Hilary Bird

How to Stand Out in the Era of “Content Shock”

By: Hilary Bird | January 4, 2018 | 
Even carefully crafted, well-planned content can fall victim to content shock. Use these tips to create content which rises above the rest

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Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | January 4, 2018 | 
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more

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Jenna Seter

How Good PR Strategy Can Help Rebuild Your Brand Reputation

By: Jenna Seter | January 3, 2018 | 
As crises fade, consumers are willing to forgive if companies implement a PR strategy to publicly apologize and stay true to the core values of their brand

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Gini Dietrich

The Communicator’s Playbook: Implement a PESO Model Program

By: Gini Dietrich | January 3, 2018 | 
The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program

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Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | January 2, 2018 | 
Googled yourself lately? Be prepared to fix what you find, if it's bad, or increase your rankings, if good. Try these 14 tips from Andy Crestodina to boost your personal

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Corina Manea

Find Your Replacement Before You Quit Your Job

By: Corina Manea | January 2, 2018 | 
Leaving a job is never easy, particularly if you've enjoyed your time with your colleagues. Corina Manea says there is a way to do so without burning a bridge

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Susan Cellura

The Last Gin and Topics of 2017: Happy Holidays!

By: Susan Cellura | December 29, 2017 | 
The 2017 Gin and Topics holiday wrap-up features Budweiser Clydesdales, a high school choir, Ellen, awesome dogs, and dreaded dancing squirrels

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Mike Connell

The Best of The Big Question 2017

By: Mike Connell | December 29, 2017 | 
The biggest question to come out of our 2017 round-up of Big Question posts, was arguably how do we distinguish the best Big Question from the rest?

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Bob LeDrew

The Secret Behind Crisis Communications

By: Bob LeDrew | December 28, 2017 | 
If we look at crises as opportunities to show our skills under great challenge, perhaps we should all work a little harder at simulating those challenges on a day-to-day basis in order to keep our tools shiny, sharp, and effective

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Corina Manea

Motivation—The Key to a Successful Classroom

By: Corina Manea | December 28, 2017 | 
The key to a successful classroom is motivation. An exceptional teacher finds out each individual’s inner drive and builds on it. Interestingly enough, exceptional leaders have the same approach in their organizations.

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