Gini Dietrich

How to Use Visuals in Your Content Marketing

By: Gini Dietrich | September 8, 2014 | 
36

Visuals in Content MarketingBy Gini Dietrich

It’s webinar time!

This month, as Lindsay Bell so delightfully outlined last week, we are focused on visual content, which means our webinar is going to help you do more than text in your content marketing.

To kick it off, we have Joe Cardillo, who most recently was content evangelist for Visual.ly and who also is a Spin Sucks Crazy (and I think we finally got him to admit it!).

He’s going to help you understand the science behind visuals, give you some great examples, and help you figure out how to present your content differently.

Visuals in Your Content Marketing

There is a big content exhaustion—you’ve probably tired of it and you’re also probably feeling if, if you are a content marketer.

Because of that, content marketing has to be even better.

Joe is going to walk you through how to create, share, and inspire through your visuals.

He is going to talk about how it increases engagement and leads and the science behind it.

You also can expect:

  • How to answer the “why” and the “how” for using visuals;
  • The types of visuals you can use;
  • How to create visuals;
  • Where and when to use visuals;
  • How to create visuals specifically for blog posts;
  • When and how to use Google images, free image sites, and when to pay for images; and
  • Provide a checklist for you to use after the webinar.

Webinar Details

The webinar is this Thursday, September 11, at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones).

It is free and it’s a two-step process.

First, go to Spin Sucks Pro and click the blue “purchase” button at the bottom of the page.

Click “checkout.”

Either create a new account or login to your account.

Click “download purchase” and click the link on the confirmation page (you’ll also receive an email with this information).

Register for the webinar on that page and you’ll be good to go!

We’ll “see” you on Thursday!

photo credit: Hubspot visual content infographic

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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36 Comments on "How to Use Visuals in Your Content Marketing"

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biggreenpen
1 year 9 months ago

Looking forward to it!

JohnMTrader
JohnMTrader
1 year 9 months ago

Another fantastic webinar, thank you so much Gini! Will Joe be discussing the impact of visuals in the context of international marketing?

ClayMorgan
1 year 9 months ago

Looking forward to this webinar. I think a lot of people know the rudiments of visual – have a photo with your blog post, that sort of thing, but if you go beyond that, it starts to get iffy.

LauraPetrolino
1 year 9 months ago

Yay Joe! Definitely looking forward to this one! Visual content is such an iceberg and I feel like everyone either just navigates around the peak or “Titanics” straight into.

Eleanor Pierce
1 year 9 months ago

The first step is admitting that you’re a Crazy. <3

Gini Dietrich
Gini Dietrich
1 year 9 months ago

Joe Cardillo

Howie Goldfarb
1 year 9 months ago

Webinar Checklist:

Crayons
Construction Paper
Glue Stick
Glitter – Silver, Gold, Copper
Blunt Tip Craft Scissors
2 Canisters Tear Gas
Distress Flares

1 Cup Hot Chocolate

KateNolan
KateNolan
1 year 9 months ago

Howie Goldfarb Don’t forget the pipe cleaners.

Howie Goldfarb
1 year 9 months ago

KateNolan oh geez where would I be without you Kate! Thank you!

Danny Brown
1 year 9 months ago

Will we be learning how to avoid logo fails?

belllindsay
1 year 9 months ago

Has Joe been hiding the fact that he’s a crazy…?? Do we embarrass him….???? *cancels webinar* 😉

JoeCardillo
1 year 9 months ago

belllindsay More like, do I embarass you…

JoeCardillo
1 year 9 months ago

Danny Brown I feel like there’s enough out there on that already, BUT if the Q&A gets slow we can always revert to screen sharing awful logos…it’s not like we’ll run out of those.

JoeCardillo
1 year 9 months ago

Eleanor Pierce I do have a problem.

JoeCardillo
1 year 9 months ago

ClayMorgan Honestly, a lot of blog posts don’t even have a relevant image…so you’re looking at, basically, a picture of a cat on a business blog. I won’t call anyone out, but I’ve seen that problem as recently as yesterday.

JoeCardillo
1 year 9 months ago

JohnMTrader Very good Q. Not something I get into in detail but it will be addressed in part. One of the advantages of creating good, inspiring visuals is that they are more universally relateable…we respond to human / easily recognizable imagery across cultures.

JoeCardillo
1 year 9 months ago

biggreenpen Will get the Paula seal of approval! I hope.. = )

JoeCardillo
1 year 9 months ago

LauraPetrolino True. I purposefully try to steer clear of being negative, but there are definitely some bad examples out there.

LauraPetrolino
1 year 9 months ago

Howie Goldfarb KateNolan That was almost REALLY embarrassing!

JoeCardillo
1 year 9 months ago

Howie Goldfarb Also the Guns n Roses box set. Can’t get through a webinar without that.

biggreenpen
1 year 9 months ago

JoeCardillo biggreenpen Just envision an “A+” written in green felt tip, definitively!

AndreaKempfer
AndreaKempfer
1 year 9 months ago

Can’t wait for this, JoeCardillo!

JohnMTrader
JohnMTrader
1 year 9 months ago

JoeCardillo Thanks Joe.

corinamanea
1 year 9 months ago

I´d love to participate and hear JoeCardillo. Unfortunately I have a crazy long week at work. Sorry Joe. 🙁 I promise I will listen to you, once belllindsay sends the recording.

aimeelwest
aimeelwest
1 year 9 months ago

Really excited about this episode. I am not sure I will be able to make it live. 🙁 

We are gearing up for an event on Friday night and I think I’ll be on site most of the day.

BillSmith3
BillSmith3
1 year 9 months ago

I’m logged in for the webinar but no one is here. You guys doing it at 12PM Chicago time?

LauraPetrolino
1 year 9 months ago

BillSmith3 Hey Bill. belllindsay sent out an email this morning announcing it had been cancelled due to some technical issues 🙁 Sorry! It might have gone into your spam!

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DwayneAlicie
1 year 9 months ago

How did I miss this? I miss everything.

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Biz4Losers Thank you for the RT and ongoing support. Greatly appreciated. Enjoy the rest of your evening,

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