Jeff Riddle

Client and Customer Referrals: Five Steps to Get Great Ones

By: Jeff Riddle | August 20, 2013 | 
7
By Jeff Riddle Client or customer referrals are one of the most effective ways to grow your business. But many service professionals believe referrals are a random occurrence, only generated by great service. A recent study in the financial services sector determined 87 percent of clients are willing to recommend their financial service providers, but only 11 percent of them are actually being asked to do [&hellip... Read More
Matt Boyd

Your Startup Checklist: Five Key Things to do Before You Launch

By: Matt Boyd | August 13, 2013 | 
15
By Matt Boyd The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering? It’s a bit of a catch 22. No product, no testing. No testing, no feedback. No feedback…well, you see where I’m going with this. Fortunately, there’s good news! I’ve made a list of some simple ideas that worked for us at Sqwiggle [&hellip... Read More
Gini Dietrich

What the Opt-Out Generation Means Longer-Term

By: Gini Dietrich | August 12, 2013 | 
137
By Gini Dietrich In yesterday’s The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home. It made both of our blood boil. Hers because of the women they portrayed (upper-class, country club, 9,000 square foot homes, highly-educated) who have (or had) husbands who made a good [&hellip... Read More
Rebecca Todd

Business Lessons Learned: The Meeting I Completely Blew

By: Rebecca Todd | August 7, 2013 | 
38
By Rebecca Todd Whilst reading Lindsay Bell’s post today, I realized I could put this off no longer. Ladies, Gentlemen, Crazies…here are the business lessons I learned, and the story of The Meeting I Totally and Completely Blew. Picture this: It is late fall of 2011. I am on my first sales road trip in my new role at Ivey Publishing. My agenda was aggressive, to say [&hellip... Read More
Joe Cardillo

Three Things Internet Startups Can Teach Big Business

By: Joe Cardillo | August 5, 2013 | 
47
By Joe Cardillo Last week marked three full months of working at a startup. In that time I’ve learned dozens of things, ranging from email marketing and lead generation to biz dev for tech, and even a little bit about database queries / SQL (don’t be jealous). I don’t come from a startup background. In fact, this is the first time I’ve ever worked for one. I’ve [&hellip... Read More
Lindsay Bell

Coffitivity: Coffee Shop Noise and Creativity

By: Lindsay Bell | July 23, 2013 | 
52
By Lindsay Bell-Wheeler Noise. We all live with it. Everyday. All day long. For most of us, the first sound we hear in the morning is the alarm clock. It’s annoying. And loud. And it just keeps getting louder. Garbage and delivery trucks. Non-stop construction and/or road works. Traffic congestion – horns honking, motorcycles revving. Sirens blaring from emergency vehicles. Public transit vehicles near destroying our [&hellip... Read More
Brian Vickery

Continuity vs. Carousel – Consistent Leadership Matters

By: Brian Vickery | July 17, 2013 | 
17
By Brian Vickery 57 Wins (team record) #3 Seed and 9 straight playoff appearances Coach of the Year Executive of the Year … Pink Slips?? Sounds like a fairy tale with a surprise ending, right? Well, that is the true tale of the Denver Nuggets – a team that over-performed in what was to be a rebuilding year with the third youngest team in the NBA. The [&hellip... Read More
Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
133
By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out of our 2,500 square foot office space in downtown [&hellip... Read More
Russ Fradin

Do You – or Someone You Know – Have Social Media Anxiety?

By: Russ Fradin | July 10, 2013 | 
21
By Russ Fradin (not to be confused by the picture of Lindsay Bell-Wheeler over there <—-) We are all acutely aware of the value that social media brings to brands, and we at least acknowledge the existence of a good social media marketing strategy. But what if developing a working strategy isn’t the primary issue when trying to bang the social media drum? What if the [&hellip... Read More
Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
14
There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between a possible brand ambassador, and a [&hellip... Read More