Gini Dietrich

Gin and Topics: Michael Jackson Reincarnate and Boys as Girls

By: Gini Dietrich | July 19, 2013 | 
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Tweet Share Share +1 Pin EmailShares 52By Gini Dietrich I know. I know. I’m not supposed to be doing Gin and Topics anymore. I CAN’T HELP MYSELF! I think it was Mark Twain who said being is writer is like having a disease. You’re not better until you get it out of your head. Plus, so many of you sent me such great videos this week, [&hellip... Read More
Jayme Soulati

Online Self-Publishing: Write Book, Power Brand

By: Jayme Soulati | July 18, 2013 | 
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Tweet Share Share +1 Pin EmailShares 64 By Jayme Soulati In business, marketers look for the next new tactic to power the brand. Public relations professionals are hunting for the same opportunity. If you’re the business owner or executive, when was the last time you took an introspective look at the wealth and breadth of knowledge you’ve accumulated throughout the years? For leaders interested in amping [&hellip... Read More
Gini Dietrich

Online Habits: Is Less Really More?

By: Gini Dietrich | July 18, 2013 | 
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Tweet Share Share +1 Pin EmailShares 247By Gini Dietrich Yesterday I received an interesting email from my friend Frank Strong. In it he said he’s doing an interview piece on his blog and he’d like me to answer some questions. He said, “I don’t want this to be just fluff, though. I want to ask some hard questions tailored to each person. For you, I want [&hellip... Read More
Brian Vickery

Continuity vs. Carousel – Consistent Leadership Matters

By: Brian Vickery | July 17, 2013 | 
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Tweet Share Share +1 Pin EmailShares 142By Brian Vickery 57 Wins (team record) #3 Seed and 9 straight playoff appearances Coach of the Year Executive of the Year … Pink Slips?? Sounds like a fairy tale with a surprise ending, right? Well, that is the true tale of the Denver Nuggets – a team that over-performed in what was to be a rebuilding year with the [&hellip... Read More
Lindsay Bell

Customer Service: Should You Try for Second Place?

By: Lindsay Bell | July 17, 2013 | 
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Tweet Share Share +1 Pin EmailShares 134 By Lindsay Bell-Wheeler I’m not a good traveler. Trust me, Gini Dietrich will back me on that statement. I get nervous weeks before a trip, and fret about things like “what if my glasses break” or “will I say something stupid at customs and get thrown in the clink?” One thing I never fret about however, is my mode [&hellip... Read More
Bob LeDrew

Poutsch: A New Way to Ask and Answer Questions

By: Bob LeDrew | July 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 138By Bob LeDrew How do you build the next big thing? And how much of being the next big thing is in your control? These are the questions that have been rolling around in my head since I heard about Poutsch, a new website and iOS app that is designed to be an easy, attractive, and slightly gamified way of [&hellip... Read More
Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 310By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we [&hellip... Read More
Arment Dietrich

Blogger Relations Made Easy with GroupHigh

By: Arment Dietrich | July 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 130By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll call it the [&hellip... Read More
Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 333By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out of our 2,500 [&hellip... Read More
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