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By: Lindsay Bell | April 9, 2013 |
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Let’s play a round of ‘would you rather.’ You know, that game the kids play these days where they ask you things like “Would you rather cut your arm off with a pen knife or poke out both your eyeballs with a dull stick?” Either way – ouch! Now how about this one: Would you rather spend 12 hours in a dentist’s chair or 12 hours ... Read More
By: Mack Collier | April 8, 2013 |
A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled the beans, “We are excited about ... Read More
By: Allen Mireles | April 8, 2013 |
Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing by in any given day. “If ... Read More
By: Gini Dietrich | April 7, 2013 |
Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or ... Read More
By: Gini Dietrich | April 5, 2013 |
Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for me. If you have videos you ... Read More
By: Gini Dietrich | April 5, 2013 |
In order to introduce you to today’s #FollowFriday, I have to come clean about something. I love Boy Bands. Particularly One Direction. When I saw them on SNL about a year ago, I fell in love. I realize this is going to reduce my cool factor in many of your eyes. I blame it on the fact that I didn’t grow up like most of you ... Read More
By: Liz Reusswig | April 4, 2013 |
Hi, my name is Liz and I am a persistent multitasker. I can hear all you fellow multitaskers droning, “Hi, Liz.” They say the first step to changing is admitting you have a problem. That’s the issue, though, is multitasking a problem? I’ve always been proud of my “ability” to multitask, do I really need to change? So, I started a quest to determine whether or not ... Read More
By: Gini Dietrich | April 4, 2013 |
As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but there are very few people who ... Read More
By: Allen Mireles | April 3, 2013 |
It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning to turn. You have to stand ... Read More
By: Gini Dietrich | April 3, 2013 |
We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing ... Read More
