Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
52
How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some very fun Gin and Topics, including my [&hellip... Read More
Guest

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
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Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. That said, understanding the craft and mastery [&hellip... Read More
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
221
I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. In fact, it would be a [&hellip... Read More
Guest

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
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Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading senior management—or anyone for that matter—we [&hellip... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
89
A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until [&hellip... Read More
Guest

Build an Organizational Culture that Deconstructs Silos

By: Guest | July 17, 2012 | 
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Today’s guest post is written by John Trader.  Working directly with international markets during the past few years has broadened my perspective on a number of things. It’s given me the opportunity to learn and understand the structure and nuances of many different business cultures outside of my own. And I’ve noticed something about the way some companies are built in the U.S. I realized individualism, one [&hellip... Read More
Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
192
The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National Association of Women Business Owners. And [&hellip... Read More
Guest

A Tale of Organizational Change

By: Guest | July 16, 2012 | 
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Today’s guest post is written by Krista Giuffi. Do you remember reading fairy tales as a child? They were usually steeped in a life lesson that was subtly engrained into our psyches. Like don’t judge others by external appearances (Beauty and the Beast). Or don’t take candy (apples) from strangers (Snow White). Or don’t break into a bear family’s house or you’ll meet an untimely end [&hellip... Read More
Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
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Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise? Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand [&hellip... Read More