Gini Dietrich

Working On Your Business, Not In It

By: Gini Dietrich | July 12, 2011 | 

Up at 5 a.m. Check email, Facebook, Twitter, G+LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics all while brushing your teeth and feeding kids or pets.

Make time to exercise, do some writing, get ready for work.

Work a full day.

Rush home to make and have dinner with your family.

Check email, FacebookTwitterG+LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics.

Sleep by 11 p.m. Do it again the next day.

How familiar does this sound? Maybe there is a tweak or two in there, but if you’re an entrepreneur, your days are long, your weeks are long, your months are long, and your years fly by while you’re left wondering where your time went.

A couple of weeks ago, Crister DelaCruz sent me a Harvard Business Review blog post about keeping white space in your business life. The idea being that we all need time to think and reflect, consistently, in order to do a better job. But, as illustrated above, leaving white space goes against the norm.

When I started Arment Dietrich, I spent all of my time working in the business. About three years into its existence, I realized we were stuck and it was because I hadn’t spent any time working ON the business.

A few people made some suggestions: Carve out two hours a day that you don’t work with clients. Or carve out one day a week where you work solely on the business. Or schedule appointments with yourself so you can do things for the business.

Those things stressed me out. Big time. Not because they weren’t doable, but because I’d miss my appointments with myself or a client would ask for a time during my two hour block and I’d give it to them. And then, suddenly, I was another quarter into the year and I hadn’t worked on the business.

So I did two things: I blocked Friday afternoons to begin with and I was fiercely protective of that time (mostly because Patti Knight made me; so find yourself a work wife if you have to). Then, as clients and staff got used to my not being available on Friday afternoons, I added the morning, as well. For two years, I have worked on the business every Friday, which has led to not only growth of Arment Dietrich, but the addition of our online business, Spin Sucks Pro.

All because I spend one full day every week working on the business. I don’t take client meetings. I don’t meet with my team. I only do the things that need to be done in order to grow one, or both, companies.

It’s scary to do it. Especially at first. So try it in blocks. Choose a day and block only two hours every week, on that day, for a month. Then protect it.

Keep a list of things you want to do during those two hours so your time is well spent.

Then add two more hours and two more hours and two more hours and two more hours until you have a full day devoted to working on your business every week.

This isn’t just for those of us who run businesses (and want to grow them), either. This is for everyone. We all need white space.

If you’re consistent about it and you keep your commitment to yourself, I guarantee some of those things that have been sitting on the back burner will get accomplished. A year from now, let’s sit back and look at what you’ve done with your one day a week.

And speaking of working on your business. Want to learn how to blog more efficiently? Join Blog Style Guidelines: Mastering the Lists this Thursday with Nate Riggs and Lisa Gerber.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • KenMueller

    A great reminder, Gini. It’s becoming increasingly difficult in this digital age to find and maintain a balance.

  • ginidietrich

    @KenMueller It really is. But blocking your days works. As long as you have a list of things to accomplish and don’t spend it doing things like writing or social media.

  • andreasduess

    @ginidietrich thanks Gina. Will implement this idea from this Friday onwards.

  • @ginidietrich @KenMueller Great reminder Gertrude.

  • ginidietrich

    @Sean McGinnis Oh Sean. Remind me why I love you?

  • adamtoporek

    This is so true Gini. It definitely is easier said than done, but those focused hours are the difference between progress measured in yards v. progress measured in inches.

  • CristerDelaCruz

    I love how everyone in your community has nicknames for everyone else. So funny… G! 😉

  • @ginidietrich Because of that e-mail I sent yesterday, that’s why…. 😉

  • @ginidietrich Oh, and because I make you spit water through your nose at least once a week.

  • ginidietrich

    @adamtoporek It’s A LOT easier said than done, but you’re right – it’s a huge difference in progress.

  • ginidietrich

    @CristerDelaCruz Please don’t encourage them!

  • ginidietrich

    @andreasduess Let me know how it works!

  • ginidietrich

    @Sean McGinnis I’m not sure that’s a reason to love you. It actually hurts.

  • This is so true and it goes hand in hand with learning how to grow. With the different stages of a business, taking time to work on the business seems to disappear as it grows and more clients come in. The hamster wheel is set in motion.

    Now 5am is way to late to wake up 🙂

  • ginidietrich

    @johnfalchetto It does seem to be like paddling in a circle sometimes. That’s why I had to enlist pattiknight to help. She’s much more protective of my time than I am.

  • jodykoehler

    Great post Gini! It can be difficult to find white space, but we all need it. Especially if you have a business to run as well.

  • ginidietrich

    @jodykoehler It’s so true. I remember reading an interview with Bill Gates where he talked about going to the mountains, with a case of Orange Crush and some books, once a year. That’s how he got his white space. I find once a week works better for me.

  • @ginidietrich Please! If I wasn’t around for some tough love, who would be? 😉

  • In all seriousness, I love this post. Its an important concept, to set aside thinking time to work on the business and step back from operating mode for a bit. It seems to be that this is more effective when done as part of a ritual, rather than as big projects, as most businesses do.

    One additional point is that it is important from time to time to bring in an outsider to review what you’re doing. That different perspective can be invaluable as we’re evaluating what works and what doesn’t, or than thinking about what else could be done. No matter how “good” we are at what we do, that outsider perspective can prove amazingly helpful.

  • JCGarrison

    @PhilKJames Thanks Phil. Good post about working on your business.

  • Are you looking over troy claus ‘s shoulder now, miss..? 😉

  • TroyClaus

    @DannyBrown @ginidietrich – Of course she is 😉

  • @TroyClaus @ginidietrich Thinking bonsaica needs to start charging consultancy fees… 😉

  • I agree with what @Sean McGinnis said. I need someone to come in and have a look at what I am doing and suggest ways I can improve. I also need an image overhaul. I am too silly and can’t get taken seriously this way.

    I need to overhaul my resume and don’t even know where to begin. It can be very depressing sometimes and I know I lack that outside perspective. When I was more emotionally invested in the business, it was all I lived and breathed. I don’t know how to create spaces for myself unless I am made to. I need to get better with that.

  • patrickreyes

    Hi ginidietrich ! I know you missed me so I figured I’d leave you a comment on this fantastic reminder of a post. I’m a huge fan of creating white space or margin in life to work on things that grow you personally or your business. It’s something leaders often forget to do.

    What I enjoy about it the most is that it shows the people working for you that it’s ok for them to create the same white space for themselves too and feel confident that you support it! Great way to lead by example!

  • ginidietrich

    @DannyBrown @TroyClaus Oh please. If you think I knew who Troy was way back in March, you’re mistaken.

  • ginidietrich

    @Sean McGinnis Totally agree with the outside perspective! I use Vistage and my outside counsel for that, but you could also form an advisory board or even use a mentor.

  • ginidietrich

    @NancyD68 Two things: I used to feel like I was too silly to be taken seriously and then I realized that I only want to work with people who don’t mind the silliness because they’re not all buttoned-up, all business morons. The silliness is what endears you to people so don’t do an image overhaul!

    The other thing is you should check out It’s in beta right now, but I’ll bet it’ll provide you some great ideas to overhaul your resume.

  • ginidietrich

    @patrickreyes I have missed you! Hope you had a great vacation!!

  • lisabuyer

    Love it! Working “on” my business from Anna Maria Island, no distractions.


  • @ginidietrich @TroyClaus Hmm, so these secret plans you made about small businesses and forums in January were with another Troy Claus? Maybe you were thinking of Troy Glaus?

  • ginidietrich

    @lisabuyer I just saw a picture of you. You look fantastic! So fit and tan!

  • ginidietrich

    @DannyBrown @TroyClaus I’m pretty sure that was in April.

  • ginidietrich

    @Sean McGinnis I was talking about the water coming out of my nose. Jeez.

  • DDog

    @intuitivebridge I read “white sauce” at first and was trying to figure out the metaphor!

  • jgwhitt

    Thanks Gini – this is something I have thought about and try to put into practice. I decided to do this after observing coworkers past and present who took the time to work on making their white space count. Whether it be for your own business, your current job or your career, we must take time to reflect and create a vision for what we want to achieve. For me, this also includes taking the time to research, learn and engage with others in meaningful dialogue. I think what we cannot forget is that this also counts as work and makes you more valuable to clients or an employer.

  • ElanaBe

    White space not just for biz. We all need white space to be, do and feel better. cc @intuitivebridge @ginidietrich

  • I love White Space, crave it and rarely get it. I found some while I was away at the beach and thoroughly enjoyed it. Finding the time for it now that I’m back at work? A challenge. I do need a work wife, but it’s just not in the cards right now. Carving out time for thinking, minus the distractions, is one of my new goals – I’ve blogged incessantly about balance lately – hmmm, could be that it’s weighing heavily on my mind. Fridays are usually my accounting days; maybe I’ll make them include more white space time now.

  • ginidietrich

    @jgwhitt It makes you A LOT more valuable because it’s when you think of great ideas you never would have considered before. Even if it’s just taking an hour to read something business-related, the ideas will flow.

  • ginidietrich

    @EricaAllison If you can’t have a work wife yet, make yourself do it. Actually schedule the time on your calendar. And don’t let anyone or anything distract you from that time. No one needs to know it’s your white space time. Just say you already have a meeting scheduled at that time and look for another time.

  • HowieSPM

    Does it have to be white space? Can I pick the color? White is a bit bright for Aliens.

    Since I am going through a lot of what you went through, probably a bit more since I’m starting a business in a brand new industry, this was really helpful. When I can afford Branded Pens…or Vuvuzelas you will be sent one as a thank you.

    It is really easy to be so wrapped up in a treadmill of work that really isn’t helping your work like it should. Been there. Still sometimes there.

  • HowieSPM

    @ginidietrich @EricaAllison what about Minions. Can work Minions help as much as a work wife?

  • ginidietrich

    @HowieSPM Which color do you prefer? Black? Purple?

  • HowieSPM

    @ginidietrich @patrickreyes One of the most brilliant people ever said ‘don’t forget to stop and smell the roses’. I mean seriously maybe best bit of advice ever right?

    Luckily being type B+ I never have any lack of stopping and smelling the roses, which can be the opposite effect on work LOL

  • HowieSPM

    @NancyD68 @Sean McGinnis see Nancy took me only 2 secs to identify the problem for you. It’s Sean. I know I know. You are thinking how can that be. But it is true. Just ask @ginidietrich

  • HowieSPM

    @DannyBrown is that a traitorous Facebook button for @TroyClaus you snuck into this biker bar called Spin Sucks? For shame Danny. You might lose yer Kilt over this infraction. I will have to refer this over to the Grand Council. You may give a deposition in your defense but it is a closed meeting where only the biggest..I mean really big items of business are discussed (like the new Spin Sucks color theme and UI @ginidietrich is working on…hint you will need 3-D glasses)

  • HowieSPM

    @ginidietrich @johnfalchetto I went kayaking two weekends ago. Paddling will make you buff. Doesn’t being Buff help your business?

  • HowieSPM

    @CristerDelaCruz Do you need a nickname Crister? @ginidietrich

  • HowieSPM

    @ginidietrich @Sean McGinnis IGini you told me Sean was only funny on Thursdays after 1pm and Saturdays from 9am-1130am.

  • ginidietrich

    @JenFongSpeaks Ah … mutual love!

  • ginidietrich

    @HowieSPM @DannyBrown @TroyClaus Don’t forget your spandex.

  • ginidietrich

    @HowieSPM @Sean McGinnis Yes. That still stands.

  • nateriggs

    This advice should be taken to heart by each and everyone of us. And, man is it tough to pull off. I’ve recently had this the same realization you mention, Gini. Putting realizations into practice is always the tricky part…

  • PattiRoseKnight

    It really only took about a month to get everyone use to not asking about availability on Friday. Believe it or not my work husband was the one that would ask about the possiblity of a “quick” call scheduled on a Frida but when I explained my reason for this she gave it over to me and it’s working beautifully now.

  • @HowieSPM @NancyD68 @ginidietrich Totally!

  • Very smart routine. I spend the first hour of work doing the one thing that will have the most impact on the bottom line in the short term. The idea of a dedicated day is quite attractive.

  • @HowieSPM @ginidietrich Yes, well, it’s always Thursday afternoon somewhere Howie.

  • @ginidietrich I knew that!

  • Setting time out to really focus on your business is important. I know that I use Tuesdays as a day to work on my business and to concentrate primarily on that and nothing else. It took sometime to get to the point where I am not saying yes to clients but it really does work if you stay focused with it.

  • ExtremelyAvg

    @EricaAllison I crave it too. I have this recurring fantasy, which doesn’t involve super models, about buying a nice car and hitting the road. In my daydream, the “Henry Wood Detective Agency” series is paying the bills, and all I do is drive from state to state, exploring, photographing, and then stopping every few hours to eat and Social Media. In the evenings, I would write. The long stretches of road would be my white space.

    I blame Jack Kerouac for this dream.

  • Patti…you are the bees knees. Your work husband is so lucky to have you in her life!

  • I love white space. In the days of designing newsletters and ads for clients…I had to fight for it. When clients paid for print in a defined space, they wanted to get their money’s worth and fill every inch. I had to introduce white space as a graphic element again and again. (I worked with an artist who named his white cat White Space, because he knew that way he could get it somewhere!0

    I love your use of the term as it relates to the time management of our lives and the necessary element of perspective-adjusting time spent “on” our businesses. What makes this post even better is that you are a highly driven (was that a nice way to put it @PattiRoseKnight ?) person. So if Gini can do it with such great results–a second business developed in the white space, for example–the rest of us mere mortals should be able to as well.

  • PattiRoseKnight

    @MimiMeredith you are too kind 🙂 Really I am lucky to – Gini a great CEO and I have worked with many and I have Jack Bauer as an added bonus!

  • PattiRoseKnight

    @MimiMeredith you are too kind 🙂 Really I am lucky too – Gini a great CEO and I have worked with many and I have Jack Bauer as an added bonus!

  • PattiRoseKnight

    @MimiMeredith you are too kind 🙂 Really I am lucky too – Gini a great CEO and I have worked with many and I have Jack Bauer as an added bonus!

  • @EricaAllison Maybe you can start with smaller chunks. Just this morning, my Dad told me over breakfast that he tries to make time twice a day to just sit in silence…no tv on in the background (turning off CNN and market reports is huge for him!) He said it’s good to just have time with his thoughts, although it often leads to spontaneous napping!

    I thought it was a neat revelation that, at 87, my Dad puts that kind of thought into how he plans his time and treats himself. I think I might try to be that conscious as well! Starting, perhaps, with just two 10-minute breaks a day…one for me, and one for whatever biz priorities leap out of my head and onto my to-do list.

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  • ginidietrich

    @MimiMeredith Ha! I LOVE white space. In my life and in design.

  • ginidietrich

    @Justicewordlaw It’s not easy to do, is it? But it really does work.

  • ginidietrich

    @Tinu THAT is a great idea! I’m too busy writing and responding to emails and checking the social networks in my first couple of hours. But if you can tell yourself, “From 7-8 I am only going to do what is going to build profit,” I can imagine that works REALLY well.

  • ginidietrich

    @PattiRoseKnight @MimiMeredith She IS the bee’s knees!

  • ginidietrich

    @nateriggs It’s not easy. It really isn’t. Sometimes I still want to give up 30 minutes for a client. But I’m reminded (cough, @PattiRoseKnight , cough) that I can’t do it.

  • ginidietrich

    @HowieSPM @EricaAllison No. But if you buy my clones, they’ll help.

  • ginidietrich

    @ExtremelyAvg @EricaAllison I LOVE THAT DREAM!

  • PattiRoseKnight

    @ginidietrich @MimiMeredith Awwww my head will be too big to fit through the door soon HA! Seriously, one of the best things about @ginidietrich is that she values my EA experience and is open to doing what I think may work and it is paying off! Like I said she does “try” to squeeze things in at times but I tell her “no” with love 🙂

  • ginidietrich

    @JoyFull_deb Hiiii!

  • PattiRoseKnight

    @MimiMeredith Yes if I can get Gini (the highly driven one) to give it a try – anyone can do it! It really does make her more productive….at first she didn’t see it but now she does!

  • ginidietrich

    @PattiRoseKnight @MimiMeredith Mimi, Patti wants to know if you need a virtual assistant. I told her no. I hope you don’t mind.

  • @ExtremelyAvg That’s a fabulous dream!

  • @MimiMeredith I like that plan, Mimi! And your Dad sounds pretty amazing. Smart dads create smart daughters…or so I’ve been told.

  • PattiRoseKnight

    @ginidietrich @HowieSPM @EricaAllison She is speaking prematurely about the clones but I have been trying to clone her since I started here. I will ask Santa again this year and see if he can clone her 🙂

  • I don’t want to say anything cliched like “Great minds think alike,” but take a look at point #2 from today’s blog post, “You’ve launched your own PR firm. Now what?” Sure wish that I was blogging back when you started Arment Dietrich. Could have saved you so much pain*.

    May I share a link to the post with your readers?

    *BCE (Brattiest Comment Ever!)

  • @EricaAllison Absolutely! Our Dad’s would enjoy one another! Have a great day dual-named friend!

  • ginidietrich

    @KensViews I don’t know after that comment. I’ll think about it.

  • izzyplus

    @MasonIncOFUSA it’s such an interesting and important distinction, isn’t it? (thanks for the RT!)

  • @ginidietrich For what it’s worth, I should have spent more time focusing on my business not in my business! And if we’re going for candor, it’s still a challenge each week. (And I was expecting your reply to be: “Yes, Ken, but I could have saved YOU so much pain if you had been blogging back when I told you to start blogging!” )

  • @PattiRoseKnight @ginidietrich @HowieSPM @EricaAllison The problem is clones are expensive. And funny clones are REALLY hard to find and quite rare…and Santa doesn’t really have deep pockets (despite widely held misperceptions to the contrary).

  • ginidietrich

    @KensViews No one ever listens to me, though, so I’m used to it. I much prefer to revel in the “I told you so” after you finally take my advice. And, of course you can link here.

  • @ginidietrich Now you know I hang on to every word you say, and do (nearly) everything you tell me to do! And with your permission:

  • joelfortner03

    This is a great post. Reading it, I immediately thought about the importance of leadership as it pertains to working on the business. Before you add a single team member, you can work in your biz all day, every day, but as soon as bring someone on, you should carve out time to work on your business. Why? Because you just became responsible for someone’s life and you as the leader owe it to that person. If you can lead in this manner, I believe you can grow an incredibly strong team over time that works in the business allowing you to work on it more and more. It’s a beautiful circle.

  • Adam Boatsman

    Gini – there’s a great resource in your neck of the woods named Dan Sullivan – founder of the Strategic Coach. I’ve never been due to the potential overlap with what I already get out of Vistage however he has an AWESOME time management system you can get by downloading the intro materials. I’m not there yet but even getting part of the way there has made me much more productive.

    Adam Boatsman

  • ginidietrich

    @Adam Boatsman Look at you! I feel like my day is full of Adam today – I just gave comments on a document for you to the team. I know Strategic Coach well. But, like you, I’ve felt it overlaps with Vistage. But really great idea for our community…to check out the intro materials!

  • ginidietrich

    @joelfortner03 That’s a fantastic analogy to leadership. And it’s true. If you aren’t growing, how can your team grow?

  • ginidietrich

    @HelpingSpartans From a new twitter account!

  • guyrcook

    Amen. I began my ‘white space’ by making from noon to 1 PM my ‘do what needed done time’ and it’s called Lunchtime by some folks, so what happened was quite nice. I now look forward to noon, instead of it being another hour, it’s mine to use as needed. After reading this post I know realize why I get up early some days and have some time to ‘surf’, catch up with emails from friends, clean up the fluff and nonsense in the email account, explore Google + more. Thanks for sharing your thoughts.

  • MariSmith

    Hi Gini — I really enjoyed reading your thoughts here. I love the “white space” concept and also committing to a regular block of time that’s sacredly guarded! I have appointments with myself all the time for focus, writing, productivity, and marketing activities. But, I often let myself ‘slide’ with my own appointments and move them around a lot to accommodate other activities… I wouldn’t dream of doing that with other appointments and so I continue to build the muscle of keeping my own appointments with myself as rigorously guarded as I do appointments with others! I also started working with a productivity coach recently… for about the fourth time in as many years. Lol. I’m a work in progress!

  • factotumllc

    @MSchechter Such a good post! I’ve been sharing it, too.

  • rhodanmc

    You hit the nail right on the head. Trying to get clients to understand the importance of making time to work on the business then actually getting them doing it consistently is a constant challege I find in consulting work with SME business owners. I will share this article with them as well as uploading the link to where it will be available permanently for a wider audience to appreciate.

  • joelfortner03

    @ginidietrich I believe it will grow bit out the door. People desire strong leadership and if they don’t get it here eventually they’ll go find it over there. How did we get here from white space? Well whatever!

  • ginidietrich

    @JamieLaceyPR And so hard, too

  • ginidietrich

    @debdobson Ah…you’re too good to me!

  • JamieLaceyPR

    @ginidietrich I know…I’m starting with 15 mins a day!

  • ginidietrich

    @JamieLaceyPR That’s a great start!

  • MSchechter

    @factotumllc yep, @ginidietrich is good like that 🙂

  • Leon

    G’Day Gini,

    Congratulations on taking the steps to “work on” rather than “work in.” It takes guts to do what you’ve done. Michael Gerber lives!

    Here’s another little tip: If you can’t delegate, you can’t manage your time. And there’s no such thing as a manager who can’t delegate. There are only managers who wont.

    That’ll probably get me in strife again. I fear that it’s the lot of the curmudgeon.

    Have lots of fun on your white space days.



  • Great idea.

    Thanks a lot, Gini.

    I’ll call you Friday at about 1.

    The Franchise King®

  • KimDavies

    Hi, Gini.

    Yes! You are right on the dot again.:) We need that white space. Without that, we would constantly be asking where the heck time went because we have nothing to show for the hours we spent in the business, in the job or in the blog. Our work or business, whatever it is, should always be ON and not IN, so we can detach ourselves during those times when we need time to breathe.

    Thanks, Gini. This is a much needed reminder to take that white space. I have been kind of floundering there for a while with so much to do and not much time to do it.

    BTW, did somebody tell you that you look like Emily Deschanel from the TV Series, Bones? Only you are more real because we can actually talk to you. 😀 (There goes me again with those stars in my eyes that Griddy always talk about.)

  • boyumyzlces3


  • Gini, this was the most significant thing I learned when reading The E-Myth years ago. I tend to forget it again and again, but apparently the number one reason small businesses fail is because they neglect this – always working IN their business and never ON it. It’s impressive what you were able to do when you make this commitment!

    Thanks for the reminder!


  • SoloBizCoach

    This is so important Gini. Thank you for reminding us all about this. Us entrepreneurs get so busy with helping our clients that we forget to work on our own businesses. Thanks.

  • ginidietrich

    @guyrcook Some people call it lunch. LOL! It’s important to clean up the fluff (as you say), isn’t it? I like to get that done even before I get on my bike. That way it’s done and I can focus for the rest of the day.

  • ginidietrich

    @MariSmith Hi Mari! Fun seeing you here! I think women are more guilty of that than men. I was really bad about it, but you’re right…you would never move a client around like we move appointments with ourselves around. It definitely helps to have a Patti Knight. She holds me accountable and she’s MUCH more protective of my time. Which I truly appreciate when I can hang out with my family on a Saturday.

  • ginidietrich

    @rhodanmc Daniel, thanks so much for sharing this with your network! It’s really hard to do; I know. But it is necessary. And now everyone knows why I can’t meet with them on a Friday. 🙂

  • ginidietrich

    @Leon There is a new movie out called Horrible Bosses. In it, Kevin Spacey’s character promotes himself to SVP of sales (even though he’s already president of the company). While it’s a bit extreme, no one wants to work with someone like that. It’s a good thing to remember as we lead.

  • ginidietrich

    @FranchiseKing HAHAHAHAHA!! LOL!! I’m really surprised you’re the first one to mention that.

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  • MarcGirolimetti

    To go one step further, it helps the mind and soul tremendously if you start creating corporate policy and stick to it. For example, in the Summer, it’s half-day Fridays. You get up. You leave. You lunch and go do something fun for you. The business will be there when you return, but your mind needs the break. Let me tell you, when I’ve done that my Monday’s are far more productive, because I’ve eliminated blockage and arrive with better ideas.

  • ginidietrich

    @MarcGirolimetti Oh. So you mean the summer half-days that my office gets I should take too?

  • ginidietrich

    @SoloBizCoach It’s hard…especially when you don’t have a team. But to Marc’s point above, we all need to refresh and recharge. I don’t know about you, but I do my best thinking where there are no interruptions (the shower, on my bike).

  • ginidietrich

    @Lori It’s impossible to scale if you’re always working in your business. Impossible.

  • ginidietrich

    @KimDavies LOL! Yes, I hear that all the time. I actually had a guy stop me in a hotel lobby and ask for my autograph. I gave it to him. 🙂

  • KimDavies

    @ginidietrich It’s great that you are not bothered by it. Others hate it when they are compared to celebrities. 🙂

  • MarcGirolimetti

    As your long-distance work husband Gini I demand you take them. @ginidietrich @MarcGirolimetti

  • Great point Gini! It is really appropriate for anyone. A contributing factor to doctor’s offices not growing/failing is b/c we spend all of our time seeing patients and not working on the business! (there are so many other factors of course!)

  • PRCoach

    Great advice to help business owners stick to the “on” vs “in” mantra, which we all know is one of the key reasons why some owners successfully transition from doer to leader and others just cannot.

  • factotumllc

    @MariSmith @spinsucks @ginidietrich It was an excellent read!

  • Indulekha

    Absolutely amazing advice Gini! I’m just starting out on my own while doing a 9-5 job already and it’s tough to find time for both.. but I’m determined. You make a very good point here and I know I’ve been neglecting ‘white space’ for quite some time now. Spending some time for reflection and recharge is essential and I was beginning to realize the importance. Thanks again for reminding this to all of us 🙂

  • George_Williams

    RT @MariSmith Social Media Overload? How To Work On Your Business,Not In It by @spinsucks [Excellent read!] #SocialMedia

  • martingladdish

    @mholdenwhite thanks Morgan – maybe that should be the topic for my next blog too 😉

  • mholdenwhite

    @martingladdish Good idea. I look forward to reading it :o)

  • HelpingSpartans

    @ginidietrich Yes, but this one is shared so it is not always me tweeting. Thought 90% of the time right now it is me (Dave)!

  • andreasduess

    @ginidietrich this idea is growing. Giving all staff 1/2 day a week to spend on research/innovation/reading/spending time on staying hungry

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  • marashorr

    Gini, as a dedicated subscriber to your blog, I’ve been thinking about this advice since you posted this. This morning, I decided to link to this post in my own blog 🙂

    Thanks for all of your fantastic advice!

  • marashorr

    Gini, as a dedicated subscriber to your blog, I’ve been thinking about this advice since you posted this. This morning, I decided to link to this post in my own blog 🙂

    Thanks for all of your fantastic advice!

  • marashorr

    Gini, as a dedicated subscriber to your blog, I’ve been thinking about this advice since you posted this. This morning, I decided to link to this post in my own blog 🙂

    Thanks for all of your fantastic advice!

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