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@joostharmsen You've been hanging out on Spin Sucks lately! Hi!
Latest blog post: #FollowFriday: Anne Reuss
The number of self-employed women has been on a steady increase during the past 30 years.
Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses.
Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National Association of Women Business Owners.
And yet…the conversation about women and our rights is heating up.
Call it the war on women. Call it women can’t have it all. Call it the mommy wars. Call it what you like. But it feels like we’ve regressed 50 years in the past six months.
I travel for work. A ton. I think I’m on my 15th week in a row of travel…with another eight to go before I spend one full week at home. And you know what I see? Men. Lots and lots of men.
I see them in the expert security lines. I see them getting on the plane first because of their status. I see them sitting in First Class. I see them at the rental car facilities. I see them everywhere. And, every once in a while, a woman stands out from the crowd. Not because she’s dressed sharp or is attractive, but because she’s one in a sea of hundreds of men.
Don’t get me wrong. I love men. But it sure would be nice to see more women on the road.
Earlier this month, The Atlantic ran an article by Anne-Marie Slaughter titled Why Women Still Can’t Have it All. According to the magazine, it is the highest read article they’ve ever had. And, to no surprise, there have been hundreds, if not thousands, of blogs posts, articles, videos, and podcasts produced about the very topic, sparked by this one article.
You see, the article’s author tells the story of how she went to work for the government (after spending many years in academia) where she no longer had the flexibility to adjust her schedule based on what her family’s needs were each day.
She said:
In short, the minute I found myself in a job that is typical for the vast majority of working women (and men), working long hours on someone else’s schedule, I could no longer be both the parent and the professional I wanted to be—at least not with a child experiencing a rocky adolescence.
I did my professional growing up in the global PR firm world. It was expected we bill 40 hours a week and, if we wanted to get ahead, another 20 hours a week went to business development. That was fine in my 20s and even early 30s. I didn’t mind the hours and, truth be told, if I work 60 hours in a given week today, I feel like I’m on vacation.
But having it expected of us is the old way of doing things…and it’s a hard habit to break.
Before the web and virtual offices and even the economic crash, it was expected we be in the office for a certain number of hours. I remember when I started working for a Chicago-based ad agency in 2001, the receptionist clocked us in every morning…but was never there at 8 p.m. to clock us out. That used to infuriate me because I’d get docked for coming into the office at 8:45, but didn’t get credit for being on the road or entertaining clients or working with my team until well after 5:00 p.m.
And, because of these two experiences, I took that same mentality when I started my own marketing communications firm. In by 8:30, out by 5:30. Most of us eat lunch at our desks, so don’t even think about leaving the office for an hour. And, if clients request you before 8:30 or after 5:30, you’d better be on call.
And then I learned employees are much more productive when you give them goals and hold them accountable to that instead of the number of hours they work.
The conversation isn’t about how we have it all. It’s about how to we get our bosses to allow us to work toward results instead of number of hours. It’s about how we start businesses or freelance or become solopreneurs so we can change the conversation. It’s about getting flextime and working from home. It’s about using technology to our advantage so we can work from the kid’s soccer games or from the coffee shop or a beach.
If you don’t have goals, that are tied directly to the organization’s goals, that’s your first step. It won’t be easy and it’s going to take some time, but if you can deliver results – real results that drive business growth – asking for flextime or a couple of hours off to go to your daughter’s dance recital, to take a parent to the doctor, or to exercise at noon will become a non-issue.
Change the conversation. It’s not about not having it all. It’s about having it all by delivering results instead of hours.
A version of this first appeared on PR Daily.
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013
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@joostharmsen You've been hanging out on Spin Sucks lately! Hi!
Latest blog post: #FollowFriday: Anne Reuss
I've been meaning to comment on this all week and just haven't had the chance to do it. I read that article from the Atlantic when it came out. I really need to read it again. It was such a good piece about the conundrum we face as working women.
I remember being frustrated when working at a non-profit and seeing how the volunteers on my committees - all women - pitted against each other in the working mom vs. stay-at-home mom debate. Ever since, it makes me scared of the day when I have kids and will be faced with moms on both sides of this issue who judge others for their decisions. I think that's part of the problem - women tend to judge those who make decisions counter to their own. Much like the article said, women who work stare down their noses at those who compromised and gave up their careers to be a fulltime mom. While we wish their wouldn't have to be a choice, we should also be careful not to condemn others for how they decide to go about it.
This is part of the reason I decided several years ago that I wanted to work for myself. Much like you, in every job I've had, I received "the look" for coming in a little late (mostly from those who are leaving at 4:59 every day) even though I had worked several more hours in the evening that they didn't see. I wanted to control my schedule and work when it made sense for me. And, I want to build my business in a way that will give me the flexibility in my work for when we have kids.
I think this is one of the things that excites me most about building a business - I look forward to the day of when I have a team of people working for me and I can give them the type of work environment I wish I had at every other job. I'm a big fan of creating a positive work environment that's more focused on results and career development than who can win the prize for working the most hours or showing up to work on time.
@lauraclick Laura! I don't know how I missed this!
The whole mom vs. non-mom thing really gets me. For instance, women say things to me all the time like, "Oh sure you're skinny. You don't have kids." Or "Of course you have a successful business. You don't have kids." I also really love the, "Why don't you have kids?" Or "You should get pregnant, you'd make a great mom."
Problem is...it's just not that easy for all of us.
In my blog post yesterday, I explored how many hours of TV people are watching every day (FIVE HOURS). Perhaps I'll just start saying, "Maybe if you stopped watching TV, you could exercise too." Which is why I'm skinny; not because I don't have kids (which is the same reason for you so you know how I feel).
Latest blog post: #FollowFriday: Anne Reuss
@ginidietrich Ya know, your points make me realize we have GOT to quit judging people for their decisions. When people make those "mom comments", they often don't know the reason behind the answers....and, we shouldn't feel like we have to explain ourselves either.
And, we also have to quit making excuses about why others are more successful/skinny/whatever. It's all about choices. It's a decision about whether to make exercise or business or motherhood a priority.
The five hours of TV thing is just crazy to me. I never watched much TV growing up or even as a young adult. I probably watch more now (which is still not much) because I have a husband who really enjoys that. So, we have our few shows we record and watch together. But man, five hours a day?!? No wonder we are an overweight nation.
p.s. I'm running my first FULL marathon in November! Yay! Thanks for the nudge. :)
What amazes me is that there are working examples, here and abroad, of companies -- even whole countries! - where the idea of being results-centered has taken over. It's not just the employers that has to change though. It's the culture - we have a culture of over-working, not sleeping and seeing efficient workers as somehow lazy. It's started though - there's more telecommuting and video conferencing, etc. still too slow for my taste.
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@Tinu It's still too slow for my taste, too. Admittedly I was slow to adapt, but now I keep thinking of ways to make things better for my team. It requires a bit of elbow grease at the front and really knowing what you're trying to achieve. But don't all good things come with hard work?
Latest blog post: #FollowFriday: Work Wife, Patti Knight
@Steveology @ginidietrich Wonder if this is skewed by husbands running business BUT their wives have primary ownership for tax purposes?
@Steveology @ginidietrich Women are our own worst enemy. Esp. those with a mission! # 2 are the men coworkers with stay at home wives.
@ibmapitts That is universally true. I think that we are all our own worst enemy. @ginidietrich
@WomenWhoTech @ginidietrich Somehow the question of having it all never comes up w/ female janitors. Only w/ well paid jobs.
AWE-FREAKING-SOME ... rock on @ginidietrich ! You've always been my mentor (guess I forget to tell you that) but now you're my hero :)
I'm a single mom with a business I've owned since 1999. I can't tell you how many emails I've answered while watching my son play baseball, how many conference calls I've been on while mouthing to him 'please keep it down' and how many times I've had to schedule a meeting around an early school pick up day. We do what we have to get things done.
And I don't plan this to be this way but the majority of the people on my team are usually women because we can understand and respect each others schedules. Thanks so much for putting down in words what a lot of us have been thinking!
@penneyfox It's just the beginning of the conversation. I think there is a lot more work to be done. But we can change our little corners of the world. When women like you are doing exactly what you describe, you're creating an opportunity for all of us. Thank you!
Latest blog post: Communicate the Value of Social Media to the C-Suite
@ginidietrich this issue is reflected in one of the essays(about Figs) in a book here http://www.sophiasirius.net might appreciate a quick read(look for research edition about 2/3 down page)
@PMichaelCampaigns I'll take a look. Thanks!
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It's ok to be DINKs, right? (double-income no kids).
Work/life balance is not recognized enough regardless of your gender, race, whatever. The self-employed individual can do as they please but for the most part it seems that the post-war 1950 mentality to *everything* business is still the norm.
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@rdopping Heck yes, it's OK to be DINKs!
Latest blog post: Build an Organizational Culture that Deconstructs Silos
This is EXACTLY why people in Europe are happier than people in the US. We have a messed up view point. Oh and men gave up oppressing women there while we still fight this. I get amazed when I hear many male macho patriotic islam bashing because the taliban treat women poorly or muslims do.....and they want their wife or girlfriend submissive or chattel. Telling them they know what is best for their bodies and for their lives. Never asking their opinion. We have a much bigger number of people in the US who are taliban in orientation that there is in the middle east and it kind of sucks. and while you think my words might sound leftist or extreme I have been in office meetings with male chauvinists discussing whether to promote a female who wants to get pregnant or to bypass her...'because they never come back' after maternity leave.
@HowieSPM And I still go in to meetings where my male counterparts tell me how pretty I am instead of how smart I am.
Latest blog post: Build an Organizational Culture that Deconstructs Silos
What's wrong with being pretty and smart @ginidietrich ? That's a skillset I will never be able to boast. Maybe when I drop 40 lbs I'll be dubbed decent looking and smart; but I'll never be pretty and smart. (btw, I think you being smart is just universally recognized. It's kind of like saying the Pope is infallible.)
@RebeccaTodd @ginidietrich @KenMueller @SociallyGenius to be fair if a woman is attractive and really smart and aggressive most men will lose every time.Serves them right.
Wonder how many men Gini teaches a new tactic and all they can remember is her pink road bike helmet.
@ginidietrich @KenMueller @SociallyGenius It isn't that there is something wrong with being both, but many people assume looks preclude the ability to be intelligent. And there really is nothing worse than being introduced to a group of men by having someone say "and she's much cuter than the last rep!" How can I stand there and not be self conscious knowing that they are all now looking at my body? I know it is usually meant well, but it never, ever makes me feel comfortable or confident. And I'm a natural blond, so I am always fighting an uphill battle with the intelligence thing. For real. I sometimes dye it brown just for a break. How terribly sad, really.
@ginidietrich @SociallyGenius That's why you should wear (and begin marketing) a t-shirt that says, "Yes, I'm hot, and yes I'm married".
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@SociallyGenius Ha! I'm talking about when people first meet me. You'd be amazed at the comments I get. I don't really take offense to them, but it's amazing in 2012 we're still having the looks conversation at work. I once spoke at a conference and, when I got the feedback, the comments were things like, "Wow, she's hot" or "Is she married?" Come on. I just spent an hour teaching you something that will help you do your job better and that's what you have to say?
Latest blog post: Communicate the Value of Social Media to the C-Suite
@ginidietrich That is why I left B2B industrial sales. I remember the Los Angeles oil refinery engineers at Mobile and Chevron would always ask about Sonia. Who was a sales rep before my time at the company. So 5 years after she left I am asked 'Whatever happened to Sonia? She wasn't the greatest sales rep but she had fine legs'. Or when I would say 'Where do you want to go to lunch?' and they say 'Hooters'. Really? My company will pay for McCormick and Schmicks and you want freaking Hooters? BTW never ever did I go to hooters with a client. Nor a strip club. etc. Anyway why would I want to take a client to a strip club much funner going with my girlfriend.
The quote from that article that pretty much sums up why the woman made the choice she did was when she asked herself (paraphrasing here), "to whom am I indispensable?" and it was to her family, not the White House.
As a childless, single (for the moment) woman, I often find myself working more than I should because I'm not indispensable to anyone right now. That's a bad trap to fall into.
@theredheadsaid As another childless, single woman, I can relate. That's why I decided to be indispensable to me. I know it sounds selfish at first, but what it really means is setting up my life to be able to do what I need to do/want to do whether that be caring for aging parents or traipsing off to Paris.
@Keena Lykins @theredheadsaid I think it sounds awesome. Good for you. If everyone did what was right for them, then the one's who truly wanted kids, would have them and the rest wouldn't. The kids would grow up in a better environment and the next generation would be better for it.
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@ExtremelyAvg @Keena Lykins @theredheadsaid Ahh yes I love this! Keena, I just got divorced and have made this decision for myself as well. And life just keeps getting better and better.
@theredheadsaid It is a bad trap to fall into...but you also have marshmallows. Be indispensable to them!
Latest blog post: Build an Organizational Culture that Deconstructs Silos
Gini, I randomly replied to at leave five of these comments, and I'm impressed that you followed up on all of them, and probably did the same for everyone else! SuperCommentWoman!
@theredheadsaid Yeah...some call it a disease.
Latest blog post: Build an Organizational Culture that Deconstructs Silos
@ginidietrich @theredheadsaid It's a good disease, and it's catching.
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@KenMueller @ginidietrich @theredheadsaid @ExtremelyAvg And this is why she has an engaged tribe that converse with her.
actually i think the main problem is work. We're expected to work these 40 hour weeks (who decided this?) to obtain X objectives, and for the most part, we are working for companies whose goals are not personal to us. And unless we are lucky enough to work for ourselves, or work for progressive companies, work will continue to dominate our lives. Wouldn't it be great if "someone" decided that a 4 hour workday was healthier for people? You can get if we were promised that, we could get almost the same amount of work done in those four hours than we do now (again, this is speaking of the results based vs. hours based we've been discussing). Or heck, if we just abolished the monetary system altogether and made everything free for everyone, that would solve everythign! :)
@theredheadsaid My friend @martinwaxman and I were JUST talking about that! Four 10 hour days still gets you the same amount of hours...and most of us work that much anyway.
Latest blog post: Build an Organizational Culture that Deconstructs Silos
@ginidietrich @martinwaxman still too much working! the Europeans (at least the ones who have siestas and long long vacations) have it right!
@theredheadsaid @ginidietrich I like Siestas too. In my first job as a junior copywriter, my boss, the creative director, had us all take naps after lunch - we were 'in a meeting' :). I do think we can re-conceptualize the 40 hour work week so it's allows for a lot more flexibility and is based on the premise that both women and men have careers.
I never want to have to work through my son's soccer game. That's a flat-out terrible way to live. I love that this conversation is happening, but my god, there's so much underpinning our bad habits. It will require more than work revolution to change. It requires social revolution, changing the definition of masculine, feminine, parenthood, community, family and success. Keep talking.
@PeaceTeaBooks Yeah...I realize I used that as a bad example. My only point was that we should be able to work from wherever we are, whenever we like. I work from hotels at 5:00 in the morning, but if I worked for someone else, I'd get docked for not being at my desk by 8:30 a.m. That's just ridiculous.
Latest blog post: Build an Organizational Culture that Deconstructs Silos
@ginidietrich @PeaceTeaBooks I call this the "butts in seats" mentality. Also a control fetish from management. Who are afraid to trust their workers.
@barrettrossie LOL!! Thank you.
Latest blog post: Build an Organizational Culture that Deconstructs Silos
I read a great article (wish I could remember the source) that basically said, "Women could have it all...if they had their own wives." :)
@theredheadsaid HAHAHAHA! I call Patti my work wife. It's so true.
Latest blog post: Build an Organizational Culture that Deconstructs Silos
@ginidietrich @theredheadsaid I completely proposed to my friend the other day, and I was only half joking. Imagine having a wife! Wow.
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