Mostafa Elbermawy

How AI and Public Relations Go Together Like PB&J

By: Mostafa Elbermawy | March 7, 2018 | 
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Artificial intelligence seems big and scary, but we need not fear the robots. AI and public relations go hand-in-hand to make us more efficient at our jobs. Mostafa Elbermawy has more

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Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | March 7, 2018 | 
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Too many organizations use marketing and communications, but don't measure real results. This measurement guide by Gini Dietrich will help change that

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Warren Fowler

Why “Creative” Ideas are Ruining Your Content Strategy

By: Warren Fowler | March 6, 2018 | 
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The most successful content strategy begins with tried and true methods. Warren Fowler says clever marketers don’t try to generate new ideas, they simply refresh old ones.

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Gini Dietrich

The Death of Websites…or Are We Just Evolving?

By: Gini Dietrich | March 6, 2018 | 
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A TechCrunch article made a bold prediction around the death of websites. But they're not dying; they're evolving. Gini Dietrich has what it means for you

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Anna Julow Roolf

The Marketing Technology Trends Communicators Should Embrace

By: Anna Julow Roolf | March 5, 2018 | 
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There are several marketing technology trends on the horizon that communicators can embrace and own, such as content personalization. Anna Julow Roolf has more

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Laura Petrolino

The Communicator’s Guide to Instagram Stories for Business

By: Laura Petrolino | March 5, 2018 | 
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Unsure how to use Instagram Stories for business? Or why you should? Laura Petrolino explains how Instagram Stories affects your social strategy and how to use it effectively

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Mike Connell

The Big Question: What are Your Biggest Marketing Challenges?

By: Mike Connell | March 2, 2018 | 
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What do you consistently run up against? Mike Connell asks: what are the biggest challenges facing communications and marketing professionals

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Greg Mischio

Three Guidelines to Help You Determine Ideal Blog Post Length

By: Greg Mischio | March 1, 2018 | 
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It’s easy to become overly obsessed with blog post length when you should be focused on audience and message. Greg Mischio has three tips to help you stay on track

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Gini Dietrich

In the Trenches with Crisis Comms: Straight from Sandy Hook

By: Gini Dietrich | March 1, 2018 | 
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We dig deep into crisis communications case studies that are famous the world around and have real lessons in them. This week...straight from Sandy Hook

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