Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
198
Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to [&hellip... Read More
Arment Dietrich

Five Tips for Working from Home

By: Arment Dietrich | November 23, 2011 | 
37
Today’s guest post is written by Molli Megasko. Whenever I tell people I work from home, they respond with an “ah…” But being a telecommuter means more than wearing your PJ’s all day (although, uh, that is a really great perk). As virtual companies are on the rise, you might be presented with the opportunity to work remotely. And if you’re a person who procrastinates or [&hellip... Read More
Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
104
It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re thankful for that stuff. And you’d BETTER [&hellip... Read More
Guest

Refine and Improve: The Fifth Step to Social Media Mastery

By: Guest | November 22, 2011 | 
9
Today’s guest post is written by Nic Cartwright. Before you get too far into this post, make sure you have read the excellent series on The Five Steps in Social Media Excellence here on Spin Sucks. Once you have done that, onwards soldiers…. You’ve found the right tools to maximize your listening experience, you’ve spent some time assessing the noise you are hearing (and hopefully by now [&hellip... Read More
Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
110
Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order to make it look like their clients [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
74
Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this particular session, I put a slide up [&hellip... Read More
Gini Dietrich

Gin and Topics: Boobs and Wind-Blown Ducks

By: Gini Dietrich | November 18, 2011 | 
56
I cannot tell you how happy I am that today is here. I’ve had a month of travel that nearly made me fold myself into the fetal position and cry like a baby. But I made it and am very much looking forward to a short week next week. It’s my favorite time of the year! I get to cook and put up my tree and [&hellip... Read More
Guest

Social Media Charlatans Are Like Wile E. Coyote

By: Guest | November 17, 2011 | 
36
Today’s guest post is written by Byron Fernandez. How many of you share my growing stew of amusement, bewilderment, and fury over an increasing cacophony of so-called “ninjas,” “gurus,” and “mavens” in the social media space? Like John McCain’s impotent use of “maverick” during the 2008 campaign, something’s awry when more attention is placed on pretentious, hammy, and meaningless jargon than on who you are, why [&hellip... Read More
Gini Dietrich

Staying On Top of Technology

By: Gini Dietrich | November 17, 2011 | 
36
It’s Facebook question of the week time and, this week, I managed to get a video recorded. I don’t know about you, but I missed you guys! This week’s question comes from Steve Birkett, who you may know as Above the Static, which is his Twitter handle. He writes at Above the Static and for 12Most and is an Us Guys member... Read More