Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
176
Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers. Really great point and I agree with him. In fact, I agree [&hellip... Read More
Guest

What American Idol Can Teach Us About Branding

By: Guest | April 26, 2011 | 
4
Becky Johns is a PR professional, blogger, and photographer. American Idol fans were outraged the last two weeks as we watched some of our “favorite” contestants get eliminated from the show. How could this happen when the results are based on the popular vote? The judges were shocked, the media played up the story as a huge upset and many people were confused why perhaps the [&hellip... Read More
Gini Dietrich

Social Isn’t About Advertising Or PR

By: Gini Dietrich | April 26, 2011 | 
104
Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. So yesterday, when Shelly Kramer tagged me on Facebook to read this article and [&hellip... Read More
Guest

When Metrics Lie

By: Guest | April 25, 2011 | 
2
Steve McKee is a BusinessWeek.com columnist and chief blogger at StalledStuckorStale.com. The other night I had the most amazing bite of peanut butter chocolate cheesecake. I say “bite” because, while I did my best to clean my plate, by the time the slice was halfway done I was all done. It was too rich to finish, and I went from shoveling it in to shoving it [&hellip... Read More
Gini Dietrich

Social Media Success In Five Steps

By: Gini Dietrich | April 25, 2011 | 
62
This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web. Hell has frozen over! Oh wait. The Cubs haven’t won the World Series yet. Never mind. But it does seem that way, doesn’t it, with all the changes in technology? You run a business. You don’t have [&hellip... Read More
Gini Dietrich

Two New Social Tools to Check Out

By: Gini Dietrich | April 24, 2011 | 
34
Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by. I know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I [&hellip... Read More
Gini Dietrich

Gin and Topics: Liars, Doubt, and Trouble

By: Gini Dietrich | April 22, 2011 | 
22
Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook, through SmartBrief, or because I have (some) kind friends who sent me [&hellip... Read More
Guest

You’re Using Twitter Wrong

By: Guest | April 21, 2011 | 
40
Aaron Lee, known as Ask Aaron Lee, is your average Joe but with an extra-large social media addiction. Has anyone ever told you you’re tweeting the wrong way? I wrote about the mistakes new Twitter users make based on some of my past mistakes. I wanted to share some lessons here so that you could learn from mine, and avoid the same ones. First, let me [&hellip... Read More
Gini Dietrich

Always Obey Your Gut

By: Gini Dietrich | April 21, 2011 | 
29
It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. I even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. yet. I love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the [&hellip... Read More