Dreamforce: A Must Attend Event for Marketers and PR Professionals

By: Guest | September 27, 2012 | 
Today’s guest post is by Katherine Krieger I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee. So when I was invited to Dreamforce and realized I would get a chance to hear both ... Read More
Gini Dietrich

If This, Then That (IFTTT) Lets You Automate the Internet

By: Gini Dietrich | September 27, 2012 | 
Alright. We’re going to let our nerds flag fly today. Yesterday, when I wrote about IFTTT and how Twitter is locking them out of their API, lots of you said, “What the heck is this tool?” I was super excited to hear this because I thought I was behind the eight ball on it and couldn’t talk about it. But you did not disappoint and now I get ... Read More
Yvette Pistorio

Spin Flicks: Six Great PR Movies

By: Yvette Pistorio | September 26, 2012 | 
Today’s guest post is written by Yvette Pistorio. A few weeks ago, I asked the Arment Dietrich Facebook community about their favorite PR movie. As is typical, there were some really great answers and some smart aleck answers. So I removed the ones that didn’t really count and looked at what was left. It turns out, there were many good ones. So we narrowed them down to what ... Read More
Gini Dietrich

As Twitter Locks Out Developers, a New Site Welcomes Them

By: Gini Dietrich | September 26, 2012 | 
It won’t come to a surprise to many of you that I love Twitter. It was the first social network I used to really engage and connect with people and it’ll always be my first love. In the early days, I created a group of friends who we still refer to ourselves as the posse. These are people who refer business to us all the time and ... Read More

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites ... Read More

Social Media Has Created Two Types of Users

By: Guest | September 24, 2012 | 
Today’s guest post is by Tyler Orchard Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich. Others will simply retweet that original post because it’s coming from a credible source. Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is even about, and others yet will becoming ... Read More
Gini Dietrich

How Will You Adapt to Technology Replacing Humans?

By: Gini Dietrich | September 24, 2012 | 
My entrepreneurial brain is in fast-forward right now, trying to figure out what happens to human beings as computers replace models, actors, writers, HR departments, and maybe even teachers. I realize this happened to manufacturing many years ago and humans have adapted, which is why it makes me think about how we’ll adapt and whether or not there is a business I can start that will help ... Read More
Gini Dietrich

Gin and Topics: Gangnam Style and Crazy Razorback Fans

By: Gini Dietrich | September 21, 2012 | 
Last week, we had dinner with friends who have a two year old (two and a half, if you ask him). He was wearing a Polamalu jersey. I said, “Go Bears!” to him and he said (are you ready for this?), “No, Aunt Gini. The Bears are at home. It’s Polamalu’s turn.” I can’t even turn a kid, who LIVES in Chicago, into a Bears fan. ... Read More

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal ... Read More