Guest

Five Ways Brands Can Make IRL Connections Count

By: Guest | April 19, 2012 | 
6
Today’s guest post is written by Barbara Maldonado. I have spent my career creating events to connect brands with consumers. I love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. These meeting moments have evolved further with social media. They allow us to take live offline experiences to online communities [&hellip... Read More
Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
68
Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, Pinterest, Posterous, blog, website, on and [&hellip... Read More
Guest

How to Measure Results When It’s Not Tied to Sales

By: Guest | April 18, 2012 | 
82
Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our [&hellip... Read More
Gini Dietrich

10 Rules for Transforming Your Agency

By: Gini Dietrich | April 18, 2012 | 
26
It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During the webinar, he discusses the 10 [&hellip... Read More
Guest

A Strong Cast of Characters is Vital to Telling Your Company’s Story

By: Guest | April 17, 2012 | 
22
Today’s guest post is written by Brad Marley. You can’t tell a great story without great characters. Charles Dickens knew it. Stephen King knows it. Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers. While the premise of a story might be the impetus to take a book off the shelf, it [&hellip... Read More
Gini Dietrich

Flying Car Creates PR Controversy

By: Gini Dietrich | April 17, 2012 | 
46
Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. Well, we’re not quite there yet (don’t worry, my lifetime isn’t over), but there is [&hellip... Read More
Guest

Four Benefits of Charitable Content Strategies

By: Guest | April 16, 2012 | 
2
Today’s guest post is written by Adria Saracino.  I am a marketer. I like to think I’m also a do-gooder. Combining the two always seemed natural. I mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? That is why, as a marketing consultant, I always recommend fitting in a good cause when creating [&hellip... Read More
Gini Dietrich

The Spin Sucks Blogging Process

By: Gini Dietrich | April 16, 2012 | 
139
Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.” It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the reason I’m mentioning it here is because, [&hellip... Read More
Gini Dietrich

Gin and Topics: A Cardboard Arcade and Texts from My Dog

By: Gini Dietrich | April 13, 2012 | 
26
For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly! Let’s see. I have a cardboard arcade, creating drama out of [&hellip... Read More