Laura Petrolino

Three Ways to Succeed With Second Chance Customer Service

By: Laura Petrolino | June 12, 2014 | 
25
Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business... Read More
Gini Dietrich

Content Creation without Ever Writing a Word

By: Gini Dietrich | June 12, 2014 | 
67
Sixty-five percent of human beings are visual learners, yet most of us write for content creation. Here are four ideas to get you away from text and into images and video. ... Read More
Tom Martin

Four Key Trends Driving the Shift Towards Self-Educating Buyers

By: Tom Martin | June 11, 2014 | 
26
Gone are the days when buyers are forced to learn about products and services from a sales team. The new self-educating buyer is driven by a shift in power... Read More
Clay Morgan

The Customer is Always Right (Except When They’re Wrong)

By: Clay Morgan | June 11, 2014 | 
36
We are taught the mantra, "The customer is always right," but what happens when they are wrong? Clay Morgan explores this fully with tips on what to do... Read More
Jess Ostroff

Five Easy Ways to Adopt Social Customer Service

By: Jess Ostroff | June 10, 2014 | 
12
While you might not think your company is equipped to handle social customer service, you can take some easy steps toward adopting a social approach now... Read More
Gini Dietrich

The Website Content Development Process

By: Gini Dietrich | June 10, 2014 | 
21
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here... Read More
Caroline Gilbert

Long-Tail Keywords: A Lesson from Winemakers

By: Caroline Gilbert | June 9, 2014 | 
14
While a great website design can attract visitors, compelling copy keeps them there. Learn how to identify long tail keywords for content success... Read More
Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More
Gini Dietrich

Gin and Topics: Word Sneak and Baby Giggles

By: Gini Dietrich | June 6, 2014 | 
18
This week's Gin and Topics has teachers dancing behind students, Billie Jean played on beer bottles, true love, baby giggles, and word sneak with Fallon and Gervais... Read More