John Siebert

Digital Marketing: Five Costly Mistakes

By: John Siebert | February 12, 2014 | 
14
There are five mistakes that every marketer should avoid to make their digital marketing campaigns as successful as possible, as John Siebert explains.
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Laura Petrolino

Vision, Goals, and Gold Medals

By: Laura Petrolino | February 12, 2014 | 
92
Committing to a vision are important parts of business and personal growth, but, as Laura Petrolino points out, knowing your blind spots is equally important.
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Michael Gerard

Content Marketing: New Trends to Watch

By: Michael Gerard | February 11, 2014 | 
21
As more organizations embrace content marketing as a viable customer-conversion and brand awareness tactic, new trends show the importance of technology and internal teams to make it all happen.
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Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
27
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money
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Kait VanDuzer

Use PPC to Refine Your Content Marketing

By: Kait VanDuzer | February 10, 2014 | 
27
When you are developing content to benefit organic search results, don't ignore the ability of PPC to test and refine your writing's ability to convert web visitors into customers.
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Gini Dietrich

Over-Communicate to Be a Better Leader

By: Gini Dietrich | February 10, 2014 | 
109
Christy Wyatt recently told a story about how small changes made her team assume that meant slow business. Leaders must over-communicate. Here's why
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Lindsay Bell

The Three Things, Edition 67

By: Lindsay Bell | February 9, 2014 | 
11
Telecommuting is the best thing to happen to business in a hundred years. Today's The Three Things explores that, plus advertising in today's world, and girls with short hair.
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Gini Dietrich

Gin and Topics: Grover, an Angry Cat, and the Luge

By: Gini Dietrich | February 7, 2014 | 
26
In this week's Gin and Topics, we have an honest Facebook movie, Grover and Old Spice, an angry cat, a Spin Sucks reader's music video, and the Canadian luge
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Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
18
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation.
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