Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
103

Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea.

The stars were all aligned. We already knew we think alike, putting business goals ahead of anything else through our marketing and communication programs. It’s seemingly easier to write half a book than an entire one. And, while we have some of the same friends, a big part of our networks are different, which would introduce us both to new people and new opportunities.

And so we went for it. We wrote an outline, we divided up the chapters, and we got to work. He wrote mostly at night, after his daughter went to bed. I wrote mostly weekends, without distractions from the business. And we hired an awesome editor (Jennifer Goode Stevens) who helped us put the book in the same voice (though I think some of you know us well enough to still figure out who wrote what).

Then, with the help of Anna Barcelos and Steve Hall, we began the editing process which, some days was much more painful than the actual writing of it. They caught things that were beyond basic editing, but made the book a much better read and incorporated an even higher-level strategy.

After all of that, our friends at Pearson began to make it look like an actual book, with chapters and an index and a table of contents and the best cover design I’ve seen in a long time.

And now it’s here. It’s actually here!

Introducing Marketing in the Round

For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results.

Marketing in the Round describes how to do all of these things. Not without a lot of hard work. One client I describe in the book took us four years to completely integrate. It’s not an easy thing to do. But, if you follow the book, use the exercises, and really think about the four approaches to choosing your tactics, you’ll have some serious success.

While the book has officially been out for two weeks, today marks the official launch. We’re doing a lot of fun things to launch it and get out on the road on tour and we think there is something for everyone.

Virtual Book Launch

From 12:00-1:00 CT today, we are hosting a virtual book launch or, what Mr. D. calls, a “book bomb.”

During that hour, if we break the top 10 business books on both Amazon and Barnes & Noble, I get to throw a chocolate pie in Geoff’s face. Trust me. It’s going to be legen- wait for it – dary!

And you are invited to join the fun!

To register (it’s free!), click here and get the information for watching it livestreamed. It’ll be as if you’re sitting in the same room with us.

Or, you can just buy a book during that hour and I’ll be sure to send you video links and/or photos of the pie being thrown and smooshed all over his face.

Live Book Launches

If you’re in Chicago, Boston, New York City, Washington, D.C., or Kansas City, you can see us live, get a signed copy of the book, and network with old and new friends.

We’re launching in Chicago tonight!

If you’re around, we’d love to see you! It’s from 5-8 CT and includes professional development, networking, a signed book, apps, and drinks. It’s in the Hancock Building at Weber-Shandwick.

You can register by clicking here (it’s $40, thanks to Cision who underwrote most of the costs).

If you’re not in Chicago, see when we’re in your city (or learn about new cities added) by visiting Marketing in the Round.

Buy the Book

Of course, it’s not necessary you do either of those in order to get yourself a copy.

If you’d like an electronic version or hard copy, you can buy it both on Amazon and Barnes & Noble. And, for my Canadian friends, it’s also available on Kobo.

Radian6 Webinar

Our friends at Radian6 are hosting on Thursday at 1:00 CT for free.

If you can’t make the virtual event today or don’t live in one of the cities we’ll be visiting, this is a great way to get some of the book content and learn how to use the worksheets and exercises in the book.

You can register by clicking here.

Want Us to Come to You?

If you want us to come speak at your event, buy 600 books this week and cover our travel, and we’ll come visit!

There is a catch, however. We have to be able to get to you via a direct flight (me from Chicago and Geoff from D.C.) and we do have some black-out dates (see live events above), but if you hold up your end of the bargain, we’ll do the same.

Free Content

If you are a journalist, blogger, or content creator and would like an excerpt of the book, a webinar, a podcast, an interview, or a blog post, we are both willing and able to help. Just send let either of us know and we’ll be sure to accomodate.

So there you have it. I’m exhausted just writing this!

Marketing in the Round. Buy it. Read it. Tell us what you loved (or hated) about it.

We now leave it in your hands…as scary as that is for this first-time author.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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103 Comments on "Marketing in the Round is Here!"

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JoelFortner
4 years 1 month ago

Count me in! Can’t wait to read this! So excited for you two!

ginidietrich
ginidietrich
4 years 1 month ago

 @JoelFortner Thank you, Joel! You are the best!

trackback

[…] Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book […]

geoffliving
geoffliving
4 years 1 month ago

You’re an author!  Congratulations!

ginidietrich
ginidietrich
4 years 1 month ago

 @geoffliving I’m a nervous freaking wreck. Am I supposed to say that out loud? Will you teach me the secret handshake later today?

jasonkonopinski
4 years 1 month ago

 @ginidietrich  @geoffliving I believe it goes something like, “Fill wine glass, raise glass to lips, repeat as needed.” 

nateriggs
nateriggs
4 years 1 month ago

Congrats @ginidietrich and @geoffliving !  Kudos to both of you for getting this one out there! 🙂

ginidietrich
ginidietrich
4 years 1 month ago

 @nateriggs  Thanks Nate! I get to see you in a couple of weeks!

nateriggs
nateriggs
4 years 1 month ago

 @ginidietrich Very excited about you visiting Columbus and our first time meeting in person. 🙂

ginidietrich
ginidietrich
4 years 1 month ago

 @nateriggs ME TOO!!

JustInTheSouth
4 years 1 month ago

Way to go @ginidietrich! Excited about this week for you! What to go after a dream and make it happen.

JustInTheSouth
4 years 1 month ago

Way to go @ginidietrich  Excited about this week for you! Way to go after a dream and make it happen.

ginidietrich
ginidietrich
4 years 1 month ago

 @JustInTheSouth Thanks, Brackett!

jasonkonopinski
4 years 1 month ago

Yay! It’s here, it’s here!  So sad I’ll not be at the launch party tonight (just couldn’t justify the expense without a biz meeting attached to the agenda) but I’ll see you at the @Radian6 webinar on Thursday! 🙂 

ginidietrich
ginidietrich
4 years 1 month ago

 @jasonkonopinski  Well, you won’t really see me. But you’ll hear me. And I guess that’s better than nothing. 

jasonkonopinski
4 years 1 month ago

 @ginidietrich But I’ll SEE you at BlogWorld AND your DC stop. So there. xoxoxo

ginidietrich
ginidietrich
4 years 1 month ago

 @jasonkonopinski I’m sneaking into BlogWorld just to say hi to you and a few others. When do you head home?

jasonkonopinski
4 years 1 month ago

 @ginidietrich Hmm I’ll probably be hanging around for all three days.  Need to firm up my schedule. I’ll keep you posted, of course. 

Katie Gutwein
4 years 1 month ago

So excited for you, Gini! I wish @janbeery and I could come tonight, but we have a dinner. Remember us little people, when you’re a Best Seller :).

ginidietrich
ginidietrich
4 years 1 month ago

 @Katie Gutwein  @janbeery Who is this? 

FranchiseKing
4 years 1 month ago

Gini!
 
Congratulations on the launch of your first book!
 
It’s an exciting time for sure, so get out there and sell a lot of books!
 
The Franchise King®
 
(And all of my Royal Subjects)

ginidietrich
ginidietrich
4 years 1 month ago

 @FranchiseKing Don’t you have some advice for me? 

FranchiseKing
4 years 1 month ago

 @ginidietrich Yes! Keep getting a lot of press for your book 🙂
 
JL

KenMueller
4 years 1 month ago

Congrats to two of my favorite people. A job well done!

ginidietrich
ginidietrich
4 years 1 month ago

 @KenMueller Thank you, Ken. And thank you for the VERY nice review!

KenMueller
4 years 1 month ago

 @ginidietrich It was deserved.

katskrieger
4 years 1 month ago

Congrats Gini & Geoff! Working on the podcast post now, so it will be up before the book launch! 

katskrieger
4 years 1 month ago

And Geoff, we are sending you the funny repeat clip. 

ginidietrich
ginidietrich
4 years 1 month ago

 @katskrieger LOL! Geoff is sitting here so I told him you’re sending that clip. Hilarious!

JayDolan
4 years 1 month ago

I can’t wait to review this book.
 
And since I paid for it myself, I’m not holding back. 😉

ginidietrich
ginidietrich
4 years 1 month ago

 @JayDolan I am really, really excited to read your review because I know it will be full of snark. Please don’t disappoint me.

HowieSPM
4 years 1 month ago

 @ginidietrich  @JayDolan it might be better than Lord of the Rings Jay!

ginidietrich
ginidietrich
4 years 1 month ago

 @HowieSPM  @JayDolan Ha!

ginidietrich
ginidietrich
4 years 1 month ago

 @HowieSPM  @JayDolan Ha!

SociallyGenius
4 years 1 month ago

Woot to the woot! This is so exciting that I can hardly contain myself. I’m still working out sponsorship deals so we can get you here in the D… But if all else fails just throw me some of your frequent flyer miles and all parachute down in my superhero attire. That will get great ratings!!! Congrats Gini and gl on your book bomb

ginidietrich
ginidietrich
4 years 1 month ago

 @SociallyGenius You need miles to parachute down?! Can’t you just fly in with your super powers?

FrankDickinson
FrankDickinson
4 years 1 month ago

I’m betting you two are so excited – and I’m excited for you! All the best to you Gini and @geoffliving .

ginidietrich
ginidietrich
4 years 1 month ago

 @FrankDickinson  I was REALLY nervous this morning, but I’m calming down a bit.

FrankDickinson
FrankDickinson
4 years 1 month ago

 @ginidietrich Always helps to have an amazing community like this that supports you! Especially that @Marcus_Sheridan guy.

annelizhannan
4 years 1 month ago

Can’t wait to go Round…enjoy every minute. @geoffliving @ginidietrich 

ginidietrich
ginidietrich
4 years 1 month ago

 @annelizhannan  Thank you!!

KDillabough
4 years 1 month ago

Bravo, bravo! I’m sending ponies and balloons and cake! Cheers! Kaarina

FrankDickinson
FrankDickinson
4 years 1 month ago

 @KDillabough I’ll spring for the clowns that ride in those little cars !

ginidietrich
ginidietrich
4 years 1 month ago

 @KDillabough I cannot wait!!

Lisa Gerber
4 years 1 month ago

YAY!!!!!!!!!!

It’s finally here!

ginidietrich
ginidietrich
4 years 1 month ago

 @Lisa Gerber I kind of can’t believe it.

Marcus_Sheridan
4 years 1 month ago

YeeeeHawwwww!

ginidietrich
ginidietrich
4 years 1 month ago

 @Marcus_Sheridan LOL! Best comment by Marcus ever!

lauraclick
4 years 1 month ago

Hip Hip Hooray! So excited for you guys! Wish I could be in Chicago to celebrate with you. 🙂 Cheers!

ginidietrich
ginidietrich
4 years 1 month ago

 @lauraclick I wish you were, too! But we’ll just have to make up for it later.

MackCollier
MackCollier
4 years 1 month ago

Congrats @ginidietrich and @geoffliving !  Know you both are pumped about the book launch, here’s hoping Geoff gets to eat some pie!

ginidietrich
ginidietrich
4 years 1 month ago

 @MackCollier  @geoffliving Here is hoping is right!

hackmanj
4 years 1 month ago

Woot! Woot! I hope it’s an amazing launch, you have worked so hard on this!

ginidietrich
ginidietrich
4 years 1 month ago

 @hackmanj Thanks Joe!!

bhas
4 years 1 month ago

Congrats on your book, @ginidietrich and @geoffliving . Also , when will we see Jack Bauer with a top hot and a monocle and a cup of tea and muffins?
 
A book like that has to be read by a Sir Dog.
 
I hope to catch you two at one of the live events
 
 

ginidietrich
ginidietrich
4 years 1 month ago

 @bhas  You know, I think I’ll get him a top hat and we’ll get that photo taken.

TheJackB
4 years 1 month ago

Congratulations on the book.

ginidietrich
ginidietrich
4 years 1 month ago

 @TheJackB Thanks Dear Abbey!

Andrea T. H. W.
4 years 1 month ago

It has to be really good, also I’ve just read the article at Jugnoo and the concept is correct, imho. I knew that bruschetta and wine make a perfect match to inspire interesting ideas, not like pizza and beer but near there. 🙂

ginidietrich
ginidietrich
4 years 1 month ago

 @Andrea T. H. W. Bruschetta and wine make EVERYTHING better!

sydcon_mktg
4 years 1 month ago

Congrats!!!! 

ginidietrich
ginidietrich
4 years 1 month ago

 @sydcon_mktg Thanks, Jen!!

hackmanj
4 years 1 month ago

Watching live now: http://www.ustream.tv/channel/geoffliving#events who else is watching?

hackmanj
4 years 1 month ago

#1 on Amazon already! Way to go. 🙂

John Falchetto
4 years 1 month ago

SWEET! Congrats @ginidietrich now I can’t wait to bring you my copy to sign in NYC next month 🙂

ginidietrich
ginidietrich
4 years 1 month ago

 @John Falchetto I will DEFINITELY do that!!

bradmarley
4 years 1 month ago

Congratulations, Gini!
 
What an accomplishment it must be to see your name on the cover of a book that you can hold in your hands.
 
Unfortunately, Detroit isn’t on the book tour, or else I’d totally come out for it. And I don’t have the budget to buy 600 books at the moment. I guess I’ll have to settle for buying one and reading on my couch. Can’t wait!

ginidietrich
ginidietrich
4 years 1 month ago

 @bradmarley LOL!! We’re actually trying to get Detroit so don’t count us out yet!

KristenDaukas
4 years 1 month ago

Go, Gini.. you’re a rockstar. Go Gini, go Gini!! 

ginidietrich
ginidietrich
4 years 1 month ago

 @KristenDaukas Thanks, love!

HowieSPM
4 years 1 month ago

i read this book 3 years ago. how harry potter keeps evading death while selling so many books is beyond me. i highly recommend everyone grabbing this before the 8th printing runs out.

ginidietrich
ginidietrich
4 years 1 month ago

 @HowieSPM I WISH I could write something as popular as Harry Potter!

HowieSPM
4 years 1 month ago

 @ginidietrich you should of added a last chapter about an alien and his dog.

CourtV
CourtV
4 years 1 month ago

Congrats to you and Geoff! I really look forward to checking it out. 

ginidietrich
ginidietrich
4 years 1 month ago

 @CourtV Thanks Court! And thanks for the email. Pierre and I talked and I was going to call you this week anyway. So good timing!

Nikki Little
4 years 1 month ago

Woot woot! HUGE congrats to you and Geoff!

ginidietrich
ginidietrich
4 years 1 month ago

 @Nikki Little Thanks, Nikki! Hopefully we’ll get up to see you in July.

ElissaFreeman
ElissaFreeman
4 years 1 month ago

I’m so excited for you!!! Yay!!

ginidietrich
ginidietrich
4 years 1 month ago

 @ElissaFreeman Thank yoooooou! I’ll see you in a couple of months!

Shonali
4 years 1 month ago

I said it before, and I’ll say it again (though I’m terribly late today) – congratulations, dear Gini & Geoff!

ginidietrich
ginidietrich
4 years 1 month ago

 @Shonali Thank you my dear, dear friend! xoxo

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[…] Voir le message original : Marketing in the Round is Officially Here! | Spin Sucks […]

kamichat
kamichat
4 years 1 month ago

Congrats on the book. I know it is a lot of hard work!

ginidietrich
ginidietrich
4 years 1 month ago

 @kamichat Thanks, Kami! And thanks for the fun photo with Deb. I pinned it. 🙂

rdopping
rdopping
4 years 1 month ago

After scaniing the comments I am going to hold off on any comments about how much I love this topic. Our business is about “integrated services” and breaking down silos is a core tenet of our business. I wonder if an an Interior Designer should read a PR book? Sure, what the heck.
 
Congrats to you, Geoff and your far-sighted dog……does he have a name?

ginidietrich
4 years 1 month ago

 @rdopping You don’t know the dog?? That’s Jack Bauer!

trackback

[…] I enjoyed MITR (which launched officially yesterday), found it a quick and useful read, and think you will too, if you believe in an integrated […]

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[…] Then came social media (well, some umpteen years later), and marketing altered again. Companies had to tear down the silos and implement integrated marketing again; however, it’s not over. Business is only in the early stages of adoption of social marketing, and one way to be successful is “marketing in the round.” […]

Soulati | B2B Social Media Marketing

May I offer you the heartiest congrats, Sistah Twin? Admirable. #ThatIsAll

ginidietrich
4 years 1 month ago

 @Soulati | B2B Social Media Marketing Thank you so much! And thank you for the review with fun photo!

trackback

[…] meaning that social is not going away and brands need to be actively engaging their customers. Gini has a new book out called Marketing in the Round that she co-authored with Geoff Livingston. Geoff […]

adamtoporek
4 years 1 month ago

Huge congratulations to you and geoffliving! I got my copy early — looking forward to digging in.

ginidietrich
4 years 1 month ago

 @adamtoporek  Thanks, Adam!!

margieclayman
margieclayman
4 years 1 month ago

I wish I could buy 600 books. I need to start playing the lottery for times like these.

ginidietrich
4 years 1 month ago

 @margieclayman I wish you could, too! But you did the second best thing with an amazing review!

kevinfawley
4 years 1 month ago

You’re amazing. So proud of you. I’ll see on the 21st!!!!!! (bring your drinking hat)

ginidietrich
4 years 1 month ago

 @kevinfawley My drinking hat? Does that allow me to drink more? Where do I get one?

KDillabough
4 years 1 month ago

 @ginidietrich  @kevinfawley I’m sending you one:)

trackback

[…] the number of your eyes and ears, and integrate the entire effort across the […]

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[…] your reading list; if you are a veteran, its chance to step back and re-think marketing strategy.  Gini Dietrich and Geoff Livingston launch the book earlier this year, and though it took me a while to sit down […]

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[…] Marketing in the Round written by Gini Dietrich and Geoff Livingston was one of my favorite textbooks to read that has […]

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[…] those channels – email, social media networking sites, direct mail, etc.  Like the authors of “Marketing in the Round” explain, sync all messaging, strategies, and tactics and optimize every medium and platform to […]

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[…] zijn die het kortst bij bedrijven in dienst blijven. Dit schrijft Gini Dietrich in haar boek ‘Marketing in the round’. De ondertitel ‘How to Develop an Integrated Marketing Campaign in the Digital Era’ is […]

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