Gini Dietrich

The 14 Productivity Tips of Ridiculously Successful People

By: Gini Dietrich | September 28, 2017 | 
18
When we see productivity tips like these, they tend to be click-baity. But it's also fun to hold yourself up to see how you compare.
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Stevan McGrath

How to Change Your Content to Accommodate Voice Search

By: Stevan McGrath | September 27, 2017 | 
7
Voice search has given us the ability to instantly search the internet without having to type a single line of text on our devices. But, it can pose a potential downfall to companies who do not keep their websites updated with the latest changes in how people search the internet. Here is why
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Gini Dietrich

12 Ways to Market Your Organization on Pinterest

By: Gini Dietrich | September 27, 2017 | 
10
With the new, shiny objects coming at us every day, we forget about Pinterest, though it's effective. Here are 12 ways to use Pinterest for business right now
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Matt Mason

Paid Search for Product Releases

By: Matt Mason | September 26, 2017 | 
6
Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Here, Matt Mason explains how paid search can support your next event or release from a PR perspective
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Gini Dietrich

Help! My Client Has Asked for My Media List. What Do I Do?

By: Gini Dietrich | September 26, 2017 | 
40
It's a tough one, to be sure. A client has asked for your media list, but you feel uncomfortable providing it. Here is how you can handle that request.
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Chip Griffin

Answer One Question to Judge Your PR Measurement Efforts

By: Chip Griffin | September 25, 2017 | 
8
There is one fundamental question you must be able to answer in the affirmative to know you are doing worthwhile PR measurement. Chip Griffin reveals the question PR professionals need to ask themselves. Read it all here
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Laura Petrolino

FTC Disclosure: The Latest Guidelines for Social Media Influencers

By: Laura Petrolino | September 25, 2017 | 
17
As influencer marketing grows in scope and power it's crucial to stay current on the FTC disclosure guidelines that affect your social media influencers. Laura Petrolino lays out the latest.
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Gini Dietrich

Gin and Topics: How to Scare a Horror Film Actress

By: Gini Dietrich | September 22, 2017 | 
8
On this week's Gin and Topics, Ellen scares the poop out of a horror film actress. She also hosts Jessica Biel in an amazing dance intro. That and more!
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Mike Connell

The Big Question: Most Common Marketing Mistakes

By: Mike Connell | September 22, 2017 | 
7
Time and time again we see people making the same mistakes (blogging mistakes, social media mistakes… even spelling mistakes!) in PR and marketing activities. This week, the Big Question shines a light on what we’ve done wrong: "What are some of the most common marketing mistakes you see businesses make?"
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Amanda Cameron

Four Ways to Grow Your PR Firm

By: Amanda Cameron | September 21, 2017 | 
2
Growing a successful PR firm isn’t easy. It takes more than hiring a bunch of new people. Adding a few quality hires can have a huge impact on success. Here are four ways to grow a PR firm
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