Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 310By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from [&hellip... Read More
Arment Dietrich

Blogger Relations Made Easy with GroupHigh

By: Arment Dietrich | July 15, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 130By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll [&hellip... Read More
Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 333By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out [&hellip... Read More
Gini Dietrich

The Three Things, Edition 39

By: Gini Dietrich | July 14, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 55 By Gini Dietrich Welcome to the 39th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t [&hellip... Read More
Rebecca Todd

Gin and Topics: Snakes, Dogs, Cats, and Pigs Oh My!

By: Rebecca Todd | July 12, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 107 By Rebecca Todd The shelves are eight feet high, packed tightly in no apparent order. The aisles between have stacks upon stacks of books of all sizes and descriptions. In order to gain access to the heart of it all, you must ask permission, and directions. When I do so, she parts a few of the [&hellip... Read More
David Scott

The Magnificent Seven: Top Lead Generation Tactics

By: David Scott | July 11, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 202 By David Scott When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. A successful lead generation tactic has to meet several criteria: It should generate large [&hellip... Read More
Gini Dietrich

Are You Ready to Hire a PR Firm?

By: Gini Dietrich | July 11, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 223 By Gini Dietrich I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success. They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the [&hellip... Read More
Russ Fradin

Do You – or Someone You Know – Have Social Media Anxiety?

By: Russ Fradin | July 10, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 225 By Russ Fradin (not to be confused by the picture of Lindsay Bell-Wheeler over there <—-) We are all acutely aware of the value that social media brings to brands, and we at least acknowledge the existence of a good social media marketing strategy. But what if developing a working strategy isn’t the primary issue when [&hellip... Read More
Yvette Pistorio

How to Leverage Visual Content in Your Marketing Mix

By: Yvette Pistorio | July 10, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 271 By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is they [&hellip... Read More
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