Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
Tweet135 Buffer Share18 Share37 +110 Pin5Shares 205 By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done [&hellip... Read More
Lindsay Bell

The Top 10 Guest Blog Posts of 2013 (January – June)

By: Lindsay Bell | July 3, 2013 | 
Tweet84 Buffer Share85 Share26 +117 Pin4Shares 216 By Lindsay Bell Well, it’s been nearly a year since I started working here at Spin Sucks and Arment Dietrich. I’m not gonna lie, it’s making me a little verklempt. And going over all of the incredible guest blogging content I’ve had the pleasure of having a hand in over that time is making me something else. Proud as H – [&hellip... Read More
Unmana Datta

Eight Reasons Infographics Are Overrated

By: Unmana Datta | July 2, 2013 | 
Tweet159 Buffer Share20 Share20 +17 Pin1Shares 207 By Unmana Datta Infographics have been around for a while now, and I’m afraid they are here to stay. Afraid? Overrated? You might have gathered I’m not a fan. Here’s why infographics drive me crazy. Tweet159 Buffer Share20 Share20 +17 Pin1Shares ... Read More
Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
Tweet77 Buffer Share34 Share27 +118 Pin5Shares 161 By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was [&hellip... Read More
Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
Tweet108 Buffer Share9 Share20 +15 Pin1Shares 143There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between [&hellip... Read More
Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
Tweet151 Buffer Share40 Share29 +110 Pin8Shares 238My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of [&hellip... Read More
Gini Dietrich

The Three Things, Edition 38

By: Gini Dietrich | June 30, 2013 | 
Tweet42 Buffer Share2 Share16 +1 Pin1Shares 61 Welcome to the 38th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: The Baby and Pet Edition

By: Gini Dietrich | June 28, 2013 | 
Tweet57 Buffer Share18 Share13 +1 Pin2Shares 90Yay! Sunshine! That means I can get a long ride in this afternoon. Woo hoo! As we prepare in our offices for Canada Day on Monday, Independence Day on Thursday, and Yvette Pistorio’s week off, it’s kind of a crazy time. Lots to do, people to see, clients to service, projects to finish, invoices to send, and steps to take [&hellip... Read More
Ralph Dopping

The Shock of the New: Technology and Work Space Solutions

By: Ralph Dopping | June 27, 2013 | 
Tweet81 Buffer Share11 Share22 +15 Pin1Shares 120Being in close proximity to each other is how we have traditionally harnessed, and leveraged, our collective knowledge. Then along came technology. Asking if technology has changed communication is like asking if the concentration of CO2 in the atmosphere has changed the climate. We inherently know it has, but we are so immersed it’s hardly noticeable. Sure, we still meet, [&hellip... Read More