Yvette Pistorio

Gin and Topics: A Party Pooper and the Banana Potato Song

By: Yvette Pistorio | August 16, 2013 | 
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Tweet42 Buffer Share9 Share12 +14 Pin1Shares 68 By Yvette Pistorio Oh Friday, we meet again. I love Friday because it means I get to sleep in past 5:30am for two straight days and get more reading done. It’s the little things (note from Gini: Apparently working with me makes everyone early birds!). But I’m sad  summer is coming to an end – although I have to [&hellip... Read More
Frank Strong

The Shoulders of Giants: Three Essential Communications Theories

By: Frank Strong | August 15, 2013 | 
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Tweet91 Buffer Share11 Share13 +15 Pin2Shares 122 By Frank Strong Arguably scientist and inventor, Isaac Newton was downplaying his brilliance when he allegedly said, “If I have seen further it is by standing on ye shoulders of giants.” I suspect however, the person who literally defined gravity, was speaking in far more clinical terms: He was crediting theory. In the profession of PR, indeed in the [&hellip... Read More
Gini Dietrich

User-Generated Content: Tips for that and Original Content

By: Gini Dietrich | August 15, 2013 | 
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Tweet139 Buffer Share40 Share25 +132 Pin3Shares 239 By Gini Dietrich I have a friend who runs a business in Baltimore. It’s a consulting business that provides IT services for little organizations you may have heard of such as National Geographic and the U.S. Marine Corp. She saw me speak at her Vistage group and often sends me questions about marketing, public relations, content, and social media. And, [&hellip... Read More
Neicole Crepeau

Conducting a Usability Study is Easier than You Think

By: Neicole Crepeau | August 14, 2013 | 
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Tweet68 Buffer Share2 Share13 +12 PinShares 85 By Neicole Crepeau When you think of usability testing, do you may imagine labs with one-way glass, degreed experts writing elaborate test plans, and eye-tracking software? Perhaps you think only big companies can afford to usability test their websites and apps. It’s not true. You don’t need a lab to do usability testing. Nor do you need to be [&hellip... Read More
Yvette Pistorio

Social Media and SEO: They Just Go Together!

By: Yvette Pistorio | August 14, 2013 | 
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Tweet178 Buffer Share23 Share40 +151 Pin8Shares 300 By Yvette Pistorio When I started working in social media (just a mere two years ago) I never even heard of search engine optimization. As embarrassing as it is to admit it, it’s true. Judge all you want, but I’ve come to terms with my ignorance! Back then my focus was learning the different ways businesses were using social [&hellip... Read More
Matt Boyd

Your Startup Checklist: Five Key Things to do Before You Launch

By: Matt Boyd | August 13, 2013 | 
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Tweet57 Buffer Share16 Share15 +15 PinShares 93 By Matt Boyd The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering? It’s a bit of a catch 22. No product, no testing. No testing, no feedback. No feedback…well, you see where I’m going with this. Fortunately, there’s good news! I’ve made a list of some simple [&hellip... Read More
Gini Dietrich

Six Tips for Better Public Speaking

By: Gini Dietrich | August 13, 2013 | 
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Tweet107 Buffer Share94 Share55 +129 Pin5Shares 290By Gini Dietrich I love Mexican food. If I could eat it every day, I would. I used to try to limit it to once a month, but I decided a couple of years ago, I exercise enough, I can eat it once a week. When I’m in a new city or we want to try a new Mexican restaurant, [&hellip... Read More
Tara Geissinger

Did Google Just Kill Online News Releases?

By: Tara Geissinger | August 12, 2013 | 
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Tweet69 Buffer Share13 Share14 +113 PinShares 109 By Tara Geissinger There is a lot of discussion taking place right now regarding anchor text links and online news releases. The recent update from Google now also warns against over optimization of anchor text within news releases, in addition to article sites. Does this mean news releases are suddenly “bad?” Of course not. They have been an important part of the [&hellip... Read More
Gini Dietrich

What the Opt-Out Generation Means Longer-Term

By: Gini Dietrich | August 12, 2013 | 
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Tweet80 Buffer Share148 Share21 +1 Pin1Shares 250By Gini Dietrich In yesterday’s The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home. It made both of our blood boil. Hers because of the women they portrayed (upper-class, country club, 9,000 square foot homes, highly-educated) who have (or [&hellip... Read More
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