Gini Dietrich

Promote Social Media to the Integrated Communications Bullpen

By: Gini Dietrich | May 10, 2016 | 
Social media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix... Read More
Chris Hickman

Should You Rely On Google Alone for Online Visibility?

By: Chris Hickman | May 9, 2016 | 
Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify... Read More
Laura Petrolino

Mother’s Day Lessons for the PR Professional

By: Laura Petrolino | May 9, 2016 | 
The lessons our mothers teach us are endless, for both life and work. Laura Petrolino discusses three lessons from her mother which have helped her become a better PR professional—and can help you as well. ... Read More
Gini Dietrich

Gin and Topics: Happy Mother’s Day!

By: Gini Dietrich | May 6, 2016 | 
It's the Mother's Day edition of Gin and Topics, with the "Bad Moms" trailer and Kimmel staffers reading texts from their moms. That and more in today's episode... Read More
Jane Hurst

12 Tools for Powerful Influencer Research

By: Jane Hurst | May 5, 2016 | 
How do you find the right influencers for your campaign? You need to do your research. There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. Jane Hurst shares her favorite tools... Read More
Gini Dietrich

The Tribeca Flashpoint College Commencement Speech

By: Gini Dietrich | May 5, 2016 | 
Gini Dietrich, the CEO of Arment Dietrich and author of Spin Sucks, gives the 2016 Tribeca Flashpoint College commencement speech... Read More
Sam Bojarski

How Are Journalists Engaging Audiences on Social?

By: Sam Bojarski | May 4, 2016 | 
Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences... Read More
Gini Dietrich

Five Reasons Your Service Business Won’t Scale

By: Gini Dietrich | May 4, 2016 | 
There are several reasons a PR firm won't scale, but we list five of the most popular, not to mention we sell people's brains, which we can't reproduce without more people... Read More
Corina Manea

The Five Traits of Difficult Clients

By: Corina Manea | May 3, 2016 | 
We’ve all been there at some point in our careers when we had to deal with difficult clients. And you probably asked yourself more than once what was it you were doing wrong and how you could have made things right. But the truth is some clients are difficult just because. Corina Manea shares five traits of difficult clients. ... Read More