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Jan 17
2012
Gini Dietrich

Reading Fiction Helps Your Career

I’m an English major. Not as in the language, but as in literature and creative writing.

I preface with that because what I’m about to say may come across as biased.

Read. More. Fiction.

As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes what reading fiction does for our minds and souls.

  1. Reading stories can fine-tune your social skills by helping you better understand other human beings.
  2. Entering imagined worlds builds empathy and improves your ability to take another person’s point of view.
  3. A love affair with narrative may gradually alter your personality—in some cases, making you more open to new experiences and more socially aware.

You can’t read the entire article unless you subscribe, but that’s the gist of what it says.

I run a PR firm so, of course, it makes sense for us to require our team read everything from news and blogs to fiction and poetry. And it’s one of the questions we ask during interviews.

Hearing what kinds of books people read (is it Steven King or Ayn Rand?) tells us a lot about what kind of person they are and, better, what kind of writing they’ll be able to do for us.

But you don’t have to be in a creative field for reading fiction to make business sense.

During the past decade or so, Oatley and other academic researchers have shown how reading fiction helps a person better understand real human emotion, which improves social skills.

In one of Oatley’s studies, 94 respondents were asked to guess the emotion of a person by looking at a photograph of their eyes. They discovered,

The more fiction people [had] read, the better they were at perceiving emotion in the eyes, and…correctly interpreting social cues.

As well, they tested 252 people on the theory that the big five personality traits – extroversion, emotional stability, openness to experience, agreeableness, and conscientiousness – could be affected by reading novels. Once again they discovered,

A significant relation between the amount of fiction people read and their empathic and theory-of-mind abilities.

But it’s not just about social skills with your team. It also affects the bottom line. The Business Case for Emotional Intelligence shows how teaching employees to focus on their work and not simply just getting the job done cuts down on grievances, mistakes, and even safety issues.

Emotional intelligence is forged in many ways, including fiction reading. Just like anything else, we have to work our minds…for leadership skills, for managing profits, and for working better with our human capital.

Next time you go to pick up a business publication or haggle through your email, at the end of a long day, think about reading some fiction instead. Not only will it give you some time away from work, it will help you at work.

This first appeared in my weekly Crain’s column.

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Agarza239 5 pts

It's always great to read a format different than what you're used to working with. It makes you more of a well rounded writer, and even like what you (basically) said, a better rounded person. It’s easy to assume that the more social situations you put yourself in, the more they help you be more social, but you totally hit the nail on the head.

ginidietrich 4669 pts moderator

Agarza239 Most of us read blogs and news all day. When I am finishing up for the night, the last thing I want to do is read more of the same. Give me some good fiction so I can escape for a few hours.

My latest conversation: Take a Different Approach to Brainstorming

Kristy G. Stewart 7 pts

I love this post beyond words (apparently all my fiction reading hasn't made me all THAT articulate). I'm glad there's a fellow English major out there proving that stories aren't a silly thing to study. ;-)

ginidietrich 4669 pts moderator

Kristy G. Stewart They're definitely not a silly thing to study. Think about all the creativity that goes into fiction. It helps!

My latest conversation: Google Search Plus Your World Debate by @mollimegasko | Spin Sucks

ryancox 38 pts

The Hunger Games, FTW! (no ginidietrich I haven't finished yet. #facepalm)

hanelly 25 pts

This post is excellent. I'd add 2 more:

4. It can improve your tone and refine your voice.

5. It makes good conversation (social currency).

ginidietrich 4669 pts moderator

hanelly Totally agree, Andrew! Were your ears burning on Thursday? We were talking about you!

My latest conversation: Google Search Plus Your World Debate by @mollimegasko | Spin Sucks

hanelly 25 pts

ginidietrich Uh oh - filing a police report??

ginidietrich 4669 pts moderator

hanelly We were. How'd you know??

My latest conversation: A Little Break from PR and Marketing

Hajra 239 pts

I am late reading this!

I studied psychology for 5 years! Any thing I read sounds like fiction ;)

ifdyperez 30 pts

I'm late reading this! I TOTALLY agree. I majored in creative writing (and still write fiction on my own time) so I have that bias too. It's true that there's a difference in the King/Grisham readers and literary fans of Rand/Orwell. It also gives you a greater command of the language, which is a benefit I'd add to your list.

ginidietrich 4669 pts moderator

ifdyperez Wait. You write fiction in your own time? Anything you'd care to share? No wonder geoffliving likes you so much.

My latest conversation: Pros and Cons of Changing the Name of Your Blog

ifdyperez 30 pts

ginidietrichgeoffliving Lol, yeah, I'm getting back into the groove and have a couple pieces I'm trying to finish. MAYBE I'll send something over one day. :)

geoffliving 219 pts

ginidietrichifdyperez Ifdy is one of my all time favorite people to work with... For sure.

ifdyperez 30 pts

geofflivingginidietrich I didn't pay him to say that, I swear! ;) Geoff's da bomb diggity.

Conversation from Twitter

PaulaLima
PaulaLima

ginidietrich spinsucks Just experience it again 2day Got right on a good strategy 4 a project after a 5' non-fiction ready at lunch!

ginidietrich
ginidietrich

PaulaLima I just sent you a Facebook message and now you're in my Twitter stream.Hi!

ginidietrich
ginidietrich

CareersOutThere Hiiiii!

CareersOutThere
CareersOutThere

ginidietrich Hey GD! Getting a dose of Chicago tonight: Wilco is here! The state of the union is strong.

ginidietrich
ginidietrich

CareersOutThere NICE! I know LOTS of people who will be jealous!

ginidietrich
ginidietrich

deirdre_obrien itsmenicole You can always say, "Science proves I should read. Right now."

ryanleecox
ryanleecox

ginidietrich halfway through MockingJay. Planning on finishing today!

ginidietrich
ginidietrich

ryanleecox Are you not completely sucked in?

ryanleecox
ryanleecox

ginidietrich Oh I'm completely sucked in. lol So far Mockingjay is my favorite of the 3. (I know unexpected right?)

ginidietrich
ginidietrich

ryanleecox Totally unexpected!

ShawnieQR
ShawnieQR

ryanleecox I am a HUGE Hunger Games Trilogy fan. I can't wait for the 1st movie to come out in March.
#superfan

ryanleecox
ryanleecox

ginidietrich The Jobs book is my next in my queue. Is it okay if I alternate between fiction and non-fiction? =)

ryanleecox
ryanleecox

ShawnieQR Totally! We'll have to get a 'after book-club-we-already-read-it' to go to the movie! lol #flask

ShawnieQR
ShawnieQR

ryanleecox I think I will be going to my 1st ever Midnight Showing. #flask

slicklaroo
slicklaroo

ShawnieQR ryanleecox I'm going to the midnight showing! #earhustlin

ginidietrich
ginidietrich

ryanleecox Yes! I just finished reading Steve Jobs. It's EXCELLENT

ShawnieQR
ShawnieQR

slicklaroo ryanleecox We should get a big group together to go to the Midnight Showing of #HungerGames

slicklaroo
slicklaroo

ShawnieQR ryanleecox I love this idea! I smell a tweet up!!!

ryanleecox
ryanleecox

ShawnieQR slicklaroo I'm in! #HungerGames #flask

slicklaroo
slicklaroo

ryanleecox ShawnieQR awesome!!!

ginidietrich
ginidietrich

cbaumgarten Any reason to read, right?

ginidietrich
ginidietrich

JohnDeereTara You were wrong!

JohnDeereTara
JohnDeereTara

ginidietrich so I should get to take book breaks during the day? #probablypushingit

ginidietrich
ginidietrich

JohnDeereTara Have you read The Hunger Games series? I had to make myself go to work just so I could go home and read

JohnDeereTara
JohnDeereTara

ginidietrich I read them all in a weekend. Stayed up so late that it was early to finish the first one

ginidietrich
ginidietrich

JohnDeereTara LOL!! I totally get it. Did you read Steve Jobs?

JohnDeereTara
JohnDeereTara

ginidietrich I haven't read Steve Jobs. My "to read" list is a bit out of control right now

ginidietrich
ginidietrich

JohnDeereTara Mine, too. That's why we should read for a living.

JohnDeereTara
JohnDeereTara

ginidietrich My guidance counselor never told me about that as a career option. I'm in! #BooksAreAwesome

ginidietrich
ginidietrich

JohnDeereTara Woo hoo!!

ginidietrich
ginidietrich

katie_did8 I mean, !!

ginidietrich
ginidietrich

katie_did8 Such a good trilogy??

katie_did8
katie_did8

ginidietrich I didn't know it was part of a trilogy but did know there are other books with Girl With in them. Same author?

Trackbacks

  1. [...] Reading Fiction Helps Your Career – I am a geek who likes to read books. I was an English major in college and am more comfortable around words than numbers. So it comes to a surprise to me that Science, yes science! has shown that reading fiction can help your career. /* Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 0 Comments – Your take « Previous Post [...]

  2. [...] to PR/Marketing blog Spinsucks, there are a couple good reasons why: .Reading stories can fine-tune your social skills by helping you better understand other human [...]

  3. [...] If you’ve not yet read Steve Jobs, it is a must read. Yes, I know I just recommended you read more fiction, but this reads like a novel. Not only will you learn more about a leader who built one of the (if [...]

  4. [...] Reading Fiction Helps Your Career [...]

  5. [...] better at it than us, or at least, have notched a few hits.If you want to pump out good content, you have to READ good content. And nothing is better than a good book. Literature is full of people who are better than the [...]

  6. [...] you want to pump out good content, you have to READ good content. And nothing is better than a good book. Literature is full of people who are better than the [...]

  7. [...] a.m., I started to feel guilty for my inability to set my books down. Luckily, I stumbled across a post by Gini Dietrich that encouraged public relations professionals to read fiction, saying it “…builds both [...]

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