Gini Dietrich

Gin and Topics: Siri, BlackBerry, and the Moron Award

By: Gini Dietrich | December 2, 2011 | 
28
When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today. I lied. HAHHAAH! Just kidding. I know I gave some of you a little, tiny stab of the heart. Oh that was fun! Drumroll please…. The winner of the ninth trend that I am now challenged to incorporate into next Thursday’s webinar [&hellip... Read More
Guest

Make Better Broth: Quality Over Quantity

By: Guest | December 1, 2011 | 
54
Today’s guest post is written by Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims. Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave [&hellip... Read More
Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
119
It’s Facebook question of the week time (clap, clap, clap)! I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them. Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it wasn’t everyone. But they both said, “Don’t [&hellip... Read More
Arment Dietrich

Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas

By: Arment Dietrich | November 30, 2011 | 
19
Today’s guest is post is written by Lisa Gerber. Between Occupy Wall Street and Black Friday madness, I’m not sure if I should be knitting handmade items for my loved ones or donning my riot gear and bracing the furious frenzy for a $2 waffle iron. This stuff is like a train wreck to me. I watch it through squinty eyes wondering about the average IQ [&hellip... Read More
Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
177
I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I received an email last night of, what [&hellip... Read More
Guest

Content Strategist vs. Content Analyst

By: Guest | November 29, 2011 | 
19
Today’s guest post is written by Tim Otis. It’s no secret we’re overwhelmed with content. But where is all the good content? How do you define it? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? Stories come and go. And they become the inspiration for other stories strewn about people’s social feeds [&hellip... Read More
Gini Dietrich

Politicians Trying to Control What Is Said Online

By: Gini Dietrich | November 29, 2011 | 
105
Let’s talk politics today, shall we? OK, not really politics, but the politicians who don’t know how to use the web appropriately. In one corner we have Mike Winder, West Valley City (Utah) Mayor, who was using a false identity to write news stories that were published in at least three different publications. In the other corner we have Sam Brownback, the Kansas governor, who demanded [&hellip... Read More
Guest

Using Twitter for Effective Media Relations

By: Guest | November 28, 2011 | 
27
Today’s guest post is written by Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to a pitch and ask you to send an [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
198
Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to [&hellip... Read More