Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
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Tweet108 Buffer Share9 Share20 +15 Pin1Shares 143There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between [&hellip... Read More
Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
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Tweet151 Buffer Share40 Share29 +110 Pin8Shares 238My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of [&hellip... Read More
Gini Dietrich

The Three Things, Edition 38

By: Gini Dietrich | June 30, 2013 | 
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Tweet42 Buffer Share2 Share16 +1 Pin1Shares 61 Welcome to the 38th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: The Baby and Pet Edition

By: Gini Dietrich | June 28, 2013 | 
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Tweet57 Buffer Share18 Share13 +1 Pin2Shares 90Yay! Sunshine! That means I can get a long ride in this afternoon. Woo hoo! As we prepare in our offices for Canada Day on Monday, Independence Day on Thursday, and Yvette Pistorio’s week off, it’s kind of a crazy time. Lots to do, people to see, clients to service, projects to finish, invoices to send, and steps to take [&hellip... Read More
Ralph Dopping

The Shock of the New: Technology and Work Space Solutions

By: Ralph Dopping | June 27, 2013 | 
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Tweet81 Buffer Share11 Share22 +15 Pin1Shares 120Being in close proximity to each other is how we have traditionally harnessed, and leveraged, our collective knowledge. Then along came technology. Asking if technology has changed communication is like asking if the concentration of CO2 in the atmosphere has changed the climate. We inherently know it has, but we are so immersed it’s hardly noticeable. Sure, we still meet, [&hellip... Read More
Gini Dietrich

Starting a Public Relations Firm: The Business Side of Things

By: Gini Dietrich | June 27, 2013 | 
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Tweet146 Buffer Share50 Share50 +126 Pin9Shares 281I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that [&hellip... Read More
Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
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Tweet147 Buffer Share11 Share36 +110 Pin5Shares 209I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing [&hellip... Read More
Gini Dietrich

AirPR: Is this the Beginning of PR as a Commodity?

By: Gini Dietrich | June 26, 2013 | 
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Tweet112 Buffer Share17 Share30 +125 Pin3Shares 187Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR. Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more. AirPR is a startup that “matches” companies with PR professionals. Billed as a dating-like site for [&hellip... Read More
Vincent Clarke

Build Customer Relationships with Active Listening

By: Vincent Clarke | June 25, 2013 | 
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Tweet110 Buffer Share5 Share37 +17 Pin3Shares 162As consumers, we are the perfect marketers. We know exactly how brands we trust should improve their products or approach their customer service. We have a ton of suggestions – and if only they were fulfilled – we’d fall in love with these brands all over again. So why is it, when it comes to our own companies and marketing [&hellip... Read More
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