Laura Petrolino

Ask These 15 Questions to Improve Your Buyer’s Journey

By: Laura Petrolino | February 9, 2017 | 
Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers.
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Michelle Baker

Five Painful Solopreneur Business Pitfalls and How to Avoid Them

By: Michelle Baker | February 8, 2017 | 
Launching a business as a solopreneur is certainly not easy. In your excitement to hit the ground running with your business idea, you tend to overlook common issues which may affect your business before it can reach the height of success. Michelle Baker shares five of the most common challenges
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Gini Dietrich

Build Your PR Content Strategy with This Targeted Toolbox

By: Gini Dietrich | February 8, 2017 | 
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article
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Erika Heald

People Love Your Brand, So Why Are Your Testimonials Terrible?

By: Erika Heald | February 7, 2017 | 
Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem
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Gini Dietrich

Three Ways to Pitch Journalists—and Get Results

By: Gini Dietrich | February 7, 2017 | 
There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips
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Eden Spodek

What You Need to Know About Instagram Takeovers

By: Eden Spodek | February 6, 2017 | 
What is an Instagram Takeover? Do you use Instagram Takeovers for your brand? Eden Spodek looks at what an Instagram Takeover entails and shares her experience.
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Laura Petrolino

Task Delegation for Control Freaks: Stop, Drop, Delegate

By: Laura Petrolino | February 6, 2017 | 
Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps
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Gini Dietrich

Gin and Topics: You’ve Got a Friend in Me

By: Gini Dietrich | February 3, 2017 | 
On this week's Gin and Topics, a father and daughter perform "You've Got a Friend in Me" on Ellen's stage and it is the sweetest thing you'll see all week. We've curated that and more for your viewing pleasure
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Gini Dietrich

The Big Question: Amplify Your PR Success

By: Gini Dietrich | February 3, 2017 | 
As PR pros, we tend to spend a lot of time defending our work versus celebrating our wins. It's time to amplify your PR success and show off your great work
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Paula Kiger

How Being Generous on Social Media Will Change Your Life

By: Paula Kiger | February 2, 2017 | 
Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers
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