Gini Dietrich

Netflix: A Lesson In Communication and What Not to Do

By: Gini Dietrich | September 20, 2011 | 
147
Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.” On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business was available on the social networks. Oh [&hellip... Read More
Guest

How to Sell a Rocket to a Guy Looking to Buy a Rocket

By: Guest | September 19, 2011 | 
19
Today’s guest post is written by Peter Fleming. Or – How to get clients to commit to the innovation they say they want. A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes an effortless balance of chic boldness and bombastic elegance. You [&hellip... Read More
Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
108
Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC – Free Agents – isn’t helping our [&hellip... Read More
Gini Dietrich

Gin and Topics: Eels, Bites, and Beef Fat Hurt People

By: Gini Dietrich | September 16, 2011 | 
23
It’s been a crazy travel week. Now I’m in Phoenix doing media training with a client. The one really great thing about all this west coast travel is I have a TON of uninterrupted plane time to write. I hope Geoff Livingston can keep up! I probably just jinxed myself and will be way too tired to do any writing on the flight home tonight. This [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
84
Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. Here are some [&hellip... Read More
Gini Dietrich

QR Codes: Effectiveness and Use

By: Gini Dietrich | September 15, 2011 | 
79
It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall... Read More
Arment Dietrich

Music Lovers Unite … Through Facebook

By: Arment Dietrich | September 14, 2011 | 
12
This post is written by Molli Megasko. There is a new digital connectivity endeavor that I’m really excited to talk about here. Ticketmaster is going social by creating new features that allow music lovers to see where their friends on Facebook are sitting at concerts. A good friend of mine, Kyle Kiefer, pointed this out to me (through Facebook messages, none-the-less) and since then I’ve wrapped [&hellip... Read More
Gini Dietrich

Old PR Stunts Don’t Drive Sales

By: Gini Dietrich | September 14, 2011 | 
164
If you regularly read Spin Sucks, it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). Measuring results has become even easier during the past five years and, because of that, we have to stop doing things that grab media attention, but don’t make sense for [&hellip... Read More
Guest

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
96
Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. So, straight out of Communications 101, here is [&hellip... Read More