Gini Dietrich

What Does BP Do Now?

By: Gini Dietrich | January 6, 2011 | 
54
The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?” My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader [&hellip... Read More
Arment Dietrich

Anti-Tracking Internet Browsers

By: Arment Dietrich | January 5, 2011 | 
14
Mozilla recently announced their new version of Firefox (Firefox 4) will include an anti-tracking or a ‘Do Not Track’ function allowing users to be in more control of what data is shown to them through Internet browsers. Because of the recent Federal Trade Commission (FTC) endorsement addressing advertisers to limit the amount and use of behavioral Web tracking, the FTC countered their declaration by reaching out [&hellip... Read More
Gini Dietrich

Case Study: Wholesome Tummies Grows Via Facebook

By: Gini Dietrich | January 5, 2011 | 
59
This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009. A business started in [&hellip... Read More
Guest

How to Use Social Media When Customers Aren’t that Into You

By: Guest | January 4, 2011 | 
54
Guest post by Debra Ellis, founder of Wilson & Ellis Consulting. Every marketer should ask, “How do conversations increase sales and improve service for our company?” The answer may not come easy because there is a major roadblock preventing companies from creating highly engaged communities. Their customers don’t want to talk to them. People want to complete their business transactions with minimal effort. Conversations require effort. [&hellip... Read More
Gini Dietrich

Five Free eBooks to Start Your New Year

By: Gini Dietrich | January 4, 2011 | 
123
There have been plenty of things you’ve had to buy in the past 45 days so I thought I’d give you some FREE eBooks found around the web to help out your pocketbook and your sanity. Plus they’re really good books so you’re gaining free knowledge, as well. The B2B Blogging eBook from Mark Schaefer offers a look at basics, best practices, and blunders. If you [&hellip... Read More
Guest

An Open Letter to PR Professionals

By: Guest | January 3, 2011 | 
89
This first ran on Dec. 23, but we are re-running guest posts from the holidays to be sure you didn’t miss them! Guest post by Doug Davidoff, founder and CEO of Imagine Business Development. I am not a PR professional. I’ve been exposed to, and used, PR professionals in a variety of ways: * As the owner of a growth-oriented business, * As an author and [&hellip... Read More
Gini Dietrich

Deleting Your Spokeo Profile

By: Gini Dietrich | January 3, 2011 | 
219
Privacy, as we know it, is dead. A website called Spokeo now provides everything about you in one convenient little form. And when I say everything, I mean EVERYTHING. The site claims to be “not your grandma’s phonebook” and it provides photos, bios, email addresses, wealth, hobbies, and social networks about everyone who has a presence on the web (which is 99 percent of Americans). I [&hellip... Read More
Gini Dietrich

Do One Thing Outside Your Comfort Box in 2011

By: Gini Dietrich | December 30, 2010 | 
147
It’s Facebook question of the week time and I wanted something that wasn’t so business seriousy-related because it’s a holiday week and all. And I’m pretty sure the only people who are working are my team (I AM the Grinch) and only one of our clients (and I mean just him, not the entire company). So I asked a question on Facebook and the best answer [&hellip... Read More
Gini Dietrich

The 10 Spin Sucks Posts You Liked Best

By: Gini Dietrich | December 29, 2010 | 
46
I had a brilliant idea for today’s post in the middle of the night, but between it being the middle of the night and Jack Bauer sleeping on my head (which is not comfortable), I’ve forgotten what it was. So you get a half-brilliant post instead. A couple of weeks ago, Molli Megasko went through our analytics and pulled the top 10 most popular blog posts, [&hellip... Read More