Gini Dietrich

Use SEO to Augment Your Business Development Plan

By: Gini Dietrich | June 9, 2016 | 
One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting... Read More
Nadya Khoja

Six Effective Ways to Repurpose Content and Generate Traffic

By: Nadya Khoja | June 8, 2016 | 
Taking the time to write long-form, well-research articles is hard. Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. Here are some ideas... Read More
Gini Dietrich

A PR Professional Became the Story in the Ken Starr Interview

By: Gini Dietrich | June 8, 2016 | 
During a recent interview with Ken Starr, his PR counsel becomes the story when she stops an interview, coaches him, and returns. Gini Dietrich has more on what happened and why you never, ever, ever want to be the story... Read More
Jessica Lawlor

Being a Solo PR Pro is Different from Doing PR In-House

By: Jessica Lawlor | June 7, 2016 | 
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found... Read More
Gini Dietrich

Use Content to Drive Your PESO Model and Metrics

By: Gini Dietrich | June 7, 2016 | 
In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take... Read More
Jessica Davis

Top Seven Chrome Extensions for Social Media Marketers

By: Jessica Davis | June 6, 2016 | 
The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier... Read More
Laura Petrolino

Cultivate a Culture-Driven Customer Experience

By: Laura Petrolino | June 6, 2016 | 
Customer experience doesn't need to be elaborate or expensive. But it does need to be an organizational-wide focus on putting customers first. Laura Petrolino explains how to turn customers into brand ambassadors through a culture-drive customer experience... Read More
Gini Dietrich

Gin and Topics: Toddlers or Terrorists?

By: Gini Dietrich | June 3, 2016 | 
On this week's Gin and Topics, we have kids and old technology, making toast for a toddler, Jimmy Fallon, Ellen, Jennifer Lawrence, John Oliver, and more... Read More
Charles Arment

Anonymous No More: Charles Arment Shares His Story

By: Charles Arment | June 2, 2016 | 
Charles Arment shares his side of the story: How he "met" Gini Dietrich and why he agreed to lend his name to a company to help an up-and-coming PR star... Read More