Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
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Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise? Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand [&hellip... Read More
Gini Dietrich

Gin and Topics: A Chimp Adoption and an Overly Attached Girlfriend

By: Gini Dietrich | July 13, 2012 | 
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Ahhhh. I can see the light at the end of the tunnel. The book tour is nearly finished! I had a great time in Detroit, though. Through Social Media Club and Ford, Nikki Little, Mike McClure, and Scott Monty really took care of me. I got to put some faces to Twitter handles and met some really fun new people. But, I had to write my [&hellip... Read More
Guest

How to Choose a Social CRM to Manage Data

By: Guest | July 12, 2012 | 
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Today’s guest post is written by Adria Saracino. The traditional sales pipeline is dead. Customers no longer move down a linear corridor from marketing and PR to sales. Rather, the customer is constantly connected – and expects the same of his or her favorite brands. The customer now wants (and feels entitled to) a true relationship. Easy peasy, except this constant connectivity creates a mass of [&hellip... Read More
Gini Dietrich

How to Measure PR and Social Media Results

By: Gini Dietrich | July 12, 2012 | 
54
I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. Her response? “I have to look at my notes. I’m not good with numbers.” When I spoke at an event a couple of weeks ago, I asked the audience of [&hellip... Read More
Arment Dietrich

Top 10 Guest Blog Posts of the First Half of 2012

By: Arment Dietrich | July 11, 2012 | 
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Today’s guest post is written by Lisa Gerber.  Ladies and Gentlemen, It’s time for the Spin Sucks Semi-Annual Top 10 Guest Blog posts. Our guest bloggers create about 30 percent of the content on the blog, and we love having you because we get to showcase some of the great talent within our community (cough, with a few exceptions, cough). So, much like Nordstrom does with [&hellip... Read More
Gini Dietrich

Airtime Rivals Skype and Google Hangouts

By: Gini Dietrich | July 11, 2012 | 
35
Well, Sean Parker and Shawn Fanning, both of Napster fame (and later Sean Parker, played by Justin Timberlake in The Social Network) are at it again. This time with a video chat service that is said to rival Skype and Google Hangouts. I’m not sure it’s better than either of those services, but it’s Justin Timberlake’s alter ego so we have to talk about it, right?!... Read More
Guest

Was Samuel Adams America’s First PR Man?

By: Guest | July 10, 2012 | 
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Today’s guest post is written by Mike Rieman. My seven-year-old son loves history. Selfishly, I would like to think he picked up this love from me. It’s not unusual for us to watch a documentary on the Civil War, WWII, or Abraham Lincoln together, but I digress. Recently, when offered the chance to attend numerous camps this summer, he jumped at the opportunity to attend the Atlanta [&hellip... Read More
Gini Dietrich

Technology vs. Paper for Your Task List

By: Gini Dietrich | July 10, 2012 | 
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Yesterday afternoon, Allen Mireles and I were talking about our to-do lists. Not from the aspect of how busy we are, but in how we track everything so balls don’t get lost. You see, I love technology. I love Evernote and Instapaper and Dropbox and Google Reader and alerts in my calendar that tell me when it’s time to do something. I’m always the first one [&hellip... Read More
Guest

The Problem With “Down and Dirty” Marketing

By: Guest | July 9, 2012 | 
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Today’s guest post is written by Bob Reed.  I have to get something off my chest. I like strategy and process. I like developing communications roadmaps that take companies someplace and accomplish something. I’m not one of those “pull it out of no where” communicators. A strategy based on engaging in correct and extended tactics during a long period of time will pay off and yield [&hellip... Read More