Arment Dietrich

Anti-Tracking Internet Browsers

By: Arment Dietrich | January 5, 2011 | 
14

Mozilla recently announced their new version of Firefox (Firefox 4) will include an anti-tracking or a ‘Do Not Track’ function allowing users to be in more control of what data is shown to them through Internet browsers.

Because of the recent Federal Trade Commission (FTC) endorsement addressing advertisers to limit the amount and use of behavioral Web tracking, the FTC countered their declaration by reaching out to the Web developers asking them to include anti-tracking functions into their new software.

It sounds to me that we, as the users, are going to have a choice if we want our searches to not be tracked.  But wouldn’t you always want them not to be tracked?

According to Gallup, a data-driven news poll and public opinion research company, “about 85 percent of consumers surveyed said they want to be able to choose whether to be tracked as they surf.”

I can’t imagine going to Google, typing in my search of … ‘best plastic surgeons in New York City,’ seeing a ‘Do Not Track’ button and thinking, “na, I’m not going to press it.  I want people I don’t know to know that I’m getting work done so they can send me a bunch of crap on boob jobs.”

Some say this new FTC ruling and mechanism will ruin and possibly end the Internet advertising business.  Do you agree?  Does tracking benefit the user?  Will you always click the option to have the power?

Mozilla is claiming they are giving more power to their users when in fact if the FTC didn’t make their announcement, would we be seeing this feature?

It has been noted Microsoft is also working on these anti-tracking features for the Windows-based Internet Explorer 9.  So pick it up Safari, I love you most.

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14 Comments on "Anti-Tracking Internet Browsers"

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heybethanyrae
heybethanyrae
5 years 5 months ago
I have been waiting for this day… People have always been creeped out by the ability of marketers to track their online activities. I once believed that tracking was extremely beneficial – who wouldn’t want to see targeted ads on their screen? I’d rather have ads for clothing clog my page than ads for car parts. Over time I realized that no matter if the ads are targeted or not, I am still going to ignore them… Even though I am online ALL the time, I don’t click on banner ads for fear of spam or viruses. None of the… Read more »
heybethanyrae
heybethanyrae
5 years 5 months ago
I have been waiting for this day… People have always been creeped out by the ability of marketers to track their online activities. I once believed that tracking was extremely beneficial – who wouldn’t want to see targeted ads on their screen? I’d rather have ads for clothing clog my page than ads for car parts. Over time I realized that no matter if the ads are targeted or not, I am still going to ignore them… Even though I am online ALL the time, I don’t click on banner ads for fear of spam or viruses. None of the… Read more »
HowieSPM
HowieSPM
5 years 5 months ago
I have Fire Fox 4 but haven’t used it much because I love the Read It Later Ad On and they don’t have it yet for 4.0 That said I just wrote about this yesterday somewhere. I use Fire Fox with Ad Blocker Plus and No Scripts (prevents Java from running without permission). Mostly for safety from viruses. I get amazed on some sites how many networks run. Spin Sucks has 15!!!!! But No Scripts while it can disable the Networks like DoubleClick it does not disable tracking networks aside from Google Analytics. Steve Smith of Media Post wrote last… Read more »
HowieSPM
HowieSPM
5 years 5 months ago
I have Fire Fox 4 but haven’t used it much because I love the Read It Later Ad On and they don’t have it yet for 4.0 That said I just wrote about this yesterday somewhere. I use Fire Fox with Ad Blocker Plus and No Scripts (prevents Java from running without permission). Mostly for safety from viruses. I get amazed on some sites how many networks run. Spin Sucks has 15!!!!! But No Scripts while it can disable the Networks like DoubleClick it does not disable tracking networks aside from Google Analytics. Steve Smith of Media Post wrote last… Read more »
ginidietrich (Gini Dietrich)
5 years 5 months ago

How Mozilla is changing online tracking from @mollimegasko http://bit.ly/hRNdMl

eclectitech (Jon Stephenson)
5 years 5 months ago

RT@ginidietrich – Whoohoo!! How Mozilla is changing online tracking from @mollimegasko http://bit.ly/hRNdMl

ginidietrich (Gini Dietrich)
5 years 5 months ago

Are you ready for anti-tracking software? @mollimegasko gives you the scoop http://bit.ly/hRNdMl

joshhumble (Josh Humble)
5 years 5 months ago

RT @ginidietrich: Are you ready for anti-tracking software? @mollimegasko gives you the scoop http://bit.ly/hRNdMl

angelica7641 (Angelica)
5 years 5 months ago

RT @ginidietrich: Are you ready for anti-tracking software? @mollimegasko gives you the scoop http://bit.ly/hRNdMl

janbeery (Jan Beery)
5 years 5 months ago

RT @ginidietrich: Are you ready for anti-tracking software? @MolliMegasko gives you the scoop http://bit.ly/hRNdMl

ginidietrich (Gini Dietrich)
5 years 5 months ago

How plastic surgery and your online cookies mix from @mollimegasko http://bit.ly/hRNdMl

barryh47 (Barry Higgins)
5 years 5 months ago

RT @ginidietrich: How plastic surgery and your online cookies mix from @mollimegasko http://bit.ly/hRNdMl

wabbitoid
5 years 5 months ago

This reminds me of when the wild open Western US was closed down by fences. Things didn’t change overnight, but slowly an era came to end end. When we look back on it much later the most common remark will be “Well, that had to happen eventually!”

wabbitoid
5 years 5 months ago

This reminds me of when the wild open Western US was closed down by fences. Things didn’t change overnight, but slowly an era came to end end. When we look back on it much later the most common remark will be “Well, that had to happen eventually!”

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