Gini Dietrich

Managing Unruly Clients

By: Gini Dietrich | June 23, 2011 | 
129
What time is it? That’s right! It’s Facebook question of the week time (clap, clap, clap)! Before I get to the question, though, I want to say that I am so glad I wrote the Mormons Make Better Leaders post yesterday. I learned so much about many of you, including how many LDS friends I have. I had no idea! For those of you who commented [&hellip... Read More
Arment Dietrich

Four Billion Reasons You Need a Facebook Page

By: Arment Dietrich | June 22, 2011 | 
18
Last month marked big news in the Internet world. Google reached one billion unique viewers. One. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore, the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month) Microsoft with 905 million (15 percent [&hellip... Read More
Gini Dietrich

Mormons Make Better Leaders

By: Gini Dietrich | June 22, 2011 | 
211
Some of you may not know that I grew up in Utah. The inevitable question, after I tell people that is, “Are you Mormon?” Yes, I was raised Mormon. Through a series of family events and some hypocrisy with some of the members in our ward, I stopped going to church when I was 18, right before I graduated from high school. And then I went [&hellip... Read More
Guest

Dear Blogger, You’re Taking Yourself Too Seriously

By: Guest | June 21, 2011 | 
64
Today’s guest post is written by Michael Schechter. Hey! You! Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog [&hellip... Read More
Gini Dietrich

The Communication Industry Has a Perception Issue

By: Gini Dietrich | June 21, 2011 | 
127
The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone. I agree [&hellip... Read More
Guest

Six Easy Steps for Measuring Marketing

By: Guest | June 20, 2011 | 
10
This guest post is by Adam Boatsman. I should preface this blog post by telling you I’m an accountant. I know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They [&hellip... Read More
Gini Dietrich

Four Reasons You’re Not a Media Company

By: Gini Dietrich | June 20, 2011 | 
111
At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around [&hellip... Read More
Gini Dietrich

Gin and Topics: Videos Galore!

By: Gini Dietrich | June 17, 2011 | 
44
Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time. While there are some of the same speakers you see at other conferences (Scott Stratten, Peter Shankman), the line-up is really quite good and not the usual suspects. If you have the chance to attend next year, I’d seriously consider it. Yesterday Valeria Maltoni, [&hellip... Read More
Guest

Five Reasons the Intern Shouldn’t Run Social Media

By: Guest | June 16, 2011 | 
95
Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in [&hellip... Read More