Guest

How a Non-Writer Cranks Out Content

By: Guest | June 21, 2012 | 
70
Today’s guest post is written by Brad Farris. Content marketing. Blogging. eBooks. We know these are all great marketing tactics, but they have one thing in common: They require me to write. Because writing doesn’t come naturally to me, I find every excuse in the book not to do it. Recently, I came across a video by Yuvi Zalkow about writing for busy people and some [&hellip... Read More
Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
251
Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and [&hellip... Read More
Arment Dietrich

Defining Client Service

By: Arment Dietrich | June 20, 2012 | 
11
Business understanding. This should really be two points here, understanding the business goals and understanding the business. Understanding the business goals. I don’t understand how agencies put together plans without understanding what the business goals are. Not just in terms of sell more stuff (if that is the direction of the goal) but how many? By when? What does next year look like? Five years from now? Then making sure everything you do effects that bottom line. Understanding the business. It is also our job to know everything about the business and the industry. The products, the people, the competitors, the trade magazines, the events and shows, the lingo and jargon, the list goes on and on... Read More
Gini Dietrich

Four Steps to Create Your Personal Brand

By: Gini Dietrich | June 20, 2012 | 
100
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you [&hellip... Read More
Guest

Wal-Mart Case: Don’t Overlook the Institutional Ethics

By: Guest | June 19, 2012 | 
16
Today’s guest post is written by  John-Henry Doucette.  Yesterday Gini Dietrich blogged about the latest Wal-Mart PR debacle, but the subject isn’t quite finished. The quick recap: Wal-Mart, PR firm Mercury Public Affairs, and its former employee Stephanie Harnett are facing a maelstrom of ethical issues after Harnett pretended to be a reporter. Both Wal-Mart and Mercury denied any knowledge of Harnett’s undercover adventures, called it bad business, and [&hellip... Read More
Gini Dietrich

Responding (Or Not) to Blog Comments

By: Gini Dietrich | June 19, 2012 | 
283
Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s like a disease for him. He has [&hellip... Read More
Guest

Afraid To Succeed? Sufferers Unite

By: Guest | June 18, 2012 | 
34
Today’s guest post is written by Pamela Wright. “Maybe you should call Bill. He has more experience with this than I do.” “I can give you the name of a person who can do this for you. He’s a lot more expensive than I am, but he is worth it.” “I learned everything I know from her. I’m sure she is available.” These are some of [&hellip... Read More
Gini Dietrich

Wal-Mart in Hot Water: Honesty and Transparency an Issue

By: Gini Dietrich | June 18, 2012 | 
142
You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? In fact, according to the FTC, it is required to disclose [&hellip... Read More
Gini Dietrich

Gin and Topics: Commencement Speeches and an Ultra-Talented Kid

By: Gini Dietrich | June 15, 2012 | 
33
Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich! That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays. Hold on, hold on. Don’t send your resumes at once. We’re not hiring. And you’d have [&hellip... Read More