Arment Dietrich

Building a Community of Champions

By: Arment Dietrich | April 9, 2014 | 
21
Communities have been around since the days before the internet existed, and the fundamentals of building a solid community are the same as they've always been. Having a dedicated community in place takes time and effort, but the benefits for both the company and their audience are worth the dedication to a community-building strategy
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Eleanor Pierce

SnapChat and Building Community Where Your Audience is

By: Eleanor Pierce | April 8, 2014 | 
31
Look, I’m not going to lie. I believed until fairly recently that SnapChat’s only purpose was serving as a venue for unwise teenagers to send each other photos of their bits and pieces. But then I started spending time around people who are about a decade younger than I am. And I kept hearing “You’re not on SnapChat??” It wasn't long before I realized that the dedicated SnapChat audience is worth paying attention to, both for individuals and brands
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Gini Dietrich

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich | April 8, 2014 | 
17
Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry
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David Jones

Social Media and Brand Relationships: The Big Lie

By: David Jones | April 7, 2014 | 
30
Is brand relationship building through social media a big, fat lie? Do people want a 'relationship' with your brand? Or do they simply want to feel connected? Finding out how your community perceives your brand, what they value, and what they want from you is always the first step in creating a social presence that connects
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Gini Dietrich

Your Legacy: How Do You Want to be Remembered?

By: Gini Dietrich | April 7, 2014 | 
48
Marina Keegan's life was over before she had time to truly begin it, but her legacy lives on through her collection of short stories and poems in, The Opposite of Loneliness. How will you be remembered
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Lindsay Bell

The Three Things, Edition 76

By: Lindsay Bell | April 6, 2014 | 
8
In today's edition of The Three Things, we explore the hottest sports story - and backlash - in years. Parents matter, it seems! We also look at Australia's incredible extinct mega fauna, and creativity.
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Gini Dietrich

Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry

By: Gini Dietrich | April 4, 2014 | 
12
In this week's Gin and Topics, we have a waitress who will make you cry, Hugh Jackman singing, baby reveal gone wrong, hipsters and their coffee, and the seven day forecast
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Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
28
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next
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Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls
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