Gini Dietrich

Gin and Topics: It’s Time for Halloween and a Cubs Win!

By: Gini Dietrich | October 28, 2016 | 
6
It's time for Halloween at Gin and Topics and we have a fun SNL skit to celebrate. We also help you prepare for Thanksgiving and a Cubs win. Gini Dietrich has that and more in today's episode
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Shane Barker

How to Leverage Your Social Media Marketing with Videos

By: Shane Barker | October 27, 2016 | 
0
Should you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing."
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Gini Dietrich

How to Podcast: A Two-Part Series

By: Gini Dietrich | October 27, 2016 | 
4
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast
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Sarah Hall

Four Things You Can Learn from a PR Industry Election

By: Sarah Hall | October 26, 2016 | 
2
Whether you’re a voter or a spectator, an election can be quite an eye opener from a basic relationship-building perspective. Sarah Hall recently elected as a President of The Chartered Institute of Public Relations (CIPR) in the United Kingdom shares things she learned from the process that can be applied in life and business
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Gini Dietrich

How to Podcast: A Two-Part Series

By: Gini Dietrich | October 26, 2016 | 
12
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here she breaks down the discussion into a two-part series
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Bob Murphy

The First Three Months with Your New Marketing Firm

By: Bob Murphy | October 25, 2016 | 
1
The first three months of a relationship with a new marketing firm is critical. Bob Murphy, the managing partner at Moveo, recommends the goals, expectations, and strategies to execute each month to ensure success.
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Gini Dietrich

Sexism is Alive and Well at This Year’s PRSA Conference

By: Gini Dietrich | October 25, 2016 | 
102
At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women...and what we must do about it
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Kara Vanskike

Tips to Help a One-Person Marketing Team Succeed

By: Kara Vanskike | October 24, 2016 | 
3
How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier
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Laura Petrolino

Relentlessly Pursue Your Professional Goals: A Case Study

By: Laura Petrolino | October 24, 2016 | 
28
Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks.
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