Gini Dietrich

Entrepreneurial Lessons Even if You’re Not Starting a Business

By: Gini Dietrich | August 28, 2012 | 
A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well. For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure of working with celebrity chefs, major brands, ... Read More

Five Things Bacon Can Teach Us About Content Marketing

By: Guest | August 27, 2012 | 
Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? No. Useful and entertaining? Absolutely. This cultural phenomenon didn’t take shape overnight and there are hidden secrets to ... Read More
Gini Dietrich

Five Tips for Taking an Unplugged Vacation

By: Gini Dietrich | August 27, 2012 | 
Last weekend, a very close friend got married. At a summer camp in the middle of Maine. Seriously. It was summer camp as you experienced as a kid, but with adult beverages. And, just like you experienced as a kid, there were no phone calls or emails home. There was no service except in one spot in the middle of the camp, where everyone could see ... Read More
Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days are numbered, which totally stinks…no matter how ... Read More

Online Reputation Management: A How-to Guide

By: Guest | August 23, 2012 | 
Today’s guest post is written by Sean McGinnis. Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. In reality, it should be carefully managed before you get to that point, but it’s fairly typical people don’t pay attention to it until it becomes a necessity. ORM ... Read More
Gini Dietrich

Marketing is Dead?

By: Gini Dietrich | August 23, 2012 | 
We live in really interesting times. Technology is coming at us more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine months. Last year we had two ... Read More
Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone for that. Now we don’t have to ... Read More
Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I just blogged more about it last week. ... Read More

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never occurred to me to compare types of marketing. ... Read More