Gini Dietrich

How to Use Visuals in Your Content Marketing

By: Gini Dietrich | September 8, 2014 | 

Visuals in Content MarketingBy Gini Dietrich

It’s webinar time!

This month, as Lindsay Bell so delightfully outlined last week, we are focused on visual content, which means our webinar is going to help you do more than text in your content marketing.

To kick it off, we have Joe Cardillo, who most recently was content evangelist for and who also is a Spin Sucks Crazy (and I think we finally got him to admit it!).

He’s going to help you understand the science behind visuals, give you some great examples, and help you figure out how to present your content differently.

Visuals in Your Content Marketing

There is a big content exhaustion—you’ve probably tired of it and you’re also probably feeling if, if you are a content marketer.

Because of that, content marketing has to be even better.

Joe is going to walk you through how to create, share, and inspire through your visuals.

He is going to talk about how it increases engagement and leads and the science behind it.

You also can expect:

  • How to answer the “why” and the “how” for using visuals;
  • The types of visuals you can use;
  • How to create visuals;
  • Where and when to use visuals;
  • How to create visuals specifically for blog posts;
  • When and how to use Google images, free image sites, and when to pay for images; and
  • Provide a checklist for you to use after the webinar.

Webinar Details

The webinar is this Thursday, September 11, at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones).

It is free and it’s a two-step process.

First, go to Spin Sucks Pro and click the blue “purchase” button at the bottom of the page.

Click “checkout.”

Either create a new account or login to your account.

Click “download purchase” and click the link on the confirmation page (you’ll also receive an email with this information).

Register for the webinar on that page and you’ll be good to go!

We’ll “see” you on Thursday!

photo credit: Hubspot visual content infographic

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Looking forward to it!

  • JohnMTrader

    Another fantastic webinar, thank you so much Gini! Will Joe be discussing the impact of visuals in the context of international marketing?

  • Looking forward to this webinar. I think a lot of people know the rudiments of visual – have a photo with your blog post, that sort of thing, but if you go beyond that, it starts to get iffy.

  • Yay Joe! Definitely looking forward to this one! Visual content is such an iceberg and I feel like everyone either just navigates around the peak or “Titanics” straight into.

  • The first step is admitting that you’re a Crazy. <3

  • Gini Dietrich

    Joe Cardillo

  • Webinar Checklist:

    Construction Paper
    Glue Stick
    Glitter – Silver, Gold, Copper
    Blunt Tip Craft Scissors
    2 Canisters Tear Gas
    Distress Flares

    1 Cup Hot Chocolate

  • KateNolan

    Howie Goldfarb Don’t forget the pipe cleaners.

  • KateNolan oh geez where would I be without you Kate! Thank you!

  • Will we be learning how to avoid logo fails?

  • Has Joe been hiding the fact that he’s a crazy…?? Do we embarrass him….???? *cancels webinar* 😉

  • belllindsay More like, do I embarass you…

  • Danny Brown I feel like there’s enough out there on that already, BUT if the Q&A gets slow we can always revert to screen sharing awful logos…it’s not like we’ll run out of those.

  • Eleanor Pierce I do have a problem.

  • ClayMorgan Honestly, a lot of blog posts don’t even have a relevant image…so you’re looking at, basically, a picture of a cat on a business blog. I won’t call anyone out, but I’ve seen that problem as recently as yesterday.

  • JohnMTrader Very good Q. Not something I get into in detail but it will be addressed in part. One of the advantages of creating good, inspiring visuals is that they are more universally relateable…we respond to human / easily recognizable imagery across cultures.

  • biggreenpen Will get the Paula seal of approval! I hope.. = )

  • LauraPetrolino True. I purposefully try to steer clear of being negative, but there are definitely some bad examples out there.

  • Howie Goldfarb KateNolan That was almost REALLY embarrassing!

  • Howie Goldfarb Also the Guns n Roses box set. Can’t get through a webinar without that.

  • JoeCardillo biggreenpen Just envision an “A+” written in green felt tip, definitively!

  • AndreaKempfer

    Can’t wait for this, JoeCardillo!

  • JohnMTrader

    JoeCardillo Thanks Joe.

  • I´d love to participate and hear JoeCardillo. Unfortunately I have a crazy long week at work. Sorry Joe. 🙁 I promise I will listen to you, once belllindsay sends the recording.

  • aimeelwest

    Really excited about this episode. I am not sure I will be able to make it live. 🙁 

    We are gearing up for an event on Friday night and I think I’ll be on site most of the day.

  • BillSmith3

    I’m logged in for the webinar but no one is here. You guys doing it at 12PM Chicago time?

  • BillSmith3 Hey Bill. belllindsay sent out an email this morning announcing it had been cancelled due to some technical issues 🙁 Sorry! It might have gone into your spam!

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  • JeffSheehan

    Biz4Losers Thank you for the RT and ongoing support. Greatly appreciated. Enjoy the rest of your evening,

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