Guest

2012: A Year Destined for Entrepreneurial Success

By: Guest | December 27, 2011 | 
37
Today’s guest post is written by Rieva Lesonsky. Although I’m a bit superstitious, I’m going to go ahead, channel iconic 1950s television personality (and songwriter, who knew?) Steve Allen, and say I think 2012 is going to “be the start of something big.” I know there are naysayers out there who will disagree, and point out the numerous reasons I’m being too much of a Pollyanna, [&hellip... Read More
Guest

Boxing Day: No Rest for the Social

By: Guest | December 26, 2011 | 
30
Today’s guest post is written by Martin Waxman.  Well, it’s December 26 and I’ve finished my holiday shopping – finally! By that I mean, the shopping I needed to get done before Christmas.   That’s what the 24th is for, right? And now it’s Boxing Day in Canada and the UK.  What?  Don’t worry, I haven’t become a pugilist or joined Fight Club. Boxing Day is our equivalent [&hellip... Read More
Guest

Newsjacking!

By: Guest | December 26, 2011 | 
18
Today’s guest post is written by David Meerman Scott. I’ve been in and around the real-time news business my entire career, both on the news creation side (working for Knight-Ridder and other publishers) and the PR side of the house. The transformation I see in the news business right now opens the best opportunity ever for smart marketers to bypass all the spin B.S. and reach journalists [&hellip... Read More
Gini Dietrich

Gin and Topics: Moron Award, Pandas, and Drunk Kitchen

By: Gini Dietrich | December 23, 2011 | 
23
It’s my last Gin and Topics of the year. In fact, it’s my last post of the year. Lisa Gerber has two guest bloggers set up for every day next week. So, for those of you who’ll be working, you’ll have some good reading material to keep your brain fed. My friend Michael Schechter (aka Shrek) is going to write next week’s Gin and Topics…and I [&hellip... Read More
Guest

Five Types of Social Curation

By: Guest | December 22, 2011 | 
19
Today’s guest post is written by Tammy Kahn Fennell Curation You hear that word a lot.  There’s even an entry in Wikipedia for digital curation: Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. But what does that mean to you, as a social media user, marketer, business? Is there a such thing as “social curation?” It is starting to emerge. In a recently article [&hellip... Read More
Gini Dietrich

Three Apps, Social Networks, or Platforms for 2012

By: Gini Dietrich | December 22, 2011 | 
103
It’s Facebook question of the week time (clap, clap, clap)! This week I have a very special surprise for you…a guest appearance by none other than the rock hot Jayme Soulati. She was in Chicago and I met her for lunch, with the condition that she do a video with me. We had soup, sammiches, and shared a cupcake…while flirting with the super cute waiter. And the [&hellip... Read More
Guest

Tweetdeck Presence Felt in Twitter Redesign

By: Guest | December 21, 2011 | 
29
Today’s guest post is written by Matt LaCasse. As you are likely aware by now, Twitter rolled out a major redesign and announced brand pages simultaneously. While the brand pages announcement is by far the most exciting part of this, we’ll have to wait to see their full implementation since they’re available only to mega-brands at the moment. You may remember Twitter purchased TweetDeck earlier this year, and [&hellip... Read More
Gini Dietrich

Lowe’s Caves to Pressure without Strategy

By: Gini Dietrich | December 21, 2011 | 
89
Have you heard about Lowe’s pulling their advertising from the TLC program, “All-American Muslim?” The story goes like this: Lowe’s was advertising on The Learning Channel. As part of their media buy, their ads aired during the new reality show. A conservative group, The Florida Family Association, complained. According to the Associated Press, the group called the show: Propaganda that riskily hides the Islamic agenda’s clear and present [&hellip... Read More
Guest

What B2B Marketers Learned in 2011 and What’s Next

By: Guest | December 20, 2011 | 
12
Today’s guest post is written by Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles, Michael Brenner and Craig Rosenberg. The discussion got a bit lively, and you can listen [&hellip... Read More