Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
33

This post is written by Lisa Gerber.

Bring me your case studies, your articles, your podcasts, and your webinars!

Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. And that’s just this year.

Much of the curriculum has been designed, and a great deal of content has been produced. But it’s never enough. And that is where you come in.

So I’m turning it over to you, Spin Sucks community, with an open call for your content. We have a powerful and smart community here representing a variety of areas of expertise, from a variety of industries.

If you are interested in contributing, please read on for details.

First, some basics. Spin Sucks Pro is professional development for PR and marketing pros. It is subscriber-based, providing you hands-on experience using technology to enhance your careers. With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn.

The blog, Spin Sucks, will always remain free. It is opinion pieces, trends and news, product and service reviews, tips and tools, and case studies.

In both, our mission is to change the perception of the PR industry and to demonstrate best and ethical practices in public relations and marketing.

Four different ways you can contribute

  1. Educational articles, videos, and podcasts for Spin Sucks Pro. Within each section, there are 10 levels (young professionals through senior practitioners) around strategy, planning, execution, and measurement. No matter your level or number of years of experience, we’d love to work with you to develop content to go inside the site, within one of those subcategories.
  2. Case studies. We know you are working on, or have worked on, fascinating projects from which we can all learn. This is your opportunity to show it off and to give your clients and/or employer a little extra love. Case studies follow the PRSA standard with components in planning, research, execution, and measurable results. (We’ll provide the template.)
  3. Spin Sucks Pro webinars. We host hour-long webinars twice monthly and are always looking for passionate and dynamic presenters to share their know-how. If you have experience in webinars, and have a topic idea that fits within the curriculum, let us know and we’ll share more details.
  4. Guest posts on the blog. Guest blog posts publish at noon CT four times weekly. We are interested in topics of relevance to PR and marketing professionals; topics that help us do our jobs better, keep us ahead of the trends, and generate conversation. These differ from Spin Sucks Pro in that they are more opinionated, editorial, or news-related.

Most importantly, we want to work with contributors who are passionate about sharing their knowledge and being a part of the community.

Ready to contribute? Send me an email with your topic idea, format, your background, and previous samples. I’ll share more specific guidelines and, together, we’ll narrow down topic and deadlines.

It’s a content hungry world! We have a lot to learn from one another.

If you have any questions, feel free to ask in the comments.

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