Zach Obront

How PR Professionals Can Write a Book to Grow their Practices

By: Zach Obront | August 2, 2017 | 
5
As a PR professional, you are in the difficult position of competing for attention with an industry full of people who are just as media-savvy as you are. Zach Obront argues that writing a book and following these book writing tips will make you stand out and be seen as the authority in your niche
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Gini Dietrich

How to Measure Media Relations Beyond Story and Message Placement

By: Gini Dietrich | August 2, 2017 | 
15
"Will this run in print or online only?" is a question that drives everyone bonkers. Media relations is about measurement, not where the story appears
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Maris Callahan

What You Need to Know About an Influencer Marketing Agency

By: Maris Callahan | August 1, 2017 | 
13
Launching an influencer marketing program for your brand through an influencer marketing agency can be incredibly efficient and produce meaningful results. But, before you launch in the search for the perfect agency, there are a few things you should know
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Gini Dietrich

A PR Content Strategy: What to Include and How to Measure it

By: Gini Dietrich | August 1, 2017 | 
11
Most often, we create one-off pieces of content, without an overarching PR content strategy. When we do this, we miss out on achieving business objectives. Here is what to include and how to measure your efforts
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Robert Lanterman

Why Tracking Attention and Awareness is Important in a Digital Age

By: Robert Lanterman | July 31, 2017 | 
9
How do you keep your audience's attention in this noisy world? More importantly, how do you create brand awareness and brand loyalty? Robert Lanterman boldly states success is more than sales. He explains...
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Laura Petrolino

Five Things to Remove from Your PR Proposal Right Now

By: Laura Petrolino | July 31, 2017 | 
10
These five common things can sabotage your PR proposal. Laura Petrolino explains what they are, why you should remove them, and what you can do instead.
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Gini Dietrich

Gin and Topics: The Making of Today’s Super Heroes

By: Gini Dietrich | July 28, 2017 | 
11
On this week's Gin and Topics, we have the making of a super hero, Tiffany Haddish taking Will and Jada Pinkett Smith on a swamp tour, and more!
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Gini Dietrich

The Fireside Chat: An Inside PR Co-Op with Tyler Brown

By: Gini Dietrich | July 28, 2017 | 
2
On the July Spin Sucks Fireside Chat, Gini Dietrich chats with Tyler Brown about digital communications, his former role at the RNC, and Sean Spicer
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Paula Kiger

Think About This Before Joining the Gig Economy Nation

By: Paula Kiger | July 27, 2017 | 
27
Thinking of launching in solopreneurship? Should you quit your day job first? What does it take to become a solopreneur? Paula Kiger tackles the pros and cons of being a solopreneur.
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Gini Dietrich

PR Measurement: What to Measure at Each Stage of the Funnel

By: Gini Dietrich | July 27, 2017 | 
3
Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer
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