Neicole Crepeau

Conducting a Usability Study is Easier than You Think

By: Neicole Crepeau | August 14, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 85 By Neicole Crepeau When you think of usability testing, do you may imagine labs with one-way glass, degreed experts writing elaborate test plans, and eye-tracking software? Perhaps you think only big companies can afford to usability test their websites and apps. It’s not true. You don’t need a lab to do usability testing. Nor do you [&hellip... Read More
Yvette Pistorio

Social Media and SEO: They Just Go Together!

By: Yvette Pistorio | August 14, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 300 By Yvette Pistorio When I started working in social media (just a mere two years ago) I never even heard of search engine optimization. As embarrassing as it is to admit it, it’s true. Judge all you want, but I’ve come to terms with my ignorance! Back then my focus was learning the different ways businesses [&hellip... Read More
Matt Boyd

Your Startup Checklist: Five Key Things to do Before You Launch

By: Matt Boyd | August 13, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 93 By Matt Boyd The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering? It’s a bit of a catch 22. No product, no testing. No testing, no feedback. No feedback…well, you see where I’m going with this. Fortunately, there’s good news! I’ve made a list [&hellip... Read More
Gini Dietrich

Six Tips for Better Public Speaking

By: Gini Dietrich | August 13, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 290By Gini Dietrich I love Mexican food. If I could eat it every day, I would. I used to try to limit it to once a month, but I decided a couple of years ago, I exercise enough, I can eat it once a week. When I’m in a new city or we want to try a [&hellip... Read More
Tara Geissinger

Did Google Just Kill Online News Releases?

By: Tara Geissinger | August 12, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 109 By Tara Geissinger There is a lot of discussion taking place right now regarding anchor text links and online news releases. The recent update from Google now also warns against over optimization of anchor text within news releases, in addition to article sites. Does this mean news releases are suddenly “bad?” Of course not. They have been an important [&hellip... Read More
Gini Dietrich

What the Opt-Out Generation Means Longer-Term

By: Gini Dietrich | August 12, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 250By Gini Dietrich In yesterday’s The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home. It made both of our blood boil. Hers because of the women they portrayed (upper-class, country club, 9,000 square foot homes, highly-educated) [&hellip... Read More
Lindsay Bell

The Three Things, Edition 43

By: Lindsay Bell | August 11, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 38 By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your [&hellip... Read More
Lindsay Bell

Gin and Topics: Football, Culture Shock, and the Cutest Seal Ever

By: Lindsay Bell | August 9, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 70By Lindsay Bell I think this might be my first ever Gin and Topics! Wheee! I must admit, working on this has me feeling like I’ve been wasting time surfing YouTube and slacking off at work. Related: I seriously love my job. I’m off on a week of holidays starting in three…two…one…and I didn’t want any of [&hellip... Read More
Laura Click

Customized Content for Each Social Media Channel

By: Laura Click | August 8, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 123 By Laura Click I recently read an article on Marketo’s blog about the need to modernize the traditional news release. The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens of social media. For instance, will the release headline stand out in the [&hellip... Read More
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