Gini Dietrich

Two Qualities Every CEO Needs

By: Gini Dietrich | April 7, 2011 | 
109

It’s Facebook question of the week time! I always want to write “Clap! Clap! Clap!” when I say that. Kind of like I always want to say, “Hello. I’m Johnny Cash.” when I get in front of a microphone. But I never do because I’m afraid no one will get it and then I’ll have flopped before I even began.

Wow. That was quite a tangent. Note to self: Stop reading Nitty Griddy.

It is Facebook question of the week time and this week’s question comes from Ces Guerra. Ces is not only a good friend of mine, but also the author of Pill Pushers, which is on its way to the big screen. I’m including his question now, and putting it in writing, so that when he makes it big, he’s constantly reminded that I liked him way before he was a big deal. Well that, and, he says something incredibly kind about me in his question (which is very uncharacteristic).

He asks:

So, I’ve been around quite a few CEOs during the last week. I’ve observed Gini in her role as CEO of Arment Dietrich the past couple of years and appreciate her leadership, creativity and pursuit of excellence. And, because I respect Gini’s opinion so much, I was wondering what her thoughts are on the two most critical roles for a CEO or what two words she would use to describe the model CEO the best and why?

I give you my two qualities in the video below (if you can’t see it in your reader, click here and it’ll magically appear). But, because I’ve only worked for one CEO in my entire career, I’d love to hear your answers to Ces’s question. What are some of the good qualities of the CEOs you’ve worked for and what are some qualities you wish they had? And yes, my team can answer too because I’m curious to know what they’d like me to work on!

Oh, before you go, don’t forget to head over to the Arment Dietrich Facebook wall to ask a question you’d like highlighted here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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  1. […] Yes, I know there are many business leaders who have outdated ideas and could benefit from learning a few lessons in their industry. There are others who might just be counting down the days until retirement. But for the most part, I really don’t think that’s the case. There are many CEOs out there who are truly passionate about the organizations they run. […]

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