Guest

Your Employee Is an Online Celebrity. Now What?

By: Guest | September 29, 2011 | 
44
Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they [&hellip... Read More
Gini Dietrich

Using LinkedIn to Prospect for New Business

By: Gini Dietrich | September 29, 2011 | 
26
It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. My friend Rich Burghgraef owns Randolph Sterling, a company that helps you with business development. I’m pretty sure we met because he’s a [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
80
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But more and [&hellip... Read More
Guest

How to Adjust Communication to Motivate and Influence

By: Guest | September 27, 2011 | 
33
Today’s post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most unruly clients. Those who assert their leadership [&hellip... Read More
Gini Dietrich

Blogger Outreach: Three Steps to a Successful Program

By: Gini Dietrich | September 27, 2011 | 
167
A couple of months ago Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of Valeria Maltoni, Adam Singer, David Meerman Scott, and Ann Handley) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough time to get through all of the [&hellip... Read More
Guest

Are Bloggers Community Managers?

By: Guest | September 26, 2011 | 
39
Today’s guest post is written by Jelena Woehr. Are all bloggers also community managers? Jayme Soulati , in suggesting this topic, wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Community management is the art of creating something by allowing it to create itself, then [&hellip... Read More
Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
116
A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked what reasons business leaders are giving, Clinton [&hellip... Read More
Gini Dietrich

Gin and Topics: Mayhem at Walmart and Facebook

By: Gini Dietrich | September 23, 2011 | 
39
So Facebook made some big changes this week, huh? It’s been pretty funny to watch the stream. People do NOT like change. I think it’s pretty freaking cool, especially the new timeline. If you don’t yet have the new timeline enabled, this Mashable article (sorry Howie, it’s the only one I could find) tells you how. Beware, though, you’re about to get sucked in for at [&hellip... Read More
Guest

Four Ways to Deal with Your Dangerously Educated Client

By: Guest | September 22, 2011 | 
81
Today’s guest post is written by Ken Mueller. I’m a technical moron. (That sound you hear is Gini yelling, “A-freaking-men!”) I spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility. Their tech people would call me and ask technical questions. I would spout off a few specs, and quite often this was enough, until [&hellip... Read More