. (The realist in me snorts but I try to ignore her.) I especially love this line: “I hope that I am showing each of my staff how to celebrate each other and how not to deconstruct each other.” For me, tweaking our vocabulary (and being deliberate in our word choices) is critical to making that happen. And heck, it should be a pleasant creative challenge for us marcom types. It makes me crazy, for example, when women who are strong and decisive are called that word… Read more »
SocialMediaDDS
3 years 10 months ago
 @magriebler Hi Marianne!  I agree with all that you have said.  And it SHOULD be a pleasant and creative challenge.  I know that I am truly lucky to have a group of women who are nothing short of spectacular working with me…I am grateful on a daily basis because I know not everyone has the same experience that I am having.  That said, your last two sentences are an excellent place to start with the change…to stop using a negative word to describe strength in a woman while we use a positive word to describe the same trait in men. … Read more »
ginidietrich
3 years 10 months ago

 @SocialMediaDDS There is one thing I will say about you: You live and breathe these values. You’re one of the most kind and generous women I know. And you aren’t afraid to tell other women what you love or admire about them. It’s pretty incredible.

T60Productions
3 years 10 months ago

Funny how I pay attention to conversations like this now that I have a daughter. 🙂
 
–Tony Gnau

magriebler
magriebler
3 years 10 months ago

 @T60Productions Daughters will do that to a person!

ginidietrich
3 years 10 months ago

 @T60Productions And I already know she will be taught these things from a very early age.

roastedkeyboard
3 years 10 months ago

It was so much fun talking with you Gini! 
 
This post is spot on! Thank you for the mention! and come down to TO more often! I want to see you again! 😀 
 
– Ria 

ginidietrich
3 years 10 months ago

 @roastedkeyboard I’d love to see you again, too!

TheJackB
3 years 10 months ago

As the father of a daughter I would love to see more support for women by women. The difference in how girls treat each other and how boys do is just glaring to me.
 
Really, there is very little drama with my son and his friends compared to what I see with my daughter and I have to imagine some of that is just from what the girls see and learn. I don’t mean for that to sound like the men have no role in this because we do, but some of it…

ginidietrich
3 years 10 months ago

 @TheJackB Oh…it’s astounding. We were just talking last week about how guys can fight and get over it and girls hold on to it FOREVER. I try really hard not to hold grudges. I might get my feelings hurt, but then I try to get over it. Your daughter is in for a world of hurt in high school. Girls are so mean. It’s awful.

Hajra
3 years 10 months ago
Coming from a country (India) where I have seen woman grow by leaps and bounds, this cannot be better timed. I just read a news report which claimed that a mob attacked a group of women in a resort because they were having a good time. The mob claimed that these woman were involved in “immoral acts” however, there was no such proof. In a country like this, woman are fighting all odds to be better respected and to have their right and be treated equally. And yes, it gets worse when woman have to fight woman for that right. … Read more »
magriebler
magriebler
3 years 10 months ago

 @Hajra I had a great internship too with a strong woman who helped me name my gifts and gave me tools I rely on to this day. I think mentoring is one of the best mechanisms for changing how we view women in the workplace. And that’s just as important with young men as with young women.

Hajra
3 years 10 months ago

 @magriebler Having a strong role model always helps. We as woman need to pass that on, be good role models ourselves. 
 
When I was teaching a class, I remember how a young girl told me that she liked me because “you tell us why girls are strong”.  We need to be better role models for other little girls around! 🙂

ginidietrich
3 years 10 months ago

 @Hajra  Did you know pink used to be the color used for baby boys? I read that somewhere a couple of months ago. I don’t remember why they changed it, but that just says it all.

TgicImporters
TgicImporters
3 years 10 months ago
“The organization is built on getting results and we’re moving more and more toward achieving goals vs. working more hours.” I’ve always admired your blog, Gini, but this one really hit home with me. I wish more companies would realize that achieving goals should be the top priority–not how many hours you sit at your desk every day (especially when you can do your job from home). While I understand the value of interacting with your coworkers, there should be some flexibility in the work environment. Your employees are lucky that you understand that concept; it can make all the… Read more »
ginidietrich
3 years 10 months ago

 @TgicImporters It definitely didn’t happen overnight. And, I have to tell you, some of our clients think it’s SUPER radical. “What do you mean you let people leave before closing time if their work is done?” It astounds many, many people. And I also know plenty of people who think you are only productive when they can see you. It’s just crazy.

DebraLloydNGBT
3 years 10 months ago
Gini, Another great post and right on point as usual.   In another comment here Close to Home MD mentioned in another comment that we are ALL role models whether we realize it or not, good or bad. I’ve been fortunate in coming across plenty of brilliant business women who have ditched the ‘catty’ gene in favor of demonstrating capability, compassion and co-operation in their business dealings.    I hope it’s ok to mention just a few great women I believe are outstanding role models that anyone male or female woul dbe lucky to learn from: Regina Smola wpsecuritylock WP security expert, kathleengage author marketing… Read more »
DebraLloydNGBT
3 years 10 months ago
DebraLloydNGBT 0 pts Gini, Another great post and right on point as usual.   In another comment here Close to Home MD mentioned that we are ALL role models whether we realize it or not, good or bad. I’ve been fortunate in coming across plenty of brilliant business women who have ditched the ‘catty’ gene in favor of demonstrating capability, compassion and co-operation in their business dealings.    I hope it’s ok to mention just a few great women I believe are outstanding role models that anyone male or female woul dbe lucky to learn from: Regina Smola @wpsecuritylock WP security expert,… Read more »
ginidietrich
3 years 10 months ago

 @DebraLloydNGBT  LOVE that you’ve included some women here who are great role models. LOVE!

PatienceGracep2P
PatienceGracep2P
3 years 10 months ago

 @DebraLloydNGBT  @wpsecuritylock lovely exampling here, thanks Debra.
I always wonder about context when people express feelings in ways which don’t seem appropriate, and wonder whether there is a way to shift their own perception of themselves in that moment to draw out what they actually have to offer that feels denied and hides behind the ‘catty’ comment or behaviour. Something nice about having something soft rubbing against your leg or being playful, rather than ready with the claws! 🙂
 

magriebler
magriebler
3 years 10 months ago

Thanks for the shout-out, @ginidietrich! Made my day. I’m going to print this and put it on my fridge door. Why should the kids get all the attention?

ginidietrich
3 years 10 months ago

 @magriebler I saw your comment while I was on the phone with a client and I nearly laughed out loud!

annedreshfield
3 years 10 months ago

Excellent advice, Gini. Since I go to a women’s college, I’ve found that while we try to be supportive and happy for each other, the cattiness still manages to seep through. It’s dumbfounding to me. I know that I’m guilty of it, and I’m working on changing that about myself — and recognize that when other people treat me like that, it’s because we’ve all been conditioned to act that way around other women. It’s truly something that needs to be changed from the ground up. 

ginidietrich
3 years 10 months ago

 @annedreshfield It really does – and something we ALL need to be cognizant of. I’m certainly no saint…I love to people watch as much as anyone.

HowieSPM
3 years 10 months ago
Great post Miss @ginidietrich   I just find this conundrum kind of interesting. It goes to the heart of our society. We tend to not behave in groups as we should. If all poor people voted they could take all the wealth of the rich. Or at least ensure the minimum wage was fair. If all women voted pro women they could easily empower women more like passing the fair wage act.   On the reverse there are lots of men or rich people who know better. But it is easy to sit back do nothing and benefit from the… Read more »
ginidietrich
3 years 10 months ago

 @HowieSPM I just want people to be nice to one another. Is that so hard?

HowieSPM
3 years 10 months ago

 @ginidietrich LOL Here kid. Have a life saver.

ginidietrich
3 years 10 months ago

 @HowieSPM Sigh…

HowieSPM
3 years 10 months ago

 @ginidietrich I think sadly human nature is focused on ‘Me’ and ‘I’ and not ‘Us’ and ‘We’. But I give hugs to everyone I can.

ginidietrich
3 years 10 months ago

 @HowieSPM ME TOO! I really do.

RoastedKeyboard
RoastedKeyboard
3 years 10 months ago

@jennapettinato Thank you Jenna! I had so much fun hanging out with you! 😀 @ginidietrich

Projectevekim
Projectevekim
3 years 10 months ago
Yes, yes, yes! I knew you were awesome thank you for reminding me, AGAIN!  When we strive for equality and equal representation on boards, at the C level, in tech etc.  its so important to remember all the little things we can do to help make that happen. Love that you are creating an organization with an ethic that respects the lives of its employees no matter what their gender. Its an inspiration. Let’s make it less rare! Since Project Eve’s focus is on female entrepreneurship one of our favorite sayings is ‘We’re not breaking the glass ceiling, we’re building… Read more »
NE_daydreemz
NE_daydreemz
3 years 10 months ago

@projecteve1 @Zite “Dream Together.” Perfect.

trackback

[…] couple days ago, my friend Jim P. alerted me to a provocative essay which asks that we women stop sniping at each other. The author, media expert Gini Dietrich, […]

trackback
3 years 10 months ago

[…] She’s tackled changing the world for women in several posts. One of my favorites was about how to change the world for women one organization at a time. Read on for her great insight, and check out the conversation in the comments — it’s […]

trackback

[…] couple days ago, my friend Jim P. alerted me to a provocative essay which asks that we women stop sniping at each other. The author, media expert Gini Dietrich, […]

wpDiscuz
[postmatic_subscribe_widget]