Jess Ostroff

Business Development: What the Flying Trapeze Can Teach Us

By: Jess Ostroff | March 20, 2014 | 
13
Flying trapeze classes are both terrifying and exhilarating. They can help free your mind and show you what it's like to be weightless. The fragility and excitement of trapeze is an important reminder of how crucial timing is when it comes to pitching – both for new business and for public relations purposes
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Gini Dietrich

Lean into Office Politics: Why You Should Control Your Own Destiny

By: Gini Dietrich | March 20, 2014 | 
81
A recent episode of The Good Wife addressed an important challenge for women in the workplace: Office politics. Here's why you should address them to control your own destiny
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Elli Bishop

Five Reasons Comedy Belongs in Advertising

By: Elli Bishop | March 19, 2014 | 
15
Who doesn’t love a laugh? Comedy is beloved for a number of reasons, and one of those is its ability to make advertising just a little more bearable. Here are seven reasons why comedy and advertising make a great team
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Mary Anne Keane

Listening in Life and in PR

By: Mary Anne Keane | March 19, 2014 | 
35
Hearing is the act of perceiving sound by the ear. Listening, however, is something you choose to do. Listening requires concentration so your brain has the ability to process the meaning of each word. Listening leads to learning
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Jordyn Rickard

Client Service: Learn How to Just Say “NO!”

By: Jordyn Rickard | March 18, 2014 | 
7
Saying “no” to a client can be an intimidating experience at first, but is sometimes necessary to sustain your own business and sanity. Learn the ins and outs of saying “no” and how to do it the right way, while leaving the client service relationship open for future opportunities and collaboration
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Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | March 18, 2014 | 
45
The first priority is to always write for humans, but robots also should be considered. Here are tips on how to plan, research, write and publish content that both want to read
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Jo Lynn Deal

PR Takeaways from Rogen’s Senate Subcommittee Speech

By: Jo Lynn Deal | March 17, 2014 | 
19
Imagine you're a big star. You’re prepared to give a presentation about an important subject. You’ve blasted it all over your social media channels. And only six people show up. This happened to actor Seth Rogen at the Senate Subcomittee meeting in February. This high-profile fail provides us two big PR takeaways
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Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant
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Lindsay Bell

The Three Things, Edition 73

By: Lindsay Bell | March 16, 2014 | 
10
Why do smart, quantitatively trained engineers, who could help cure cancer, want to work for a sexting app? That, plus the second amendment, and ethics, all in today's The Three Things.
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