Gini Dietrich

Entrepreneurs and Intrapreneurs are America’s Future

By: Gini Dietrich | June 25, 2013 | 
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Tweet140 Buffer Share45 Share45 +121 Pin4Shares 255I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it. But along the way, it began to feel like, while the arrogance was still there, we were losing ground in our [&hellip... Read More
Jeannie Walters

B2B Sales? Do Your Homework!

By: Jeannie Walters | June 24, 2013 | 
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Tweet125 Buffer Share14 Share33 +114 Pin5Shares 191Good salespeople are out there. They are the ones who do their homework, understand the prospect, and actually listen. But they don’t seem to be the ones calling me. The ones calling me are the ones who not only have no idea who I am, but they say things such as “enterprise solutions” about five seconds after I answer the phone. [&hellip... Read More
Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
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Tweet280 Buffer Share68 Share167 +164 Pin11Shares 590 A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – [&hellip... Read More
Gini Dietrich

The Three Things, Edition 37

By: Gini Dietrich | June 23, 2013 | 
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Tweet41 Buffer Share2 Share13 +1 Pin2Shares 58 Welcome to the 37th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers

By: Gini Dietrich | June 21, 2013 | 
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Tweet51 Buffer Share21 Share12 +113 Pin2Shares 99It’s rally day! There is lots to accomplish at work and I need to get 77 miles in between today and tomorrow to beat last week’s mileage. Friday nights are hilarious at our house. Mr. D gets up at 5:30 a.m. to play basketball and I try to ride 40-60 miles during my summer hours. By dinnertime, the two of [&hellip... Read More
Jim Dougherty

Social Sharing Initiatives: Mobilize your Employees!

By: Jim Dougherty | June 20, 2013 | 
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Tweet107 Buffer Share13 Share24 +18 Pin1Shares 153Maybe you’ve experienced this: A thoughtfully designed Facebook page, with each painstakingly planned post largely unacknowledged. Not knowing what to do, you ask a dozen of your co-workers if they have any suggestions about how you could improve things. Therein lies a huge issue: You have a dozen co-workers who aren’t engaging with your posts. So many businesses lament the [&hellip... Read More
Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | June 20, 2013 | 
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Tweet115 Buffer Share55 Share41 +118 Pin22Shares 251In the for-profit business world, it’s rare you get a look at what your competitors are doing, particularly if most of them are private companies. But at Counselors Academy, an organization for PR firm leaders, best practices, strategic investments, and even financials are shared among peers with the goal of making everyone better business owners. Such was the case when [&hellip... Read More
Kate Finley

Traditional Media Relations and Real Measurable Results

By: Kate Finley | June 19, 2013 | 
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Tweet113 Buffer Share16 Share23 +19 Pin2Shares 163Today I am here to argue the case for media relations. Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap. While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can [&hellip... Read More
Gini Dietrich

Join Danny Brown for a Special Livefyre Q&A Today

By: Gini Dietrich | June 19, 2013 | 
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Tweet84 Buffer Share55 Share17 +120 Pin2Shares 178 I have been looking forward to today’s Livefyre Q&A with Danny Brown all year. When I learned he and Sam Fiorella were writing Influence Marketing, I got him on the calendar as quickly as I could because, even though I hadn’t yet read the book, I knew it was going to be a good one. Danny is a staple [&hellip... Read More
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