Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 

Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea.

The stars were all aligned. We already knew we think alike, putting business goals ahead of anything else through our marketing and communication programs. It’s seemingly easier to write half a book than an entire one. And, while we have some of the same friends, a big part of our networks are different, which would introduce us both to new people and new opportunities.

And so we went for it. We wrote an outline, we divided up the chapters, and we got to work. He wrote mostly at night, after his daughter went to bed. I wrote mostly weekends, without distractions from the business. And we hired an awesome editor (Jennifer Goode Stevens) who helped us put the book in the same voice (though I think some of you know us well enough to still figure out who wrote what).

Then, with the help of Anna Barcelos and Steve Hall, we began the editing process which, some days was much more painful than the actual writing of it. They caught things that were beyond basic editing, but made the book a much better read and incorporated an even higher-level strategy.

After all of that, our friends at Pearson began to make it look like an actual book, with chapters and an index and a table of contents and the best cover design I’ve seen in a long time.

And now it’s here. It’s actually here!

Introducing Marketing in the Round

For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results.

Marketing in the Round describes how to do all of these things. Not without a lot of hard work. One client I describe in the book took us four years to completely integrate. It’s not an easy thing to do. But, if you follow the book, use the exercises, and really think about the four approaches to choosing your tactics, you’ll have some serious success.

While the book has officially been out for two weeks, today marks the official launch. We’re doing a lot of fun things to launch it and get out on the road on tour and we think there is something for everyone.

Virtual Book Launch

From 12:00-1:00 CT today, we are hosting a virtual book launch or, what Mr. D. calls, a “book bomb.”

During that hour, if we break the top 10 business books on both Amazon and Barnes & Noble, I get to throw a chocolate pie in Geoff’s face. Trust me. It’s going to be legen- wait for it – dary!

And you are invited to join the fun!

To register (it’s free!), click here and get the information for watching it livestreamed. It’ll be as if you’re sitting in the same room with us.

Or, you can just buy a book during that hour and I’ll be sure to send you video links and/or photos of the pie being thrown and smooshed all over his face.

Live Book Launches

If you’re in Chicago, Boston, New York City, Washington, D.C., or Kansas City, you can see us live, get a signed copy of the book, and network with old and new friends.

We’re launching in Chicago tonight!

If you’re around, we’d love to see you! It’s from 5-8 CT and includes professional development, networking, a signed book, apps, and drinks. It’s in the Hancock Building at Weber-Shandwick.

You can register by clicking here (it’s $40, thanks to Cision who underwrote most of the costs).

If you’re not in Chicago, see when we’re in your city (or learn about new cities added) by visiting Marketing in the Round.

Buy the Book

Of course, it’s not necessary you do either of those in order to get yourself a copy.

If you’d like an electronic version or hard copy, you can buy it both on Amazon and Barnes & Noble. And, for my Canadian friends, it’s also available on Kobo.

Radian6 Webinar

Our friends at Radian6 are hosting on Thursday at 1:00 CT for free.

If you can’t make the virtual event today or don’t live in one of the cities we’ll be visiting, this is a great way to get some of the book content and learn how to use the worksheets and exercises in the book.

You can register by clicking here.

Want Us to Come to You?

If you want us to come speak at your event, buy 600 books this week and cover our travel, and we’ll come visit!

There is a catch, however. We have to be able to get to you via a direct flight (me from Chicago and Geoff from D.C.) and we do have some black-out dates (see live events above), but if you hold up your end of the bargain, we’ll do the same.

Free Content

If you are a journalist, blogger, or content creator and would like an excerpt of the book, a webinar, a podcast, an interview, or a blog post, we are both willing and able to help. Just send let either of us know and we’ll be sure to accomodate.

So there you have it. I’m exhausted just writing this!

Marketing in the Round. Buy it. Read it. Tell us what you loved (or hated) about it.

We now leave it in your hands…as scary as that is for this first-time author.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Count me in! Can’t wait to read this! So excited for you two!

    • ginidietrich

       @JoelFortner Thank you, Joel! You are the best!

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  • geoffliving

    You’re an author!  Congratulations!

    • ginidietrich

       @geoffliving I’m a nervous freaking wreck. Am I supposed to say that out loud? Will you teach me the secret handshake later today?

      •  @ginidietrich  @geoffliving I believe it goes something like, “Fill wine glass, raise glass to lips, repeat as needed.” 

  • nateriggs

    Congrats @ginidietrich and @geoffliving !  Kudos to both of you for getting this one out there! 🙂

    • ginidietrich

       @nateriggs  Thanks Nate! I get to see you in a couple of weeks!

      • nateriggs

         @ginidietrich Very excited about you visiting Columbus and our first time meeting in person. 🙂

        • ginidietrich

           @nateriggs ME TOO!!

  • Way to go @ginidietrich! Excited about this week for you! What to go after a dream and make it happen.

  • Way to go @ginidietrich  Excited about this week for you! Way to go after a dream and make it happen.

    • ginidietrich

       @JustInTheSouth Thanks, Brackett!

  • Yay! It’s here, it’s here!  So sad I’ll not be at the launch party tonight (just couldn’t justify the expense without a biz meeting attached to the agenda) but I’ll see you at the @Radian6 webinar on Thursday! 🙂 

    • ginidietrich

       @jasonkonopinski  Well, you won’t really see me. But you’ll hear me. And I guess that’s better than nothing. 

      •  @ginidietrich But I’ll SEE you at BlogWorld AND your DC stop. So there. xoxoxo

        • ginidietrich

           @jasonkonopinski I’m sneaking into BlogWorld just to say hi to you and a few others. When do you head home?

        •  @ginidietrich Hmm I’ll probably be hanging around for all three days.  Need to firm up my schedule. I’ll keep you posted, of course. 

  • So excited for you, Gini! I wish @janbeery and I could come tonight, but we have a dinner. Remember us little people, when you’re a Best Seller :).

    • ginidietrich

       @Katie Gutwein  @janbeery Who is this? 

  • Gini!
    Congratulations on the launch of your first book!
    It’s an exciting time for sure, so get out there and sell a lot of books!
    The Franchise King®
    (And all of my Royal Subjects)

    • ginidietrich

       @FranchiseKing Don’t you have some advice for me? 

      •  @ginidietrich Yes! Keep getting a lot of press for your book 🙂

  • Congrats to two of my favorite people. A job well done!

    • ginidietrich

       @KenMueller Thank you, Ken. And thank you for the VERY nice review!

  • Congrats Gini & Geoff! Working on the podcast post now, so it will be up before the book launch! 

    • And Geoff, we are sending you the funny repeat clip. 

    • ginidietrich

       @katskrieger LOL! Geoff is sitting here so I told him you’re sending that clip. Hilarious!

  • I can’t wait to review this book.
    And since I paid for it myself, I’m not holding back. 😉

    • ginidietrich

       @JayDolan I am really, really excited to read your review because I know it will be full of snark. Please don’t disappoint me.

      •  @ginidietrich  @JayDolan it might be better than Lord of the Rings Jay!

        • ginidietrich

           @HowieSPM  @JayDolan Ha!

        • ginidietrich

           @HowieSPM  @JayDolan Ha!

  • Woot to the woot! This is so exciting that I can hardly contain myself. I’m still working out sponsorship deals so we can get you here in the D… But if all else fails just throw me some of your frequent flyer miles and all parachute down in my superhero attire. That will get great ratings!!! Congrats Gini and gl on your book bomb

    • ginidietrich

       @SociallyGenius You need miles to parachute down?! Can’t you just fly in with your super powers?

  • FrankDickinson

    I’m betting you two are so excited – and I’m excited for you! All the best to you Gini and @geoffliving .

    • ginidietrich

       @FrankDickinson  I was REALLY nervous this morning, but I’m calming down a bit.

      • FrankDickinson

         @ginidietrich Always helps to have an amazing community like this that supports you! Especially that @Marcus_Sheridan guy.

  • Can’t wait to go Round…enjoy every minute. @geoffliving @ginidietrich 

    • ginidietrich

       @annelizhannan  Thank you!!

  • Bravo, bravo! I’m sending ponies and balloons and cake! Cheers! Kaarina

    • FrankDickinson

       @KDillabough I’ll spring for the clowns that ride in those little cars !

    • ginidietrich

       @KDillabough I cannot wait!!

  • YAY!!!!!!!!!!

    It’s finally here!

    • ginidietrich

       @Lisa Gerber I kind of can’t believe it.

  • YeeeeHawwwww!

    • ginidietrich

       @Marcus_Sheridan LOL! Best comment by Marcus ever!

  • Hip Hip Hooray! So excited for you guys! Wish I could be in Chicago to celebrate with you. 🙂 Cheers!

    • ginidietrich

       @lauraclick I wish you were, too! But we’ll just have to make up for it later.

  • MackCollier

    Congrats @ginidietrich and @geoffliving !  Know you both are pumped about the book launch, here’s hoping Geoff gets to eat some pie!

    • ginidietrich

       @MackCollier  @geoffliving Here is hoping is right!

  • Woot! Woot! I hope it’s an amazing launch, you have worked so hard on this!

    • ginidietrich

       @hackmanj Thanks Joe!!

  • Congrats on your book, @ginidietrich and @geoffliving . Also , when will we see Jack Bauer with a top hot and a monocle and a cup of tea and muffins?
    A book like that has to be read by a Sir Dog.
    I hope to catch you two at one of the live events

    • ginidietrich

       @bhas  You know, I think I’ll get him a top hat and we’ll get that photo taken.

  • Congratulations on the book.

    • ginidietrich

       @TheJackB Thanks Dear Abbey!

  • It has to be really good, also I’ve just read the article at Jugnoo and the concept is correct, imho. I knew that bruschetta and wine make a perfect match to inspire interesting ideas, not like pizza and beer but near there. 🙂

    • ginidietrich

       @Andrea T. H. W. Bruschetta and wine make EVERYTHING better!

  • Congrats!!!! 

    • ginidietrich

       @sydcon_mktg Thanks, Jen!!

  • Watching live now: who else is watching?

    • #1 on Amazon already! Way to go. 🙂

  • SWEET! Congrats @ginidietrich now I can’t wait to bring you my copy to sign in NYC next month 🙂

    • ginidietrich

       @John Falchetto I will DEFINITELY do that!!

  • Congratulations, Gini!
    What an accomplishment it must be to see your name on the cover of a book that you can hold in your hands.
    Unfortunately, Detroit isn’t on the book tour, or else I’d totally come out for it. And I don’t have the budget to buy 600 books at the moment. I guess I’ll have to settle for buying one and reading on my couch. Can’t wait!

    • ginidietrich

       @bradmarley LOL!! We’re actually trying to get Detroit so don’t count us out yet!

  • Go, Gini.. you’re a rockstar. Go Gini, go Gini!! 

    • ginidietrich

       @KristenDaukas Thanks, love!

  • i read this book 3 years ago. how harry potter keeps evading death while selling so many books is beyond me. i highly recommend everyone grabbing this before the 8th printing runs out.

    • ginidietrich

       @HowieSPM I WISH I could write something as popular as Harry Potter!

      •  @ginidietrich you should of added a last chapter about an alien and his dog.

  • CourtV

    Congrats to you and Geoff! I really look forward to checking it out. 

    • ginidietrich

       @CourtV Thanks Court! And thanks for the email. Pierre and I talked and I was going to call you this week anyway. So good timing!

  • Woot woot! HUGE congrats to you and Geoff!

    • ginidietrich

       @Nikki Little Thanks, Nikki! Hopefully we’ll get up to see you in July.

  • ElissaFreeman

    I’m so excited for you!!! Yay!!

    • ginidietrich

       @ElissaFreeman Thank yoooooou! I’ll see you in a couple of months!

  • I said it before, and I’ll say it again (though I’m terribly late today) – congratulations, dear Gini & Geoff!

    • ginidietrich

       @Shonali Thank you my dear, dear friend! xoxo

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  • kamichat

    Congrats on the book. I know it is a lot of hard work!

    • ginidietrich

       @kamichat Thanks, Kami! And thanks for the fun photo with Deb. I pinned it. 🙂

  • rdopping

    After scaniing the comments I am going to hold off on any comments about how much I love this topic. Our business is about “integrated services” and breaking down silos is a core tenet of our business. I wonder if an an Interior Designer should read a PR book? Sure, what the heck.
    Congrats to you, Geoff and your far-sighted dog……does he have a name?

    •  @rdopping You don’t know the dog?? That’s Jack Bauer!

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  • May I offer you the heartiest congrats, Sistah Twin? Admirable. #ThatIsAll

    •  @Soulati | B2B Social Media Marketing Thank you so much! And thank you for the review with fun photo!

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  • Huge congratulations to you and geoffliving! I got my copy early — looking forward to digging in.

  • margieclayman

    I wish I could buy 600 books. I need to start playing the lottery for times like these.

    •  @margieclayman I wish you could, too! But you did the second best thing with an amazing review!

  • You’re amazing. So proud of you. I’ll see on the 21st!!!!!! (bring your drinking hat)

    •  @kevinfawley My drinking hat? Does that allow me to drink more? Where do I get one?

      •  @ginidietrich  @kevinfawley I’m sending you one:)

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