Gini Dietrich

The Three Things, Edition 36

By: Gini Dietrich | June 16, 2013 | 
1
Tweet Share Share +1 Pin EmailShares 45 Happy Father’s Day to all you dads out there! This is the 36th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More
Gini Dietrich

Gin and Topics: Mean Tweets and Our Preconceived Notions

By: Gini Dietrich | June 14, 2013 | 
29
Tweet Share Share +1 Pin EmailShares 73Friday, we meet again! I both love and hate summer. I love it because of summer hours and riding my bike outside and getting a really terrible cycling tan, which renders wearing sundresses impossible. But I hate it because no one is around and it takes about 16,000 times longer to get any work accomplished. I guess I should be [&hellip... Read More
Mana Ionescu

Is Marketing Automation Cheating or Just Slightly Creepy?

By: Mana Ionescu | June 13, 2013 | 
45
Tweet Share Share +1 Pin EmailShares 170When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk of going too far? Tweet [&hellip... Read More
Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
101
Tweet Share Share +1 Pin EmailShares 124As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time. Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle. You’d think the subtitle [&hellip... Read More
Yvette Pistorio

Nine Reasons Fans Don’t “Like” Your Status Updates

By: Yvette Pistorio | June 12, 2013 | 
29
Tweet Share Share +1 Pin EmailShares 288You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing? Crickets. Yeah, I hate when that happens too. There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat. Why do I care so much? Because I care about our community and I want [&hellip... Read More
Adam Smith

Online Marketing Strategy: The Early Bird Catches the Worm

By: Adam Smith | June 11, 2013 | 
7
Tweet Share Share +1 Pin EmailShares 111By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird. You have to be ready to catch the worm and ride the wave of popularity at its peak. This will enable your [&hellip... Read More
Gini Dietrich

Four Tips to Take Photos for Your Content

By: Gini Dietrich | June 11, 2013 | 
98
Tweet Share Share +1 Pin EmailShares 431On Sunday afternoon, I participated in the Counselors Academy pre-conference session on how to take photos for your content, rather than relying on the work of someone else. Armed with just the cameras on our phones, Paul M. Bowers, sent us outside four times during the three-hour workshop to take photos. We had 10 minutes to take 10 photos each [&hellip... Read More
Unmana Datta

Introverts: How to Sell Without Selling

By: Unmana Datta | June 10, 2013 | 
27
Tweet Share Share +1 Pin EmailShares 276If you are a business owner, selling is an essential part of your job. But if you’re like me, a shy introvert, you find it uncomfortable to tout your virtues or to ask others to buy from you. As a somewhat shy, self-conscious introvert, here are five things I do to get the sale…without actually selling. Tweet Share Share +1 [&hellip... Read More
Gini Dietrich

What PR Firms are Missing: Ideas

By: Gini Dietrich | June 10, 2013 | 
65
Tweet Share Share +1 Pin EmailShares 215Yesterday I had the distinct pleasure of (finally) meeting Scott Baradell (and his gorgeous wife) in person. Scott is the founder of Idea Grove, an inbound, marketing, and PR firm based in Dallas. As entrepreneurs do, particularly when they are in similar businesses, we spent a couple of hours sharing our challenges and issues and discussing best practices. We started [&hellip... Read More
[postmatic_subscribe_widget]