Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
39
By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks ago in Gin and Topics, we are [&hellip
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Gini Dietrich

Future of Content Marketing: What to Expect in 2014

By: Gini Dietrich | October 28, 2013 | 
53
By Gini Dietrich Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team. So uncap your highlighters, open your moleskins, and get ready to take some notes. A couple of weeks ago, I had the sheer pleasure to keynote Content [&hellip
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Lindsay Bell

The Three Things, Edition 53

By: Lindsay Bell | October 27, 2013 | 
6
Welcome to the 53rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – this week from Jason Konopinski, Howie Goldfarb (Blue Star Strategic Marketing), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry [&hellip
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Gini Dietrich

Gin and Topics: Panda Cub Gets Vaccine and Click Baby

By: Gini Dietrich | October 25, 2013 | 
17
By Gini  Dietrich By the time you read this, I will be on my way home from the very last out-of-town keynote of the year. Having spoken at Social Brand Forum in Iowa with the likes of DJ Waldow, Lee Odden, Jay Baer, Marcus Sheridan, Tim Hayden, and Laura Fitton, it was a great send-off to the year-end. Now to focus on getting Spin Sucks edited [&hellip
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Blake Boldt

Online Reputation Management: Use the Internet with Confidence

By: Blake Boldt | October 24, 2013 | 
11
By Blake Boldt Proper online reputation management is becoming a more critical element in creating the right image of your business. As the Internet has increased the reach and overall effectiveness of communication, success in the corporate world hinges largely on your ability to control your digital identity. Most consumers rely on reviews to make their purchasing decisions. Therefore, your online reputation is a crucial factor [&hellip
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Arment Dietrich

Building A Successful Lead Nurturing Campaign

By: Arment Dietrich | October 24, 2013 | 
16
By Jason Konopinski The cornerstone to the success of any organization are leads. They feed the pipeline of proposals, contracts, and cashed checks. If you know someone is investigating your product or service, you can contact them directly, deliver your most well-crafted and benefits-oriented pitch, and use your conversational and negotiation skills to close the sale, and ink the contract. But there’s an elephant in the [&hellip
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Elli Bishop

PR Career: Five Roles to Consider After You Graduate

By: Elli Bishop | October 23, 2013 | 
6
By Elli Bishop Public relations (PR) is key to shaping the image of a company or figurehead. Effective PR campaigns can establish credibility, legitimacy, and visibility while building relationships with the media and the client’s audience. PR experts are essential for anyone looking for media attention or other visibility, and there are many careers which start at the ground floor, and move to positions of higher [&hellip
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Gini Dietrich

Join Tom Martin for a Special Livefyre Q&A Today

By: Gini Dietrich | October 23, 2013 | 
275
By Gini Dietrich If you love to make cold calls, please raise your hand. Bueller, Bueller? Anyone? As it turns out, not only do most of us hate cold calling, we hate receiving cold calls. Sure, there is the thinking that cold calls work because no one makes them anymore, but when was the last time you made a phone call and the person actually answered their [&hellip
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Martin Waxman

PR: Moving the Profession from Talkers to Makers

By: Martin Waxman | October 22, 2013 | 
37
By Martin Waxman Macher is an old Yiddish expression that, literally translated. means maker, but idiomatically is far from that. It’s often used pejoratively and refers to a person who considers her/himself a big-shot or big time operator – often pictured as a guy with a fat cigar. It’s not all bad – machers are well-connected, like to put themselves in the center of things, and [&hellip
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