Gini Dietrich

Marketing is Dead?

By: Gini Dietrich | August 23, 2012 | 
We live in really interesting times. Technology is coming at us more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine months. Last year we had two ... Read More
Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone for that. Now we don’t have to ... Read More
Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I just blogged more about it last week. ... Read More

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never occurred to me to compare types of marketing. ... Read More
Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s not as big a deal as it ... Read More

How to Select Keywords for Pay-Per-Click Campaigns

By: Guest | August 20, 2012 | 
Today’s guest post is written by Brent Carnduff. Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have ... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea was shamelessly stolen from Jeff Bullas and “30 Tips To ... Read More
Gini Dietrich

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

By: Gini Dietrich | August 17, 2012 | 
A long, long time ago, when I switched my Twitter handle from BearsFan07 to ginidietrich, I met a handful of people who’ve become in real life friends. One of those people is Justin Brackett. Justin celebrated a birthday yesterday so I thought to honor him I would show you what he did last week and posted to Facebook (which was then shared and reshared and reshared). ... Read More

Ring! Your Best Web Marketing Tool is Calling

By: Guest | August 16, 2012 | 
Today’s guest post is written by Andy Crestodina. The best web marketing tool is sitting right in front of you. It’s on your desk. It’s in your pocket. It’s your phone. Great online networking seeks to build even stronger connections. But stay online and you’ll eventually reach the “post of diminishing returns.” Ask yourself: 1. How often do you upgrade past tweets and email to a ... Read More