Gini Dietrich

The Launch of Spin Sucks Pro

By: Gini Dietrich | May 3, 2011 | 

No, it’s not Facebook question of the week time.

So why the video, you ask?

Because it’s here! It’s finally here.

The launch of Spin Sucks Pro.

Yesterday was, um, challenging (to say the least) and, at 5:00, we decided it was better to wait until this morning than to launch after everyone had gone home for the night.

It’s not perfect. You could say we’re still in beta. The user experience is not quite where we want it to be yet, but we know some of that will come as you begin to participate in the community and consume the content.

There are still some kinks in the navigation and some of the curriculum isn’t loading correctly. But we’re working to fix that stuff immediately.

In fact, you still can’t go to to check things out. Instead, we have a workaround while we wait for IP addresses and DNS servers and propagating and stuff I don’t understand to work. But we thought it was better to give you something than tell you it was going to be another week.

So you can click here and be taken to the live site.

What we’d love your input on is, well, everything.

A few things to note:

  • The home page has some highlights of things happening within the site (discussions and most popular content, for instance), but you can’t access it unless you are a member of the community.
  • You do have to register (it’s free and easy) to get access to the free content. Once inside (and I’m sorry for all of the information it asks for – we’re changing that next week), you’ll be able to access recommended resources and the free trial content. I know some of you won’t like registering, but those are the rules if you want the free stuff.
  • The blog will always remain free. It will always be here and we have an RSS feed to it on Spin Sucks Pro.
  • We are giving an early adopter rate of $50 per month, which is the same price as our webinars so take advantage (normal price is $85 per month for each tract; digital is the only tract available right now).
  • As early as next week, we’ll let you lock in your $50 per month price, if you commit to six months or a year. If you don’t commit, your price will jump to $85 per month on June 1.

So, here it is…Spin Sucks Pro (and, if you can’t view the video in your Reader and you’re DYING to watch me talk for three minutes, you can click here and it will magically appear).

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • KenMueller

    Congrats, Gini and gang! Looking good!

  • ginidietrich

    @KenMueller It’s not great yet…still LOTS of kinks. But we’ll get there!

  • amvandenhurk

    Delaying to get it right is always the right choice. So no worries!

  • ginidietrich

    @amvandenhurk Now if I could delay it until it’s perfect!

  • NoudW

    Congrats. Looks promising!

  • ginidietrich

    @NoudW Thanks! Now we can start working out the kinks!

  • amvandenhurk

    @ginidietrich Nothing is ever perfect and it shouldn’t be. Perfection means no room for change or grow for me. Beta is always best.

  • ginidietrich

    @amvandenhurk I could hug you right now!

  • amvandenhurk

    @ginidietrich Virtual hugging in process!

  • NoudW

    @ginidietrich That”s about the best approach possible: let users/visitors “debug” stuff 🙂

  • Congratulations Gini!

  • ginidietrich

    @PhilipNowak Thank you!

  • Best of luck.

    Now, forget the comments for a few hours, and grab some members, Gini!


  • ParkRidgeDDS

    Love it…your passion and diligence are so apparent…

  • NancyMyrland

    Congratulations Gini and Team! I’m really excited for all of you as I know how much time, work and passion you’ve put in to this project. I look forward to checking it out, and know if will be fantastic! I’m very proud of you!

  • ginidietrich

    @FranchiseKing I thought that was YOUR job?!

  • ginidietrich

    @ParkRidgeDDS I love you for saying so! I don’t feel so passionate or diligent right now…it’s been a long few days. 🙂

  • ginidietrich

    @NancyMyrland Thank you, Nancy!!

  • KDillabough

    Congratulations Gini: All things DON’T come to those who wait…but to those who DO and take action.

    Bravo to you for setting this bird in flight, and encouraging and engaging others to join in the ride.

    As @amvandenhurk says, “nothing is perfect”, and nor should we strive for perfection. Rather, the Kaizen approach…the relentless pursuit of finding a better way…is something that you demonstrate ongoing, and we should all aspire to.

    I wish you every success with this, and will be watching and participating with vigour and enthusiasm. Cheers! Kaarina

  • bdorman264

    Yay, rock and roll…………….good choice to go ahead and roll it out. Don’t be like the space shuttle and keep pushing it back wk after wk. I know you are a perfectionist, but you have enough street cred that you will be cut some slack.

    Hopefully today is much smoother than yesterday. Good luck.

  • BobReed

    Congrats, Gini! Count me in as an early adopter.

  • ginidietrich

    @KDillabough Thank you, thank you, thank you! I could also hug you right now!

  • ginidietrich

    @bdorman264 I hope you’re right! Thanks!!

  • ginidietrich

    @BobReed Thanks Bob! And you can give me all your feedback, live and in person, next week!

  • KDillabough

    @ginidietrich Woohoo: group hug!

  • samtaracollier

    Congrats Gini! I checked out Spin Sucks Pro and it looks fantastic. I can’t wait to read through all the content 🙂

  • ginidietrich

    @samtaracollier It’s going to take you a loooooong time to read through it all!

  • samtaracollier

    @ginidietrich Just the way I like it! I love your video on the home page. Need to borrow that shirt some day!

  • Congrats team!! Now the real fun begins. 🙂

  • @ginidietrich Ok. Ok.

  • JodiEchakowitz

    Congrats Gini! I can’t wait to check it out!

  • Congratulations, Gini! I’ve been poking around and SpinSucksPro looks great. I really want to see what Elmo and Kermit have to say. 😉 Can’t wait to see more.

  • @BethHarte the real fun? Like we get go on vacation!

  • @ginidietrich @BobReed in person feedback – that’s exciting. I’m looking forward to seeing you!

  • Congratulations on the launch!

  • ExpatDoctorMom

    Big congrats Gini! Will check it out!

  • Congratulations on the launch, Gini!

  • Congratulations you guys!

  • Congratulations you guys — here’s to your success!

  • Yihaaaaa! Wooopeeee! Yipdidoooo! Wooot! Wooohhoooo! Yay!

    and a big phat CONGRATS to Gini, Lisa and the whole team!

    I can’t imagine the time, effort and passion that went into this and I KNOW it will be a great success and beneficial to all!

    Cheers to your success guys!

    Now get the bottle opener out will ya? 😉

  • @Lisa Gerber @BethHarte Yes – I heard Gini is taking you all to the Bahamas for a week ;). You better start packing Lisa – you don’t want to miss the dingy muwahhaha

  • YAY you did it!!!! So excited for you and @Lisa Gerber and your entire Spin Sucks Pro, most of all that Jack Bauer who has worked tirelessly holding his mug up on the beta image for so long, intriguing us as the man of intrigue that he is!

    So proud of you all. For your listening pleasure…here’s a little song for you to play around the office today:–9054327

  • ginidietrich

    @Griddy @Lisa Gerber @BethHarte Uh…I know EXACTLY what Beth is talking about. And it’s NOT the Bahamas. But, as soon as we hit that first milestone, everyone is invited for champagne!

  • ginidietrich

    @JodiEchakowitz Thanks Jodi!

  • ginidietrich

    @EdenSpodek LOL! I’m SO HAPPY someone else thinks that’s funny. I was dying and everyone here just rolled their eyes at me.

  • ginidietrich

    @RamonMartinezJr Thank you!!

  • ginidietrich

    @ExpatDoctorMom Thank you!!

  • ginidietrich

    @dannyiny Thanks! We’ll see how that viral marketing worked, after all!

  • ginidietrich

    @barrettsbook Thank you!!

  • ginidietrich

    @Griddy It’s coming! And it’ll be a pop, not an opener, but you get the gist. Now we have REAL work to do! xoxox

  • adamtoporek

    Gini, Congratulations on the launch! Wishing you great success with SSP!

  • ginidietrich

    @adamtoporek Thanks Adam!! Nice to see you back again!

  • ginidietrich

    @EricaAllison @Lisa Gerber OMG Erica! I just LOL’d so hard the entire office heard. HAHAHAHAHA!!!

  • @ginidietrich Bottle opener as in the one for corks! And the other popping one is good too hehe :).

    So proud of you Gin!

  • @ginidietrich @Lisa Gerber @BethHarte Sounds good to me. Enjoy the FUN – Uhhh…I mean work! 😉

  • Congrats you guys! It’s very exciting news! Wish I was in Chicago to come and buy you both a drink at wine-thirty to celebrate.

    Instead, I’ll raise one in your honor at happy hour tonight…. You rock!

  • ginidietrich

    @Griddy If you aren’t in NYC, I’m going to Skype you in for it.

  • ginidietrich

    @Sean McGinnis Um, wine:thirty is on Friday afternoons. And you can’t buy us a drink when it’s already free. Nice try, though.

  • @ginidietrich You better!!! I will get the champagne ready on my end! Their will be no virtual drinking here! hahaha

  • @Griddy there’s nothing more embarrassing than missing the dingy.

  • patrickreyes

    Woohoo! Congrats!

  • KenMueller

    @Lisa Gerber @Griddy oh…the jokes i will now have to refrain from making…

  • TheJackB


  • @KenMueller @Lisa Gerber Hahaha!

  • @Lisa Gerber You can always row 😉

  • @Lisa Gerber Or since Gini and you like to cycle so much – you can event rent a pedalo and pedal your way there hahaha

  • KenMueller

    @Griddy @Lisa Gerber nothing worse than missing the dingy…for all involved

  • @ginidietrich That’s strange. Wine-thirty is a daily occurrence around these parts….. Oh well. 😉

  • I swear I heard this coming from your offices as I passed by this weekend….

  • KDillabough

    @Sean McGinnis Those are the BEST!

  • CONGRATULATIONS Gini! It sounds like you’ve done a LOT of work on this -All the Best!


  • ginidietrich

    @Sean McGinnis Someday I’m going to go on vacation and I’m going to call you every day from the beach. While you’re working and freezing your butt off in Chicago.

  • ginidietrich

    @patrickreyes Thanks PR!

  • ginidietrich

    @TheJackB Thanks JB!

  • ginidietrich

    @Sean McGinnis You DID hear that!

  • ginidietrich

    @Lori Thank you, my friend! I’m pretty sure we got it launched because of my necklace.

  • @ginidietrich But of course! LOL

  • ParkRidgeDDS

    @Sean McGinnis that is hilarious!!!

  • Huge congrats to you and your team! Can you breathe any easier yet? Probably not, but just thought I’d ask. 😉 This will be awesome – no worries!

  • GO! GINI! GO!

  • C_Pappas

    @Sean McGinnis OMG LMAO!!!

  • C_Pappas

    CONGRATS!! Cannot wait to get in there and start consuming content!

  • ginidietrich

    @Nikki_Stephan HAHAHA! This is just the starting line. But the FUN begins now. Because I get to engage here AND there. It’s really my dream job.

  • ginidietrich

    @dino_dogan Thank you! I’ll respond to your email in a day or two, if that’s OK?

  • ginidietrich

    @C_Pappas I can’t wait, either!

  • TheJackB

    @ginidietrich @EricaAllison @Lisa Gerber My daughter just jumped out of her skin. Now thanks to you I have to go play something hard and manly. Metallica here I come.

  • @Sean McGinnis O.M.G. I would give anything to photoshop @ginidietrich face on Gene Wilder’s in that video. freaking hilarious. but I have a few other things to do right now. So I won’t.

  • @ginidietrich Did you get my voicemail? 😉

  • Go rock this thing Gini!

  • ginidietrich

    @hackmanj Headed that way, Joe!

  • KyleAkerman

    Congrats Gini, Lisa, and the whole AD team! I just took a quick “Spin” around the site and it looks like a winner! Holla!!!

  • Gini – Congratulations on the launch of SpinSucksPro!

    You’re going to rock the social web and show other entrepreneurs how to get it done.

    It’s just plain awesome and so are you!

  • ginidietrich

    @Sean McGinnis Um, no.

  • 3HatsComm

    I’m late to the comment party, so I just gotta say: Show off. I say it with love, is that better? Kidding, I might have to buy you a belt, as I’m guessing your pants are falling down from working your butt off on this. Hat tip Gini, seriously! 🙂

  • Gini, congrats on the launch! SpinSucksPro really looks great!Did you see Jack Bauer trending on Twitter the other day?? The whole Twittersphere is excited for the launch! : )

  • Gini, congrats on the launch! SpinSucksPro really looks great! Did you see Jack Bauer trending on Twitter the other day?? The whole Twittersphere is excited for the launch! : )

  • ginidietrich

    @lgdrew Can you believe how much pull I have?!?

  • ginidietrich

    @3HatsComm Serious show off! We had to widen the doors in the office, just so I could fit my head through them. (thank you!)

  • ginidietrich

    @Mark_Harai No, no. YOU are the awesome one! Thanks Mark!

  • ginidietrich

    @KyleAkerman We’re getting there – that’s for sure. Thanks!!

  • HowieSPM

    When I get back from Vermont Snoop Dogg submitted his song for you. He was miffed I chose Flava Flav first. Grats on Spin Suck Pro’s launch! finally Jack Bauer get’s his name back! 8)

  • Hey Gini, way late, so I apologize, just wanted to say I’m thrilled for you and for SSP. You’re really a visionary lady– I mean that in all seriousness.



  • ginidietrich

    @Marcus_Sheridan Thank you! Now if we can just get the damn thing to work! 🙂

  • ginidietrich

    @HowieSPM He was dying to get his name back, too!

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