Shonali Burke

Analytics: the Sideways Approach to Measuring PR

By: Shonali Burke | January 8, 2015 | 
21
The problem with measuring PR is that it's complicated. Try this new approach to measurement, become an analytics ninja, and turn your strategy upside down... Read More
Gini Dietrich

Online Tools that Help with PR

By: Gini Dietrich | January 8, 2015 | 
59
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help... Read More
Kevin Anselmo

Time for Communicators to Jump on the Online Course Train

By: Kevin Anselmo | January 7, 2015 | 
17
Marketers regularly use blogging, podcasting, video, and more in their consumer storytelling. Is it time to add an online course to your list of platforms... Read More
Laura Petrolino

2015: The Year of Redefining Your Basic Needs

By: Laura Petrolino | January 7, 2015 | 
61
Is it possible that our social world has made Maslow's Basic Need Hierarchy outdated? In 2015, let's consider the value of community as a foundational need... Read More
Monique Craig

Brand Consistency Engages Employees and Creates Loyalty

By: Monique Craig | January 6, 2015 | 
11
If you believe only your marketers are responsible for maintaining brand consistency, you are wrong. Here's how to extend brand engagement to every employee... Read More
Gini Dietrich

The FTC and Social Media: You Have to Disclose

By: Gini Dietrich | January 6, 2015 | 
64
Last month, the FTC fined an agency for not disclosing their relationship with a client on the social networks. It showcases the importance of disclosure... Read More
Eleanor Pierce

Tips to Renew Your LinkedIn Strategy

By: Eleanor Pierce | January 5, 2015 | 
32
You might have thought a LinkedIn strategy is useless for marketers, but Liam Neeson says you're wrong. And you don't want to argue with Liam Neeson... Read More
Gini Dietrich

2015 Business Goals

By: Gini Dietrich | January 5, 2015 | 
150
It's time to say goodbye to 2014 and welcome a new year with business goals. This is the annual blog post that holds the Spin Sucks team accountable... Read More
Lindsay Bell

Spin Sucks Brings You: The Best Year Ever!

By: Lindsay Bell | December 31, 2014 | 
44
It's New Years Eve! To commemorate 2014, each of us at Spin Sucks are reflecting on the year that's passed. Happy New Year!... Read More
Stacie Zinn Roberts

How to Write a Killer Lead

By: Stacie Zinn Roberts | December 30, 2014 | 
29
Do you struggle to write interesting content about boring subjects? Here's how to write a killer lead that will compel your audience to read on... Read More