Tom Elgar

Quality vs. Quantity: Hero, Hub, and Hygiene Content

By: Tom Elgar | September 8, 2015 | 
The quality vs. quantity question in content marketing arises often enough there are differing opinions. Look at it from the hero, hub, and hygiene approach... Read More
Laura Petrolino

The Incomplete Guide of Communications Strategy Analogies

By: Laura Petrolino | September 8, 2015 | 
We can learn a lot about communication strategy from the world around us. Laura Petrolino rounds up her top communications strategy analogy posts in this guide... Read More
Gini Dietrich

Gin and Topics: An Epic (EPIC!) Wedding Video

By: Gini Dietrich | September 4, 2015 | 
It's the Gin and Topics before a long weekend so pop some popcorn, gather your family, and get ready to watch five great videos, including an epic wedding... Read More
Luis Gallardo

Six Ways to Bring Old Campaigns Back to Life

By: Luis Gallardo | September 3, 2015 | 
MillerCoors, McDonald's, and KFC have all revived old campaigns, but at what cost? Luis Gallardo has six tips on bringing those retro campaigns back to life... Read More
Gini Dietrich

How Executives Exercise Daily…and How You Can, Too

By: Gini Dietrich | September 3, 2015 | 
It's not easy to make time for exercise. It's not easy to keep a routine. A look at tech executives who workout daily proves you can do it, too... Read More
Daniel Schiller

The Carter Center Moment vs. the Tinder Jibber Jab

By: Daniel Schiller | September 2, 2015 | 
Consider the world changed for the better because of the efforts of the Carter Center. This is a lesson for PR professionals in better communications... Read More
Gini Dietrich

Nervous? Use the RAIN Meditation Tool to Calm Yourself Down

By: Gini Dietrich | September 2, 2015 | 
There are many situations in our business lives that make us very nervous: Speaking, presentations, and more. Here is a tool to help you calm yourself down... Read More
Leta Soza

Quiz: Put Your Data Literacy to the Test

By: Leta Soza | September 1, 2015 | 
Do you have great PR data literacy? Take this quiz from AirPR to see if you do...and what your score is compared to other PR pros... Read More
Gini Dietrich

Five Things Speakers Can Learn from Bruce Springsteen

By: Gini Dietrich | September 1, 2015 | 
Do you need to freshen up a presentation or ask your boss for a raise? Bruce Springsteen can teach speakers a thing or two about audience engagement... Read More