Guest

Five Ways to Drive Employee Engagement through Blogging

By: Guest | March 31, 2011 | 
10
Kimberly Tate-Nuwar is internal communications manager for LexisNexis. We began internal blogging at LexisNexis last October, which coincided with the launch of our new Intranet. That’s right. Internal blogging. After going through a large acquisition, we needed to bring the two cultures together, and social media presented a good platform to get people talking to one another. In less than six months, there are more than 60 bloggers [&hellip... Read More
Gini Dietrich

Social Media Permission Marketing

By: Gini Dietrich | March 31, 2011 | 
62
It’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. Today’s question comes from Bob Reed, co-founder of Element-R, author of No Silver Bullet, [&hellip... Read More
Arment Dietrich

LOL News Stories

By: Arment Dietrich | March 30, 2011 | 
19
The news lately has been pretty depressing.  Between the wars, Mother Nature, and radiation leaks, it seems you can’t escape right now.  So I’m bringing you two LOL news stories. I follow what’s going on in the world pretty closely and as I mentioned it’s been depressing, so you can image my delight when I stumbled upon a video of President Obama answering some questions at [&hellip... Read More
Gini Dietrich

eCommerce Marketing: Do Free Trials Work?

By: Gini Dietrich | March 30, 2011 | 
66
I was talking to Erik Hare yesterday about how we both have blog posts in some sort of process for days, sometimes even weeks. I’ve already written shells of the blog posts for Friday, Sunday, and Monday. And I have a half-written guest post for Troy Claus. Typically, I walk Jack Bauer and I think about that day’s intro (and also curse Marcus Sheridan because I [&hellip... Read More
Guest

#Fakehashtaggery

By: Guest | March 29, 2011 | 
24
Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). “The pen is mightier than the sword” -Edward Bulwer-Lytton 1839  from ‘Richelieu’ If this is true, and I believe it is, then the combination of the keyboard (21st century pen) when combined with tweeting, would kick Edward’s pen’s ass. Sure there will be skeptics.  [&hellip... Read More
Gini Dietrich

Look At Your Site Through A First-Time Visitor’s Eyes

By: Gini Dietrich | March 29, 2011 | 
32
On Sunday, I was stalking Ricardo Bueno’s blog, which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “Watch how first-time readers use your blog.” Interested, I clicked on it and found Clue, a “fun and easy way to test what people remember on your site.” It shows [&hellip... Read More
Guest

Why Your CFO Must Know PR & Social Media

By: Guest | March 28, 2011 | 
4
Guest post by Robert Herzog, chief financial officer at Harrison College. You’ve been in this meeting.  I know you have. “We can’t afford that. We’re not going to make our numbers this year, and this will only put us further out of reach.”  Or better yet, “Social media is for the college kids, it has no discernible impact on OUR business.” Yes it came from the [&hellip... Read More
Gini Dietrich

Facebook Questions Are Here

By: Gini Dietrich | March 28, 2011 | 
83
Well, I guess we don’t have to worry about not liking Quora any longer. Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. You can get recommendations on restaurants, music, [&hellip... Read More
Gini Dietrich

Does Twitter Have a New Spam Policy?

By: Gini Dietrich | March 27, 2011 | 
41
While I can’t find anything about this on the Twitter blog, rumor around the blogosphere is that they have a new spam policy to prevent you from tweeting a bunch of @ names and a link. We’ve all received those tweets. The ones from an egg like the one below. The ones that are completely out of left field and you know, immediately, they are spam. The [&hellip... Read More