Guest

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 232 Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company [&hellip... Read More
Gini Dietrich

Eleven Steps for Setting Up and Using the Yoast SEO Plugin

By: Gini Dietrich | February 26, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 254During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority. A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else. As luck would have it, [&hellip... Read More
Guest

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 213 Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” [&hellip... Read More
Gini Dietrich

Yahoo! Letter: Was Their Communications Team Consulted?

By: Gini Dietrich | February 25, 2013 | 
174
Tweet Share Share +1 Pin EmailTotal Shares 449By now, many of you have likely seen (and had some emotion about) the letter that was sent to Yahoo! employees regarding their new policy about no more remote work. In my Facebook stream, emotions ran from: Marissa Mayer is setting back women 20 years or many defiling her use of “easy baby” because she has lots of help [&hellip... Read More
Gini Dietrich

The Three Things, Edition 21

By: Gini Dietrich | February 24, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 63Welcome to 21st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military

By: Gini Dietrich | February 22, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 89Boy! What a difference one week makes! Jamaica last week. Snow this week. I’m certainly not complaining – I got the best of both worlds in a matter of seven days. But look at the difference! It’s been a kind of quiet week, particularly for those who had to stuff five days into four. Hope it was as productive [&hellip... Read More
Mack Collier

Why Amanda Palmer is a Better Marketer than Your Brand

By: Mack Collier | February 21, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 259One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see what the big deal [&hellip... Read More
Gini Dietrich

Women’s Equality: It Starts with Us or it Stays an Illusion

By: Gini Dietrich | February 21, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 447A couple of weeks ago, Sam Fiorella wrote an interesting blog post called, “Under-Representation of Women in Corporate and Political Offices.” In it, he discusses how women make up more than half the population in the United States and comprise nearly 47 percent of the jobs, yet less than 20 percent hold executive seats in either boardrooms or political [&hellip... Read More
Lindsay Bell

Why Your Editor is Your Friend

By: Lindsay Bell | February 20, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 197Today’s guest post is by Lindsay Bell. Jason Konopinski is a funny guy. He’s an even funnier guy when he uses words like ‘ding-danged,’ as he did in a recent Facebook post. To quote: “Bloggers, for all that is good and holy, COPYEDIT YOUR DING-DANGED POSTS.” While that status update sparked some great chatter around ‘writers – vs – authors’ [&hellip... Read More
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