Gini Dietrich

Gin and Topics: A Home Made Firework and a Dancing Usher

By: Gini Dietrich | April 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 81Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for [&hellip... Read More
Liz Reusswig

The Problem with Multitasking

By: Liz Reusswig | April 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 253Hi, my name is Liz and I am a persistent multitasker. I can hear all you fellow multitaskers droning, “Hi, Liz.” They say the first step to changing is admitting you have a problem. That’s the issue, though, is multitasking a problem? I’ve always been proud of my “ability” to multitask, do I really need to change? So, I started a [&hellip... Read More
Gini Dietrich

Nine Tips to Write a Great Blog Post

By: Gini Dietrich | April 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 617As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but [&hellip... Read More
Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 238It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning [&hellip... Read More
Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 300We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that [&hellip... Read More
Mauro D'Andrea

A Month to Build a Blog Post: Crazy? Or Brilliant?

By: Mauro D'Andrea | April 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 132Have you ever spent 30 days on a blog post? I know, it seems crazy. With that amount of time you could easily write many, many blog posts. Why did I do that? Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post. And why you might want to [&hellip... Read More
Christian Arno

How to Approach Social Media Internationally

By: Christian Arno | April 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 203Back in October, Mark Zuckerberg announced Facebook had broken the one billion landmark for active monthly users. The company’s end of year report revealed there were in fact, 1.06 billion monthly active users (MAUs), as of December 2012. To put that in perspective, more than one in seven of the world’s population are now hooked up to the social media [&hellip... Read More
Gini Dietrich

Lots of Changes at Google: What it Means for You

By: Gini Dietrich | April 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 1KAll of the changes at Google are enough to make you want to cry over spilled milk. As if it wasn’t enough to hear rumors Feedburner is shutting down, then they announce Reader is retiring and now Alerts is next? I’ve always said we’re not the user of Google – we’re the product – so it shouldn’t be so devastating [&hellip... Read More
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