Gini Dietrich

Giving Free Content to Generate Business

By: Gini Dietrich | September 22, 2011 | 

It’s Facebook question of the week time (clap, clap, clap)!

The question, this week, comes from Rachael Seda.

She asks, “Do you think selling through free content is the new way of the world or will it change in the future?”

It’s a pretty interesting question and I hope I answered it correctly. I did not answer if content will always be free, but whether or not it’s the way to generate leads and new business.

You can watch the video below (or click here) and see if you agree…or not.

Tell Rachael what you think in the comments below.

Also tell me what you think about the last part of the video and highlighting the Facebook questioner even more.

And don’t forget…head over to Facebook and ask a question on our wall there if you’d like to be highlighted in a coming week.

Thanks, Rach, for the question this week!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.