Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 496The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the [&hellip... Read More

A Tale of Organizational Change

By: Guest | July 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 110Today’s guest post is written by Krista Giuffi. Do you remember reading fairy tales as a child? They were usually steeped in a life lesson that was subtly engrained into our psyches. Like don’t judge others by external appearances (Beauty and the Beast). Or don’t take candy (apples) from strangers (Snow White). Or don’t break into a bear family’s [&hellip... Read More
Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 249Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise? Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have [&hellip... Read More
Gini Dietrich

Gin and Topics: A Chimp Adoption and an Overly Attached Girlfriend

By: Gini Dietrich | July 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 66Ahhhh. I can see the light at the end of the tunnel. The book tour is nearly finished! I had a great time in Detroit, though. Through Social Media Club and Ford, Nikki Little, Mike McClure, and Scott Monty really took care of me. I got to put some faces to Twitter handles and met some really fun new [&hellip... Read More

How to Choose a Social CRM to Manage Data

By: Guest | July 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 135Today’s guest post is written by Adria Saracino. The traditional sales pipeline is dead. Customers no longer move down a linear corridor from marketing and PR to sales. Rather, the customer is constantly connected – and expects the same of his or her favorite brands. The customer now wants (and feels entitled to) a true relationship. Easy peasy, except [&hellip... Read More
Gini Dietrich

How to Measure PR and Social Media Results

By: Gini Dietrich | July 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 345I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. Her response? “I have to look at my notes. I’m not good with numbers.” When I spoke at an event a couple of [&hellip... Read More
Arment Dietrich

Top 10 Guest Blog Posts of the First Half of 2012

By: Arment Dietrich | July 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 108 Today’s guest post is written by Lisa Gerber.  Ladies and Gentlemen, It’s time for the Spin Sucks Semi-Annual Top 10 Guest Blog posts. Our guest bloggers create about 30 percent of the content on the blog, and we love having you because we get to showcase some of the great talent within our community (cough, with a few [&hellip... Read More
Gini Dietrich

Airtime Rivals Skype and Google Hangouts

By: Gini Dietrich | July 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 113Well, Sean Parker and Shawn Fanning, both of Napster fame (and later Sean Parker, played by Justin Timberlake in The Social Network) are at it again. This time with a video chat service that is said to rival Skype and Google Hangouts. I’m not sure it’s better than either of those services, but it’s Justin Timberlake’s alter ego so [&hellip... Read More

Was Samuel Adams America’s First PR Man?

By: Guest | July 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 113Today’s guest post is written by Mike Rieman. My seven-year-old son loves history. Selfishly, I would like to think he picked up this love from me. It’s not unusual for us to watch a documentary on the Civil War, WWII, or Abraham Lincoln together, but I digress. Recently, when offered the chance to attend numerous camps this summer, he jumped [&hellip... Read More