Gini Dietrich

Where Does Social Media Belong?

By: Gini Dietrich | February 6, 2014 | 
83
A blog post by Sam Fiorella about PR owning social media instigated an exploration of the expertise required to "own" it. Can it belong to one discipline... Read More
Audrey Walker

Remote Work and Staying Sane

By: Audrey Walker | February 5, 2014 | 
36
Working from home or telecommuting has its advantages, but as Audrey Walker explains, you sometimes have to get a little creative to stay sane while sitting at your computer all day. ... Read More
Clay Morgan

The Changing Face of Long-Form Content

By: Clay Morgan | February 5, 2014 | 
57
As long-form content becomes increasingly important, some marketers are still struggling with a definition that works. Clay Morgan explores long-form content through formatting, mixed media, and interesting presentation. ... Read More
Sue Duris

Relationship Building: Start with Good Manners

By: Sue Duris | February 4, 2014 | 
19
Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains. ... Read More
Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
55
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you... Read More
Heather Thompson

Agency Life to Corporate: The Red Pill or the Blue Pill

By: Heather Thompson | February 3, 2014 | 
14
The worlds of the agency and in-house marketing are very different, but living in both worlds makes more well-rounded communications and PR professionals. ... Read More
Gini Dietrich

Gin and Topics: Special Super Bowl Edition

By: Gini Dietrich | February 3, 2014 | 
59
It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's... Read More
Lindsay Bell

The Three Things, Edition 66

By: Lindsay Bell | February 2, 2014 | 
9
Imagine being ruled by artificial intelligence? We talk about that in today's the Three Things, as well as advertising's Super Bowl, and computer clicks. ... Read More
Gini Dietrich

Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer

By: Gini Dietrich | January 31, 2014 | 
30
This week's Gin and Topics is very powerful with two videos that will make you cry, one that will make you cry from laughing, and two that are just fun... Read More