Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 333It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better! Tweet Share Share +1 [&hellip... Read More
Gini Dietrich

Eight Steps to Clean-Up Your Online Reputation

By: Gini Dietrich | April 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 359Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012? The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to [&hellip... Read More
Arment Dietrich

Five Steps to Digital Spring Cleaning

By: Arment Dietrich | April 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 200Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, and hauling out the flipflops, you can take a few minutes to spring clean your [&hellip... Read More
Gini Dietrich

Join C.C. Chapman for a Special Livefyre Q&A Today

By: Gini Dietrich | April 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 128It’s already time for our next Livefyre Q&A…today with C.C. Chapman. C.C. is the best-selling co-author of Content Rules (a book he wrote with the fabulous Ann Handley), but also is a blogger, speaker, podcaster, freelance writer, photographer, creator of the digital “man cave,” and most importantly – dad. He’s one of the early adopters of, well, everything digital and [&hellip... Read More
Frank Strong

Five Ways to Inspire a Culture for Content Marketing

By: Frank Strong | April 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 276“Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept. There’s a divide among these camps—a distance that will widen with the increasingly important role [&hellip... Read More
Gini Dietrich

Get Media Attention: Six Tips to Pitch Journalists on Your Own

By: Gini Dietrich | April 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 280When I began my career, like many of us, I was thrown into the deep end of the media relations pool. The expectation, of course, was if I could create relationships with journalists, I’d eventually be able to do the same with the executives within our office, and finally with the executives at our client’s offices. To do that (and [&hellip... Read More
Nathalie Lussier

Five SEO Basics that Will Get Your Website Ranking

By: Nathalie Lussier | April 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 205When it comes to search engine optimization, there’s so much confusion and new rumors popping up all the time, it can be hard to know what to focus on. Google changes their algorithms once a month and it’s hard to keep up on the latest ways to manage your website or blog content. Whether you have an online business or [&hellip... Read More
Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 161I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it [&hellip... Read More
Lindsay Bell

The Three Things, Edition 29

By: Lindsay Bell | April 21, 2013 | 
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Tweet Share Share +1 Pin EmailShares 50Welcome to 29th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and – for the last time, as Gini’s back on Monday – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday [&hellip... Read More
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