Gini Dietrich

Crisis Communications 101: What You Can Learn from Union Street Guest House

By: Gini Dietrich | August 7, 2014 | 
26
Union Street Guest House is in hot water after threatening to fine their customers for negative reviews. Here is crisis communications 101 from the story
... Read More
Sylvia Montgomery

Manage a Social Media Crisis in Your Professional Services Firm

By: Sylvia Montgomery | August 6, 2014 | 
10
Professional service firms deal with some unique challenges, but must take these preparation and planning steps to overcome a social media crisis
... Read More
Lindsay Bell

Brick Walls and Bad Social Media: Lessons from Jawbone

By: Lindsay Bell | August 6, 2014 | 
73
After a failed attempt at solving a customer service problem offline, this case study examines what bad social media service looks like for a fitness brand
... Read More
Eleanor Pierce

Social Listening Gone Wrong: Southwest Polices Tweets

By: Eleanor Pierce | August 5, 2014 | 
44
The recent social media crisis between Southwest Airlines and a customer leaves us wondering what went wrong with the company's social listening policies
... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
91
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools
... Read More
Doreen Overstreet

Avoid Being, Like, Clueless in a Client Crisis

By: Doreen Overstreet | August 4, 2014 | 
14
Preparation, research, speed, and a full understanding of what is involved are crucial to avoiding being clueless when client crisis arises
... Read More
Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
46
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan
... Read More
Gini Dietrich

Gin and Topics: Babies Singing and Puppies Snuggling

By: Gini Dietrich | August 1, 2014 | 
22
This week's Gin and Topics has babies and puppies and babies singing and babies crying and puppies snuggling. And, #girlsruleboysdrool in two of the videos
... Read More
Eleanor Pierce

Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself

By: Eleanor Pierce | July 31, 2014 | 
18
Mercedes is leveraging the function that LinkedIn is best at - professional recommendations - to encourage entries in their creative new marketing campaign.
... Read More