Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 121 Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a [&hellip... Read More
Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 389The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. [&hellip... Read More

Bad PR Recovery: Tips from the Celebrity Set

By: Guest | October 15, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 0Today’s guest post is by Luis Salazar. Celebrity bad behavior is so common nowadays that most people barely bat an eye when they hear about it. Whether cheating on their significant others, brawling in clubs, shoplifting, or crashing into innocent pedestrians with their luxury cars, celebrities certainly are keeping their PR teams busy. And as Mel Gibson, Charlie Sheen, [&hellip... Read More
Gini Dietrich

Pros and Cons of a Virtual Office

By: Gini Dietrich | October 15, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 487One year ago, we made a strange, but important, business decision. We decided to go completely virtual, giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions. At the time, I said we’d revisit it in 10 months to see if, at the year mark, we should [&hellip... Read More
Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 105Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Richard Simmons and Canadian Dance Moves

By: Gini Dietrich | October 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 153For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early [&hellip... Read More

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

By: Guest | October 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 138Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your [&hellip... Read More
Gini Dietrich

Review of Content Marketing Measurement Platform Squeeze

By: Gini Dietrich | October 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 159I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks, which goes to show you how very little I’m impressed. But when Jodi Echakowitz asked me to check out [&hellip... Read More
Lindsay Bell

Dear Pinterest: I Loathe You No Longer

By: Lindsay Bell | October 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 186Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. You made Time magazine’s list of “50 Best Websites of 2011.” You [&hellip... Read More