DJ Waldow

Email Marketing: One Trick will Boost Engagement

By: DJ Waldow | May 13, 2013 | 
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Tweet Share Share +1 Pin EmailShares 250Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns? Unlike Curly, I’m actually going to share it with you now. The one thing to boost email marketing engagement is to be human. At this point, it’s quite possible you are now standing up … shouting something like the [&hellip... Read More
Gini Dietrich

The Best of the Least Engaged Brands on Twitter

By: Gini Dietrich | May 13, 2013 | 
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Tweet Share Share +1 Pin EmailShares 286A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?” We looked [&hellip... Read More
Gini Dietrich

The Three Things, Edition 32

By: Gini Dietrich | May 12, 2013 | 
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Tweet Share Share +1 Pin EmailShares 51Welcome to 32nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: Lip-Sync Contest and Silly Men

By: Gini Dietrich | May 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 49It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is stunning in it. [&hellip... Read More
Alicia Lawrence

Writing Pixelated: Visual Content for Generation Y

By: Alicia Lawrence | May 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 129The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy [&hellip... Read More
Gini Dietrich

Guide to Hiring a Digital Agency

By: Gini Dietrich | May 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 259We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in [&hellip... Read More
Yvette Pistorio

Five Ways Introverts Make Great Community Managers

By: Yvette Pistorio | May 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 335I’m going to fill you in on a little secret…I’m an introvert. *Gasp* I know, weird right? Like my friend Mack Collier, I’m an extrovert online and in introvert offline. If you met me in a large crowd, (prior to chatting with me online), I’d be the awkward girl in the corner with her face in her (name random electronic [&hellip... Read More
Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 383Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the [&hellip... Read More
Anne Reuss

Going Primal in Our Digital World

By: Anne Reuss | May 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 75When Lindsay Bell asked me to guest blog, I was pumped. I asked her “What topic?” She said, “Anything. Write it from the heart.” I was initially stumped for a personally passionate fit for a PR and marketing blog. But there is something. My psychological well-being has become a priority in the last few months. The online business and our [&hellip... Read More
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