Unmana Datta

Why Paper is Still My Favorite Productivity Tool

By: Unmana Datta | September 18, 2013 | 
70
By Unmana Datta In many ways, I’m a denizen of this age. I scoff when others lament the demise of paper and print. It’s all very well to talk about the smell and feel of new books when you buy two books a year. I buy several a month, and in the good old days before handheld readers, would give away dozens of books to friends [&hellip
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Lindsay Bell

Join DJ Waldow for a Special Livefyre Q&A Today

By: Lindsay Bell | September 18, 2013 | 
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By Lindsay Bell-Wheeler Well, guess what…the cat’s away again today! Gini Dietrich dragged her flu-ridden body to another speaking engagement (she’s wearing a surgical mask, surely!) so I have the great pleasure to play host to the incredible Mr. DJ Waldow! According to DJ, email marketing is NOT dead and if anyone should have an educated opinion on the subject it’s him. He eats, sleeps, and [&hellip
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Rohan Ayyar

Networking: How to Hustle Your Social Network with Grace

By: Rohan Ayyar | September 17, 2013 | 
9
By Rohan Ayyar Social media, if you filter out the useful versus useless battle raging over it, is the ultimate channel for networking. For once, it takes silly handshakes, pretentious nods, and “working the game” out of the equation. With social media, there is no game; there’s just the real you. What comes forth is your real self. Social media is also a great leveller. It brings [&hellip
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Gini Dietrich

Talking PR on the Street…Er, in a Hotel

By: Gini Dietrich | September 17, 2013 | 
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By Gini Dietrich This is a public service announcement. There is a terrible strain of the flu going around and it’s really bad. I don’t know what kind of rituals you do – flu shot, wear a mask, cross your fingers and toes, pray to the Saint who ensure no vomiting, or load up on vitamin C – but whatever it is, do it. On Wednesday, after [&hellip
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Andy Crestodina

The ABCs of Marketing Jargon

By: Andy Crestodina | September 16, 2013 | 
32
This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip
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Gini Dietrich

Hiring a PR Firm: There is a Time Investment Required

By: Gini Dietrich | September 16, 2013 | 
34
By Gini Dietrich In the past week I have been asked the same question four different times during interviews. This question has never come up before and I find it strange four different people have asked it of me in just the last seven days. It is: What is the one thing you wish prospects would ask you? Think about that from your own perspective. You’re [&hellip
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Lindsay Bell

The Three Things, Edition 48

By: Lindsay Bell | September 15, 2013 | 
2
By Lindsay Bell-Wheeler Welcome to the 48th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
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Rebecca Todd

Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!

By: Rebecca Todd | September 13, 2013 | 
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By Rebecca Todd Will it surprise any of you to learn that I rode the short bus? (Editor’s Note: Not that there’s anything wrong with that.) Naw, somehow I didn’t think so. As I’ve gone on about in the past, I am from a small town. So small, in fact, it is not a town, but a hamlet. Not a “to be or not to be” [&hellip
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Neal Applefeld

Four Ways to Reinvent Retail Marketing through Augmented Reality

By: Neal Applefeld | September 12, 2013 | 
9
By Neal Applefeld Technology has changed the way consumers shop. With the rise of online retail, a phenomenon known as “showrooming” has emerged. Shoppers visit brick and mortar stores to check out merchandise firsthand, then return home to make their purchase from an online retailer that offers the same goods at a lower price. This trend has taken a toll on brick and mortar retailers, creating [&hellip
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