Guest

Six Steps to a Super Sizzle Reel

By: Guest | June 14, 2012 | 
10
Today’s guest post is written by John Fitzgerald. A sizzle reel is a short promotional video. It can be used to promote  just about anything and can include virtually any type of media – video, print, websites, photos, and radio sound bites. Typically a sizzle reel is something the ad agency does when submitting for an award or pitching new business. But a PR firm can [&hellip... Read More
Gini Dietrich

How to Pitch a Story Like a Pro and Get Results Every Time

By: Gini Dietrich | June 14, 2012 | 
158
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is [&hellip... Read More
Arment Dietrich

Social Media Global Domination and too Many Friends

By: Arment Dietrich | June 13, 2012 | 
54
Ever hear of Hofmann hot dogs? They’re from Syracuse (where I was born and raised) and they are possibly the best ever made. The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course! So whenever we go there, we HAVE to bring home hot dogs. Well, the other day, [&hellip... Read More
Gini Dietrich

Four Step Process to Create an Integrated Marketing Campaign

By: Gini Dietrich | June 13, 2012 | 
51
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Now we’re told our [&hellip... Read More
Guest

Two Types of People Who Need Micromanagement

By: Guest | June 12, 2012 | 
19
Today’s guest post is written by Monica Wofford.  Micromanagement: The act of tediously following up with those you lead to make sure they get the job done. High performers hate it when you micromanage them, but there are two other types of employees who need it. If not, they’ll fail and take your team down with them. Even with these two types, micromanagement is best doled [&hellip... Read More
Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
112
A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, not only part of my livelihood, [&hellip... Read More
Guest

Two Blogging Camps: Which is Better?

By: Guest | June 11, 2012 | 
82
Today’s guest post is written by Craig McBreen. Several weeks ago Gini Dietrich wrote about “smart” posts vs. those other posts. I think she kinda said: Stupid spreads like a virus. It’s not exactly like comparing Mad Men to Keeping Up With the Kardashians or Charlie Rose to Snooki, but those top 10 lists sure go viral, don’t they? After reading this, I started thinking about a [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
91
I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, but there is a really interesting [&hellip... Read More
Gini Dietrich

Gin and Topics: Death, Fear, and Resurrection

By: Gini Dietrich | June 8, 2012 | 
39
When I got up in my hotel room this morning, I flipped on the news while I got ready and one of the news anchors said, “Well, we made it to Friday. Again.” Wow, dude! Way to grab life by the horns and be optimistic about what’s out there for you. I do have to say, though, my super early wake-up call had me grouchy, but [&hellip... Read More