Gini Dietrich

Technology vs. Paper for Your Task List

By: Gini Dietrich | July 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 204Yesterday afternoon, Allen Mireles and I were talking about our to-do lists. Not from the aspect of how busy we are, but in how we track everything so balls don’t get lost. You see, I love technology. I love Evernote and Instapaper and Dropbox and Google Reader and alerts in my calendar that tell me when it’s time to [&hellip... Read More

The Problem With “Down and Dirty” Marketing

By: Guest | July 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 110Today’s guest post is written by Bob Reed.  I have to get something off my chest. I like strategy and process. I like developing communications roadmaps that take companies someplace and accomplish something. I’m not one of those “pull it out of no where” communicators. A strategy based on engaging in correct and extended tactics during a long period [&hellip... Read More
Gini Dietrich

Gin and Topics: Kermit, Celebrating America, and Van Gogh

By: Gini Dietrich | July 6, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 62Wow. For the first time in months, I don’t have a Gin and Topics draft blog post ready for my tweaks on Friday morning. I’d love to blame it on all of you, but I am dreadfully far behind in my Twitter DM stream and email. I know I have submissions from Deb Dobson and Mark Wohlschlegel. But Ifdy [&hellip... Read More

Miracle Max Presents 11 Things that Aren’t Quite Dead

By: Guest | July 5, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 102Today’s guest post is written by Margie Clayman. Have you ever watched The Princess Bride? If not, you really need to get on that. Go ahead. I’ll wait for you. Just kidding. Now for the rest of you, I’m sure you know and remember Miracle Max, the character played by Billy Crystal and a lot of make-up. Max is [&hellip... Read More
Gini Dietrich

Travel Essentials for Speakers, Authors, and MarComm Pros

By: Gini Dietrich | July 5, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 164Last week, Shonali Burke wrote a blog post called, “Travel Essentials for PR Pros…Or What’s in Your Wallet?” Because it’s the day after the Fourth and most Americans are probably wondering how they’re going to get through today without a nap, I thought I’d copy her and do the same. It’s a fun little exercise and won’t require a [&hellip... Read More

How Instagram Makes Communities Better

By: Guest | July 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 202Today’s guest post is written by Christopher Ryan. My little sis said to me the other day, “Isn’t it weird Instagram doesn’t have a website and you can only use it on a mobile device?” “No, not really,” I said. Attention is shifting to mobile and that’s where the people are. Our conversation reminded me of Jeff Jarvis’ What Would Google [&hellip... Read More
Gini Dietrich

Seven Tips for Sharing the Road with Cyclists

By: Gini Dietrich | July 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 152I know this has nothing to do with PR, marketing, or anything digital, but it’s important to me. And, I figured, it’s a holiday in the U.S. tomorrow and Canadians are coming back to work today, so I don’t think you’ll mind. For those of you who don’t know, I’m a pretty avid cyclist. I’m not one of the [&hellip... Read More

Overcome Writer’s Block Forever

By: Guest | July 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 350 Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. This article is about the true source behind writer’s block. Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Gini Dietrich

You Can Be the Next YouTube Star

By: Gini Dietrich | July 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 138Last night, Joe Jaffe, Alan Wolk, Bob Knorpp, and I recorded episode 207 of BeanCast, in which we discussed whether or not size matters. No, no. Not that kind of size. The online kind of size. You know…the comments, viewers, followers, fans, community kind. We talked about Facebook and mobile payments and the right time of day and week to [&hellip... Read More