Gini Dietrich

Gin and Topics: Dog Rides Bicycle and Squirrel Learns to Purr

By: Gini Dietrich | May 25, 2012 | 
It’s time for a long weekend (sorry Canadians, you got yours last weekend)! YAY! And so begins summer in Chicago – the best season this city has to offer. And many days of cycling, which means an awkward tan requiring me to always wear sleeves and skirts at least knee length. I hope you have fun plans for the weekend and will get some sun, some ... Read More

Content Curation: Are You Doing it Right?

By: Guest | May 24, 2012 | 
Today’s guest post is written by Susan Young. Content curation is the hot ticket item in social media and business these days. Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. While Google alerts will locate and list stories and articles, and platforms such as may work for amateurs,  good content curation requires the human factor ... Read More
Gini Dietrich

Five Step Process for Using the Social Web

By: Gini Dietrich | May 24, 2012 | 
I had a different blog topic in mind today when I read Danny Brown’s, “Being Where YOU Need to Be, Not Where ‘They’ Say You Should.” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to ... Read More

Building Trust Behind a Company’s Social Media Account

By: Guest | May 23, 2012 | 
Today’s guest post is written by Mat Powers.  We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can I promise that this new wallpaper ... Read More
Gini Dietrich

Social Media to Replace Traditional Media Says CEO Study

By: Gini Dietrich | May 23, 2012 | 
Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a ... Read More

Six Step Process to Clean Up a Company’s Online Presence

By: Guest | May 22, 2012 | 
Today’s guest post is written by Nikki Little.  Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? If you haven’t encountered this already, I bet there will come a time when you have ... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of changes at once that, if handled separately, aren’t so overwhelming. ... Read More

To Grow Your Audience, Become a DJ For Your Content

By: Guest | May 21, 2012 | 
Today’s guest post is written by Hilary Marsh.  For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for ... Read More
Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest man in America, Zuckerberg now shares that fortune with ... Read More