Gini Dietrich

The Client Service Issue in a Virtual Workplace

By: Gini Dietrich | June 5, 2013 | 
87

The Client Service Issue in a Virtual WorkplaceI wrote earlier this week about the PR firm of the future. Clearly, it isn’t all worked out yet, but I do think the days of people sitting in offices from 9-5 (or 8-6 or 7-7) will soon be extinct.

As I do when I’m working out a new idea, I looked at it first from the perspective of an employee and whether or not the virtual company gives us a competitive advantage. Is it an added benefit most firms can’t yet offer?

But what about as an employer? And what about the client service issue, from a professional services firm perspective?

How might our clients feel about working with people who may not be full-time and may not live in North America? How might they feel about not ever meeting the team who does the work, relying instead on their account team lead?

Non-Traditional Work Hours

Danny Brown commented on that post by saying we should take a page from start-ups and let people work when they want. Meaning, if they can get their work done in two 15-hour days and take the rest of the week off, so be it.

I joked I wished I could do that (maybe there is some truth to it), but when push comes to shove, we are a client service organization, which means we need to be “on” when our clients are.

So we have a virtual organization and, in fact have a contest that requires my team to get up and away from their desks – gasp! – during the middle of the day, but people still work normal business hours.

Heck, they may work even longer. I know Lindsay Bell starts her day around 5:30 or 6:00 a.m., but she’s also the very best I’ve ever seen at shutting it down and not coming back to it until the next morning.

But she’s a full-time employee and she’s (for lack of a better term) required to work every day.

The Client Service Issue

Here’s the other thing I struggle with: If people aren’t full-time or they work two 15-hour days (or three 12-hour or whatever works), who becomes the client facing person? Because I’m here to tell you, clients don’t care if you only work three days a week. If they have a challenge or issue at midnight on Saturday night, they’re calling you.

What I’m really afraid will happen is I become the face to all clients, which isn’t scalable…and, really, isn’t where I should be spending my time if I want to grow an organization.

Of course, now that I type this (and think out loud), I realize there are different incentives and different pay structures for those who work more traditional hours than those who do not.

But we’re not a start-up that is creating products or widgets or technology or software to sell. We sell our time so I think we have to work more traditional hours…at least until our clients begin to make the shift.

As Things Evolve, Provide Flexibility

As you can see, it’s not fully baked. Things continue to evolve and none of us really have any idea where it’s going to go.

What we do know is most Millennials (and some Gen Xers and Baby Boomers) want the flexibility to work from home, go to their family’s events, use the technology they prefer, and work the hours that fit their personalities.

I know when I worked for someone, if I hadn’t had to be in the office by 8:30 a.m. and had the flexibility to work the morning hours from home and then stay later than 5:30 each day, I would have kissed my boss.

Sometimes that flexibility is more important than money or benefits or retirement funds or team parties or catered lunches.

We don’t truly know what the PR firm of the future will look like or how we’ll “fix” the client service issue if everyone wants to work less than five days a week, but we do know it’s evolving and we should be considering flexibility now.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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87 Comments on "The Client Service Issue in a Virtual Workplace"

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James Runkle
3 years 3 months ago
I’m in a similar situation…starting a small marketing company and working out of my home. So, I can work (or not) according to my own schedule. But, you make a really great point – my clients need me to be available during their business hours, not mine. I’m going to try a mix of “you’re the client and you pay the bills, so I’m here whenever you need me” with a healthy dose of “this is how I run my company so you just need to know what you’re getting when you sign on to work with me”. We’ll see… Read more »
belllindsay
3 years 3 months ago

James Runkle “Maybe I can instill a bit of my company’s culture into their company’s culture.” – LOVE that – and best of luck!

aimeelwest
3 years 3 months ago

belllindsay James Runkle”Maybe I can instill a bit of my company’s culture into their company’s culture.” Brilliant! That is the best way to make change happen.

ginidietrich
3 years 3 months ago

James Runkle I think it’s important to set expectations. For instance, we have several clients on the west coast and I’ve coached my team to set boundaries for when they are and are not available. There is one client infamous for calling at 9 p.m. our time, which I think is outside the boundaries of a client relationship. Perhaps it’ll eventually evolve into, “These are the three days I’m available this week” and, as long as the work gets done, it shouldn’t be an issue.

James Runkle
3 years 3 months ago

ginidietrich That’s my theory, too…as long as the work gets done, that should go a long way towards making the client happy Plus, I feel like I’m at a place in my life/career where I’ve put in my long, long hours so I think it’s time to have a little balance.

ginidietrich
3 years 3 months ago

James Runkle Amen.

PattiRoseKnight1
PattiRoseKnight1
3 years 3 months ago

Flexibility is important but so are benefits to me….and more important as long as we’re in the business of client service we must work when the client needs us…it’s a 24/7 job but it is possible to train clients to not call on a Sunday unless it’s a crisis…like maybe the hourly rate doubles on weekends…that may make them think twice about calling if it’s not an urgent issue and if it is an urgent issue they will pay double.

ginidietrich
3 years 3 months ago

PattiRoseKnight1 This is precisely what I’m struggling with – benefits are important to you, but not to so many of the people we’re talking to about joining our team. It’s a conundrum for sure.

PattiRoseKnight1
PattiRoseKnight1
3 years 3 months ago

ginidietrich PattiRoseKnight1 Hey I’m on my way out anyway so the majority rules.

ginidietrich
3 years 3 months ago

PattiRoseKnight1 Bite your tongue! You have a good 10 years left.

belllindsay
3 years 3 months ago
It is true that I happen to work best at those ungodly early hours of the morning that you mentioned – I’m also an ‘online junkie’ – trying to constantly keep up with the comings and goings of my business and personal networking and what’s happening in the industry. So, I figure, I’m online at that time – might as well start working! (also, I like to bug you by sending you emails at 4:30 am your time!)  But because of the nature of our business/industry Gini, I really see *all* my online time as ‘work’ so to speak –… Read more »
ginidietrich
3 years 3 months ago

belllindsay And when you say “people,” you really mean me.

belllindsay
3 years 3 months ago

ginidietrich Maybe….?

ginidietrich
3 years 3 months ago

belllindsay LOL!!

aimeelwest
3 years 3 months ago

belllindsay I agree with you about the ‘shutting down’ statement. I feel that I am always on and always thinking… I have also been out at the bar or just talking with my children and have had an idea that I send out – right then! 
When you are in a creative industry you never know when creativity is going to strike. I also agree when you are happy and enjoy what you do it never seems like work. Which is the best type of job to have 🙂 no matter what hours you work or don’t work.

belllindsay
3 years 3 months ago

aimeelwest Amen sister!

DickCarlson
DickCarlson
3 years 3 months ago

belllindsay I think you made a very important statement when you said “*ALL*” your online time was work time.  Because the majority of what I do isn’t something my clients can watch, it’s important they understand that they’re paying for me “knowing where to hit the pipe”. (Obscure story about a brain surgeon hiring a plumber.)
I’ve also learned to discuss with clients whether or not they want access to me on a scheduled, office hours basis or a “whenever” basis.  When they hear the price for “whenever” it’s amazing how many are willing to wait for our next scheduled meeting.

RobBiesenbach
3 years 3 months ago
belllindsay Yup, it’s ALL work. Copyblogger recently did one of their Writer’s Desk features and I regret that I forgot who said this, but he was asked the standard question, “How much time do you spend writing every day, excluding social media/online.” And he basically said he resented the implication that that wasn’t valued work. When we’re consuming media, we’re working and even writing — like you said, keeping on top of trends, getting ideas for blog posts, rethinking issues per new information, even writing in our heads. When I first went out on my own I listened to all the… Read more »
belllindsay
3 years 3 months ago

RobBiesenbach Exactly! Response time os so importnat these days – and a smaller, more flexible group can turn on a dime – and not have to lumber through layers of bureaucracy to fix a problem or issue a statement!

susancellura
susancellura
3 years 3 months ago

belllindsay These are great points!!! I agree!

ElissaFreeman
ElissaFreeman
3 years 3 months ago
The point you raise here is something that even extends outside the PR industry…though I suppose most people working in some sort of comms-related job are more likely to have the flexibility to work from home. My peers who have left traditionally structured jobs often say “I’m not planning on walking into an office ever again from 9-5.” Once you get a taste of that ‘freedom’ it’s hard to let go.  That being said, if my client calls/emails me on a weekend and needs  an answer/help…I’m on the task asap.  There’s give and take to working at home; as long… Read more »
ginidietrich
3 years 3 months ago

ElissaFreeman I’m with you, but what about those who truly want to work two 15 hour days or three 12 hour days? Can they be expected to be “on” the same way those of us who work 16,000 hour days, seven days a week?

belllindsay
3 years 3 months ago

ginidietrich ElissaFreeman Well, I would say “it depends” – if their jobs don’t require them to be client facing (maybe they’re developers, or researchers), then why not? Again, meet your goals, get the required work done, be available if an emergency crops up, but yeah, why not?

ginidietrich
3 years 3 months ago

belllindsay ElissaFreeman I guess my issue is in the fairness of it all. I mean, I easily work 15 hour days three or four days a week. I WANT TO DO IT ONLY TWICE! Joking aside, I can see that being a problem for those who have to work more traditional hours because they are client facing. So, as the business owner, I have to find ways to incentivize people differently.

@corinamanea
3 years 3 months ago

belllindsay ginidietrich ElissaFreeman I would add using common sense. It´s ok to work xxx hours a day as long as you meet the deadlines and you are  happy with it.

@corinamanea
3 years 3 months ago

ginidietrich belllindsay ElissaFreeman I am curious: how do you measure how much time an employee works a day from home? in Spain working from home is science fiction, yet… who knows in the future.

webby2001
webby2001
3 years 3 months ago
I’ve worked virtually for a decade now, and while nothing beats the flexibility, there are tradeoffs that people must understand before they take or argue for what seems to be a compelling choice. I’ve worked with people; I’ve worked solo–and there’s no question that being around colleagues helps your thinking grow, and being exposed daily to managers/mentors will help your career grow. If you are early/young in your career, I think you really need to weigh that balance appropriately. There are subtle, unseen forces that can absolutely hold you back in your career simply because you aren’t around. You need… Read more »
ginidietrich
3 years 3 months ago

webby2001 I agree with your third paragraph very much. When we had employees that did both – worked remotely and in the office – it was interesting to see how the in-office people treated the remote team members. That’s part of the reason I decided to do all or nothing (that and save $10K a month in rent). That issue of having to work harder to prove yourself doesn’t exist. What does exist, however, is the issue to have to work harder to collaborate and brainstorm together.

webby2001
webby2001
3 years 3 months ago

ginidietrich I hadn’t really given much thought to the  deliberate “all or nothing” choice you present–what a smart way to circumnavigate the “invisible employee” problem.

belllindsay
3 years 3 months ago
webby2001 “There are subtle, unseen forces that can absolutely hold you back in your career simply because you aren’t around.” – Even when you ARE around. LOL But yes, I agree very much. I wouldn’t have the self-confidence to work remotely now if I weren’t at a certain stage in my career (and age! sadly). The fact that we are ALL remote workers goes a long way to quelling the ‘am I being left out of something’ paranoia that we all feel from time to time. Though I will admit to being a tad jealous that my colleagues get face time… Read more »
BillSmith3
BillSmith3
3 years 3 months ago
A very interesting issue, I think the magic word is expectations, you must set them with your clients at the point of when you start working together. I agree with PattiRoseKnight1, unless you are providing crisis communications support for a client, boundaries have to be set. I like her idea if a client calls on the weekend and it’s not a crisis situation, the rate goes up I think triple instead of double.  As for working virtually, I’m doing that now and yes there are trade offs, I usually start early, then go for a mid morning run and then… Read more »
ginidietrich
3 years 3 months ago

BillSmith3 You know, I read a study last year that said if you sit at your desk for more than eight hours a day (at a time), it’s worse for you than smoking a pack of cigarettes. Since then, I’ve become a HUGE proponent for getting away from your desk to workout in the middle of the day.

BillSmith3
BillSmith3
3 years 3 months ago

ginidietrich BillSmith3 agreed.

jasonkonopinski
3 years 3 months ago
This is something that I’ve been thinking a lot about as well, especially in recent months as more and more of my client partners are no longer in the same timezone. I’ve always made myself available whenever possible, but set firm expectations and limitations on”business” hours — so I’m not getting the late night phone calls on a Saturday.  That said, I’m a writer first and foremost. I don’t have to manage crisis communications on the behalf of a client. “Emergencies” don’t really exist in my world of deadlines, query submissions and pitches. If I have to work long hours… Read more »
ginidietrich
3 years 3 months ago

jasonkonopinski Unless it’s me. I text you at least daily on the verge of a meltdown.

jasonkonopinski
3 years 3 months ago

ginidietrich I return the favor. It works out.

ginidietrich
3 years 3 months ago

jasonkonopinski LOL!

jasonkonopinski
3 years 3 months ago

ginidietrich To your credit, you’ve also reminded me that it can *usually* wait until tomorrow.

jasonkonopinski
3 years 3 months ago

ginidietrich Also? If it were only once a day, I’d think something was terribly, terribly wrong.

KristenDaukas
3 years 3 months ago
When the Rooster took over my home office, I moved out and then Adrienne and I joined forces and now I’m back in an office environment. It’s an interesting change back and sometimes I like the office environment and other times I don’t. I’m VERY easily distracted #squirrel! so I sometimes find I DO get more done when I’m working from home. However, as she and I are growing our business, it’s critical that we’re face to face to strategize. I think that was a really long-winded way of saying, at our offices we are client facing but considering we’re… Read more »
ginidietrich
3 years 3 months ago

KristenDaukas Remind me when I see you, I want to tell you a story about launching a second business and thinking I had to be face-to-face with the person who was going to run it for us.

KarenD.Swim
KarenD.Swim
3 years 3 months ago

I think you hit on the main ingredient “flexibility.” Let’s be honest the traditional work schedule is not the problem. The real problem (in the U.S.) is that companies have turned full time into all the time. People are never really away from their jobs, even when they have paid time off. I believe that if firms put action behind work-life balance and become more goal rather than time oriented it will not be difficult to have people who work a traditional day to take care of clients.

ginidietrich
3 years 3 months ago

KarenD.Swim You’re absolutely right. I’m always floored when people tell me they’re going to be on vacation, but you can reach them. I believe, no matter how much you love your job, you should unplug for at least two weeks per year. Giving your brain that break – even from the things you adore to do – is essential in being able to think.

rosemaryoneill
3 years 3 months ago

We’ve got a mixture of in-office and virtual, and we’re bi-coastal, so it’s been really important to make an extra effort to have a “watercooler” going online…we’re using HipChat right now, and it’s great for quick work questions as well as sports taunting. 
Regarding being “always-on,” I had a heart-stabbing moment a couple of weeks ago when my daughter looked over the top of my laptop and said, “mommy, why are you always working?” (Yikes) Working on that…

ginidietrich
3 years 3 months ago

rosemaryoneill And the funny thing is, you may not have even been working…but we’re programmed (even that little) to think the laptop opens equals work.

rosemaryoneill
3 years 3 months ago

ginidietrich rosemaryoneill Busted. I was probably on Pinterest.

ginidietrich
3 years 3 months ago

rosemaryoneill Bwahahahaahah!

ClayMorgan
3 years 3 months ago
I have a vision of a newspaper newsroom. The reporter is out covering something – a house fire let’s say – and when she’s done on the scene she does not come back to the newsroom. Instead she goes to McDonald’s (free wifi), bangs out a story, publishes it online, then shoots me an email asking me to edit the live story. I don’t want her in my office. I don’t want my sales executive in the office. The problem is, as you note, they have to be live when their clients are live. Yes, the reporter and the sales… Read more »
jasonkonopinski
3 years 3 months ago

ClayMorgan A number of the local papers here have a definite “mobile journalism’ mindset with their staff reporters. They work from cafes, coffee shops and use social media to let potential sources and community members know where they’ll be. It’s great for building strong ties with their readership and tapping into them as a way to suss out story ideas.

ginidietrich
3 years 3 months ago

ClayMorgan But…I think you’re more forward-thinking than most. Most have a HUGE problem if you want to take a two hour lunch to workout.

ClayMorgan
3 years 3 months ago

ginidietrich ClayMorgan But I took a lunch – closer to 90 minutes – today to work out. I do it most days.  🙂

belllindsay
3 years 3 months ago

ClayMorgan ginidietrich You’re the boss, Clay. 😉

TheSavvyCopywriter
3 years 3 months ago
Your last point is spot on.  I believe that you can be ‘on’ for more hours of the day with the right technology without having to be planted in a desk chair for set work hours. Smartphones and tablets can do so much and many businesses do not take full advantage of their power yet. The flexibility in modern technology allows people to work wherever. This in turn can lead to people being able to work whenever too.  For example, if you want to knock out a major project in two days by working a few long, intense days, you… Read more »
ginidietrich
3 years 3 months ago

TheSavvyCopywriter I had an interesting conversation with a client earlier this week. He was a little stressed because he knows my travel is going to pick up. I said to him, “I was traveling last week. Did you know that?” He was shocked because the level of service didn’t change. Perhaps the only thing that did was I answered him from my phone more often than my laptop. So yes, it really doesn’t matter where we are.

TheSavvyCopywriter
3 years 3 months ago

ginidietrich Technology allows us to do pretty amazing things when you think about it! The world is truly getting smaller and smaller. 🙂

creativeoncall
3 years 3 months ago
Two things come to mind: 1)  There’s always been a “scalability” issue when you’ve got your name on the door, but it’s not just clients desire to “work with the name.” They’re looking for that level of expertise that the name represents, and frankly, you can better afford to provide top level talent on a virtual basis (on-call expertise) than if you tried to staff-up and “warehouse” other people at your level. 2)  Clients need it when they need it, so as a service firm you and your resource are always on call (hence the last part of my virtual… Read more »
Kato42
3 years 3 months ago

creativeoncall And, the idea of always being on call (which is really the way it goes in PR) raises other issues from an employee perspective. You know, that old horse called “work-life balance”. 
I actually think that giving employees flexibility with scheduling their work hours helps this – a parent who knows they’re able to go to their kids ballet recitals (or whatever kids do these days, mine’s only 2, so we’re not there yet) during the day is far more likely to feel positively about answering late night emails because they have the sense that there’s give and take.

ginidietrich
3 years 3 months ago

creativeoncall To your first point, we’ve lost only one piece of business because the prospect didn’t like we don’t have office space (and it certainly wouldn’t have been enough to pay what we were paying for River North office space) and we have only one client who teases me about it. He’s VERY old school so he thinks I’m nuts.

bradmarley
3 years 3 months ago
It’s not feasible to allow employees to work two 15-hour days and then shut down. Like you said, if the client’s working, we should be working. However, I don’t think it matters where we work. You mentioned before (I think it was you) that offices will soon be obsolete, and I couldn’t agree more. As long as we can connect to the Internet and access VPN, and have a phone to use, we can work in Timbuktu. The PR agency of the future will still be an agency, but it won’t have a place to call home. And that’s not… Read more »
ginidietrich
3 years 3 months ago

bradmarley I wonder if the global conglomerates will ever do this?

bradmarley
3 years 3 months ago

ginidietrich Probably not. I’d imaging they have more important things to worry about. And as long as they allow employees to work from home, there’s no rush. But imagine the money they’d save by eliminating rent and not having to buy property?

maggielmcg
3 years 3 months ago

I think being able to work from home–or anywhere–is a great benefit and, at least to me, mitigates the traditional hours part. You could always do something like have a choice of shifts so that times when some want to be off would be times that others would cover, and vice versa. That way not everyone is on the same schedule but client coverage is not an issue. Or job sharing, where you get the coverage, but maybe not from just one person. I’d definitely sacrifice money (and have) for more flexibility.

ginidietrich
3 years 3 months ago

maggielmcg Maggie! Hi! I really like the choice of shifts idea. I hadn’t considered that, but I really like it!

susancellura
susancellura
3 years 3 months ago
I do think you have to balance a few things until the rest of the world catches up.  However, I find flexibility key in that sometimes my great ideas are late at night or during a conversation with friends and colleagues. Some even come from having fun with my seven-year-old!  The school year is ending so there are a flurry of events and celebrations happening in E’s first grade class. My husband is traveling and is unable to split the difference with me (he actually likes to go see her receive her awards, perform, etc.). I went to my boss… Read more »
ginidietrich
3 years 3 months ago

susancellura And, really, I think most people are pretty open to that. Where I hear arguments is when I ride my bike during lunchtime. You should hear the gasps. Yeah, well, I don’t have kids so that’s my fun time.

susancellura
susancellura
3 years 3 months ago

ginidietrich People “gasp” when you ride your bike during lunch?! Oh, geez!! That is your time no matter where you work.

ginidietrich
3 years 3 months ago

susancellura Yep. It’s kind of funny, actually. I’ll throw it out there to see what kinds of reactions I get. In fact, I just rode 25 miles.

susancellura
susancellura
3 years 3 months ago

Tell them you have The Daily Show on while you work! 😉

ginidietrich
3 years 3 months ago

susancellura LOL! I’m totally going to do that. I’ll report back.

belllindsay
3 years 3 months ago

ginidietrich susancellura What people???? That’s insane. I think you should ride more often and work less!

susancellura
susancellura
3 years 3 months ago

One more thing…as long as you are there for the client, whether on the phone or computer (or they are one in the same these days), then you are good. A response is key, even if it is something like, “Give me ___ minutes to pull that together for you/find the answer, etc.”

ginidietrich
3 years 3 months ago

susancellura LOL! That’s my favorite response. I use it all the time.

Howie Goldfarb
3 years 3 months ago

You should require all staff to work from a starbucks to save on WiFi.
9-5 those were the years huh? Want better? try 930am-400pm with 1 hour for lunch aka NY Stock Exchange. And they close all bank holidays. Slackers.
Know who else has banker hours? The chobani team. They get pulled off twitter to help make my yogurt during peak demand times.
Client focus is important but those not client focused I agree with @dannybrown  but i get calls anytime 7 days.

ginidietrich
3 years 3 months ago

Howie Goldfarb  Yeah…if you don’t have a client-focused job and are reliant on things such as writing or development, you can work whichever hours you like.

brandcottage
brandcottage
3 years 3 months ago
I run a virtual  integrated communications firm and we’ve had  8 successful years doing so.  I agree we are in the client services business and clients’ needs come first. My team has total flexibility but I tell them that flexibility is a two-way street. When clients need us, we are here. Period. Mobile devices help us stay in touch via email, text, Skype, whatever we have to do to respond quickly to clients’ needs. I believe asking people to sit in a cubicle for 8-10 hours, commute 2+ hours per day for most of their lives is the single worst… Read more »
ginidietrich
3 years 3 months ago

brandcottage You will not hear one single argument out of me about this!

Adam | Customer Experience
3 years 3 months ago

So much has been said, I think I’ll just add that any firm who limits hours and client connectivity (outside of expected norms) while trying to accommodate the new work will place itself at a competitive disadvantage and open itself up to poaching. If you can provide superior client service from home, or the top of Kilimanjaro, that’s great. It’s not the Where so much (at least for creative/comm jobs) as it is the Who, How, and When.

rdopping
rdopping
3 years 3 months ago

Adam | Customer Experience Nice, Toporek! Totally agree. Give bdorman264 a squeeze for me next time you see him.

Adam | Customer Experience
3 years 3 months ago

rdopping Adam | Customer Experience Thanks Ralph. I’ll leave the squeezing of bdorman264 to ginidietrich but I’ll try to at least say something nice to him for you. 🙂

bdorman264
3 years 3 months ago

Adam | Customer Experience rdopping ginidietrich I had a Gini squeeze once…she was afraid my Speedo would be dripping on her when I climbed out of the pool……

bdorman264
3 years 3 months ago

rdopping Adam | Customer Experience Man hugs can only carry you so far…….

rdopping
rdopping
3 years 3 months ago
To me flexibility is the key. I would take additional vacay time over money any day. Fortunately I work in an organization that recognizes peoples personal lives are as important as their work lives. It helps but like you we cannot turn it off if from one day to the next. We have to be on when our clients are on. Its a fact of today’s corporate environment and I don’t want to hear any high and mighty entrepreneurs going off about how they can do whatever they want because we all have to live within the industries where we… Read more »
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[…] Dietrich initiates a great conversation about client service in the age of flexible work hours. Whether you’re an all-virtual biz or a more traditional brick-and-mortar, navigating the […]

dbvickery
3 years 3 months ago

My favorite part…because my company has been burned by it multiple times:
“What I’m really afraid will happen is I become the face to all clients, which isn’t scalable…and, really, isn’t where I should be spending my time if I want to grow an organization.”
You also did a great job explaining that necessary Double Standard – we need to work normal business hours, so we are “there” when our clients are there…yet we have to be available practically 24×7 in case our clients have issues outside normal business hours.
Prices paid by small companies who cannot afford multiple resources.

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[…] Dietrich is founder and CEO of Arment Dietrich, Inc. and blogs at Spin Sucks, where a version of this article originally […]

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[…] It helps make businesses agile and helps them respond quickly to new market demands. It stretches the availability and accessibility of applications company-wide for collaboration and communication, especially for dispersed teams across multiple states and time zones. […]

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[…] Then, two days later, she focused on “The Client Service Issue in a Virtual Workplace.” […]

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